• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

• Proceedings of the IEEK Conference
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• 2004.06a
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• pp.285-288
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• 2004

This paper has been studied a EMR Sharing System using HL7 Message and CDA Document. HL7 Message is a Transaction for clinical data sharing between hospital-based. The CDA for document exchange supports shared care between hospital-based and community-based physicians, knowledge integration by permitting external links to other documents, and outcomes research through the capture of discrete and coded clinical data. And then this paper has designed XML based CDA for document exchange and interactive Hospital-based Transaction based on HL7 Message.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.9 no.5
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• pp.1904-1919
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• 2015

Deniable authentication protocol allows a sender to deny his/her involvement after the protocol run and a receiver can identify the true source of a given message. Meanwhile, the receiver has no ability to convince any third party of the fact that the message was sent by the specific sender. However, most of the proposed protocols didn't achieve confidentiality of the transmitted message. But, in some special application scenarios such as e-mail system, electronic voting and Internet negotiations, not only the property of deniable authentication but also message confidentiality are needed. To settle this problem, in this paper, we present a non-interactive identity-based deniable authenticated encryption (IBDAE) scheme using pairings. We give the security model and formal proof of the presented IBDAE scheme in the random oracle model under bilinear Diffie-Hellman (BDH) assumption.

• Journal of Korean Association for Spatial Structures
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• v.11 no.4
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• pp.71-78
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• 2011

Interactive media are applied to inner and outer space of small public space to enhance for the interaction between the spectator and works, also widely used in the exterior wall by LED and projector for advertisement. In the other hand, case studies of interactive media for large space have not less accomplished than those of buildings and public spaces. Thus, these studies analyzed 11 large structure examples by display, content, interface, and technology device by comparison of those cases of ordinary building public space. First interactive media for large space are found to be contents(39%), and next one is play(27%), advertisement(17%) and message(17%).

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.43-54
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• 2003

E-Commerce, characterized by the exchange of message, occurs between individuals, organizations, or both. A critical promotion factor of e-Commerce is message authentication, the procedure that allows communicating parties to verify the received messages are authentic. It consists of message unforgery, message non-repudiation, message unalteration, and origin authentication. It is possible to perform message authentication by the use of public key encryption. PGP(Pretty Good Privacy) based on X.400 MHS(Message Handling System) and PKC(Public Key Cryptosystem) makes extensive use of message exchange. In this paper we propose, design and implement NMAP(New Message Authentication Protocol), an applied public information based encryption system to solve the message authentication problem inherent in public key encryption such as X.400 protocol and PGP protocol and were to cope with the verification of NMAP using fuzzy integral. This system is expected to be use in the promotion of the e-Commerce and can perform a non-interactive authentication service.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.245-252
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• 2024

This study sought to identify the interactive relationship between the individual cognitive characteristics of perceived consumer effectiveness and the impact of the message framing type of a fashion brand's sustainable marketing on consumers' brand trust. As a result of the study, it was confirmed that the fashion brand's message framing type increased consumers' perceived consumer effectiveness, and that the recipient's perceived consumer effectiveness each influenced the formation of consumers' trust in the brand. It was confirmed that the fashion brand's message frame directly had a positive effect in forming consumers' brand trust.

• International Journal of Contents
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• v.13 no.3
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• pp.17-24
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• 2017

Video games are an alternative channel for public health authorities constantly striving to reach target audiences and make positive changes. The objective of this research is to address effectiveness of health games as a health promotion technology for anti-smoking communication. This study tested the impact of advertising message types and voice-over relative to anti-smoking persuasion. By using commercial-level custom-made first person shooter (FPS) games, two experimental studies demonstrated usefulness of applying health games to change a player's attitude towards smoking. In particular, an interactive in-game message with a persuasive voice over was the most effective method to change targets' attitude towards smoking. Findings of our research offer meaningful insight on health promotion research and provide possible directions for future anti-smoking communication using health games.

• Journal of Internet Computing and Services
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• v.9 no.3
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• pp.103-117
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• 2008

General customer uses internet, SMS(Short Message Service), ATM(Automated Teller Machine), DM(Direct Mail), and telephony services, etc, for service of big businesses and small and medium enterprises, securities, financial institutions, bank. In particular, the case of Fire insurance & Securities, financial institutions, banks must meet Real-Time constrain control through QoS(Quality of Service) ensure. In this paper, we design and implement a system model about Fault-Tolerance IVR(Interactive Voice Response) of Multi Channel Service based on CRM(Customer Relationship Management) environment for the first inbound position of customer. The proposed model can be widely used in Large-scale Customer Response service.

• Journal of KIISE:Databases
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• v.36 no.3
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• pp.169-179
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• 2009

Communication log data consist of communication events such as sending and receiving e-mail or instance message and visiting web sites, etc. Many countries including USA and EU enforce the retention of these data on the communication service providers for the purpose of investigating or detecting criminals through the Internet. Because size of the retained data is very large, the efficient method for extracting valuable information from the data is needed for Law Enforcement Authorities to use the retained data. This paper defines the Interactive Communication Sequence Patterns(ICSPs) that is the important information when each communication event in communication log data consists of sender, receiver, and timestamp of this event. We also define a Mining(FDICSP) problem to discover such patterns and propose a method called Fast Discovering Interactive Communication Sequence Pattern(FDICSP) to solve this problem. FDICSP focuses on the characteristics of ICS to reduce the search space when it finds longer sequences by using shorter sequences. Thus, FDICSP can find Interactive Communication Sequence Patterns efficiently.

• Smart Media Journal
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• v.5 no.2
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• pp.42-50
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• 2016

In case of a emergency situation or a natural disaster, a warning notification system is an essential tool to notify at-risk people in advance and provide them useful information to survive the event. Although some systems have been proposed such as emergency alert system using android, SMS, or P2P overlay network, these works mainly focus on a reliable message distribution methods. In this paper, we proposed a novel design and implementation of a personalized warning notification system to help inform not only the at-risk people but also their family and friends about the coming disaster as well as escape plan and survival information. The system consists of three main modules: the user selection module, the knowledge based message generator, and message distribution modules. The user selection module collects the list of people involved in the event and sorts them based on their level of involvement (their location, working position and social relationships). The knowledge based message generator provides each person with a personalized message that is concise and contains only the necessary information for the particular person based on their working position and their involvement in the event. The message distribution module will then find a best path for sending the personalized messages based on trustiness of locations since network failures may exist in a disaster event. Additionally, the system also have a comprehensive database and an interactive web interface for both user and system administrator. For evaluation, the system was implemented and demonstrated successfully with a building on fire scenario.