• Knowledge Management Research
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• v.23 no.3
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• pp.231-258
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• 2022

As integrated management of scattered knowledge in the organization contributes to organizational performance, organizations are increasing their investment in knowledge management(KM) policies and technologies. For KM to be operated efficiently, the participation of employees performing knowledge-sharing activities is important. This study suggests how shared goal, value congruence, and task interdependence reduce the negative effects of relation and role conflict on the intention to share knowledge. We surveyed workers in organizations that have more than 50 employees and have KM policies, and 381 samples were used for hypothesis testing. As a result of hypothesis testing, we confirmed that a shared goal affects the intention to share knowledge through each of the factors of value congruence, relation conflict, and role conflict. In addition, we confirmed that value congruence and task interdependence moderated conflicts that negatively affected the intention to share knowledge. We identified the conditions that affect the knowledge-sharing activities of employees in terms of individual, organizational, and work structure. Therefore, the results contribute to the establishment of strategies for achieving the performance of the organization's KM.

• Journal of Distribution Science
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• v.20 no.5
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• pp.105-117
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• 2022

Purpose: This research investigates ready-to-drink (RTD) coffee. Although the RTD coffee market is growing competitively, few studies have examined behavioral re-intention or repurchase intention in the context of this industry. Therefore, the objective of this study was to explore factors affecting the behavioral re-intention to purchase RTD coffee. Research design, data and methodology: Using the theory of planned behavior (TPB) as the underpinning theoretical framework, this study hypothesized that behavioral re-intention to purchase RTD coffee is influenced by the variables of the TPB and additional variables. A mixed-method research design was applied, starting with qualitative in-depth interviews and followed by a quantitative method. Data were collected using an online survey of coffee lovers. Multiple linear regression (MLR) was used to assess the hypothesized relationships in the proposed conceptual framework. Results: The results reveal that content sensory attribute beliefs are the strongest positive predictor of behavioral re-intention in Thailand, followed by perceived utilitarian value. In contrast, price signaling was negatively related to behavioral re-intention. Conclusions: The findings can help food and beverage companies to develop new coffee product lines to gain more market share, create integrated marketing communications to build brand awareness, and manage distribution channels and the supply chain.

• Information Systems Review
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• v.10 no.2
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• pp.179-194
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• 2008

To ensure continued existence, an organization must develop ways to share the knowledge that is possessed within the organization with the people who need, or who will need, that knowledge. Improving the efficiency of knowledge sharing is a highly desirable goal, but the issue of how best to motivate individuals to share their most valuable knowledge is not yet completely resolved. This paper aims to provide a sharing model on job related knowledge. Also, it intends to look for the factors that facilitate knowledge sharing among individuals in an organization. The research model is based on the technology acceptance model and it includes the perceived usefulness, perceived ease of use, attitude and intention to share constructs. Also, two external variables namely organizational culture and system quality were added. However, the actual use was excluded. In the research model, all hypotheses were found to be significant except one, which is the hypothesis that perceived usefulness will positively affect the intention to share.

• Asia-Pacific Journal of Business
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• v.11 no.1
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• pp.1-16
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• 2020

Purpose - The purpose of this research is to investigate the determinants of bakery revisit intention. This research selects Paris Baguette as the research context because the market share of Paris Baguette was the highest in Korean bakery market. Design/methodology/approach -This research employed revisit intention as the dependent variable, while this research chooses six attributes to account for revisit intention. Six attributes are price fairness, taste, product variety, accessibility, display, and membership. This research uses survey as the main instrument. For the data collection, online survey using Google survey form was implemented. The survey participants are domestic consumers of Paris Baguette. The number of observation is 245. For the data analysis, this study used frequency analysis, correlation matrix, exploratory factor analysis, reliability analysis, and multiple regression model. There are four control variables, which contains age, gender, visiting frequency, and monthly income. Findings - The results shows that price fairness, taste, product diversity, and accessibility are significant attributes with the positive effect. Among the significant attributes, taste presented the highest magnitude to explain the revisit intention. However, membership and display appeared as non-significant attributes to account for bakery revisit intention. Research implications or Originality - This study provides the bakery managers with the information to design their service and product. This study also contributes to the literature by understanding the consumer behavior more in the domain of bakery service.

• Culinary science and hospitality research
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• v.13 no.2
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• pp.163-173
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• 2007

The purpose of this study is to measure the effects of behavioral intention. A total of 273 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the confirmatory factor analysis model provided an excellent model fit. The comprehensive model yielded a significantly better fit to the data and accounted for a greater share of the variance in behavioral intentions than the five competing models. The effects of satisfaction, perceived value and service quality on behavioral intention were statistically significant. As expected, service quality and value had significant effects on satisfaction. Service quality and perceived sacrifice had significant effects on value. Moreover, service quality and value perceptions had an indirect influence on behavioral intentions. The overall findings offer strong empirical support for the intuitive notion that improving service quality can increase favorable behavioral intentions and decrease unfavorable intentions.

• Journal of Korean society of Dental Hygiene
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• v.18 no.6
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• pp.1057-1066
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• 2018

Objectives: The purpose of this study is to provide a reference material for improving the work environment to reduce the turnover intention of clinical dental hygienists in the future by identifying the problem of the turnover phenomenon of clinical dental hygienists in Seoul and Gyeonggi-do. Methods: The method of this study used the raw data of 'A Survey on the Current Work Environment of Clinical Dental Hygienists' from August 29 to September 28, 2017, and 2,974 clinical dental hygienists in Seoul and Gyeonggi-do were finally selected as the study subjects. Results: The results showed that excessive workload, inadequate pay, and hierarchical organizational culture of a workplace were the main factors influencing the turnover intention of clinical dental hygienists, and the lack of welfare system, low wage and practical experience also affected their turnover intention. Conclusions: In order to reduce the turnover intention of clinical dental hygienists, it is important to create a working atmosphere where the members of an organization can freely share and communicate suggestions and improvements, and to pay their salary appropriate to the duties and roles of dental hygienists, and accordingly they will be able to carry out the duties with responsibility for a long time without moving to another organization.

• Korean Journal of Childcare and Education
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• v.20 no.2
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• pp.127-143
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• 2024

Objective: The purpose of this study is to develop a machine learning model to predict the subsequent childbirth intention of married women with one child, aiming to address the low birth rate problem in Korea, This will be achieved by utilizing data from the 2021 Family and Childbirth Survey conducted by the Korea Institute for Health and Social Affairs. Methods: A prediction model was developed using the Random Forest algorithm to predict the subsequent childbirth intention of married women with one child. This algorithm was chosen for its advantages in prediction and generalization, and its performance was evaluated. Results: The significance of variables influencing the Random Forest prediction model was confirmed. With the exception of the presence or absence of leave before and after childbirth, most variables contributed to predicting the intention to have subsequent childbirth. Notably, variables such as the mother's age, number of children planned at the time of marriage, average monthly household income, spouse's share of childcare burden, mother's weekday housework hours, and presence or absence of spouse's maternity leave emerged as relatively important predictors of subsequent childbirth intention.

• Journal of Information Technology Services
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• v.22 no.3
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• pp.119-139
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• 2023

Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.761-768
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• 2021

The Islamic capital market in Indonesia is currently developing rapidly marked by the massive growth of sharia stock investors. It is followed by the development of an online sharia trading platform by stock brokerage companies so that investors can transact online sharia shares. From the number of existing stock investors, however, there are still very few Islamic stock investors who repurchase shares after the previous purchase. This really attracted the attention of researchers to investigate the repurchase intention of sharia share in the Indonesia stock market. 415 samples who are Islamic stock investors in the Indonesia stock market have filled out distributed questionnaires. Then, the data was processed using SEM Amos. The results of this study found that perceived enjoyment, perceived ease to use, and expectation have a positive and significant effect on investor satisfaction. Then, perceived enjoyment and expectation have a positive and significant effect on repurchase intention, while perceived ease to use has a negative and insignificant effect on repurchase intention, but has a positive effect through the mediating variable investor satisfaction. Investor satisfaction has a positive and significant effect on repurchase intention, and investor satisfaction is a good mediator for the exogenous variables in this study.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.1-17
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• 2014

Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.