• 통상정보연구
• /
• 제16권3호
• /
• pp.331-355
• /
• 2014

중국의 환경오염문제는 상당히 심각한 수준에 이르렀다. 따라서 경제성장과 동시에 환경오염문제를 개선시킬 수 있는 지속 가능한 발전 관점에서 중국의 새로운 발전방향을 제시할 필요가 있다. 이러한 관점에서 일반 소비자들이 녹색제품에 관심을 가질 수 있도록 소비이념을 전환시키고 녹색소비자로 만드는 것이 중요하다. 본 논문은 중국 도시 소비자들의 녹색제품 구매행동에 영향을 미치는 요인들을 살펴보고 인간의 개성을 구별하는 유지-행동 성향이 어떤 식으로 구매의도와 구매행동 사이에 영향을 미칠 수 있는지에 대해 제시했다. 그 결과, 정부, 사회환경, 소비자 효과성 지각, 공포소구는 녹색제품 구매행동에 영향을 미치지만, 환경에 대한 관심은 구매행동에 영향을 미치지 않는 것으로 나타났다. 또한 유지-행동 성향은 구매의도와 구매행동 간에 영향을 미치는 조절변수로써, 행동성향은 구매행동에 영향을 미치지만, 유지성향은 영향을 미치지 않는 것으로 나타났다.

• 대한지역사회영양학회지
• /
• 제5권1호
• /
• pp.36-49
• /
• 2000

The purpose of the study was to find the sociopsychological factors predicting the intention of compliance with the dietary regimen in diabetes with a questionnaire. Data were collected from 282 adult noninsulin-dependent diabetics in Seoul, Kyoggida, and Kyongsangbukdo in Korea. Stepwise multiple regression analysis was conducted with predictor variables from theories of the Health Belief Model, Social Cognitive Model, The Theory of Reasoned Action , and Social Support. The behavioral intention of compliance with the prescribed diet was the independent variable. Subjects norm self-efficacy knowledge about diet therapy, outcome expectation, relationship with medical team, threat of deterioration of disease, and social support were the independent variables, The mean score of behavior intention was high ie 35.3 out to 42. Subjective norm and self-efficacy were the significant variables to predict the intention of dietary compliance. These variables comprised 39% of the common variance. To increase dietary compliance by influence of the referents and improve self-efficacy significant referents must be included and concrete and practical methods to follow the dietary regimen must be provided in nutrition education.

• 유통과학연구
• /
• 제21권8호
• /
• pp.83-96
• /
• 2023

Purpose: This study examined the relationship between the factors (Credibility, Usability) and user Innovativeness of the ChatGPT on TRA (Theory of Reasoned Action; Subjective Norm, Attitude) and Switching Intention. TRA and Innovation Diffusion Theory (IDT) were used. Research design, data and methodology: From April 26 to 27, 2023, an online panel survey agency was commissioned to conduct a survey of GhatGPT users in their 20s and 40s in Korea, and a total of 210 people were used for the final analysis. Verification of the research model was performed using SPSS and AMOS. Results: First, ChatGPT factors (Credibility, Usability) were found to have positive effects on TRA (Subjective Norm, Attitude). Second, ChatGPT user Innovativeness was found to have a positive effect on TRA (Subjective Norm, Attitude). Third, ChatGPT users' TRA (Subjective Norm, Attitude) were found to have positive effects on Switching Intention. Conclusions: These results mean that the superior Usability and Credibility of ChatGPT and the Innovativeness of users have a significant effect on the Switching Intention from existing Portal Service (Naver, Google, Daum, etc.) to ChatGPT. Generative AI such as ChatGPT should strive to develop various services such as improving the convenience of functions so that innovative users can use them easily and conveniently in order to provide services that meet expectations.

• Journal of Preventive Medicine and Public Health
• /
• 제34권4호
• /
• pp.417-426
• /
• 2001

Objectives : To analyse the psychosocial factors associated with hypertension management(drug treatment and life style modification) of newly detected cases and to understand and assess their behavioral intention or behaviors. Methods : The survey area was a combined urban and rural area in Chungnam province, Korea, and the sampling method was cluster sampling. Study subjects included 541 newly detected cases of hypertension rated above stage 2 by JNC-VI from a community survey. The first survey was applied to 383 of these patients in order to discern their psychosocial characteristics. A follow-up survey was given to 345 persons with an 11-month interval following monthly telephone counseling concerning medication and life style modification by trained nurses. The final study subjects for analysis comprised 271 persons after excluding cases of incomplete data and change of address. Results : Among the 85(33.2%) new patients who had intended to undergo drug treatment, 30(35.3%) persons were treated with antihypertensive agent after 11 - month interval, while among the patients with no intention to receive treatment, only 36(21.1%) persons were treated. Hypertensive patients with a high intention score revealed a high score in life style modification compliance as well. Seventy three percent of the variance of behavioral intention to undergo hypertension management was explained by the patients attitude toward performing the behavior and subjective norm associated with behaviors related to the theory of reasoned action in structural modeling. Actual behaviors related positively with behavioral intention. The coefficient of determination was 0.255. Conclusion : Improving the compliance level of hypertensive patients in respect to drug treatment or life style modification requires a build up of positive behavioral intention, and caregivers must pay more attention to eventually converting behavioral intention to actual behaviors.

• 한국지능시스템학회논문지
• /
• 제23권6호
• /
• pp.565-570
• /
• 2013

영장류 대뇌 피질 영역 중 거울 뉴런들이 분포한 것으로 추정되는 몇몇 영역은 목적성 행위에 대한 시각 정보를 기반으로 모방학습을 수행함으로써 관측 행동의 의도 인식 기능을 담당한다고 알려졌다. 본 논문은 이러한 거울 뉴런 영역을 모델링 하여 인간-로봇 상호작용 시스템에 적용함으로써, 자동화 된 의도인식 시스템을 개발하고자 한다. 거울 뉴런 시스템 계산 모델은 동적 신경망을 기반으로 구축하였으며, 모델의 입력은 객체와 행위자 동작에 대한 연속된 특징 벡터 집합이고 모델의 모방학습 및 추론과정을 통해 관측자가 수행할 수 있는 움직임 정보를 출력한다. 이를 위해 제한된 실험 공간 내에서 특정 객체와 그에 대한 행위자의 목적성 행동, 즉 의도에 대한 시나리오를 전제로 키넥트 센서를 통해 모델 입력 데이터를 수집하고 가상 로봇 시뮬레이션 환경에서 대응하는 움직임 정보를 계산하여 동작을 수행하는 프레임워크를 개발하였다.

• Asian Journal for Public Opinion Research
• /
• 제2권4호
• /
• pp.248-278
• /
• 2015

Despite the proliferation of studies on emotion, little attention has been paid to the effects of discrete emotion on political participation. Using a representative survey conducted on a sample of South Korean citizens in the aftermath of the Sewol ferry accident, the current survey explored how anger and sadness, as well as the ways people express those emotions, influence the orientation of their response in social environments and, ultimately, their voting intention. The results partially supported the discrete effects of sadness and anger in eliciting reactions of approach or avoidance. Anger was found to provoke an approach action tendency in independent voters and supporters of the opposition, while also eliciting an avoidance action tendency with a varying effect size across all three groups of respondents. Sadness also prompted an approach action tendency in independents and supporters of the incumbent party, while it manifested a negative association with the avoidance action tendency in supporters of the opponent party. An interpretation of the findings and proposed directions for future research are presented.

• 디지털융복합연구
• /
• 제18권10호
• /
• pp.517-526
• /
• 2020

본 연구는 미세먼지에 대한 위험인식태도와 불안이 미세먼지 예방행동의도에 미치는 영향을 확인하는 것을 목적으로 했다. 또한, 위험인식태도모델(RPA)의 적용대상과 범위를 확장하기 위해서 불안 변인을 추가하였다. 570명의 대학생을 대상으로 진행한 설문조사를 진행하였으며, 수집된 자료를 바탕으로 상관관계분석 및 일원배치분산분석, 삼원변량분석을 진행하였다. 분석 결과, 미세먼지에 대한 지각된 위험과 효능감이 예방행동의도와 정보추구의도에 통계적으로 유의미 한 것으로 나타났다. 불안도 예방행동의도와 정보추구에 유의미하게 영향을 주는 것으로 나타났다. RPA 모델의4 태도집단으로 구분하여 분석한 결과, 각 집단별로 예방행동의도와 정보추구의도에서 유의미한 차이를 보였으며, 불안요인이 일부 태도집단에 유의미한 영향을 주는 것으로 나타났다. 본 연구결과는 미세먼지 예방캠페인에서 태도집단에 맞는 메시지의 계획과 실행이 필요함을 시사한다. 후속 연구에서 사회심리학 변인 등의 영향을 고려한다면, 미세먼지 관련 건강행동을 파악하는데 도움이 될 것이다.

• 품질경영학회지
• /
• 제49권2호
• /
• pp.171-181
• /
• 2021

Purpose: This study aims to identify effective ways to induce water resources conservation for general water consumers. Methods: In order to find the core factors to motivate water saving behavior for general consumers, this study utilized the theory of reasoned action which is well known as one of the most frequently used theory in consumer's green behavior analysis. Results: Among six hypothesized relationships in the research model four were proved to be statistically significant. The relationship between attitude toward water savings and the water saving behavior was found to be significant but only through the behavioral intention. Conclusion: Consumers with positive attitude on water conservation will practice water saving behavior with behavioral intention. However, consumers only with high knowledge on water conservation naturally and habitually practice water saving behavior without recognizing the intention to save the water. Thus, both positive attitude on the water conservation and subjective norm must be satisfied since the two factors tend to lead to actual green behavior using different psychological routes.

• 논리연구
• /
• 제13권1호
• /
• pp.101-128
• /
• 2010

이 논문에서 나는 오코너의 행위자 원인론에 대해 고찰한다. 그 이론에 따르면, 행위자 원인 사건에 호소하지 않을 경우, 의도나 행위에 대해 행위자가 가지는 통제력을 설명할 수 없다. 그러나 나는 행위자 원인 사건은 행위자의 통제력에 도움이 될 수 없다고 주장한다. 이러한 주장을 위해 나는 이유 반응성이 행위자의 통제력을 위한 필요조건이라는 것을 보인다. 행위자 원인 사건이 행위자의 통제력을 설명하는 데 도움을 주기 위해서는, '이유 반응 조건'을 충족시킬 수 있어야만 한다. 그러나 행위자 원인 사건은 그 조건을 충족시키지 못한다. 나는 이러한 이유로 행위자 원인 사건은 행위자의 통제력에 도움을 줄 수 없다고 결론짓는다.

• 한국IT서비스학회지
• /
• 제8권1호
• /
• pp.143-163
• /
• 2009

The study investigates the challenge of knowledge maintenance in the KMSs. Knowledge pieces are the embodiment of structures in an organization and need to be modified tuned to environmental change over time. Since the change of knowledge in the KMS is not made automatically, it requires user's active participation which is called maintenance action. This study shows that users are not voluntary in taking maintenance action with empirical data based upon knowledge pieces that are already established in the KMS. This article shows that the intention of maintaining KMS is negatively influenced by KM-related culture, organizational culture and the authority of knowledge piece rather than the organizational demography. An organizational culture has an influence directly upon the intention of maintaining knowledge but influence upon KM-related culture or the authority of knowledge piece, the influence indirectly related to the intention of maintaining knowledge. It can be argued that the organizational demography have only meager influence upon the intention of maintaining knowledge only by KM-related culture. This research has the implication that what factors are to be considered in maintaining knowledge pieces over time for the organization managers.