• Journal of Global Scholars of Marketing Science
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• v.12
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• Journal of Korean Clinical Nursing Research
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• v.26 no.3
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• pp.275-284
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• 2020

Purpose: For this study the moderating and mediating effects of resilience on the relationships between work intensity, conflicts in interpersonal relationship and nurses' burnout were investigated. Methods: In this descriptive research 227 nurses who consented to participate in the study were surveyed. The tool included nurses' objective work intensity, subjective work intensity, conflicts in interpersonal relationships, resilience, and burnout. Data were collected from nurses in general hospitals in D city from July to August 2017. Collected data were analyzed using SPSS 23.0 program. Results: Participants' burnout showed a statistically significant difference according to age, marital status, total clinical experience, position, work pattern, frequency of night shifts, work department, and salary. Participants' burnout was significantly positively correlated with subjective work intensity and conflicts in interpersonal relationships, and significantly negatively correlated with resilience. Resilience moderated the relationship between participants' subjective work intensity and burnout, and mediated the relationship between conflicts in interpersonal relationships and burnout. Conclusion: Resilience had a moderating effect on the relationship between subjective work intensity and burnout, and a mediating effect on the relationship between conflicts in interpersonal relationships and burnout. Therefore, further efforts and diverse intervention measures are required to enhance resilience and reduce work intensity and conflicts in interpersonal relationships in order to prevent burnout in nurses.

• Structural Engineering and Mechanics
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• v.81 no.2
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• pp.219-230
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• 2022

Due to the large number of railway bridges along China's high-speed railway (HSR) lines, which cover a wide area with many lines crossing the seismic zone, the possibility of a HSR train running over a bridge when an earthquake occurs is relatively high. Since the safety performance of the train will be threatened, it is necessary to study the safety of trains running over HSR bridges during earthquakes. However, ground motion (GM) is highly random and selecting the appropriate ground-motion intensity measures (IMs) for train running safety analysis is not trivial. To deal this problem, a model of a coupled train-bridge system under seismic excitation was established and 104 GM samples were selected to evaluate the correlation between 16 different IMs and train running safety over HSR bridges during earthquakes. The results show that spectral velocity (SvT₁) and displacement (SdT₁) at the fundamental period of the structure have good correlation with train running safety for medium-and long-period HSR bridges, and velocity spectrum intensity (VSI) and Housner intensity (HI) have good correlation for a wide range of structural periods. Overall, VSI and HI are the optimal IMs for safety analysis of trains running over HSR bridges during earthquakes. Finally, based on VSI and HI, the IM thresholds of an HSR bridge at different speed were analyzed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.4
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• pp.8-14
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• 2017

Nonstructural components, such as electrical equipment, have critical roles in the proper functionality of various infrastructure systems. Some of these devices in certain facilities should operate even under strong seismic shaking. However, it is challenging to define each mechanical and operational failure and determine system failure probabilities under seismic shaking due to the uncertainties in earthquake excitations and the diversity of electrical equipment, among other factors. Therefore, it is necessary to develop effective and practical probabilistic models for performance assessment of electrical equipment considering variations in equipment features and earthquakes. This study will enhance the understanding of the effect of rocking behavior on nonstructural equipment, and linear-to-nonlinear behavior of restrainers. In addition, this study will generate probabilistic seismic demand models of rigid equipment for a set of conventional and novel intensity measures.

• Structural Engineering and Mechanics
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• v.86 no.1
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• pp.85-92
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• 2023

This article examines the seismic vulnerability of soil nail wall structures. Detailed information regarding finite element modeling has been provided. The fragility function evaluates the relationship between ground motion intensities and the probability of surpassing a specific level of damage. The use of incremental dynamic analysis (IDA) has been applied to the soil nail wall against low to severe ground motions. In the nonlinear dynamic analysis of the soil nail wall, a set of twenty seismic ground motions with varying PGA ranges are used. The numerical results demonstrate that the soil-nailed wall reaction is extremely sensitive to earthquake ground vibrations under different intensity measures (IM). In addition, the analytical fragility curve is provided for various intensity values.

• Korea-Australia Rheology Journal
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• v.15 no.4
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• pp.197-208
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• 2003

Two measures of distributive mixing are examined: the standard deviation $\sigma$ and the maximum error E, among average concentrations of finite-sized samples. Curves of E versus sample size L are easily interpreted in terms of the size and intensity of the worst flaw in the mixture. E(L) is sensitive to the size of this flaw, regardless of the overall size of the mixture. The measures are used to study distributive mixing for time-periodic flows in a rectangular cavity, using the mapping method. Globally chaotic flows display a well-defined asymptotic behavior: E and $\sigma$ decrease exponentially with time, and the curves of E(L) and $\sigma$ (L) achieve a self-similar shape. This behavior is independent of the initial configuration of the fluids. Flows with large islands do not show self-similarity, and the final mixing result is strongly dependent on the initial fluid configuration.

• Physical Therapy Korea
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• v.18 no.3
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• pp.59-66
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• 2011

The purpose of this study is to examine the activity ratios of global trunk muscles and local trunk muscles in relation to adjustments in the level of task difficulty while performing stability exercises in easily applied bridging lumbar stabilization exercise. Twenty healthy subjects performed bridging lumbar stabilization exercise while the level of task difficulty was plate was used in the same posture for all the exercises. EMG was used to examine the activity ratios of the global muscles and multifidus in relation to the level of task difficulty. Moreover, the activity ratios of the multifidus muscle, the erector spinae and the gluteus maximus muscle were measured. A one-way ANOVA with repeated measures was used, and a Bonferroni correction was conducted (${\alpha}$=.05). When the bridging lumbar stabilization exercise were performed at different difficulty levels, the activity of the multifidus muscle, which is a local muscle, was high in all three exercises. Also, compared to low intensity and intermediate intensity exercises, high intensity exercises showed more significant differences (${\alpha}$=.05). Among all the muscles, the multifidus showed the highest activity at intermediate intensity. Based on these results, we suggest that in the case of bridging lumbar stabilization exercise, low intensity or intermediate intensity exercises are more suitable and efficient for local muscle stabilization.

• Child Health Nursing Research
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• v.23 no.1
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• pp.61-69
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• 2017

Purpose: The purpose of this study is to examine the relationship between social capital, labor intensity and incivility and effects the job burnout in pediatric nurses. Methods: A survey is conducted with 186 nurses working in pediatric units at 10 hospital in B, Y, K city. The data was analyzed with SPSS 21.0 program using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, $Scheff\acute{e}s$ test and multiple linear regression analysis. Results: A score of 3.31 out of 5 for the level of social capital, a score of 3.16 out of 5 on the labor intensity, and 2.20 points on a 5point on incivility, 4.15 points on a 7 point on job burnout. Job burnout explained 21.7% of the variance in incivility, social capital-shared values, job satisfaction, and labor intensity. Conclusion: The findings indicate that the major factors effecting pediatric nurses job burnout are incivility. Thus, in order to reduce pediatric nurses job burnout are to investigate degree of incivility, it is nesessary to develop intervention programs to incivility and labor intensity that reduced organizational level of measures need to establish.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.4
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• pp.71-76
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• 2017

Visual perception is part of a field of study that examines the analysis and recognition of objects. There have been numerous studies on this topic, including research on the physiological and cognitive aspects of the visual system. Visual perception theory was established through such research efforts and the potential for its application in each field is being investigated. Mobile displays are a representative example of media in the new age. Therefore, this study is based on the understanding that research on visual perception must stress the importance of useful visual cognition. This study used displays to conduct legibility tests based on illumination intensity and contrast ratio. Two conditions relevant to legibility were tested 1) illumination intensity environment and 2) two luminance conditions proposed as measures to improve readability in existing mobile displays. The results of this study were analysed to determine the degree of legibility based on illumination intensity and contrast ratio, and measures for improving legibility were proposed.

• Journal of Korean Academic Society of Home Health Care Nursing
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• v.24 no.2
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• pp.189-199
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• 2017

Purpose: This study aimed to investigate the effects of foot bath therapy on the symptom intensity, distress, and interference with usual activities due to chemotherapy-induced peripheral neuropathy (CIPN) in patients with metastatic and recurrent cancer. Methods: Foot bath therapy was administered to the experimental group for >8 sessions in 2 weeks, and the chemotherapy-induced peripheral neuropathy assessment tool (CIPNAT) was used to measure its effects on the symptom intensity, distress, and interference with usual activities due to CIPN. SPSS was used to perform data analyses including descriptive statistics, chi-square test, Fisher's exact test, t-test, paired t-test, and repeated measures ANCOVA. Results: A statistically significant difference in the variation of the symptom intensity, distress, and interference with usual activities due to CIPN was observed between the two groups; however, a statistically insignificant difference was observed between the groups and time of interaction. Conclusion: Foot bath therapy can be used as a simple and effective clinical or home care nursing intervention to improve the symptom intensity, distress and interference with usual activities due to CIPN.