• Journal of Intelligence and Information Systems
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• v.23 no.3
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• pp.45-67
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• 2017

According to the Internet Usage Research performed in 2016, the number of internet users and the internet usage have been increasing. Smartphone, compared to the computer, is taking a more dominant role as an internet access device. As the number of smart devices have been increasing, some views that the demand on high-speed internet will decrease; however, Despite the increase in smart devices, the high-speed Internet market is expected to slightly increase for a while due to the speedup of Giga Internet and the growth of the IoT market. As the broadband Internet market saturates, telecom operators are over-competing to win new customers, but if they know the cause of customer exit, it is expected to reduce marketing costs by more effective marketing. In this study, we analyzed the relationship between the cancellation rates of telecommunication products and the factors affecting them by combining the data of 3 cities, Anyang, Gunpo, and Uiwang owned by a telecommunication company with the regional data from KOSIS(Korean Statistical Information Service). Especially, we focused on the assumption that the neighboring areas affect the distribution of the cancellation rates by coupling type, so we conducted spatial cluster analysis on the 3 types of cancellation rates of each region using the spatial analysis tool, SatScan, and analyzed the various relationships between the cancellation rates and the regional data. In the analysis phase, we first summarized the characteristics of the clusters derived by combining spatial information and the cancellation data. Next, based on the results of the cluster analysis, Variance analysis, Correlation analysis, and regression analysis were used to analyze the relationship between the cancellation rates data and regional data. Based on the results of analysis, we proposed appropriate marketing methods according to the region. Unlike previous studies on regional characteristics analysis, In this study has academic differentiation in that it performs clustering based on spatial information so that the regions with similar cancellation types on adjacent regions. In addition, there have been few studies considering the regional characteristics in the previous study on the determinants of subscription to high-speed Internet services, In this study, we tried to analyze the relationship between the clusters and the regional characteristics data, assuming that there are different factors depending on the region. In this study, we tried to get more efficient marketing method considering the characteristics of each region in the new subscription and customer management in high-speed internet. As a result of analysis of variance, it was confirmed that there were significant differences in regional characteristics among the clusters, Correlation analysis shows that there is a stronger correlation the clusters than all region. and Regression analysis was used to analyze the relationship between the cancellation rate and the regional characteristics. As a result, we found that there is a difference in the cancellation rate depending on the regional characteristics, and it is possible to target differentiated marketing each region. As the biggest limitation of this study and it was difficult to obtain enough data to carry out the analyze. In particular, it is difficult to find the variables that represent the regional characteristics in the Dong unit. In other words, most of the data was disclosed to the city rather than the Dong unit, so it was limited to analyze it in detail. The data such as income, card usage information and telecommunications company policies or characteristics that could affect its cause are not available at that time. The most urgent part for a more sophisticated analysis is to obtain the Dong unit data for the regional characteristics. Direction of the next studies be target marketing based on the results. It is also meaningful to analyze the effect of marketing by comparing and analyzing the difference of results before and after target marketing. It is also effective to use clusters based on new subscription data as well as cancellation data.

• Journal of Intelligence and Information Systems
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• v.24 no.3
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• pp.45-66
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• 2018

Crowdfunding has become more popular than angel funding for fundraising by venture companies. Identification of success factors may be useful for fundraisers and investors to make decisions related to crowdfunding projects and predict a priori whether they will be successful or not. Recent studies have suggested several numeric factors, such as project goals and the number of associated SNS, studying how these affect the success of crowdfunding campaigns. However, prediction of the success of crowdfunding campaigns via non-numeric and unstructured data is not yet possible, especially through analysis of structural characteristics of documents introducing projects in need of funding. Analysis of these documents is promising because they are open and inexpensive to obtain. We propose a novel method to predict the success of a crowdfunding project based on the introductory text. To test the performance of the proposed method, in our study, texts related to 1,980 actual crowdfunding projects were collected and empirically analyzed. From the text data set, the following details about the projects were collected: category, number of replies, funding goal, fundraising method, reward, number of SNS followers, number of images and videos, and miscellaneous numeric data. These factors were identified as significant input features to be used in classification algorithms. The results suggest that the proposed method outperforms other recently proposed, non-text-based methods in terms of accuracy, F-score, and elapsed time.

• Journal of Intelligence and Information Systems
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• v.9 no.3
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• pp.23-47
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• 2003

Traditional studies for customer relationship management (CRM) generally focus on static CRM in a specific time frame. The static CRM and customer behavior knowledge derived could help marketers to redirect marketing resources fur profit gain at that given point in time. However, as time goes, the static knowledge becomes obsolete. Therefore, application of CRM to an online retailer should be done dynamically in time. Customer-based analysis should observe the past purchase behavior of customers to understand their current and likely future purchase patterns in consumer markets, and to divide a market into distinct subsets of customers, any of which may conceivably be selected as a market target to be reached with a distinct marketing mix. Though the concept of buying-behavior-based CRM was advanced several decades ago, virtually little application of the dynamic CRM has been reported to date. In this paper, we propose a dynamic CRM model utilizing data mining and a Monitoring Agent System (MAS) to extract longitudinal knowledge from the customer data and to analyze customer behavior patterns over time for the Internet retailer. The proposed model includes an extensive analysis about a customer career path that observes behaviors of segment shifts of each customer: prediction of customer careers, identification of dominant career paths that most customers show and their managerial implications, and about the evolution of customer segments over time. furthermore, we show that dynamic CRM could be useful for solving several managerial problems which any retailers may face.

• Knowledge Management Research
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• v.23 no.3
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• pp.129-152
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• 2022

As a key infrastructure for digital transformation, the spread of data, network, artificial intelligence (D.N.A.) fields and the emergence of promising industries are laying the groundwork for active digital innovation throughout the economy. In this study, by applying the text mining methodology, major topics were derived by using the abstract, publication year, and research field of the study corresponding to the SCIE, SSCI, and A&HCI indexes of the WoS database as input variables. First, main keywords were identified through TF and TF-IDF analysis based on word appearance frequency, and then topic modeling was performed using g-DMR. With the advantage of the topic model that can utilize various types of variables as meta information, it was possible to properly explore the meaning beyond simply deriving a topic. According to the analysis results, topics such as business intelligence, manufacturing production systems, service value creation, telemedicine, and digital education were identified as major research topics in digital transformation. To summarize the results of topic modeling, 1) research on business intelligence has been actively conducted in all areas after COVID-19, and 2) issues such as intelligent manufacturing solutions and metaverses have emerged in the manufacturing field. It has been confirmed that the topic of production systems is receiving attention once again. Finally, 3) Although the topic itself can be viewed separately in terms of technology and service, it was found that it is undesirable to interpret it separately because a number of studies comprehensively deal with various services applied by combining the relevant technologies.

• Journal of Welding and Joining
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• v.30 no.6
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• pp.126-132
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• 2012

The GMA welding process involves large number of interdependent variables which may affect product quality, productivity and cost effectiveness. The relationships between process parameters for a fillet joint and bead geometry are complex because a number of process parameters are involved. To make the automated GMA welding, a method that predicts bead geometry and accomplishes the desired mechanical properties of the weldment should be developed. The developed method should also cover a wide range of material thicknesses and be applicable for all welding position. For the automatic welding system, the data must be available in the form of mathematical equations. In this study a new intelligent model with genetic algorithm has been proposed to investigate interrelationships between welding parameters and bead geometry for the automated GMA welding process. Through the developed model, the correlation between process parameters and bead geometry obtained from the actual experimental results, predicts that data did not show much of a difference, which means that it is quite suitable for the developed genetic algorithm. Progress to be able to control the process parameters in order to obtain the desired bead shape, as well as the systematic study of the genetic algorithm was developed on the basis of the data obtained through the experiments in this study can be applied. In addition, the developed genetic algorithm has the ability to predict the bead shape of the experimental results with satisfactory accuracy.

• Journal of the Korean Association of Geographic Information Studies
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• v.2 no.2
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• pp.15-26
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• 1999

A horticultural field database system is constructed for the intelligent farm management using GIS. The database system include both spatial and attribute data of the GIS that can be used as useful information for the farmers every year. The result of the research is summarized as follow; First, the system provides the position, attributes and spatial data of the horticultural farm through AML. Second, the user interface that composed of a basic function menu and application menu is easy to use. Third, the method which applicated overlay and analysis would be need to manage farming data in this horticultural farm and to develop a dynamic decision support system interfaced with GIS.

• Journal of Korea Multimedia Society
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• v.14 no.7
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• pp.933-939
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• 2011

Recent heavy rains have caused natural disasters such as flooding and landslides nationwide. Because of flooding occurrence in most of the roads, traffic congestion and isolation caused many loss especially at rush hour. Constant monitoring and analysis of past disaster history data are needed to prevent disasters on areas prone to floods and disaster risk areas. If we managed to obtain traffic volume, speed, phase around intersection using disaster history data when disasters occurred, we can analyse traffic congestion, change of disaster scale and rainfall. In this study, We select a target district to develop by using a route from Dae-nam intersection in Busan Namgu Daeyoeon-dong, over Gwangan large bridge up until Haeundae Olympic intersection, We developed a system which searches disaster history information, traffic volume using disaster history data based on user selection of the road.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.11
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• pp.2043-2051
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• 2017

Lately, In addition to the increased interest in the big data field, there is also a growing interest in application fields through the processing of big data. Opinion Mining is a big data processing technique that is widely used in providing personalized service to users. Based on this, in this paper, textual review of users' places is processed by Opinion mining technique and the sentiment of users was analyzed through k-means clustering. The same numerical value is given to users who have a similar category of sentiment classified as a clustering operation. We propose a method to show recommendation contents to users by predicting preference using collaborative filtering recommendation system with assigned numerical values and marking contents with markers on the map in order of places with high predicted value.

• Journal of Navigation and Port Research
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• v.29 no.1 s.97
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• pp.23-28
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• 2005

The signal in wireless multi-path channel is affected by fading and ISI because of high data rate transmission, so the signal has the high error rate. The present modulation and demodulation method of DSRC system can not expect sufficient for providing data service over 1 Mbps, so the channel equalization and advanced modulation and demodulation methods are required. OFDM is generally known as an effective technique for high data rate transmission system, since it can prevent ISI by inserting a guard interval. However, a guard interval longer than channel delay spread has to be used in each OFDM symbol period, thus resulting a considerable loss in the efficiency of channel utilization Therefore the equalizer is necessary to cancel ISI to accommodate advanced ITS service with higher bit rate and longer channel delay spread condition In this paper, the channel equalizer for the OFDM -DSRC system was designed and its performance in a multi-path fading environment was evaluated with computer simulation.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.41 no.3
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• pp.115-124
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• 2004

The content-based retrieval using low-level features can hardly provide the retrieval result that corresponds with conceptual demand of user for intelligent retrieval. Video includes not only moving picture data, but also audio or closed-caption data. Knowledge-based video retrieval is able to provide the retrieval result that corresponds with conceptual demand of user because of performing automatic indexing with such a variety data. In this paper, we present the knowledge-based video retrieval system using Korean closed-caption. The closed-caption is indexed by Korean keyword extraction system including the morphological analysis process. As a result, we are able to retrieve the video by using keyword from the indexing database. In the experiment, we have applied the proposed method to news video with closed-caption generated by Korean stenographic system, and have empirically confirmed that the proposed method provides the retrieval result that corresponds with more meaningful conceptual demand of user.