• Title/Summary/Keyword: Intangible Value

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Persuasive Communication Strategy of Showhost in TV Homeshopping (TV홈쇼핑 쇼호스트의 구매설득커뮤니케이션 전략)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.311-320
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    • 2011
  • This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

Innovation and Intangible Capital for Economic Growth (혁신과 무형자본을 통한 경제성장)

  • Kim, Nari
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.9
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    • pp.454-464
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    • 2018
  • The OECD estimates that a high concentration of intangible capital is in the richest countries of the world. Studies show that intangibles have a positive relation with economic growth. However, different types of intangibles can have different impacts on economic performance. Therefore, this paper attempts to distinguish the differences within the intangibles in influencing economic growth by analyzing three different characteristics of the intangibles. Three main types of intangibles (computerized information, innovative property and economic competencies) are analyzed based on the degree of tacitness, the process of creation and diffusion, and the level of embedded value-added. This research uses Polanyi's classification of tacitness of knowledge, the Nonaka-Takeuchi Model and the "smiling curve" to find that not only investing more in intangible capital but also developing more "tacit" type of intangibles are important for economic growth.

Transfiguration of intangible cultural assets due to activation of Folk Festival - Gangneung Danoje as the pivot - (민속축제 활성화에 따른 무형문화재의 변용 - 강릉단오제를 중심으로)

  • Hwang, Ru-Shi
    • Korean Journal of Heritage: History & Science
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    • v.36
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    • pp.299-312
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    • 2003
  • Gangneung Danoje does not only have the longest history but also is the largest folk festival in Korea. However, during its long history Gangneung Danoje has not always been the way as it is today. As records reveal, since the Chosun dynasty and through Japanese rule, it has gone through numerous variations and registration processes in order to become a national designated major intangible cultural asset. Especially after it has been appointed as a national major intangible cultural asset Gangneung Danoje has under gone through variety of transformations. First of the few changes is the citizen-lead characteristic. As Gangneung Cultulral Center took charge of Danoje this trait has become prominent. Hereby Chosun dynasty's government lead system has transformed into a civilian lead festival. Second alteration is the enormous scale of expansion and the variations of the characteristic of the festival because of it. Dano event has increased annually from 12 events in 1974 to 58 events by 1999. As the scale of Danoje enlarged the promoters found solutions by providing diversified events in order to satisfy peoples' various aspirations from the festival. However this solution lead to a diversion - from participating festival to a spectating festival. And the last change that occurred is the awareness of the need to develop Danoje into an international festival. This is rather a desire from the government than of the people. In 1994, Korea visiting year as an opportunity this consciousness grew active. For instance, the invitation of mass foreign folk performance in 1999 seems to conform to this policy. The intention to make Gangneung Danoje not only to represent Gangneung but also to represent Korea's folk event can be witnessed. As we enter 21st Century this inclination for international festival has strengthened. Gangneung government has shown enthusiasm to find the future of Danoje by inviting external service corps to assess Danoje. The current inclination appears to be increase its value as an international festival through UNESCO cultural property registration and having this as a foundation make Danoje become an international cultural tourist product. The judgment of this will be made after Gangneung International Folklore Festival 2004.

A Study on how to use Namsadang Nori Deotboegi for Training Actors (남사당놀이 덧뵈기의 연기 훈련 활용 방향 연구)

  • Hwang, Seok-Ha
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.155-164
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    • 2019
  • This paper studies the possible ways to make the most of Namsadang Nori Deotboegi which has been designated as National Intangible Cultural Property No 3 as well as UNESCO World Intangible Cultural Heritage in training actors. Considering the fact that all six parts of a Namsadang performance were included as Important Intangible Cultural Properties, the historical and traditional value of the itinerant performance troupe is significant. The improvisatory characteristics of witty remarks, the 'Korenness' of the movement and breathing in Deotboegi dance, the spatial awareness realised through performing witty remarks with musician as well as the 'Koreaness' in the emotions conveyed are the particular values of Deotbeogi for training actors. The required ability to listen to the co-performer and not to anticipate what might be said next helps the performer do develop a strong focus to be able to stay in the moment. The heightened awareness of the body, and the ability to control it as well as the awareness of the space including the co-performers are helpful in the context of both traditional and contemporary performance.

QFD Applied to Strategic Development for Private Banking System in Korea (QFD를 이용한 국내 금융기관의 프라이빗 뱅킹 서비스 설계)

  • Lee Ji Soo;Cho Soo Hyun;Sohn So Young
    • Journal of Korean Society for Quality Management
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    • v.32 no.3
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    • pp.153-165
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    • 2004
  • Recently, financial service industry of Korea started to pay attention to private banking targeting to the rich. However, as the advanced foreign competitors have entered the market, strategic approaches are needed focusing on the general rich rather than the exceptional VIPs. In this paper, we use QFD to provide marketing strategies for Korean financial service providers. Our finding is that ‘intangible service provided by private banker’ and ‘off-line sales’ have marketing priority and ‘investment management’ and ‘value-added service’ follow.

A Case Study of Economic Analysis on R&D Investment (R&B 투자에 대한 경제성 분석의 사례연구 - 초전도 한류기 개발을 중심으로 -)

  • 조현춘;김재천;박상덕
    • Journal of Technology Innovation
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    • v.6 no.2
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    • pp.159-177
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    • 1998
  • Although each company is trying to develop an economic analysis model with its own particular style or format, the appropriate method is not yet developed because there are many problems to be solved such as uncertainity of outcomes and intangible benefits of technology. The purpose of tris paper therefore is to suggest an economic analysis methodology, which reflects the complexity and the risk of R&D investment, through a case study on the development of a superconductor fault current limiter. A self-developed Monte Carlo simulation program utilized as a main tool in this paper was very useful for risk analysis of R&D investment which could not be solved in the previous DCF(Discounted Cash Flow) model. We also introduce learning effect to consider the intangible benefits such as Know-How obtained from R&D execution. The expected value and its probability distribution for R&D investment can be obtained by combining the Monte Carlo method with the decision tree approach. This result is helpful in judging the priority and the resource-allocation of R&D projects. It is however necessary to develop more precise model for quantifying the technology stock and the simulation program using the continuous probability distribution in expected values to improve the reliability of economic analysis on R&D projects.

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A Study on E-Learning System of Korean Traditional Dance for Transmission and Dissemination (한국 전통춤의 전승 및 보급을 위한 이러닝 시스템에 관한 연구)

  • Lee, Jongwook;Lee, Ji-Hyun
    • Journal of the HCI Society of Korea
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    • v.12 no.3
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    • pp.5-11
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    • 2017
  • Korean traditional dance has cultural value and is human's cultural heritage. But they are in danger which is caused by lack of bearers and public interest. E-Learning of traditional dance using network technology and digital media can be a solution to extinction problem. The aim of this study is to propose the E-Learning courses and systems for learning traditional dance. E-Learning systems were evaluated in accordance with the HCI (Human Computer Interaction) user evaluation. This study contribute to overcoming distance constraints by offering synchronous E-Learning education system of traditional dance as intangible cultural heritage through new media experience.

Design of KPI on Individual Performance Measurement System (개별성과측정시스템의 주요성과지표 설계 연구)

  • Hong, Hyun-Gi;Oh, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.3
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    • pp.815-821
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    • 2008
  • Performance of corporation results from operation of tangible and intangible assets. Thus, measuring performance need to be taken place in terms of tangible and intangible aspects. However, the research objects, in the measurement of performance, do not guarantee researchers to achieve quantitative results and it is difficult to have objectivity. There are also many different points between a big enterprise and a small-medium size company. These facts require new measurement methods. This study suggests aspects of measurement method as task, attitude, ability and qualification for small-medium size companies. Specially, this study suggest individual measurement method than organizational one. The research system consists of users, team leaders and staffs charge of BSC and the users can access BSC sewer to input, to evaluate and to prove data through their own accounts.

The Relationship Between Intellectual Capital and Accounting Conservatism: A Case Study in Jordan

  • OWAIS, Walid Omar
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.4
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    • pp.735-740
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    • 2021
  • The purpose of this study is to assess how accounting conservatism is practiced in the Jordanian pharmaceuticals and medical industry. It assesses the association between accounting conservatism and intellectual capital (IC) in this industry. This study measures IC performance using the market price per share less book value. Accounting conservatism is measured using the book-to-price ratio, and the data was collected from company annual reports and the Amman Stock Exchange (ASE) website. The data was collected for the period of six years (2014 to 2019). The sample was made up of four companies in the industry listed in the ASE. The data was analyzed using the SPSS program though the ordinary least squares regression model to assess how accounting conservatism is associated with IC. The findings indicate a negative association with companies having higher IC performance and reporting lower accounting conservatism. IC is applied more in these companies, although it might be lower than in other companies in other sectors. This study provides empirical evidence on how IC is applied in the industry and how it might be negatively associated with accounting conservatism. Findings indicate the need for more effective policies to promote recognition of intangible assets in the sector.

The Effect of Research and Development Expenditure on Firm Value: The Case of Earning Persistence and Patent (특허권과 이익지속계수에 따른 연구개발비 지출이 기업가치에 미치는 영향)

  • Xu, Jingwen;Lee, Ki Se;Jeon, SUNG Il
    • Knowledge Management Research
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    • v.12 no.3
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    • pp.59-71
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    • 2011
  • This study intends to examine the effect of research and development (R&D) expenditure effects on firm value through patent and earing persistence. The patent is the representative intangible asset which objectively indicates a typical product of research and development activities to external parties. If a firm has acquired the patent, it receives amicable evaluation from the market compared to the firm which has not acquired patent. Empirical analysis is performed for non-banking firms (1,860 firm-years) listed on Korean Stock Exchange with December fiscal year-end over 2004-2009. Research results are as follows. First, the multiple pricing of patent acquiring firm and earing persistence increased group showed that they have higher prices than the other groups. Second, the multiple pricing of R&D expenditures of earing persistence increased group showed that they have higher prices than the other group. Third, the R&D expenditures of earing persistence increased group is receiving more friendly evaluation from the stock market than the other group.

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