• Title/Summary/Keyword: Innovative Product

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The Impacts of Entrepreneurial Orientation and Digital Orientation on Business Network, Development of Innovative Product and Internationalization Performance - Focused on International Venture Firms - (국제기업가지향성과 디지털지향성이 비즈니스 네트워크, 혁신적인 제품개발 및 국제화 성과에 미치는 영향 - 국제신생벤처기업을 중심으로 -)

  • Mi-Jung Kim;Myung-Su Chae
    • Korea Trade Review
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    • v.46 no.3
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    • pp.227-245
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    • 2021
  • This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance

A Study on Success Factors and Performace of New Products (신제품 혁신 성공요인과 성과에 관한 연구)

  • Lee, Seung-Hui;Kim, Jong-Ho;Kim, Yeong-Su;Kim, Hye-Gyeong
    • 한국디지털정책학회:학술대회논문집
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    • 2006.12a
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    • pp.167-175
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    • 2006
  • This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integralion, staff involvement). Except for more innovative factors, the others factors affect on success To be winner , companies must be consider these key factor( less innovative, cost advantage, competitive, advantage, cross-functionalintegration, staff involvement)

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A Study on Success Factors and Performance of New Products (신제품 혁신 성공요인과 성과에 관한 연구)

  • Lee, Seung-Hui;Kim, Jong-Ho;Kim, Yeong-Su;Kim, Hye-Gyeong
    • Journal of Digital Convergence
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    • v.4 no.2
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    • pp.27-39
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    • 2006
  • This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor. Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integration, staff involvement). Except for more innovative factors, the others factors affect on success. To be winner, companies must be consider these key factor(less innovative, cost advantage, competitive advantage, cross-functionalintegration, staff involvement).

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The Impact of Design Characteristics on Brand Attitude and Purchase Intention - Focus on Luxury Fashion Brands - (럭셔리 패션 브랜드의 디자인 특성에 따른 브랜드 태도와 구매의도에 관한 연구)

  • Kim, Angella Ji-Young;Ko, Eun-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.2
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    • pp.252-265
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    • 2010
  • Most luxury fashion brands have a strong brand identity and the product design characteristics of a brand are critical factors that influence brand identity. The design of products influence brand identity and play an important role in the choice by consumers in which brand to purchase. This study investigates the impact design characteristics of luxury brands on brand attitudes as well as purchase intentions in the examination of the differences in the impact influence by product category and consumer characteristics. The product design of brands was evaluated and measured by innovative and traditional characteristics. The product categories were divided into apparel, bags, shoes, and accessories. The consumer characteristics used in this study are fashion involvement, age, income, and the amount of money used for purchasing fashion products. Sample brands, Louis Vuitton, Chanel, Hermes, Burberry, and Gucci, were extracted from the Intel-brand's Luxury Brand Ranking 2008 and pilot tested for appropriateness. The data collected from 120 luxury consumers and 92 samples were statistically analyzed with SPSS 15.0, reliability test, factor analysis, ANOVA, frequency test, regression, and t-test. The findings are as follow. First, luxury brands were divided into two groups by innovative design characteristics and traditional design characteristics; innovative design characteristics show a significant influence on brand attitude and purchase intention. Second, only fashion related behavior factors among consumer characteristics became moderators when design characteristics influenced brand attitude and purchase intention. Third, the differences in purchase intention affected by design characteristics were found in bags, shoes, and accessories category. It is necessary for luxury brands to focus on innovative design characteristics and to specify the different needs of consumers through fashion related behavioral factors. This research will be useful to luxury brands in designing products and planning marketing strategies by offering specific information for luxury brand consumers.

The Impact of Using Some Participatory E-learning Strategies in Developing Skills of Designing and Producing Electronic Courses for A sample of Umm Al-Qura University Students and their Innovative Thinking

  • Emad Mohammed Samra
    • International Journal of Computer Science & Network Security
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    • v.23 no.3
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    • pp.17-30
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    • 2023
  • The current research aims to reveal the impact of using some participatory e-learning strategies (participatory product - classroom web simulation) in developing cognitive achievement, electronic course design skills, and - skills list - Torrance test of innovative thinking). The tools of innovative thinking among a sample of Information Science students. To achieve the objectives of current research, the researcher designed an educational website to train students to produce electronic courses via the web, according to the two participatory e-learning strategies. The researcher used a set of tools represented in (achievement test research and experimental treatment were applied to a sample of the Faculty of Computer students at Umm Al-Qura University. The results found that both participatory product strategy and web simulation have an imact on developing learning aspects discussed in the research. As for which of the two strategies had a greater impact than the other, it turned out that the web simulation strategy had a greater impact than the participatory product strategy in developing these aspects.

Overlap of Innovativeness and Opinion Leadership of Male Consumers Across Product Class (다 상품군에서의 혁신성과 의견선도력의 중복성향 -남성 소비자들을 대상으로-)

  • 김찬주;홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.4
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    • pp.620-630
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    • 1996
  • This study identified overlap of male innovativeness and of opinion leadership across product class. Product class include clothing, hairstyle and cosmetics, small electronic appliances, large electronic appliances, interior supplies, sports and leisure supplies, and cars. 423 male adults working in Seoul area was surveyed using questionnaire. Results of statistical analysis supported that innovativeness and opinion leadership are not monomorphic but polymorphic across product class. Higher degree of overlap and higher degree of correlationship of innovativness and of opinion leadership exist across product class which share similar characteristics such as clothing-cosmetics, small electronic appliances-large electronic appliances. Innovative communicator ranged from 5.0% to 11.4% in which percentage of innovative communicator was highest in the case of clothing purchase.

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Innovative Inclusive Design by Emotional Design (감성디자인적 접근을 통한 혁신적 포괄적 디자인)

  • Choi, Soo-Shin
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.645-652
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    • 2008
  • First question: what makes inclusive design truly inclusive? Most inclusive design products are far from being appealing to their intended customers. This is mainly because designers are typically concerned with enhancing the usability, and not the emotional value that creates the connection between the product and the users. Typical solutions are larger displays and larger buttons, and these solutions often make the product less tasteful, graceful, and favorable. As a result, such products become less inclusive, veering from the original intention of the designers. Emotional design is not about making fun products, but about enjoyable products. Positive emotional design increases the affection value in products that enable users to create emotional connection with products. With the emotional connection, the user can engage in learning about the product as well as enjoy using the product. This can also resolve most usability issues by increasing the attention level and decreasing boredom. When more people feel that a product is enjoyable, it becomes more inclusive. Second question: Can't inclusive design have innovative value? Most inclusive design products are far from being innovative, and thus, they cannot create market opportunities. While emotional design approach increases value for users, innovative design approach creates value for the businesses. This will eventually promote development of inclusive products. This paper discusses the benefits of emotional design approach in inclusive design. It also argues how emotional design can help make inclusive design more innovative. Accompanied exemplar design process illustrates how emotional design contributes to inclusive design and how it leads to innovative products.

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The Effects of Collaborative R&D Activity on Product and Process Innovation: A Negative Binomial Modeling Approach (기업의 공동연구개발활동이 제품혁신 및 공정혁신에 미치는 영향 - 음이항회귀모형을 활용하여 -)

  • Kim, Chanyong;Choi, Ye Seul;Lim, Up
    • Journal of the Korean Regional Science Association
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    • v.31 no.4
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    • pp.107-128
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    • 2015
  • Technology innovation is a competitive weapon of sustainable economic growth at the urban and regional level and the growth of firms. In this study, we empirically investigate the effects of collaborative R&D activity on product innovative outputs and process innovative outputs in manufacturing firms in Korea. We analyze the links between collaborative R&D activity and two types of innovative outputs using an alternative negative binomial regression model. The major finding is that collaborative R&D activity has significant positive effects on both product and process innovation. The results also identify a positive link between all types of innovative outputs and other R&D activities including internal R&D activity, patent activity, external technology and capital goods acquisitions. To induce corporate growth that enhances the productivity of individual firms and produces prolonged economic growth, policy makers should place greater emphasis on creating effective arrangements to promote establishing collaborative R&D strategies for manufacturing firms.

The Analysis of Effects of Multiple Sources on Innovative Activities (기술혁신 활동에 대한 다중 원천들의 효과분석)

  • 서규원;이창양
    • Journal of Technology Innovation
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    • v.13 no.3
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    • pp.27-49
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    • 2005
  • In this Paper, we analyzed the relative importance of multiple sources and their effects on innovative activities. Through factor analysis, we found 5 sources of innovative activities; university/laboratory source, within firm source, general information source, vertical/competitive relation source, and horizontal relation source. Through regression analysis, we found that (1) 'within firm source' is the most important source on innovative activities, (2) from inputs' point of view, the more 'vertical/competitive relation source' is, the less innovative activities we, (3) from outputs' point of view, innovations are more activated when 'university/laboratory source' is abundant. but, they are less activated when 'general information source' and 'vertical/competitive relation source' is abundant, and (4) according to firm size and innovation stages(newproduct innovation, upgraded product innovation, and process innovation), the effect of sources on innovative activities is different.

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The Influence of a New Product's Innovative Attributes and Planned Obsolescence on Consumer Purchase Intention (신제품의 혁신 속성과 계획적 진부화가 소비자의 구매의도에 미치는 영향)

  • Park, Chul-Ju
    • Journal of Distribution Science
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    • v.13 no.8
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    • pp.81-90
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    • 2015
  • Purpose - To vitalize a market or develop a new one, companies frequently release new products into the market, often by shortening the time to market, called the release period. This research aims to investigate the purchase intention behavior of consumers in terms of buying new products at the time of product release based on the release speed. Research Design, Data, and Methodology - The research reviews the influence of relative advantage, complexity, and compatibility among innovative attributes of new products, as proposed by Rogers. Moreover, it examines the moderating effect of the innovative new product attributes in terms of speed of obsolescence of old products and how that influences consumer purchase behavior. Additionally, this study tests the research hypotheses using empirical analysis. Results - The analysis demonstrated that the relative predominance (H1) and suitability (H3) of new products had a statistically significant positive influence on new product purchase intention. However, the complexity (H2) of new products had a statistically significant positive influence on new product purchase intention in contrast to its predicted sign (-). The results of the moderating effect of the old product use period were as follows. H4-1 was not supported since the difference between the path coefficients of the group with the low level old product use period and the group with the high level, represented by the relationship of relative predominance and new product purchase intention, was not statistically significant. H5-1 was also not supported since the difference between the path coefficients of the group with the low level of old product use period and the group with the high level, represented by the relationship of complexity and new product purchase intention, was not statistically significant. However, H4-2 was supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of relative advantage and new product purchase intention was statistically significant. H5-2 was not supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of complexity and new product purchase intention, was not statistically significant. H6-2 was also not supported since the difference between the path coefficients of the group with the low level of old product use frequency and the group with the high level, represented by the relationship of compatibility and new product purchase intention, was not statistically significant. Conclusion - According to the results, only H4-2 among the hypotheses on the moderating effect of the old product use period and use frequency was statistically significant. Future research should focus on carrying out a detailed review of the hypothesis on the moderating effect of the old product usage period and frequency, find the cause, and connect this to potential new research.