• The Research Journal of the Costume Culture
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• v.32 no.2
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• pp.260-286
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• 2024

This study investigates consumer experiences and word-of-mouth (WOM) intentions in luxury brand pop-up stores, including standalone and department store setups. Grounded in experience economy theory, this study examines the experiential elements based on the types of pop-up stores and the relationships among consumer experience, pop-up store image, and WOM intentions for each type. Data were collected from 300 visitors to luxury brand pop-up stores between January and July 2023 and analyzed using Smart PLS 4.0. The findings reveal several key insights. First, standalone pop-up stores offer educational and escapist experiences, while pop-ups within department stores have a single identified factor of consumer experience. Second, regardless of the store type, luxury pop-up store experiences significantly influence pop-up image perceptions. Third, luxury pop-up store image drives WOM intentions for both standalone and department store pop-ups. Notably, the unique image significantly impacts solely department store pop-ups and does not influence standalone pop-ups. Moreover, image perceptions in both pop-up store types do not significantly affect brand WOM intentions. Finally, WOM intentions for pop-up stores significantly influence WOM intentions for brands. This study contributes to the theoretical understanding of consumer experiences in luxury pop-up stores, providing practical insights for stakeholders in the luxury brand industry to enhance pop-up store image perceptions and WOM intentions.

• Journal of Service Research and Studies
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• v.13 no.2
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• pp.82-98
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• 2023

This study investigates consumers' perceptions when customers participate in the process of innovating new products or new services essential to companies in the era of the 4th industrial revolution. Specifically, this study investigates how consumers' product evaluation varies depending on two types of innovation for a company's new product development (technology-based innovation and market-based innovation) and two customer roles (as information providers and as co-developers) participated in the development process. The research questions are as follows: As technology-based innovation and market-based innovation are different types of innovations, will consumers' product evaluation vary depending on these different types of innovation? If customers participate in the development process of a new product reflecting each innovation, how will the information that the customer participated be perceived by other consumers? In addition, this customer participation method can serve as an information provider and a co-developer, and will consumers' evaluation of new products vary depending on this role? As a result of verifying the hypothesis using an experimental method, it shows that consumers' product evaluation differs significantly depending on the role of customers who participated in the process of developing new product development process. In other words, the results indicate that the case where customers participated as market information providers in the process of developing new products is more favorable to the new product evaluation than the case where they participated as co-developers of the new products. In addition, there is an interaction effect between the type of product innovation and the role of customer participation. To be specific, when a product reflecting technological innovation is released, there is no difference in consumers' product evaluation according to the roles of two different customer participations. However, when a market-based innovation product is released, product evaluation is more favorably perceived when customers participated as information providers than they were involved in the new product development process as co-developers. This study is of theoretical significance in that it distinguishes each type of innovation and verified how other consumers' perceptions vary depending on their role when customers participate in the innovation process. Finally, limitations and future study directions are suggested along with practical implications.

• Journal of Engineering Education Research
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• v.19 no.2
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• pp.102-111
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• 2016

This study was implemented for the purpose of analyzing the Job Competency level of accredited and non-accredited program's graduates. And we were seeking way to manage realistic and effective way of Accreditation of Engineering education. In order to achieve the purpose of this study, survey and FGI were done. The study was: accredited program's graduates thought more positively than non-accredited program's graduates, and graduates felt that 11 Job Competencies Level of Work Performance were lower than the needs of job performance. The conclusions of this study were summarized as follows: First, between accredited and non-accredited program's graduates, we could see significant recognition difference about the perception of the needs of job performance. This was because Design curriculum were reinforced and accredited program's graduates had attended design program at accredited program. Second, accredited program's graduates felt higher than non-accredited program's graduates about the perception of level of work performance. This was because the efforts for curriculum reorganizing and teaching methods improvement were done. Third, we could not find significant recognition difference about the perception of the needs for job performance and work level. That was because accredited and non-accredited program were not dealed seperately. The conclusions of this study are summarized as follows: First, The efforts for analyzing job competence of industry and reflecting the program curriculum are needed on the accredited program for engineering education. Second, Government should make the incentive policy about the companies which give some merits to the accreditation graduates, and monitor constantly their real working. Third, in order that the accreditation results can be trustful on staff recruiting or school choosing, accreditation should make outcome-based-evaluation which guarantees competence of graduates.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.169-177
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• 2019

From the past to the present, justice has attracted many people's attention. Most of the previous studies carried out in relation to justice are studies of the resulting variables, and there is a great advantage that they let us know about the importance of justice. However, the findings are focused only on the behavior of the members of the organization according to the status of justice already perceived. Therefore, studies on the antecedent of justice are also necessary to understand justice accurately. This study identifies the factors that can directly affect justice and the contextual factors that could moderate their relationship. In particular, using the '2017 Public Employee Perception Survey' released by the Korea Institute of Public Administration, we examined how innovative behavior of public employees affects the perception of distributive justice and how the relative professionalism, which is the situation variable, moderates the relationship between variables. A regression analysis of 321 public employees showed that innovative behavior affects the perception of distributive justice, and that the positive relationship of innovation behavior to the perception of distributive justice is weakened when the level of individual perceived relative professionalism is high.

• Convergence Security Journal
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• v.21 no.2
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• pp.19-28
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• 2021

Korea is promoting a digital new deal policy for the digital transformation and innovation accelerating of the industry. However, because of the strict existing data-related laws, there are still restrictions on the industry's use of data for the digital new deal policy. In order to solve this issue, a revised bill of the Data 3 Act has been proposed, but there is still insufficient discussion on how it will actually affect the activation of data use in the industry. Therefore, this study aims to analyze the perception of public opinion on the Data 3 Act and the implications of the revision of the Data 3 Act. To this end, the revision of the Data 3 Act and related research trends were analyzed, and the perception of the Data 3 Act was analyzed using a big data analysis technique. According to the analysis results, while promoting the vitalization of the data industry in line with the purpose of the revision, the Data 3 Act has a concern that it focuses on specific industries. The results of this study are meaningful in providing implications for future improvement plans by analyzing online perceptions of the industrial impact of the Data 3 Act in the early stages of implementation through big data analysis.

• Journal of Digital Contents Society
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• v.18 no.4
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• pp.621-629
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• 2017

According to the rapid population aging and the increase of the number of people with chronic diseases, the digital healthcare services are getting more and more attention. Recent improvement in information technology has expanded the consumers of digital healthcare service from the patients to the general population. Therefore, there is a growing need for studies on the status and needs of digital healthcare users in general. This study conducted a survey of 1,000 people on their perception and attitude about four areas of digital healthcare: internet health information service, smartphone healthcare application, wearable device, and u-health. The questionnaire asked the respondents about their past experience of using digital healthcare services, the purpose of use and point to be improved. The respondents were also asked about new type and contents of digital healthcare service which they would like to use. The survey results will help developers of digital healthcare service by improving their understanding and identifying unmet needs from the general population.

• Journal of Venture Innovation
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• v.5 no.2
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• pp.111-127
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• 2022

With the progress of the 4th industrial revolution, interest in smart factories is increasing. The government is implementing a smart factory support project for small and medium-sized manufacturing companies. Therefore, in this study, factors influencing small and medium-sized enterprises(SME's) intention of smart factory acceptance were analyzed. In particular, it focused on how the perception of government support affects intention of smart factory acceptance. For the empirical analysis, a research model was established by reflecting the characteristics of SMEs and the technical factors of the smart factory centering on the technology acceptance theory. Based on the model set in this way, a questionnaire survey was conducted for employees of SMEs. In this study, a total of 231 samples of valid data were used for analysis. The empirical analysis results are as follows. It was analyzed that performance expectancy, social influence, technology utilization capability, CEO will, and employee resistance to innovation, all introduced as research variables, had a significant effect on the use intention of smart factory acceptance. In particular, it was found that employees' resistance to innovation had a negative (-) effect on their use intention. Meanwhile, to analyze the moderating effect of government support, it was divided into a group with high expectations for government support and a group with low expectations. As a result, it was found that there was a difference in the effect of CEO's will, employees' resistance to innovation, and social influence on the use intention. On the other hand, no significant difference was found in the relationship between performance expectancy, technology utilization capability on the use intention. Based on the empirical analysis results, the academic and practical implications of this study were presented.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.3
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• pp.155-171
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• 2013

This research paper is focused on a theoretical study of the influences the structural factors and social capital within an industrial cluster have on innovative performance, and expanding the understanding of the influence through positive analyses based on public surveys. The study adopts a concept of social capital that can formulate a social relationship, and maintains that the social capital either works as a mediator for structural factors or independently exerts strong influences on innovative performance. In the research, the social capital is divided into two categories, bonding social capital and bridging social capital, and their influences are analyzed separately. The result of the analyses shows that unlike the traditional perception based on Korea's unique culture, the influence of bridging social capital is stronger than that of bonding social capital. It is also found that the structural factors exert influence by themselves on the contrary the previous study, simultaneously they still have influence upon innovative performance through bridging social capital calculated via the elements such as secondary relationships, network activity support and organizational openness.

• The Journal of Information Systems
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• v.26 no.1
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• pp.75-91
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• 2017

Purpose Fintech has been recently drawing extensive attention all over the world as the innovative trend that will change the future of the global financial industry. However, fintech has been mostly focusing on the payment service in the embryonic stage in Korea. This paper will investigate the approach to increase the intention to use for those who do not use fintech at present. Design/methodology/approach This paper empirically analyzes the impact of innovation of users and the perceived ease-of-use and security on the intention to use through the perceived usefulness and confidence. The 255 survey responses were used to verify research hypotheses through covariate structural equation model. Findings According to the analysis results, it was found that innovation had a significant impact on the perceived usefulness, but had no significant impact on confidence. The perceived usefulness had a significant impact on perceived usefulness and confidence. Moreover, the perceived usefulness and confidence had a significant impact on the intention to use. Meanwhile, it was identified that the security perceived by those who do not use fintech had a negative impact on perceived usefulness, confidence, and intention to use related to fintech. Accordingly, fintech service providers need to determine an approach to help customers to have a positive perception on the security of fintech.

• Journal of Information Technology Applications and Management
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• v.26 no.3
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• pp.135-157
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• 2019

Information technology has economic, social and cultural impacts is closely linked to our lives. This information technology is becoming a key to the change of human civilization through connecting people and objects on the earth. In addition, future information technology is becoming more intelligent and personalized with the development of computing technology, and due to the rapid development of alcohol, environment without time and space constraint is realized, Is spreading. Since existing portable storage media are made of physical form, there is a limit to usage due to the risk of loss and limitation of capacity. Cloud services can overcome these limitations. Due to the problems of existing storage media, it is possible to overcome the limitations of storing, managing and reusing information through cloud services. Despite the large number of cloud service users, the existing research has focused mainly on the concept of cloud service and the effect of introduction on the companies. This study aims to conduct a study on individual characteristics that affect the degree of cloud use. We will conduct research on the causes of IT knowledge, personal perception of security, convenience, innovation, economical trust, and platform dependency affecting the intention to use the cloud. These results show that the variables affecting individual 's use of cloud service are influenced by individuals, and this study can be used as a basic data for individuals to use cloud service.