• CRM연구
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• 제3권2호
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• pp.1-20
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• 2010

본 연구는 청소년의 특성상 획일적인 유행현상으로 인한 동조소비나 독특한 집단문화의 확산 등을 볼 때 여중고생의 색조화장행동에 있어서도 그들만의 특성을 지닌 영향요소가 있을 것이라고 보고, 이들의 개인적 특성 및 사회적 준거집단에 대한 영향력을 통해 화장행동의 고도화 및 일탈행동으로 이어지는 영향을 검증하였다. 이를 위해 여자 중 고등학교 학생을 대상으로 색조화장을 하는 정도와 동료 간의 영향력을 중심으로 설문조사를 실시 하였으며, 수집된 총 297부를 최종분석에 사용하였다. 실증분석 결과, 첫째, 여중고생의 색조화장행동에 있어 사회적 자기효능감은 혁신과 또래압력 수용정도에 모두 정(+)의 영향관계를 나타냈다. 특히 사회적 자기효능감은 또래압력에 부(-) 영향관계를 예측하였으나, 정(+)의 관계를 나타내 또래집단의 특성상 자신에 대한 확신이 높다하더라도 집단에 동조하는 등의 여중고생의 심리적 특성을 나타냈다. 둘째, 여중고생의 화장에 대한 가시성은 혁신과 또래압력정도에 부(-)의 영향을 나타내 여중고생의 화장에 대한 가시성이 높은 타인의 눈에 쉽게 인식되는 정도이더라도 새로움을 추구하지 않는다는 것을 나타냈다. 또한 가시성은 또래압력을 받기보다는 오히려 또래집단에 영향력을 행사할 수 있음을 나타냈다. 셋째, 여중고생의 화장에 대한 혁신과 또래압력이 화장행동에 모두 긍정적 영향을 미치는 것으로 나타났다. 또한 화장행동에 대한 상대적 영향력은 혁신보다는 동료 압력에 의한 영향력이 더 높게 나타나 여중고생의 화장행동은 또래 압력의 영향력이 크다는 것을 시사하고 있다. 넷째, 여중고생의 화장행동의 고도화는 화장만족과 일탈행동에도 유의한 영향을 미치는 것으로 나타나 여중고생의 색조화장행동에 대한 새로운 시각이 필요함을 시사하고 있다.

• 한국의류학회지
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• 제28권12호
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• pp.1554-1561
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• 2004

골퍼들은 레저활동의 특성상 장시간 자외선에 노출이 되므로 피부 보호를 위한 햇빛 노출 예방에 대한 관심이 미국에서 고조되고 있다. 본 연구는 자외선 차단의복을 예방혁신제품으로 하여, 제품의 인지된 속성이 잠재적 소비자의 수용의도에 미치는 영향을 Rogers의 혁신확산이론에 비추어 연구하였다. 또한 혁신제품이 건강관련 제품이므로, 수용의도에 미치는 골퍼들의 현재 자외선 차단행동의 영향을 고찰하였다. 임의 표집 방법을 이용, 미국내 골퍼들을 표본으로 하여 설문지 조사법으로 자료를 수집하였다. 최종 158 명의 응답자 중 $91\%$가 남성골퍼 였으며, 평균나이는 30세 였다. 응답자의 $25\%$정도만이 피부노출 방지를 위한 차단행동을 하는 것으로 나타났으며, 대부분의 응답자들은(약$70\%$) 자외선 차단의복 특성에 대해 부정적인 태도를 보였다. 현재의 자외선 차단 행동 및 인지된 다섯개의 혁신속성을 회귀분석법으로 측정한 결과, 시용의 용이성, 자외선 차단 행동, 일치성, 상대적 우월성 순으로 자외선 차단 의복 수용의도를 예측하는데 중요한 변인으로 나타났다. 피부보호와 관련된 예방혁신제품의 수용정도는 현재의 자외선차단 행동이 영향을 주며, 또한 제품의 외관적, 성능적 속성들도 일반 의류제품과 마찬가지로 소비자의 제품 수용시 고려되는 중요한 변인임을 알수 있다.

• Asia pacific journal of information systems
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• 제16권3호
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• pp.29-47
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• 2006

Many companies have been implementing Enterprise resource planning (ERP) systems for their organizational transformation in order to survive and achieve strategic advantages in an increasing competitive business environment. Thus, it is meaningful to identify factors that affect ERP system operation positively. Organizational citizenship behaviors (OCB) are discretionary, extra-role behaviors of employees which go beyond the prescribed formal roles, and are known as to be the contribution factors for organization performance. The purpose of this study is to develop the measurements for the OCB constructs in ERP system context and empirically test the relationships between the OCB construct and ERP system success. The four constructs - altruism, conscientiousness and courtesy, civic virtue, and sportsmanship - and fifteen measurements on the OCB were developed based on previous studies (i.e. Organ 1988) and empirically verified by confirmatory factor analysis. The results of testing the relationships between the OCB and ERP system success show that the OCB have a significant direct impact on the information quality and intention of IT innovation while they have an indirect impact on work efficiency mediated by information quality. This study enhances the OCB model into information system arena and helps better understand the user behaviors of information systems.

• 기술혁신연구
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• 제14권1호
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• pp.255-276
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• 2006

This study aims to investigate hypotheses for the effects of leaders' individualized consideration leadership behaviors(Bass, 1985) and employee's organizational commitment. It is proposed that individualized consideration leadership behaviors will positively effect on employee's organizational commitment. And to understand the importance of followers' characteristics in recent leadership studies, it is also proposed that the follower's need for achievement(N-Arch) moderates in the relationship of individualized consideration leadership behaviors and organizational commitment. After descriptive survey, research model setup, and field survey, this empirical study investigated the above mentioned hypotheses thru SPSS for Windows 12.0. It involved linear regression analysis to reveal the significant main effect of the individualized consideration leadership behaviors. It also revealed moderating regression analysis to reveal the significant moderating effects of need for achievement between the independent variables(individualized consideration leadership behaviors) and dependent variable(the organizational commitment). Results revealed that leaders' individualized consideration leadership behaviors positively affected to its employee's organizational commitment(Hypothesis 1). And positive moderating effect of N-Arch was strongly supported between leader's individualized consideration leadership behaviors and follower's organizational commitment (Hypothesis 2).

• 기술혁신연구
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• 제13권3호
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• pp.51-76
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• 2005

This study aims to investigate hypotheses for the effects of CEO's self-sacrificial leadership behaviors and employee's organizational committment of 50 Korea venture firms registered in Korea Venture Business Associations. To understand the importance of followers' characteristics in recent leadership studies on venture CEOs, it is proposed that self-sacrificial leadership behaviors will positively effect on organizational commitment. And it is also proposed that the follower's need for achievement(N-Arch) moderates in the relationship of self-sacrificial leadership behaviors and organizational commitment. After descriptive survey, research model setup, and field survey, this empirical study investigated the above mentioned hypotheses thru SPSS for Windows 12.0. It involved linear regression analysis to reveal the significant main effect of the self-sacrificial leadership behaviors. It also revealed moderating regression analysis to reveal the significant moderating effects of need for achievement between the independent variables(self-sacrificial leadership behaviors) and dependent variable(the organizational commitment). Results revealed that CEO's self-sacrificial leadership behaviors positively affected to its employee's organizational commitment under change-oriented and innovative new technology drive, self-developing environments of venture business in Korea. However, positive moderating effect of N-Arch was not supported between leader's self-sacrificial leadership behaviors and follower's organizational commitment in Korea venture firms.

• 기술혁신학회지
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• 제2권2호
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• pp.169-186
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• 1999

This study empirically investigates innovative behaviors of the firm. In so doing, a Probit was employed and estimated. We used the raw data of the "corporate innovation survey"(CIS), which, in consent with OECD efforts, is regularly undertaken by the Science and Technology Policy Institute(SIEPI). The data set includes more than 3400 firms in the manufacturing sector. Three types of innovation, i.e., new product, product improvement and process innovation, are studied, assuming that determinants of innovation are firm′s age. number of employees as the size of firm, ratio of foreign ownership and innovation costs. To investigate the relationship between firm′s innovation behavior and the size, we estimate the Probit including the quadratic term of the firm size. Empirical findings showed that the sign of the quadratic term of the firm size turned out to be negative. It means that the probability of firm's making innovation shows the inversed-U relationship with the firm size. Such an empirical result may have a significant implication for the industrial policy.

• 품질경영학회지
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• 제38권1호
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• pp.10-19
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• 2010

The competitive strategies of the Korean manufacturing companies have changed from the "cost leadership" strategy in the early developing stage since 1960's to the "stuck in the middle" position since 1990's in the face of emerging new cost leaders as the Chinese companies. The data on the strategic contents of the Korean manufacturing companies show that their strategies are seeking the value innovation through not only quality improvement but also cost reduction altogether rather than selecting one on the trade-off relation between the both competitive dimensions. Their strategic actions seem to be seeking the operational efficiencies through all the value chain activities rather than the strategic effectiveness by selecting and focusing on the specific competitive dimension, which is considered as a typical strategic approach. Their strategy seems to be non-strategic in the general sense. But their non-strategically looking behaviors can be reasonable enough for their sandwiched competitive position between the global quality leaders and following cost leaders. This paper explains why their strategies can be right through the theoretical explanations by using the quality-price elasticity approaches for the consumer behaviors. We can call their strategic activities as the value innovation strategy.

• 기술혁신연구
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• 제11권2호
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• pp.219-238
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• 2003

This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the wide use of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. This paper examine how digital technology has changed firms' behaviors in various areas through e-commerce, virtual reality and simulation, the rise of a new type of firm called EMS (Electronics Manufacturing Services), and etc. Amidst these changes building up innovation-friendly organization has emerged as a critical concern for firms. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

• 동아시아경상학회지
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• 제6권4호
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• pp.47-57
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• 2018

Purpose - This paper aims to analyze the determinants of licensing behaviors of manufacturing firms empirically in non-advanced exporting countries. Research design and methodology - We try to approach licensing behavior from the perspective of innovation strategy and open innovation, and deal with two activities composing licensing, i.e. licensing-in and licensing-out using the result of Korean Innovation Survey Results - Firstly, Organizational characteristic factors, particularly the size and size related factors influence the firm behavior of licensing-out, but not in case of licensing-in. Secondly, innovation strategy influences the firm behavior of licensing-in, but not in case of licensing-out. Lastly, the determinants of licensing-in and that of licensing-out are different. Conclusions - In general, firms doing licensing-out have many complementary assets and orientation for global markets. Meanwhile, firms doing licensing-in are innovative firms utilizing patent as an appropriation mechanism. Licensing-out have relevance with product market-related factors and licensing-in have more relevance with technology market-related factors

• 아태비즈니스연구
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• 제14권2호
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• pp.63-84
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• 2023

Purpose - The purpose of this study is to examine the effect of CSR activities on innovation performance and to identify the mediating role of knowledge sharing and innovation behaviors between CSR activities and innovation performance. In addition, the purpose of this study is to verify the role of sequential mediating effect of knowledge sharing and innovation behavior between CSR activities and innovation performance. Design/methodology/approach - This study collected survey data from 293 organizational members working in Chinese companies. The exploratory factor analysis (EFA), confirmatory factor analysis (CFA), reliability analysis, correlation analysis and process macro were used in order to analyze the data. Findings - First, this study verified that CSR activities had a significant positive effect on knowledge sharing, innovation behavior, and innovation performance. Second, it was found that knowledge sharing had a significant positive effect on innovation behavior and innovation performance. Third, it was verified that innovation behavior had a significant positive effect on innovation performance. Fourth, knowledge sharing and innovation behavior had a sequential mediating effect in the relationship between CSR activities and innovation performance. Research implications or Originality - With the uncertainty of the environment and the intensification of competition among companies, more and more companies begin to pay attention to innovation. Different from existing studies, this study focuses on CSR activities, identifies the role of CSR activities, explores ways to guide innovation performance, and verifies the sequential mediating role of knowledge sharing and innovation behavior. Through this measure, the importance of knowledge sharing and innovative behavior among organizational members is emphasized, solutions to strengthen innovation are explored, and theoretical and practical implications are provided for companies.