• 산경연구논집
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• 제11권7호
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• pp.7-17
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• 2020

Purpose: The purpose of this study was to identify factors that enhance the effectiveness of bulk text message advertising on consumer attention in the telecommunications industry in Zimbabwe. Research design, data and methodology: The study collected data using structured questionnaires. The study attracted 293 responses from consumer subscribers of the Zimbabwean telecommunications industry. Data was analysed using SPSS and measures of association, direction, strength and significance were used. Results: The study found out that the examined variables of bulk text messaging (Simplicity, Frequency and Informativeness) had a positive significant impact on consumers' attention (β= 0.645; p-value < 0.05). The study examined four bulk text advertising determinants, namely frequency, simplicity, informativeness and credibility. Only credibility was found to be statistically insignificant (p-value > 0.05), whilst frequency had an inverse effect on consumer attention. Simplicity of bulk text advertisements recorded a high positive and significant impact whilst informativeness was also positively, and significantly affecting consumer attention. Conclusions: The study concluded that for bulk text advertising to be effective, text messages should be informative, easy to understand and dispatched less frequently. It was further concluded that bulk text advertising should follow permission marketing where consumers consent before hand to be recipients of commercials.

• 한국도서관정보학회지
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• 제22권
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• pp.61-93
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• 1995

This paper discussed which of the three basic entries of serials that changed their titles-earliest, latest, or successive entry cataloging-is the most efficient, informative, and economical in a manual and an online environment. The results of the study are as follow: 1. Earliest entry cataloging or as an alternative, successive entry cataloging advocated by Cutter in 1976 was replaced in ALA Cataloging Rules by latest entry cataloging and with AACR1 and AACR2, latest entry cataloging was replaced by successive entry cataloging again. 2. Entry method of serial cataloging should be determined in consideration of goals of catalog, efficiency of catalog retrieval, theoretical and practical standpoint of entry methods, average cataloging time and cost, the state of adaption. 3. In a card catalog environment, if the numbering and class number of the serial that title proper changed into initials itself continue and the title history must not be too complicated, the serial is desirable to entry under the latest title. Except for above case, successive entry cataloging enables serials to be more quickly and economically made available to users than with either earliest or latest entry cataloging. 4. In an automated catalog environment, successive entry cataloging has more potential of satisfying and impairs the efficiency of both accessing and processing a library's serials collection. However, when initial cataloging by MARC format is done, careful screen design and complex programming will be needed. And subfield containing the local record number should be added to the programming means to link the various records together, i.e., 780 (preceding title) and 785 (succeeding title) fields for all related titles.

• 성인간호학회지
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• 제15권4호
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• pp.639-649
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• 2003

Purpose: The purpose of this study was to identify the effect of dynamic imagery therapy on "anger-in" and immune function in patients with breast cancer. Method: Dynamic imagery therapy was given for 10 sessions with 2 times informative education. Data collection was from June, 24th to August, 12th 2002. The participants were experimental group 15, control group 15. This study was designed using a quasi-experimental approach with non-equivalent Pre test-Post test Design. The instruments used in this study include the anger scale developed by Spielberger(1972) and modified by Chon, Kyum Koo (1996), The data was analysed with $\chi^2$-test, t-test, ANOVA and ANCOVA. Result: 1) That the level of "Anger-in" in patients will be significantly lower than that of the control group was supported (p<.001). 2) That the level of T3 lymphocyte and NK Cells, IgG. Cortisol in patients will be significantly lower than that of the control group was supported (T3, IgG: p<.05, Cortisol p<.001). Conclusion: The dynamic imagery therapy is suggested as an effective nursing intervention to reduce anger level and increase immune function for patients with breast cancer.

• Genomics & Informatics
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• 제5권1호
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• pp.1-5
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• 2007

Embryonic stem cells can be differentiated into various types of cells, requiring a tight regulation of transcription. Biomarkers related to each lineage of cells are used to guide the differentiation into neural or any other fates. In previous experiments, we reported the guided differentiation (GD)-specific genes by comparing profiles of random differentiation (RD). Interestingly 68% of differentially expressed genes in GD overlap with that of RD, which makes it difficult for us to separate the lineages by examining several markers. In this paper, we design a prediction model to identify the differentiation into neural fates from any other lineage. From the profiles of 11,376 genes, 203 differentially expressed genes between neural and random differentiation were selected by random variance T-test with 95% confidence and 5% false discovery rate. Based on support vector machine algorithm, we could select 79 marker genes from the 203 informative genes to construct the optimal prediction model. Here we propose a prediction model for the prediction of neural fates from random differentiation which is constructed with a perfect accuracy.

• 복식
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• 제59권4호
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• pp.111-125
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• 2009

The period from the early years of the 21st Century, when the birth of Digital Clothing received as a kind of digital cultures in the modern information society, to the present time, the period is studied on as a social transition in the revolutionary digital technology in parallel with the fashion changes which have an effect on our thoughts and our life style. After the 2000's, when digital was perceived as a culture, information technology came into being owing to the technological development in the network and informative and communicative technology. This study tried to grasp the tendency of the times to Digital Clothing, which occurred in the new situation of Digital Technology, and then on the base of it, tried to classify the expressive characteristics in the Digital Clothing as the Cyberspace, Global Network, high functionality Smart Textiles and digital technology. The social reformation by the revolutionary digital technology is coming forth in the New Fashion of the digital Clothing, with the development of technology and network in the Cyberspace and real space. the Digital Clothing which led to the revolutionary change in New Fashion occurred, and by the same time, gradually the phenomena of Digital Consuming Culture is expansive.

• 디지털산업정보학회논문지
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• 제5권4호
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• pp.39-49
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• 2009

Nowadays, according to rapid development of computing environments, information processing and analysis system are very interesting research area. As a viewpoint of data preparation-processing-analysis in knowledge technology, the goal of automated information system is to satisfy high reliability and confidence and to minimize of human-administrator intervention. In addition, we expect the system which can deal with problem and abnormal error effectively as a fault detection and fault tolerance. In this paper, we design a monitoring system as follows. A productive monitoring information from various systems has unstructured forms and characteristics and crawls informative data by conditions and gathering rules. For representing of monitering information which requested by administrator, running-status can be able to check dynamically and systematic like connection/closed status in real-time. Our proposed system can easily correct and processing for monitoring information from various type of server and support to make objective judgement and analysis of administrator under operative target of information system. We implement semi-realtime monitering system using AJAX technology for dynamic browsing of web information and information processing using XML and XPATH. We apply our system to SMS server for checking running status and the system shows that has high utility and reliability.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.47-53
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• 2021

Purpose: The purpose of this study is to generate industrial insights for developing sports movie industry. Related studies are scare. Research design, data, and methodology: The study employed case study and selected typical case samples who seem informative about sport movie industry. The authors interviewed six experts who are experienced in sport movie and related academic sector. Interviews were audio-taped and the text were decoded by multiple reading. Through this process, the study categorized significant meanings and produced results. Interviewees reviewed again the final findings to confirm validity, which calls member check. Results: It was suggested that developmental factors of sports movie were the realization of realistic sports scenes by using technologies. Second, participants told that contents of sport movie need to reflect real stories and it should tell the stories. Regarding constraints of sport movies, movie producers feel difficulty to make scenes in that sports are inherently quickly performed. Another constraints are that production cost is expensive but audiences are barely attended. Conclusions: For promoting economic outcomes and developing sport movie industry, government needs to financially support related markets to support sport movie producers assisting them to concentrate their movie works. Future directions for related-studies were discussed.

• Journal of Sport and Applied Science
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• 제5권2호
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• pp.9-15
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• 2021

Purpose: Prior literature posits that leadership of coach influences athletes' performance via delegate interactions. The purpose of this study is to investigate the effect of the type of instructor on the exercise stress of university athletes and to provide instructors with informative coaching methods especially for their leadership. Research design, data, and methodology: In order to achieve the purpose of the research, Seoul and Gyeonggi Province Materials University athletes were selected as a sample, 360 college athletes participated in the survey and data were screened and finally 314 were analyzed. The collected data were analyzed via descriptive analysis and multiple regressions. To examine the validity and reliability of the survey items, factor analysis and Cronbach's α were computed. Results: Coaches' leadership types are found to influence university athletes' exercise stress significantly. In specific, transformational leadership negatively influences teaching Complaints. Transformational leadership also negatively influences time constraints. However, transformational and transactional leadership do not have any effect on career concerns. transformational and transactional leadership also do not influence functional instability of college athletes. Conclusions: Overall, leadership types of coach partially influence exercise stress of athletes. These findings posit that transformational leadership contribute in developing reliable relationship between athletes and instructors. Further implications were discussed.

• Wind and Structures
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• 제37권2호
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• pp.79-94
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• 2023

This paper traces the drafting of the new EN 1991-1-4 Eurocode 1 - Actions on structures - Part 1-4: General actions - Wind actions within Mandate M/515 of the European Commission to CEN, for the evolution of structural Eurocodes towards their Second Generation. Work of the Project Team started in August 2017 and ended in April 2020, with delivery of a final draft for public enquiry. The revised document contains several modifications with respect to the existing 2005 version, and new sections were added, covering aspect not dealt with in the previous version. It has a renovated structure, with a main text limited in size and containing only fundamental material; all the remaining information, either normative or informative is arranged into thirteen annexes. Common to other Eurocode Parts, general requests from CEN were those of reducing the number of Nationally Determined Parameters and of enhancing the ease of use. More specific requests were those of (a) the drafting of a European design wind map, (b) improving wind models, (c) reviewing force and pressure coefficients, (d) reviewing the procedures for evaluation of the dynamic response, as well as (e) making editorial improvements aimed at a more user friendly document. The author had the privilege to serve as Project Team member for the drafting of the new document, and this paper brings his personal view concerning some general aspects of wind code writing, and some more specific aspects about the particular document.

• 유통과학연구
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• 제20권3호
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• pp.13-22
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• 2022

Purpose: Thisstudy aims to measure the attitudes of Generation Z in Jakarta towards advertisements containingCOVID-19 information. Research design, data and methodology: This study is a quantitative method with partial least square structural equation modeling (PLS-SEM) with SMART PLS as an analytical tool. The sample size is 216 participants was obtained randomly through a questionnaire distributed online. This study consisted of exogenous variables (advertising content, value, irritation, and economic benefits), endogenous variables (attitudes towards advertising), and some moderating roles. Results: The results of thi study explain that this generation's attitude towards advertising is affected by the content and value aspects embedded in advertisements. Value can be formed from creativity in making advertising content as interesting and informative as possible. Interestingly, this study also found that the irritation aspect and economic benefits had no effect on the audience's attitude towards the advertisement. Neither the irritating aspect of advertising nor the economic value that is formed acts as a moderator of the content and the value of the ad. Conclusions: The ongoing pandemic and periodic adjustments to government policies regarding COVID-19, these results can be compared with other advertisements for future studies, especially those using the same variables as this study.