• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.1
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• pp.1-8
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• 2008

In the Web 2.0, besides more gaining information on the web, the number of web sites that take advantage of RSS increases explosively. Commonly each users search RSS channels through the web search engine before registering RSS channel's url to the RSS reader. Users judge whether the site is RSS channel or not and register an RSS channel's url through theirs interests. Because accomplished by users themselves, those processes conflict to user's convenience and quick consumption of information. Techniques of current search engines can't provide users with reliable RSS feed information as search results. In this paper, we analysis appropriateness of current search engines' techniques that offer users RSS feed search service and discuss their limitations. Also, we make up RSS feed database through classification of RSS tag being possible to search RSS feed information effectively and apply update rate of each RSS channel's feed to ranking algorithm providing more reliable search results.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.8 no.1
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• pp.197-227
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• 1997

The main purpose of this study is ① to settle and to analyze the classification of the Internet Search Engine comparitively, and ② to build the compatible model of Internet Search Engine classification in order to seek information on the Internet resources. specially in the branch of the Computers and Internet areas. For this study, four Internet Search Engine (Excite, 1-Detect, Simmany, Yahoo Korea!), Inspec Classification and two distionaries were used. The major findings and result of analysis are summarized as follows : 1. The basis of the classification is the scope of topics, the system logic, the clearness, the efficiency. 2. The scope of topics is analyzed comparitively by the number of items from each Search Engine. In the result, Excite is the most superior of the four 3. The system logic is analyzed comparitively by the casuality balance and consistency of the items from each Search Engine. In the result, Excite is the most superior of the four 4. The clearness is analyzed comparitively by the clearness and accuracy of items, the recognition of the searchers. In the result, Excite is the most superior of the four. 5 The efficiency is analyzed comparitively by the exactness of indexing and decreasing the effort of the searchers. In the result, Yahoo Korea！ is the most superior of the four. 6 The compatible model of Internet Search Engine classification is estavlished to uplift the scope of topics, the system logic, the clearness, and the efficiency. The model divides the area mainly based upon the topics and resources using‘bookmark’and‘shadow’concept.

• Journal of information and communication convergence engineering
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• v.1 no.3
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• pp.143-146
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• 2003

In the study, a new-concept search agent system for the WWW by using XML-based technology is proposed. The implementation of the prototype of this proposed system, the comparison with traditional search engines, and the evaluation of the prototype system are also.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.1-31
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• 2009

This paper empirically examines factors that potentially influence the success of a Web-based semantic search engine. A research model has been proposed that shows the impact of quality-related factors upon the effectiveness of a semantic search engine, based on DeLone and McLean's(2003) information systems success model. An empirical study has been conducted to test hypotheses formulated around the research model, and statistical methods were applied to analyze gathered data and draw conclusions. Implications for academics and practitioners are offered based on the findings of the study. The proposed model includes three quality dimensions of a Web-based semantic search engine-namely, information quality, system quality and service quality. These three dimensions each have measures designed to collectively assess the respective dimension. The model is intended to examine the relationship between measures of these quality dimensions and measures of two dependent constructs, including individuals' net benefit and user satisfaction. Individuals' net benefit was measured by the extent to which the user's information needs were adequately met, whereas user satisfaction was measured by a combination of the perceived satisfaction with search results and the perceived satisfaction with the overall system. A total of 23 hypotheses have been formulated around the model, and a questionnaire survey has been conducted using a functional semantic search website created by KT and Hakia, so as to collect data to validate the model. Copies of a questionnaire form were handed out in person to 160 research associates and employees working in the area of designing and developing semantic search engines. Those who received the form, 148 respondents returned valid responses. The survey form asked respondents to use the given website to answer questions concerning the system. The results of the empirical study have indicated that, of the three quality dimensions, information quality was found to have the strongest association with the effectiveness of a Web-based semantic search engine. This finding is consistent with the observation in the literature that the aspects of the information quality should serve as a basis for evaluating the search outcomes from a semantic search engine. Measures under the information quality dimension that have a positive effect on informational gratification and user satisfaction were found to be recall and currency. Under the system quality dimension, response time and interactivity, were positively related to informational gratification. On the other hand, only one measure under the service quality dimension, reliability was found to have a positive relationship with user satisfaction. The results were based on the seven hypotheses that have been accepted. One may wonder why 15 out of the 23 hypotheses have been rejected and question the theoretical soundness of the model. However, the correlations between independent variables and dependent variables came out to be fairly high. This suggests that the structural equation model yielded results inconsistent with those of coefficient analysis, because the structural equation model intends to examine the relationship among independent variables as well as the relationship between independent variables and dependent variables. The findings offer some useful implications for owners of a semantic search engine, as far as the design and maintenance of the website is concerned. First, the system should be designed to respond to the user's query as fast as possible. Also it should be designed to support the search process by recommending, revising, and choosing a search query, so as to maximize users' interactions with the system. Second, the system should present search results with maximum recall and currency to effectively meet the users' expectations. Third, it should be capable of providing online services in a reliable and trustworthy manner. Finally, effective increase in user satisfaction requires the improvement of quality factors associated with a semantic search engine, which would in turn help increase the informational gratification for users. The proposed model can serve as a useful framework for measuring the success of a Web-based semantic search engine. Applying the search engine success framework to the measurement of search engine effectiveness has the potential to provide an outline of what areas of a semantic search engine needs improvement, in order to better meet information needs of users. Further research will be needed to make this idea a reality.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.11a
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• pp.75-77
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• 2008

Nowadays, as the indices of the major search engines grow to a tremendous proportion, vertical search services can help customers to find what they need. Search Engine is one of the reasons for Internet shopping success in today's world. The import one part of search engine is clustering data. The objective of this paper is to explore a k-means++ algorithm to calculate the clustering data which in the Internet shopping environment. The experiment results shows that the k-means++ algorithm is a faster algorithm to achieved a good clustering.

• International Commerce and Information Review
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• v.13 no.1
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• pp.3-28
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• 2011

Recently marketing methods of small and medium exporting firms have changed from internet marketing using homepage, or e-catalogs, to search engine marketing. However, there is no specific proof of search engine marketing effectiveness. Therefore the purpose of this research is to explore marketing performance of search engine marketing(SEM) based on search engine optimization. In order to build an optimal SEM strategy, quantitative data are collected from the Google-analytics such as homepage visits, page views, and traffic source for three years. At the same time, this study has carried out a survey to measure the qualitative effectiveness. The result of this quantitative study suggests that the existing carryover effects and lag effects would be maintained through search engine optimization. Meanwhile, the qualitative survey shows that satisfaction and awareness of homepage have been improved after search engine optimization. This can support logically increase of homepage visiting ratio of quantitative analysis. Also exporting companies know very well, that traffic and page views have increased after search engine optimization.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.37-42
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• 2015

Although online search engine service provide a convenient means to search for information on the World Wide Web, it also poses a risk of disclosing privacy. Regardless of such risk, most of users are neither aware of their personal information being exposed on search results nor how to redress the issue by requesting removal of information. According to the 2015 parliamentary inspection of government offices, many government agencies were criticized for mishandling of personal information and its leakage on online search engine such as Google. Considering the fact that the personal information leakage via online search engine has drawn the attention at the government level, the online search engine and privacy issue needs to be rectified. This paper, by examining current online search engines, studies the degree of personal information exposure on online search results and its underlying issues. Lastly, based on research result, the paper provides a sound policy and direction to the removal of exposed personal information with respect to search engine service provider and user respectively.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.7
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• pp.2840-2861
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• 2020

The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.5
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• pp.880-886
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• 2016

With lots of information occurring on the Internet, the search engine plays a role in gathering the scattered information on the Internet. Some search engines show not only search result pages including search keyword but also search result numbers of the keyword. The number of keyword searching result provided by the Google search engine can be utilized to identify overall trends for this search word on the internet. This paper is aimed designing and realizing the system which can efficiently manage the number of searching result provided by Google search engine. This paper proposed system operates by Web, and consist of search agent, storage node, and search node, manage keyword and search result, numbers, and executing search. The proposed system make the results such as search keywords, the number of searching, NGD(Normalized Google Distance) that is the distance between two keywords in Google area.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.2
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• pp.141-160
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• 2011

This study suggested knowledge base and search engine for the libraries that have the largescaled data. For this purpose, 3 components of knowledge bases(triple ontology, concept-based knowledge base, inverted file) were constructed and 3 search engines(search engine JENA for rule-based reasoning, Concept-based search engine, keyword-based Lucene retrieval engine) were implemented to measure their performance. As a result, concept-based retrieval engine showed the best performance, followed by ontology-based Jena retrieval engine, and then by a normal keyword search engine.