• Title/Summary/Keyword: Information characteristics

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Study on the Influence of Online WOM Information Characteristics on the Intention of Information Acceptance and also Re-WOM: Focused on the Receiver's Expertis (온라인 구전정보특성이 정보수용의도와 재구전 의도에 미치는 영향에 관한 연구: 수신자의 전문성을 중심으로)

  • Kim, Ji-Sook;Kwon, Hyeok-Gi
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.6
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    • pp.81-93
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    • 2016
  • An actual analysis was made regarding how different the effect of the online WOM information characteristics on the expansion of the WOM information characteristics was depending on the level of the receiver's expertise in consideration of the sender's expertise, the vividness and Consensus of WOM information which can affect the acceptance of WOM information in this study. To begin with, the analysis results showed that the online WOM information characteristics had the positive effect on the information acceptance intention in proportion to the sender's expertise and the vividness and Consensus of WOM information. Secondly, the information acceptance intention was found to have a positive effect on the re-WOM intention. Finally, the level of receiver's expertise was found to control the effect of the online WOM information characteristics on the information acceptance intention.

Effects of SNS WOM Information Characteristics on Trust, Purchase Intention and WOM Intention: Focusing on the Moderating Effects of Social Capital (SNS 구전정보특성이 외식제품의 신뢰와 구매의도 및 구전의도에 미치는 영향: 사회적 자본의 조절효과를 중심으로)

  • Joung, Yang-Sik
    • Culinary science and hospitality research
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    • v.23 no.3
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    • pp.50-62
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    • 2017
  • The purpose of this study was to verify the effects of SNS WOM information characteristics on trust, purchase intention and WOM intention with regards to food products. In addition, the moderating role of social capital was also examined between SNS WOM information characteristics and trust of food products. This survey was conducted on those who used SNS from 13th to 27th on October, 2016 in Seoul and Kyonggi area, using convenience sampling method. A total of 380 responses were collected, of which 365 were used for analysis after excluding responses containing missing data. The results from this study are as follows. First, it was found that neutrality than consensus of SNS WOM information characteristics had a greater effect on the trust of food products. Second, only bonding capital was found to moderate the relationships between consensus of SNS WOM information characteristics and trust of food products. Third, trust of food products significantly impacted purchase intention and WOM intention of food products. These findings intend to propose the effective marketing strategy on the SNS to executives or marketers of food companies.

A Study on the Factors for Adopting Financial Information System and the Companies' Business Performance (회계정보 시스템의 도입 특성과 기업성과에 관한 연구)

  • Hwang, In-Tae;Yi, Seon-Gyu
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.4
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    • pp.141-152
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    • 2009
  • This research conducted research on the provision of the strategic information for the companies' financial and accounting parts among the functions that are provided by the ERP, elements related to the adoption of financial information system that influence and that supports decision-making and management performance. The results of this research are as follows. First, organization's degree of decentralization among the organization structure's characteristics and the element of information technology infrastructure among the information technology characteristics does not affect financial or non-financial performance. Second, financial information characteristics do not affect financial performance partially, Third, organization's size does not play the role of adjuster when it comes to the financial performance. Fourth, some research variables used on this research were not analyzed as important elements that influence financial performance, but the analysis showed that they mostly influence non-financial performance, which means that these are what could be considered strategically when adopting financial information system in the future.

The Effect of Blog Commitment to Fashion Product Purchase and Information Reproduction Behavior -Focus on Blog Characteristic and Consumer Information Variety Seeking- (블로그 몰입이 패션제품 구매행동과 정보 재생산 활동에 미치는 영향 -블로그 특성과 소비자 정보 다양성 추구를 중심으로-)

  • Kim, Seu-La;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1028-1038
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    • 2011
  • A blog has significant effect as a new online medium and as a tool to share information with its powerful networking function. Blogs are established based on personal experience and their impact is stronger than conventional media in terms of informativeness, credibility and interactivity. Such characteristics of blogs lead to blog commitment (a phenomenon that has behavioral consequences) that eventually influences consumer fashion purchase behavior. The more a consumer is interested in fashion and seeks diverse information from a wide range of media, the more personally committed they become to certain blogs; in addition, they will also post the results of their fashion product purchases on their blog to further create and reproduce information. This research discovers how blog commitment affects fashion product purchase behavior and information reproduction activity among consumers as well as explores the impact of blog characteristics and information variety seeking by individual consumers on these factors. The data was collected from 428 adults who purchased a fashion product based on information they found on a blog. The results are as follows. First, blog characteristics are composed of accessibility, interactivity, credibility of the information, and informativeness. Second, in terms of the blog commitment, informativeness, credibility, and consumer information diversification (respectively), turned out to have positive effects; in addition, accessibility and credibility had positive effects for corporate blogs. The comparison between private and corporate blogs showed that consumers tend to be more committed to private blogs. Third, in terms of the brand attitude, private/corporate blog commitment, credibility, and consumer information diversification (respectively) had a positive influence. Fourth, blog characteristics and consumer information diversification led consumers (through private/corporate blog commitment) to form a favorable attitude towards the brand and purchase products that resulted in information reproduction of the purchased product.

Design of Information Appliances Based on User's Preference - in the Case of Information Retrieval Method for Pedestrians' Navigation - (정보기기 디자인에 있어서 사용자의 감성을 고려한 콘텐츠 개발방법 - 보행자의 이동지원을 목적으로 한 감성정보검색을 사례로 -)

  • Kim, Don-Han
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.203-214
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    • 2007
  • This study proposes an information retrieval method reflecting the user's preferences based on the fuzzy set theory to develop information contents which support pedestrian's navigation. Firstly, the research evaluated subjects' preferences on commercial spaces set to a hypothetical destination. Also it surveyed the causal relationship between the visual characteristics and the emotional characteristics to propose methods of Navigation Knowledge Base (NKB). The NKB was composed of three elements; 1. the correlation model between emotional characteristics, 2. the causal relationship between visual characteristics and emotional characteristics, 3. the transformation model between visual characteristics and the physical characteristics. Secondly, this study classified the pedestrian's destination search into 4 types with his or her preferences and the time conditions limited during navigation. For each type it presented the Destination Search Algorithm (DSA). Finally, the research simulated the destination search in 4 navigation types using NKB and DSA and verified the availability of the information retrieval method reflecting pedestrian's preferences. In conclusion, the proposed information search method will be applied to reflect the user's preferences to develop information appliances.

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A Study on Cognitive Characteristics of Information Gifted Children (정보영재아들의 인지적 특성에 관한 연구)

  • Kim, Kapsu
    • Journal of The Korean Association of Information Education
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    • v.17 no.2
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    • pp.191-198
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    • 2013
  • There are many studies about cognitive and non-cognitive characteristics of gifted children in the areas of math and science until now. Also, there is a lot of research for about cognitive and non-cognitive characteristics of gifted children. But, it lacks a lot of research on the characteristics of gifted children for information science area. So, characteristics of gifted children in the areas of information science are defined as structured information recall ability, regularization ability, reasoning ability, efficiency ability, structured ability, generalization ability, and abstract ability. And real problems for each ability are proposed. To make the evaluation questions proposed in this study on the cognitive gifted characteristics when compared with student achievement and prove that there is a correlation. The results of this study can be utilized in the evaluation of information giftedness children and can be utilized in the development of gifted education programs.

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Factors Influencing Internet Addiction and Information Ethics : Centering on Self Characteristics and Cognitive Characteristics toward Internet (인터넷 중독과 정보윤리에 영향을 미치는 요인에 관한 연구 - 자아특성 및 인터넷 인지특성을 중심으로)

  • Goo Bon-Hee;Choi Moo-Jin
    • The Journal of Information Systems
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    • v.15 no.3
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    • pp.233-252
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    • 2006
  • Recently, negative sides of internet, internet and/or game addiction and unethical behavior over internet, have been largely publicized in our society. There have been numerous studies to explore the problems and solutions, but these lack considering broader set of research variables. Therefore, this research investigated how i) internet users' self characteristics and ii) cognitive characteristics toward internet influence iii) internet addiction and iv) information ethics respectively. Especially, this study focused on college students, more mature beings than elementary, middle and high school students with whom most other researches have dealt so far. Major findings of this study are as follows: (1) Willingness to develop relationships over internet, usefulness of internet use, a degree to perceive the cyber space as real, and a degree to express self over internet have significant effects on disabled life style. Self respect willingness to develop relationships over internet, usefulness of internet use, a degree to perceive the cyber space as real, and capability of using internet have significant effects on the lack of control over internet. Willingness to develop relationships over internet, self control, and a degree to express self over internet have significant effects on the lack of control over internet. 2) Regarding the effects of independent variables(self characteristics and cognitive characteristics) on information ethics through internet addiction factors, self respect self control, a degree to perceive the cyber space as real, and capability of using internet have directly and indirectly significant effects on information ethics through internet addiction. Then we suggested four approaches to reduce the internet addiction and improve the information ethics based on the findings.

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Examining the Effect of University Student Ambassadors' Characteristics and SNS Information Characteristics on Corporate Promotion (대학생 홍보대사 특성과 SNS 정보특성이 홍보효과에 미치는 영향)

  • Soohaeng Shin;Haejung Yun;Yoonseuk Woo
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.295-314
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    • 2022
  • Effectiveness of corporate promotion using SNS will be meaningful from theoretical and practical perspectives. This study attempts to explore the implications of running corporate ambassador programs composed of university students, different from previous studies focused mainly on celebrity influencers. To this end, the research model was generated and the hypotheses were tested by the responses of 287 subjects who received promotional messages from university student ambassadors of a public corporation. Research findings confirmed that ambassador characteristics (intimacy, expertise) had a significant influence on corporate promotion by mediating SNS information characteristics (information provision, information playfulness, and information reliability). Furthermore, it is found that MZ generation perceived the higher intimacy, the higher information playfulness, while the older generation perceived the higher expertise, the higher information reliability. In order to generalize these research findings, further research considering more diverse demographic characteristics is necessary.

Applications of GIS Spatial Analysis in Extracting Land Characteristics for Calculate Individual Declared Land Value (개별공시지가산정을 위한 토지특성조사에 GIS 공간분석기법의 적용)

  • Sung, Chun-Ja;Park, Jae-Kook
    • Journal of Korean Society for Geospatial Information Science
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    • v.15 no.1 s.39
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    • pp.31-38
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    • 2007
  • The current land characteristics survey to calculate an individual declared land value requires significant manpower, time, and cost. Accordingly, a revised method is required to reduce an economic cost and efficiently extract the information on land characteristics. This study proposed a utilization of spatial information as a means to rapidly and efficiently examine a survey on land characteristics and the method to obtain land characteristics that cannot be obtained in the KLIS (Korea Land Information System) among the land characteristics, which is a basic material in calculating an individual declared land value, via GIS spatial analysis. The proposed methods will not only reduce a significant time and cost as well as a demand necessary in a land characteristics survey but also provide an improvement direction to a current survey method for land characteristics.

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A Study on the Relationship between Firm Characteristics and Information System Outsourcing Cost Estimation Model Preference (기업의 특성과 정보시스템 비용산정모델 선호도의 관계연구)

  • 박진수;김현수
    • Journal of Information Technology Applications and Management
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    • v.10 no.3
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    • pp.75-92
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    • 2003
  • In order to investigate IS(Information Systems) outsourcing cost estimation model preference of firms, this study reviews previous literatures on outsourcing and firm characteristics. The relationships between firm characteristics and IS outsourcing cost estimation model preference are analysed. Four major factors of firms characteristics are found and classified. IS outsourcing cost estimation model with SLA are found to have a strong relationship with organizational culture. Future research will be needed to verify the result of this exploratory study.

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