• Title/Summary/Keyword: Information Privacy Concerns

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Application of Police Video Equipment for Fighting Crime and Legal Trends (범죄 대응을 위한 경찰 영상장비의 활용과 법 동향)

  • Lee, Hoon;Lee, Won-Sang
    • Informatization Policy
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    • v.25 no.2
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    • pp.3-19
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    • 2018
  • With the introduction of video cameras into law enforcement, a great deal of police organizations have adopted the technology in their routine crime prevention activities. The up-to-date systems of ambient surveillance energized by CCTV, police wearable cameras, drones, and thermal imaging devices enable the police to thoroughly monitor public spaces as well as to rigorously arrest on-scene criminals. These efforts to improve the level of surveillance are often met with public resistance raising concerns over citizens' rights to privacy. Recent studies on the use of police video equipment have constantly raised the issues related to the lack of applicable legal provisions, risk of personal information and privacy infringement as well as security vulnerabilities. In this regard, the present study attempted to review the public surveillance methods currently used by law enforcement agencies worldwide within the context of public safety and individual rights to privacy. Furthermore, the present study also discussed the legal boundaries of police use of video equipment to address public concerns over privacy issues.

Predictors of Mobile Advertising Avoidance: What Makes People Avoid Mobile Advertising?

  • Um, Nam-Hyun
    • International Journal of Contents
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    • v.15 no.4
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    • pp.44-49
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    • 2019
  • This study is designed to examine antecedents and consequences of mobile advertising avoidance. However, to date, research on mobile advertising avoidance has been scarce. Thus, this study makes significant contributions by addressing understudied areas in mobile advertising. Study results show that the perceived mobile advertising risk is positively related to mobile advertising avoidance. This study found that the perceived trust in mobile advertising is negatively linked to mobile advertising avoidance. The study results show that the perceived Internet users' data privacy concerns is positively linked to mobile advertising avoidance. Finally, study results suggest that mobile advertising avoidance is positively linked to intention to delete the ad.

Information Privacy and Reactance in Online Profiling (온라인 고객정보 수집에서의 프라이버시와 심리적 반발)

  • Lee, Gyu-Dong;Lee, Won-Jun
    • Asia pacific journal of information systems
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    • v.19 no.4
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    • pp.29-45
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    • 2009
  • In the information age, cheap price of information processing and advances in personalization technology have allowed companies to enhance the relationships with their existing customers and to expand their customer base by effectively attracting new customers. However, most customers are reluctant to provide their personal information to companies. This study explores the tension between companies' desire to collect personal information to offer personalized services and their customers' privacy concerns. The psychological reactance theory suggests that when individuals feel that their behavioral choice is threatened or restricted, they are motivated to restore their freedom. Therefore, despite the expected benefits from personalized services, customers may perceive the services to be restrictive of their freedom to choose. This adverse effect may undermine the relationships between companies and their customers. We conducted experiments to explore the dynamic roles of transactional and environmental factors in motivating customers to provide personal information. We revisited online privacy issues from the perspective of psychological reactance. For the experiments, we created an online shop and randomly assigned the participants to one of the two experimental conditions-high and low levels of information requirements. The results of the experiment indicate that threatening the free choice serves as a transactional cost in online profiling. On the other hand, the expected benefits of personalization services have positive correlations with customers' willingness to provide personal information. This study explains privacy based on transactional and environmental factors. Our findings also indicate that the environmental factors such as the Internet privacy risk and trust propensity do not significantly affect the willingness to provide personal information when firms required much personal information. Implications and contributions are discussed.

Linking Omnichannel Integration Quality and Customer Loyalty in Vietnamese Banks

  • Thu Trang PHAM
    • Journal of Distribution Science
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    • v.22 no.6
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    • pp.95-106
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    • 2024
  • Purpose: This study investigates the complex dynamics of consumer behavior in Vietnamese banking omnichannel environments, focusing on the roles of service consistency, service transparency, flow, perceived privacy risk, and loyalty intention. Research design, data and methodology: Using a sample of 422 Vietnamese bank customers, data analysis revealed significant relationships among the variables under investigation. Results: Firstly, service consistency was found to positively influence flow experiences and negatively impact perceived privacy risk, highlighting the importance of uniform service quality across channels in enhancing consumer engagement while mitigating privacy concerns. Similarly, service transparency was positively associated with flow experiences and negatively associated with perceived privacy risk, underscoring the importance of transparent information dissemination in fostering immersive consumer experiences while alleviating privacy apprehensions. Furthermore, both flow experiences and perceived privacy risk significantly influenced loyalty intentions, indicating the pivotal roles of engaging experiences and data security in driving consumer loyalty. Additionally, mediated relationships were observed, demonstrating the interplay between service consistency, service transparency, flow, perceived privacy risk, and loyalty intention in shaping consumer behavior in omnichannel contexts. Conclusions: These findings provide valuable insights for retailers and marketers seeking to optimize consumer experiences and cultivate loyalty in omnichannel environments by prioritizing consistency, transparency, and data privacy protection.

Privacy-Preserving Deep Learning using Collaborative Learning of Neural Network Model

  • Hye-Kyeong Ko
    • International journal of advanced smart convergence
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    • v.12 no.2
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    • pp.56-66
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    • 2023
  • The goal of deep learning is to extract complex features from multidimensional data use the features to create models that connect input and output. Deep learning is a process of learning nonlinear features and functions from complex data, and the user data that is employed to train deep learning models has become the focus of privacy concerns. Companies that collect user's sensitive personal information, such as users' images and voices, own this data for indefinite period of times. Users cannot delete their personal information, and they cannot limit the purposes for which the data is used. The study has designed a deep learning method that employs privacy protection technology that uses distributed collaborative learning so that multiple participants can use neural network models collaboratively without sharing the input datasets. To prevent direct leaks of personal information, participants are not shown the training datasets during the model training process, unlike traditional deep learning so that the personal information in the data can be protected. The study used a method that can selectively share subsets via an optimization algorithm that is based on modified distributed stochastic gradient descent, and the result showed that it was possible to learn with improved learning accuracy while protecting personal information.

Privacy Assurance and Consumer Behaviors in e-Business Environments (e-비즈니스 환경에서 기업의 개인정보보호 활동이 소비자 행위에 미치는 영향)

  • Park, JaeYoung;Jung, Woo-Jin;Lee, SangKeun;Kim, Beomsoo
    • The Journal of Society for e-Business Studies
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    • v.23 no.4
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    • pp.1-17
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    • 2018
  • Recently, most online firms are trying to provide personalized services based on customer's data. However, customers are reluctant to give their information to online firm because of concerns about data breach. Online firms are seeking to increase their trust by ensuring the protection of personal information for customers through privacy seal (e.g. e-privacy) or data breach insurance. This research examines the effects of privacy assurance(i.e. privacy seal, data breach insurance) on consumer behavior in online environment. An experiment based on the hypothetical scenario was conducted using a between-subjects 2 (type of privacy assurance) + 1 (control) design. We found that both privacy seal and data breach insurance increased perceived privacy trust. In addition, privacy seal has a positive effect on the intention to provide personal information through perceived privacy trust. Finally, in the case of the group with a high (low) disposition to trust, higher perceived privacy trust is formed through privacy seal (data breach insurance). Theoretical and practical implications are discussed.

A Review of Security Threats of Internet of Things

  • Nargis Jamal;Sataish Riaz;Jawad Ibrahim
    • International Journal of Computer Science & Network Security
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    • v.24 no.6
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    • pp.99-108
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    • 2024
  • The Internet of Things (IoT) is a novel concept that allows a large number of objects to be connected to the Internet while also allowing them to be controlled remotely. The Internet of Things is extensive and has become an almost inseparable part of our daily lives. Users' personal data is frequently obtained by these linked gadgets and stored online. In recent years, the security of acquired data has become a major concern. As devices grow more linked, privacy and security concerns grow more pressing, and they must be addressed as soon as possible. IoT implementations and devices are particularly vulnerable to attacks that might adversely affect customer security and privacy, which might have an impact on their practical utility. The goal of this study is to bring attention to the security and privacy concerns that exist in IoT systems. To that purpose, the paper examines security challenges at each level of the IoT protocol stack, identifies underlying impediments and critical security requirements, and provides a rapid overview of available security solutions for securing IoT in a layered environment.

Privacy-Preserving Collection and Analysis of Medical Microdata

  • Jong Wook Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.93-100
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    • 2024
  • With the advent of the Fourth Industrial Revolution, cutting-edge technologies such as artificial intelligence, big data, the Internet of Things, and cloud computing are driving innovation across industries. These technologies are generating massive amounts of data that many companies are leveraging. However, there is a notable reluctance among users to share sensitive information due to the privacy risks associated with collecting personal data. This is particularly evident in the healthcare sector, where the collection of sensitive information such as patients' medical conditions poses significant challenges, with privacy concerns hindering data collection and analysis. This research presents a novel technique for collecting and analyzing medical data that not only preserves privacy, but also effectively extracts statistical information. This method goes beyond basic data collection by incorporating a strategy to efficiently mine statistical data while maintaining privacy. Performance evaluations using real-world data have shown that the propose technique outperforms existing methods in extracting meaningful statistical insights.

The Security and Privacy Issues of Fog Computing

  • Sultan Algarni;Khalid Almarhabi;Ahmed M. Alghamdi;Asem Alradadi
    • International Journal of Computer Science & Network Security
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    • v.23 no.4
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    • pp.25-31
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    • 2023
  • Fog computing diversifies cloud computing by using edge devices to provide computing, data storage, communication, management, and control services. As it has a decentralised infrastructure that is capable of amalgamating with cloud computing as well as providing real-time data analysis, it is an emerging method of using multidisciplinary domains for a variety of applications; such as the IoT, Big Data, and smart cities. This present study provides an overview of the security and privacy concerns of fog computing. It also examines its fundamentals and architecture as well as the current trends, challenges, and potential methods of overcoming issues in fog computing.