• Journal of Information Technology Services
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• v.6 no.2
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• pp.19-33
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• 2007

The current advance of IT and the e-commerce triggers the wide practice of dynamic pricing in all industries although the price discrimination has been very cautiously applied in the limited areas in the past. The price discrimination which offers different prices for each customer depending on their preference and buying behaviors has recently gained attention as it could provide superior benefits to sellers. The wide adoption of price discrimination, on the other hand, is reported to face buyer resistances and complaints. Our limited understanding on the perception of price fairness, which we think is key concept in the price discrimination on the Internet-enabled transactions, motives us to investigate factors that affect the perception of price fairness. This study focuses on illusion of control and lateral customer relationship to investigate their effects on price fairness in online auction and group purchase context. By conducting laboratory experiments, our study demonstrates that customers' perception on illusion of control in price determination and advantageous lateral customer relationship significantly affect price fairness perception in both online auction and group purchase environment. The findings are expected to provide researchers and managers with useful insights to develop better pricing strategies and design effective dynamic pricing mechanisms.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.307-316
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• 2015

The purpose of this study is to examine factors influencing career attitude maturity in middle school students. Data were analyzed with descriptive statistics, t-test, Anova, correlation, and multiple regression using SPSS 18.0. The major findings of this study were as follows: First, the degree of career attitude maturity in female students is higher than male students. Second, career perception makes a difference in the level of career attitude maturity. Third, career attitude maturity is related to gender, career perception, and career activity satisfaction in middle school students. These results imply that the school should have multiple approaches - providing abundant information and differential program - to improve career perception and career attitude maturity.

• Korean Journal of Community Nutrition
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• v.4 no.4
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• pp.561-567
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• 1999

This study was conducted to provide information about weight control behavior in adolescent females. To explain the behavior intention of dieting, conceptual framework based on "Social Support, Control and the Stress Process Model" and "Theory of Reasoned Action" was used. The survey was carried out by self-questionnaires with 463 female high school and college students in Daegu. Analysis of data was done using mean, correlation and multiple regression analysis with the SAS computer program. A society preoccupied with thinness gives a burden to women, and this burden may stress dissatisfaction with body image. Social perception of ideal body image except parents' perception, and salient others'perception, and salient others' expectation of subjects' body image except parents' expectation, were much thinner than normal figures in this study. The influencing factors for behavior intention of dieting of the subjects were perceived stress and attitude toward diet behavior, especially beliefs of behavioral outcome. Influencing factors related to perceived stress-that is dissatisfaction of body image-were current figure, social perception of body image, effect of mass communication and others' estimation of subjects' body image with self-comparison with others, in order.th others, in order.

• Journal of Fashion Business
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• v.9 no.5
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• pp.1-14
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• 2005

The purpose of this study was to analysis the perception of men's wear brands (Intermezzo and Rogatis), for developing the possibility & strategy of the nichi-market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 312 respondents were analyzed by descriptive statistics, ANOVA. The results from the study were as follow ; The perception of the 2 brand images revealed that Intermezzo accounted for 79.8% of the frequencies, and Rogatis accounted for 99%. Also, results revealed the total evaluation of Intermezzo accounted for 3.86 of the mean rated on 5 point Likert-type scales in the 9 features, and Rogatis accounted for 3.28. And then, results revealed that there were signifiant differences in 2 cluster of Rogatis that the purchasing cluster accounted for 3.46 of the mean, and the perceiving cluster accounted for 3.07. The brand images of Intermezzo and Rogatis were evaluated and rated on 5 point Likert-type scales of 17 pair adjectives. As a results, the image characteristic with Intermezzo was considered with more dynamic, trendy than the image characteristic with Rogatis. Also, results revealed that The Image with Intermezzo was considered with urban, lively, chic, modern, and sophsticated image-features, and the Image with Rogatis were evaluated mannish, urban, sophsticated, luxury, and static image-features.

• Journal of Convergence for Information Technology
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• v.9 no.8
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• pp.74-82
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• 2019

This study was conducted to determine the factors affecting influenza vaccination practices among university students, specially influenza vaccination encouragement and perception of preventability. Questionnaires were distributed to 300 college students from April 30, 2018 to November 30, 2018 and of these, 239 answered the questionnaires were used for analysis. Over the past year, 36.8% of the students were vaccinated against influenza. Encouraging people to get vaccinated was a significant factor that affected the practice of influenza vaccination(p<.001). However, perception of preventability was not significant(p=.853). This study is expected to be an effective guide in developing influenza vaccination programs that encourage vaccination in order to increase the vaccination rate.

• Journal of Korea Multimedia Society
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• v.24 no.3
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• pp.460-467
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• 2021

Among the formative elements, color and form are the most critical elements that can capture a person's perspective. Companies are concentrating on developing visual perception-oriented products by accommodating the diverse needs of consumers, where the emotional factor plays as an important design consideration. Accordingly, the visual perception reaction of consumers was analyzed through a questionnaire focusing on color and form. The result finds that, when Ernst Gombrich (1909-2001) perceives objects in questionnaires related to personal preferences for color and form, humans do not rely solely on the eyes, but describes with the knowledge diagram through that knowledge. In doing so, the knowledge that we already know plays a part to describe the object. In addition, colors and forms are recognized by combining the social and cultural information experiences of the perceiver with the learned knowledge. In the future studies that define the interrelationships of the formative elements should be continued through the analysis of more complex and clear visual perception characteristics of the formative elements.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.227-236
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• 2021

The purpose of this study is to promote the efficient operation of the Home visit nursing care services by identifying the perception and experience of visiting nurses at the community center. To this end, a methodological triangle study method was applied to visiting nurses. As a result of analysis the delivery system of the home visit nursing care services, the perception and participation experience of nurses, it was found that it is necessary to supplement the program standards such as the number of visiting target, health assesment, and information system for the efficiency of the visit. It is suggested that policy alternatives should be developed by sharing the major issues raised in this study.

• Journal of Information Technology Services
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• v.21 no.3
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• pp.89-103
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• 2022

The purpose of this study is to explore professors' perception of blended learning. For this purpose, the reflective journals written by 56 university professors was analyzed using the keyword network analysis method. The results of this study are as follows: First, as a result of keyword frequency analysis for the blended learning, the keywords showed the highest frequency in the order of (1) 'instructional design', 'student', 'instructional method', 'learning objective' in the area of learning, (2) 'importance', 'instruction', 'feeling', 'student' in the area of feeling, and (3) 'semester', 'plan', 'weekly', and 'instruction' in the area of action plan. Second, the results of analyzing the degree, closeness centrality, and betweenness centrality of network connection are as follows. (1) The keywords 'instruction', 'instructional method', 'instructional design', and 'learning objective' in the area of learning, (2) the keywords 'instruction', 'importance', and 'necessity' in the area of feeling, and (3) 'instruction', 'plan', and 'semester' in the area of action plan showed high values in degree, closeness centrality, and betweenness centrality. Based on the research results, implications for blended learning and professors' perception were discussed.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.503-507
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• 2015

Sustainability continues to gain traction in all industry sectors as people become aware of the advantages of green products. The voluntary use of green products in buildings in the United States continues to grow due to long-term cost saving and the ecological benefit to nature. The voluntary installation of green products is associated with end-users' expectations and perceptions including cost saving, sustainable behavior, and social responsibility. Although involuntary use of green products has similar expectations and perceptions, the installation decision is not based on the goodwill from end-users. This paper surveys college students to capture current experience levels, expectations, and perceptions in regard to green products and/or sustainability and to understand their attitudes about involuntary use of a green product. The installation of low water pressure showerheads in a dormitory provides data to support perception, expectation, and future direction of adoption of green products in public buildings. This information may be used to facilitate sustainable behaviors among involuntary groups regarding to the adoption of green products. The primary objective of this paper is to investigate the college students' perception of a green product, particularly when the students are involuntarily exposed to the green products. As a secondary objective, the paper also attempts to address the college students' general understanding on sustainability and green products. The findings of this study could support the growing importance of sustainable behavior among higher education beyond social responsibility and provide a benchmark against which to improve future change while fostering sustainable behaviors over time among the public.

• Journal of the Ergonomics Society of Korea
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• v.26 no.1
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• pp.1-10
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• 2007

As drivers spend more time in their cars, perception of driving a vehicle turns from utilizing a transportation means into residing in a personal space or even in moving office. Such a perception renders automobile manufacturers incorporate more vehicle functions, especially in-vehicle information systems As the number of system functions increases, the complexity of control and 2 types of display menus were designed after a literature review and a market analysis. With these controls and display menus, the experiment was performed to look into the difference of driver performance and preference on the integrated vehicle control type. Finally, the study suggests the integrated vehicle control type to minimize driver's cognitive load, and to use various functions efficiently. The study also discusses the practical use of the final integrated vehicle control type.