• 통상정보연구
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• 제19권4호
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• pp.3-28
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• 2017

본 연구는 해외직접구매 사이트에 대한 소비자 태도를 유발하는 요인들을 혜택지각요인, 위험지각요인, 제품측면, 웹사이트측면에서 종합적으로 살펴봄으로써 각각의 요인들의 상대적인 영향력을 비교하였다. 이를 위해 해외직접구매 경험이 있는 한국소비자 298명을 대상으로 실증분석 하였다. 분석결과 해외직접구매 사이트에 대한 신뢰수준에 가장 높은 영향을 미치는 요인은 배송위험과 제품성능위험으로 나타났다. 또한 해외직접구매 사이트에 대한 신뢰수준은 추천의도와 지속적 이용의도에도 강력한 영향력을 가진다는 것을 본 연구결과를 통해 확인할 수 있었다. 아울러 본 연구는 해외직접구매의 유형(해외직접배송, 해외구매대행, 해외배송대행)과 소비자들이 주요하게 구매하는 제품군(의류, 식 음료품, 가전제품)에 따라 평균차이검정을 수행하였다. 이를 통해 각각의 해외직접구매 서비스 관련 주체별, 소비자 특성별로 적용될 수 있는 다양한 실무적 시사점들을 제안하고자 하였다.

• 한국임상약학회지
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• 제25권1호
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• pp.42-49
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• 2015

Objective: The aim of this study was to investigate the difference of perception on direct-to-consumer advertisement (DTCA) of prescription drugs between healthcare providers and consumers. Methods: The online and offline survey was conducted from May 26th to June 5th, 2013. The questionnaire was composed of 15 items about perception on DTCA of prescription drugs. Results: A total of 215 healthcare providers and 202 consumers responded to the questionnaire. Consumers had an overall positive attitude on permitting DTCA of prescription drugs and carried favorable views about the influence of the DTCA of prescription drugs on providing drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Healthcare providers displayed negative perception for the needs of permitting the DTCA of prescription drugs compared to consumers. They showed somewhat skeptical perception about the influence of the DTCA of prescription drugs on necessities and efficiencies of delivering drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Both healthcare providers and consumers were concerned about the increase of drug prices following the increase in advertisement expenses of pharmaceutical products. Conclusion: This study identified the perception differences on direct-to-consumer advertisements of prescription drugs between healthcare providers and consumers. This study could be of much help in the process of review on permitting DTCA of prescription drugs in Korea.

• 한국컴퓨터정보학회논문지
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• 제28권2호
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• pp.171-179
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• 2023

이 연구는 코로나19 팬데믹 상황이후 치과감염관리실태를 알아보고자 시행하였다. 치과위생사들을 대상으로 코로나19에 관한 지식과 감염관리인식, 감염관리실행정도를 파악하고, 이들 사이의 연관성을 측정하였다. 일반적 질문 9개, 코로나19 지식 10개, 감염관리에 대한 인식과 실행에 관한 36개 문항으로 이루어진 설문지를 이용하여, 2021년 5월 1일부터 31일까지 조사된 120부를 분석하였다. 분석을 위하여 T검정, 분산분석, 피어슨의 상관관계를 이용하였다. 연구결과, 코로나19 지식은 10점 중 6.59점, 감염관리 인식은 4점 중 3.57점, 감염관리 실행은 4점중 3.55점이었다. 코로나19 지식과 감염관리 실행은 0.485 양의 상관관계, 감염관리 인식과 감염관리 실행은 0.614 양의 상관관계로 코로나19 지식보다 상관관계가 유의미하게 높았다. 코로나19와 같은 감염병을 차단하기 위해서는, 치과에서 치과위생사들에게 감염관리에 대한 교육을 의무화하고, 치과감염관리 매뉴얼에 따라 감염관리 실행을 의무화해야 할 것이다.

• 한국컴퓨터정보학회논문지
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• 제28권3호
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• pp.101-110
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• 2023

본 연구는 2016-2019년 국민건강영양조사 자료를 이용하여 우리나라 비만을 동반한 고혈압 환자의 체중 감량 노력에 영향을 미치는 요인을 확인하기 위하여 수행되었다. 1,910명의 대상자에 대해 체중 인식, 체중 감량 노력 및 체중 조절 방법을 조사하였다. 데이터는 기술분석, 교차분석, 로지스틱 회귀분석을 사용하여 분석되었다. 비만 고혈압 환자 중 자신의 체중에 대해 정상 체중이라고 인식하는 사람이 12.6%이었다. 체중 감량 노력은 과체중 인식을 가지고 있는 사람이 정상 체중 인식을 가지고 있는 사람보다 2.03배(95% CI: 1.48-2.78) 높았으며, 여성이 남성보다 1.74배(95% CI: 1.33-2.26) 높았다. 또한 비만 1 단계인 사람이 비만 3단계인 사람보다 1.50배(95% CI: 0.85-2.65), 비만 2단계인 사람이 비만 3단계인 사람보다 2.16배(95% CI: 1.16-4.00) 높았다. 이러한 결과는 비만을 동반한 고혈압 환자를 위한 체중 관리 접근법은 체중 인식, 성별 및 비만 단계에 따라 개별적으로 설계되어야 한다는 것을 시사한다.

• 대한가정학회지
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• 제35권5호
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• 대한가정학회지
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• 제32권2호
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• pp.17-32
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• 1994

The main purpose of this study is to assess the housewives' perception to the salespersons' delivery of information at a department store and to assess how much they wan to get information through them. In this regard 410 consumers of housewives living in Seoul are randomly selected from April 7 to 28 in 1992. The major results are as follows: Firstly consumers generally seem to think much of salespersons' ability and to need salespersons' close explanation and advice. In this regard salespersons are respected as the consumer information sources whereas the degrees of reliability and satisfaction are relatively low. And, thus, salespersons does not influence much on consumers' decision to purchase. Secondly, consumers require information from salespersons. Therefore salespersons should provide informations to consumers so that salespersons will be available informants to consumers. Thirdly recognition on the presense salespersons is the major variable which influenced on consumers' requirement for information. The more positive recognition raises consumers' requirement for information and hence needs more available salespersons as informants to consumers. Consequently salespersons are expected to be professionals to meet the consumers' demand.

• 가정과삶의질연구
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• 제14권2호
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• pp.139-156
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• 1996

This study attempts to explore urban married women's consumer information needs through assessing their demand level for information. In addition the causality of consumer information needs and related variables is investigated, Major findings are the following: (1) Respondent's needs for consumer information on the color television set and the tryply-pan are in very high level. (2) Among several relevant characteristics respondents' product involvement and perception on the quality differences is strongly related to information needs, (3) Respondents' self-confidence in the product evaluation respondents' perception of the price dispersion and product complexity show a positive effects on the level of information needs. (4) Respondents' age educational level purchasing experience show a negative effects on the level of information needs.

• 한국컴퓨터정보학회논문지
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• 제6권4호
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• pp.179-187
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• 2001

본 논문은 대학생들의 정보화에 대한 인식과 정보화의 실태를 조사 분석하여 그 문제점을 지적하고 대책을 제시하여 이를 정보화 교육에 잘 활용하기 위한 목적을 가지고 있다. 연구의 결과로 정보화 통신매체는 소득수준이 높은 수도권이 보급 비율이 높은 것으로 나타났으며, 정보화 매체의 활용이 아직 미흡하고. 학생들의 정보화 매체 이용에 따른 비용부담이 아직 부모에게 의존하는 경향이 많으며, 정보화교육이 사설학원에 많이 의존하고있다는 것이 지적되었다. 이를 위해 정보화를 위한 장비 보급의 균등화, 올바르고 효율적인 정보 활용에 관한 교육 프로그램의 개발, 정보화 비용부담을 줄이기 위해서는 필요하지 않은 매체 이용의 가급적인 자제, 정보화 교육에 있어서 학교의 역할 등이 필요한 것으로 나타났다.

• 한국식생활문화학회지
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• 제18권3호
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• pp.270-278
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• 2003

The purposes of this study were to investigate the customers' perception on nutrition information provided on a family restaurant menu, to examine customers' intention to use the nutrition information when eating out if nutrition information would be provided, and to identify what kinds of nutrient information the customers want. A total of 265 respondents were answered. Female was sixty-six percents, and eighty-four percent of the respondents was less than thirty-five years old. The patrons' perception about nutrition information on the menu showed the level of 2.5 points out of 5 points, which pointed out that family restaurant patrons were not satisfied with receiving nutritional information related to the menu. The customers perceived that restaurants had responsibilities for providing nutritional information about menu items. Sixty-six percent of respondents showed a positive intention to the question item about how much the customer would use nutritional information provided on the menu. The customers, who were female (p<0.05), who had a good health status, who showed higher interest on weight control (p<0.01), and who were health-oriented (p<0.01), showed the higher intention to use nutritional information. Nutrient information in which the customers were interested strongly was a fat content, followed by cholesterol content and calorie information. According to the trends of eating out, preferring family restaurants, and increasing interests in a healthful menu, nutrition information demand in restaurant operations would be increased rapidly in the near future. Providing nutrition information at the point of menu choice might result in the improvement of customers' nutritional and health status by encouraging proper dietary habits of patrons as well as providing nutritional education. Therefore, it is recommended that government and restaurant firms should recognize the importance of nutrition information and make strategic plans for the future.

• 가족자원경영과 정책
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• 제10권2호
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• pp.107-125
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• 2006

This study aims to examine the family awareness and the demand for a group-based healthy family support program for current and former residents of a residential care institution, and to provide information to be utilized in the development of a comprehensive group-based family support program. To support this study, 1:1 interviews were conducted. The interviews focused on the adolescents' perception of their own families, perception of family in general, demand for a group-based healthy family support program, etc. The results of the interviews are as follows. First, as for the perception of their own families, the 'happiest' and 'saddest' experiences they reported were related to their own families for both the current and former resident adolescents of the institution. Second, as for the perception of family in general, both groups defined a healthy family as a family with members who 'help one another in times of difficulties and live happily in harmony together'. Third, regarding the educational contents that are essential to the establishment of a healthy family, a majority of the current residents answered cooking, yet a majority of former residents mentioned more practical education-such as the role of parents, child education, asset management, human relationships, and self worth enhancement, etc.