• 복식문화연구
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• 제4권2호
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• pp.157-171
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• 1996

The purpose of this study was to find out the effect of fashion information source in the stage of purchase decision-making and difference by stage of purchase decision-making and difference by stage of the effect extend, and to analyze the difference by fashion information source. For this study, the data were collected through the questionnaire distributed to 337 female students from five universities. The results are as follows: 1) There was significant difference among the effect to fashion information source according to the purchase decision-making stage. At the adoption stage, fashion information source have the most effect on clothing purchase. 2) The effect of Impersonal Source in the purchase decision-making stage was gradually decreased fro the initial (awareness, interest) sage to the late stage. 3) The effect of Personal Source in the purchase decision-making stage was gradually increased from the initial (awareness, interest) stage to the late stage. 4) Addition stage was highly influenced by friend and family that was Personal Independent Source than other fashion information source. However the final selection on clothing purchase was not influenced by friend and family. 5. There was significant difference among the effect of fashion information source according to the grade. Low garde students were highly influenced by Personal Source on clothing purchase, but high grade students were highly influenced by Impersonal Sources on clothing purchase. 6) There was significant difference among the effect of fashion information source according to the major. The students a majored clothing & textile-design were highly influenced by Impersional Source. These results suggest that fashion information source was significantly different according to purchase decision-making stage and was influenced by grade and major of subjects.

• 융합보안논문지
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• 제6권4호
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• pp.161-169
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• 2006

최근 정보시스템의 발달에 따라, 다양한 정보시스템과 응용 소프트웨어의 개발이 이루어지고 있다. 하지만 정보시스템의 발달에 따른 역기능으로 많은 침해사고와 사이버해킹이 증가하는 추세이다. 이러한 정보화의 역기능을 차단하기 위해, 많은 기관에서는 정보시스템과 이를 보호하는 정보보호시스템의 운영과 관리를 위하여 많은 정보시스템 운영인력을 투입하고 있으나, 체계적 관리와 각 역할의 특성에 대한 분석부족으로 효율적인 운영에 많은 어려움을 겪고 있다. 본 논문에서는 정보시스템과 정보보호시스템 보안 및 관리 운영과 수행업무의 특성에 따라 정형화 된 Cause-Effect Model을 제시하도록 한다. 이 모델에서는 정보시스템과 정보시스템 운영자를 하나의 information Component로 간주한다. 본 논문에서 제시된 Cause-Effect Model의 각 단계에서 영향을 미치는 Human Factor의 세부 요소에 대한 영향도 분석을 통하여, 주어진 역할에 따라 최적의 human Resource의 관리와 배치가 가능할 것이다. 이러한 분석 및 접근 방법은 각 기관의 제한된 Resource 에 대한 효율적 운영이 가능하도록 하여, 기관의 정보시스템 운영과 악의적 침입에 대한 효율적인 방어를 가능하게 할 수 있다.

• 정보관리연구
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• 제41권3호
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• pp.175-190
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• 2010

국가 과학기술 경쟁력 향상 및 창조적 부의 원천 확보를 위해서는 지능화된 시맨틱 기술을 통한 정확한 정보 제공과 고품질의 정보 제공이 필요하다. 시맨틱 기술은 정보를 의미적으로 연계 및 통합하고 원하는 정보를 보다 쉽게 얻을 수 있는 기술이며, IT전반에 걸쳐 파급효과가 매우 큰 핵심기술로서 다양한 산업분야에서의 기술적 경쟁력을 확보하고 이를 성장동력화 하고 있다. 이에 본 논문은 시맨틱 기술이 국내 차세대 웹 시장을 통해 경제 각 부문에 미치는 효과를 한국은행(2009)의 산업연관분석을 이용하여 생산유발효과, 부가가치유발효과, 수입유발효과, 취업자유발효과로 나누어 경제적 파급효과를 분석하여 시맨틱 기술에 대한 경제적 타당성을 검증하고자 한다.

• 유통과학연구
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• 제18권3호
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• pp.77-85
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• 2020

Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic word-of-mouth (e-WOM) information and communication on product awareness risks, benefits, and word-of-mouth (WOM) impacts on restaurant consumers. Research design, data, and methodology: The analysis was conducted on a valid questionnaire of 425 menu product consumers. The survey was conducted for two months in March 2019. The collected data was analyzed using SPSS and hierarchical regression analysis was applied. Results: It did empirical research on the reciprocal casual relations to online and the existing word-of-mouth communication that have to be preceded to understand characteristics of online word-of-mouth communication for the purpose of this study. The result is summarized as follows. First, the online word-of-mouth (e-WOM) effect on product recognition risk shows the statistically significant effect of information sender characteristics, information recipient characteristics, and online word-of-mouth (e-WOM) communication on product recognition risk. Second, the influence of online word-of-mouth (e-WOM) on product risk benefits shows that the information sender characteristics, the information receiver characteristics, and online communications have a statistically significant effect on product risk benefits. Third, online word of mouth risk recognition had a statistically significant effect on word of mouth acceptance. Fourth, online risk benefit had a statistically significant positive effect on word of mouth (WOM) effect. Conclusions: The communication between online word of mouth (e-WOM) sender and recipient had a positive influence on the product evaluation and attitude change in the foodservice industry, and the word-of-mouth (WOM) effect affected financial and non-financial performance. The results mentioned above indicated that the communication between the sender of the information and the receiver of the information had a positive effect on the product evaluation and attitude change of the menu consumer, and the word-of-mouth (WOM) result affected the financial. Therefore, the online word-of-mouth (e-WOM) effect has a positive effect on the word-of-mouth (WOM) effect of menu products when performed simultaneously and positively between the information sender and the information receiver.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.7-16
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• 2008

This research examined the mediation effects of knowledge absorptive capacity (KAC) and knowledge management capability (KMC), between information communication technology (ICT) implementation and firm performance. In the past, studies investigated KAC and KMC separately. While studies of KAC focus on the flow of information, those of KMC focus on knowledge creation triggered by innovative information. However, KAC and KMC are not mutually exclusive and as such we investigated them together in this research. We surveyed 126 companies and analyzed hypotheses with LISREL analysis. This research provided empirical support for the Nonaka's contention that the information processing has a positive effect on knowledge creation. We also found that there is a mediation effect between ICT implementation and firm performance. Not only is there a direct effect of ICT implementation on firm performance, but there is an indirect effect through KAC and KMC. KAC has a positive effect on both KMC and firm performance. However, it has been discovered that while KMC has mediation effect, it is not significant as an independent factor for firm performance.

• 유통과학연구
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• 제22권9호
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• pp.119-128
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• 2024

Purpose: his study examines the effect of message valence on consumer perceptions of sales messages and salesperson evaluations in retail contexts. In contrast to previous studies on the negativity effect, it examines the positivity effect, which implies that the effect of positive information may outweigh that of negative information in certain situations. In addition, the current research examines how the content of the sales message influences consumers' perceptions of salespeople. Research design and methodology: The study presents an analytical model in which a potentially altruistic salesperson transmits quality information as a form of cheap talk. Several predictions were derived from the model and then empirically tested in two experiments. Results: When the sales message is about relatively less expensive products, positive information can be more credible and diagnostic than negative information. In addition, positive sales messages about the less expensive products signal the salesperson's benevolence. Conclusion: This paper is one of the few studies to predict and empirically test the positivity effect. It also contributes to the literature on trust in salespeople by showing that message valence influences buyers' perceptions of salespeople.

• 산경연구논집
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• 제10권9호
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• pp.45-52
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• 2019

Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.

• The International Journal of Costume Culture
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• 제4권2호
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• pp.159-164
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• 2001

Illusory Correlation Effect(ICE) is a cognitive error that arises from overestimating particular stimulus of an individual or a group. This may cause formation of stereotypes of the individual or the group and may also lead to generating various biased judgments. this study investigated the Illusory Correlation Effect of clothing style and considered the effect of Preview information. The results Provided evidence for the existence of an illusory correlation between a wearer and clothing style. Also, an illusory correlation was influenced information of stimuli attributes. This implies subjects perceived stimuli more distinctively when previous information was provided.

• 가정과삶의질연구
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• 제11권1호
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• pp.12-21
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• 1993

This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

• 통상정보연구
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• 제8권4호
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• pp.23-41
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• 2006

The present paper aims to examine the Influences of on line word of mouth(WOM) information valence and information contents to the information searcher. Specially, to examine the interaction effect it's two variables. For that purpose, we categorize WOM information valence into two subcategories; positive and negative, and WOM content into two subcategories; objective evaluation and subjective evaluation. We conducted experimentation design 2*2 and subjects are asked to their attitude and purchase intention after they are exposed each of four different types of WOM information. The result can be summarized as follow; First, the negative WOM has stronger effect on consumer's attitude and purchase intention than positive. Second, factual WOM has stronger effect on consumer's attitude and purchase intention than subject. Finally, when consumer face negative WOM, subjective WOM has more effect on consumer's attitude and purchase intention than factual. On the contrary, when consumer face positive WOM, factual WOM has more effect on consumer's attitude and purchase intention than subject. In conclusion, the korean Foreign Trade Act and other relative acts should be revised, and both educational services and health services should be contained within the definition of "the international trade" for the governmental benefits of supporting the services exportation.