• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.127-139
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• 2008

The purpose of this study is to examin wearing satisfaction and needs of the caregivers' uniforms. The questionnaire survey was conducted on 303 who are serving in the geriatric hospital and general hospitals in Seoul and Gyeonggi, Chungcheong region. It was coherently found on the whole that the irrelevance to the fitness of size system influenced the discomfort, and the relation between discomfort and satisfaction revealed negative-correlation, and the higher the discomfort is and the lower satisfaction is, the higher their improvement needs are. Particularly, the higher the discomfort on the fitness of size system is and the lower its satisfaction is, the higher the improvement needs on the size system and activities are. As a result, the clothing construction and the selection of materials for the complement of the fitness and discomfort's incongruity is required. Namely, the yoke of the back area and the various detail for the activity, the materials satisfying stretch, good-touch, antibiotic functionality, and the expansion of the size system are needed.

• Korean Journal of Human Ecology
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• v.18 no.5
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1003-1012
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• 2010

This study analyzed purchase behavior according to the risk perceptions when customers buy Cosmetics at Internet Shopping Malls. Participants were 232 women in their 20s and 30s with more than one buying experience at an internet fashion shopping mall. Data were analyzed using factor analysis, Cronbach's analysis, cluster analysis, one-way ANOVA and a Duncan test. Results were as follows. Firstly, five factors of risk perception were identified: These were the payment risk, service risk, quality risk, price risk and experience risk. Secondly, customers of internet shopping malls could be categorized into three groups: A low risk perception group, a payment risk perception group and a high risk perception group. Factor analysis showed significant differences between these groups( p<.001). Thirdly, purchase behavior based on the purchase standards, purchase items, information searching were investigated according to the different groups of risk perception of internet shopping malls and results again significant differences between groups (p<.05, p<.001).

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.557-569
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• 2014

As the number of Chinese students in Korea has significantly increased, the problems of students' life and academic achievement has appeared obviously. Utilizing an analysis on the relationship between the life satisfaction of Chinese students in Korea and the degree of internet addiction, the purposes of this research are to improve the quality of Chinese students' life and to contribute to the growth of Chinese students in Korea. A questionnaire-type survey was conducted on 350 Chinese college students in Daegu. The results of this study are as follows: First, the used time on internet games, chat and on-line TV differs from gender, the duration of internet games and their academic performance. Second, there are significant differences by gender, Korean ability, and academic performance in the life satisfaction of Chinese students in Korea. Third, Chinese college students in Korea are more addicted in the internet than Korean or Chinese college students at their own country. Fourth, the longer playing online game, the longer watching online TV, the less communicating with the Koreans, and the less satisfying with non -study related activities, the more Chinese college students of studying in Korea are addicted in the internet.

• Journal of Forest and Environmental Science
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• v.31 no.3
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• pp.149-163
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• 2015

The aim of the present study was to assess the variation in species composition and diversity of woody species at different altitudes (900 to 2600 m asl) in Kedarnath Wildlife Sanctuary (KWLS) and its adjoining areas in Garhwal Himalaya, India. A total of 94 woody plant species (including 44 tree and 50 shrub species) belonging to 72 genera and 44 families were reported. Density varied from $235{\pm}9$ to $505{\pm}21trees\;ha^{-1}$ and $4,730{\pm}474$ to $9,530{\pm}700shrubs\;ha^{-1}$. Total basal cover varied from $10.49{\pm}0.66$ to $42.92{\pm}2.57m^2ha^{-1}$ (trees) and $0.36{\pm}0.024$ to $0.62{\pm}0.047m^2ha^{-1}$ (shrubs). Shannon-Wiener Index fluctuated between 2.30 to 3.53 (trees) and 2.74 to 3.78 (shrubs). Analysis of variance (ANOVA) indicated that altitude and aspect had significant effect on the distribution of woody species. Taxonomically, Rosaceae with 15 species emerged as the dominant family. Low value of maturity index and contiguous distribution of species denoted the early successional status of the studied forests. The conservation assessment based on altitudinal regimes and the information on species structure and function can provide baseline information for monitoring and sustaining the biodiversity.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1285-1294
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• 2005

This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1323-1336
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• 2009

This study examined the attitude and education need for food safety of high school students. Data were collected from 297 high school students in Gyeongbuk province through a self-administered questionnaire on December, 2008. Frequency, t tests, one-way analysis of variance, Duncan's multiple range tests, and chi-square tests were conducted using SPSS V. 14.0. Many respondents answered that the foods produced and distributed in Korea were not safe enough. Over a third of the respondents replied that the produced and distributed foods were not safe because of unsanitary food processing. They pointed out food additives threatened food safety the most, which was followed by heavy metal contamination, and endocrine disruptors. Most respondents mentioned difficulties in acquiring information concerning food safety, and obtained information from the media, such as TV and radio. The respondents required a high level of education regarding food safety, and preferred movie clips and broadcasting media the most. Finally, they pointed out food-related government organizations to be the most efficient educational institution for food safety.

• Korean Journal of Human Ecology
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• v.18 no.2
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• pp.407-418
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• 2009

In our modern society along with high speed economic growth and improvement of living conditions and through concentration of people in cities cars became essential necessities for people living in modern society. Due to social and economic conditions and for the need of recycling of materials and as a countermeasure for waste of materials importance of car service is stressed. In this connection need for improvement of working clothes which are suitable for safety and working efficiency in a difficult working environment is essential. However most of working clothes now being sold in the market are produced without consideration of ergonomic aspects of wearers of working clothes. For this reason there is need for basic research on development of working clothes which improve safety and comfort for working of car service workers. Accordingly in this study this author carried out research on fitness, level of satisfaction and dissatisfaction, suitability for movement and level of demand for improvement in working clothes with focus on workers at car service firms and direction for its improvement was explored. This study is intended to provide basic data for development of functional pattern of working clothes for car service workers in future.

• Korean Journal of Human Ecology
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• v.3 no.2
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• pp.120-134
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• 2000

The purpose of this study was to investigate the factors influence the outbuying behavior of the consumers reside in middle sized cities adjacent to Kwangju. a metropolitan city of Korea. Data were collected by using questionnaire from 570 female consumers in Suncheon and Yeosu city from 8 September to 16. 1999. Data from 513 respondents were analyzed. Factor analysis. t-text. $x^2$test and cross analysis were used. Respondents were divided by two groups, outbuying group/resident purchasing group, based on the frequency of purchasing and intention of purchasing in local stores. and the differences between two groups were analyzed. The results were as follows : 1. There were significant differences in the residence. levels of education and Income. age. job. automobile possession, numbers of children, clothing expenditure Per month between outbuying group and resident purchasing group(p<.001, respectively) . 2. Outbuying group had significant higher tendency toward pursuing fashionability and pleasure, and symbolism in clothing than resident purchasing group(p<.001. respectively) 3. Outbuying group considered store services. assortments. shopping convenience significantly more important than resident purchasing group(p<.001. respectively) 4. Outbuying group obtained information from media sources and non-media sources significantly more often than resident purchasing group(p<.001, respectively) .