• 한국생활과학회지
• /
• 제22권5호
• /
• pp.477-490
• /
• 2013

This study explores critical and success factor of benefits and risks for predicting the acceptance of QR code virtual fashion stores. As an exploratory approach, this study conducted focus group interviews(FGI) with 21 panels who had experience with selected QR virtual stores (e.g., Home plus, 11th Street, Pin & Fit). Content analysis was used to generate 184 excerpts and classify into benefits and risks related to QR code virtual stores. With respect to benefits, content analysis identified four factors: Affective appeal, perceived usefulness, ubiquity, and brand promotion. Also, contents regarding perceived risks were classified into four factors: Complexity, lack of information, lack of technology infrastructure, and perceived cost. A managerial implication was discussed for predicting consumer technology acceptance of a QR code virtual store in the fashion retailing market.

• 한국생활과학회지
• /
• 제17권4호
• /
• pp.723-731
• /
• 2008

This study was performed to investigate the relationship between the fashion lifestyle and the ornament wearing practices of college students. A questionnaire survey was conducted on 545 college students (male students 36.7%, female students 63.3%) in the Cheongju area, Korea. Frequency, factor analysis, cluster analysis, t-tests, $X^2$ and ANOVA were used for data analysis. The results of this study were as follows: 1) Fashion lifestyle of students was classified into 4 factors; fashion oriented, aesthetics pursuit, brand preference and reasonable economy. Based on the factor scores, 4 clusters were identified; practical, brand oriented, personality and self conspicuous. Female students were more affiliated to personality and self conspicuous group than male students. 2) They owned earrings, necklaces and rings, in the order. There were significant gender differences in the wearing practices of ornament. 3) Also, there were significant differences in the ornament wearing practices according to fashion lifestyle.

• 한국생활과학회지
• /
• 제13권6호
• /
• pp.935-941
• /
• 2004

The purpose of this study is to survey fabric knowledge about apparel products, and to identify not only clothing purchase criteria but the impact of fabrics on the decision-making process in clothing purchase. The 234 questionnaires were distributed to university students(120 males, 114 females), and were analyzed by frequencies, t-test, $x^{2}$ and ANOVA. The results are as follows: 1) The students had apparel fabrics knowledge above the average, and there were partially significant differences in the knowledge by genders. 2) They put a higher priority, in purchasing apparel products, on factors such as design, size, color, fabric, and price of clothing than those including ease of care, sewing, and fashion trend. 3) The consideration of fabrics influenced a post-purchase process. 4) Male students showed less concern, except information search process, with the fabric than females in the decision-making process for clothing purchase.

• 한국생활과학회지
• /
• 제17권2호
• /
• pp.293-304
• /
• 2008

The purpose of this study was to revoke attention to the funeral costumes which has been neglected by academic fields and fashion industries. We investigated the traditional funeral garments by the literature reviews and the actual conditions by the questionnaire. For the data analysis, 525 questionnaires for male and female in Seoul, Daeagu, Jeonju and Busan were collected. Men mainly wore the western style black suits, women wore the traditional white funeral costumes during the funeral service. Most of the respondents were dissatisfied with the funeral garments. We investigated the styles, the materials and the colors of the funeral garments which were favored by the consumers. The preferences and the criteria of the funeral garments were different with sex, age, income, educational levels, religion and occupational status of husband partly.

• 한국생활과학회지
• /
• 제15권3호
• /
• pp.449-455
• /
• 2006

We researched the comfort degree of 8 bodily parts while high school students carry out 9 different motions common to them. We observed high school students to study active effection when they are wearing Saenghwal Hanboks as a school uniform. As a result of this study, the highest degrees of comfort were recorded at standing position, walking, and upright sitting position with one's waist keeping 90 degree. On the other hand, the lowest degrees of comfort were experienced when they bend forward 45 degree and 90 degree each, and also when arms were folded across the chest. Furthermore, students reported that their buttocks, waist, and knees were comfortable during observation period, but that their backs, shoulders, and arm hole were uncomfortable throughout. In general, girls felt more comfortable than boys did, while they were wearing Saenghwal Hanbok as a school uniform.

• 한국데이타베이스학회:학술대회논문집
• /
• 한국데이타베이스학회 2008년도 연합학회학술대회
• /
• pp.487-491
• /
• 2008

After 1990, Korean information technology industry was developed enormously. To estimate these situation, there were many studies such as based on resource based view, transaction cost theory, and so on. These studies were focused on the efforts of company itself and the main body of development were the company not environmental factors. But in developing countries such as Korea, environment which is government policies, other companies, etc. is important factor. So present study estimate the environmental factors for evolution of Korean IT industry with population ecology concept.

• 한국생활과학회:학술대회논문집
• /
• 한국생활과학회 2010년도 하계학술대회
• /
• pp.123-124
• /
• 2010

• 패션정보와 기술
• /
• 제7권
• /
• pp.91-100
• /
• 2010

• 한국생활과학회지
• /
• 제11권1호
• /
• pp.69-78
• /
• 2002

The purpose of this study was to investigate the application of fashion-related web sites and their evaluation. 76 college students major in fashion design were surveyed and the evaluation criteria were classified into five categories such as the accuracy/reliability, the design of a picture, the ease of application, the communication/security, and additional services. The results of this study were as follows: 1. College students used web sites mostly to search for fashion trend information from magazine and fashion information sites. 2. While the media site was excellent in the evaluation criteria such as the accuracy/reliability, the design of a picture and the communication/security, the fashion information site was excellent in the evaluation criteria such as the accuracy/reliability, communication/ security and additional services. 3. The media site and the fashion information site generally ranked high and the fashion brand site ranked low in most evaluation items. 4. By the results of ANOVA, 12 items showed significant differences out of the total 19 items. 5. Out of the total evaluation items, the design of a picture ranked highest and the external link function ranked lowest.

• 한국생활과학회지
• /
• 제15권6호
• /
• pp.1091-1097
• /
• 2006

The purpose of this study was to investigate the preference for female teacher's appearance of the high school boys and girls. A survey was conducted on 400 high school sophomores, juniors and seniors in Chungcheong province, who included both boys and girls. And the answer sheets from 396 students were selected for analysis. For data handling, SPSS 12.0 program was employed to make a frequency analysis of every item, and descriptive statistics was utilized for every item as well. In addition, t-test and crosstabs were implemented to look for any possible gaps between the boys and girls. The results were as follows: Boys had a much more interest in the appearance of female teacher's face than girls. High school Students preferred to nature style in hair and make-up. Boys relatively more liked the teachers who were young, elegant and had feminine attraction than girls. Boys preferred to feminine and traditional than girls. But there were significant differences in the preference of hair shape and make-up color between boys and girls.