• 한국산업정보학회논문지
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• 제24권1호
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• pp.125-144
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• 2019

본 연구는 직업전문학교 학생들의 진로결정몰입(진로탐색몰입과 진로대안배제경향)이 자기결정성(자율성, 유능감, 관계성)과 진로준비행동 간에 매개효과를 나타내는지 분석함으로써 진로준비에 대한 구체적이고 실질적인 전략마련에 대한 시사점을 제공하고자 하였다. 연구대상은 서울소재 A직업전문학교 258명이었으며 위계적 중다회귀 분석을 실시하였다. 연구결과는 첫째 진로결정몰입(진로탐색몰입, 진로대안배제경향)은 자기결정성과 진로준비행동 간에 부분매개효과가 있음을 확인하였다. 둘째, 자기결정성(유능감, 자율성, 관계성)은 진로준비행동을 예측하였고 이 중 관계성이 상대적으로 가장 큰 영향을 끼치고 있었다. 이와 같은 연구결과는 직업전문학교 학생들의 진로준비 행동을 효과적으로 강화하기 위해서 자기결정성과 진로결정몰입을 높일 수 있는 학습 환경의 조성과 그에 상응하는 진로프로그램 개발이 필요함을 시사한다.

• 한국ITS학회 논문지
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• 제22권6호
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• pp.157-167
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• 2023

본 연구에서는 분산 컴퓨팅 및 개별 디바이스 활용을 통해 개인 정보 보호에 특화된 학습방법인 연합학습 방법론을 기반으로, 모바일 내비게이션 애플리케이션에서 수집된 대규모의 운전자 데이터를 이용하여 경로 선택 예측 모델을 수립하는 방법에 대해 고찰한다. 경로 선택 모델링에서 활용될 수 있는 운전자 데이터의 전처리 및 분석 방법을 수립하고, 서포트벡터머신(SVM) 및 다층 퍼셉트론(MLP)과 같이 기존에 널리 활용되는 학습 방법과 연합학습 방법의 성능과 특성을 비교한다. 분석 결과 연합학습을 통한 모델 성능은 중앙 서버 기반의 모델과의 비교에서 예측 정확도 측면의 차이가 거의 없는 것으로 나타났으나, 개별 데이터가 충분히 확보되는 경우 연합학습 모델과 같은 개인화 모델의 성능이 개선될 수 있다는 점을 확인하였다. 연합학습 모델은 본 연구의 경로 선택 모델링 사례와 같이 모빌리티 부문의 데이터 프라이버시 문제가 중요한 분야에서 대규모 데이터 처리를 필요로 하는 경우에 그 활용 가치가 매우 높을 것으로 기대된다.

• 한방안이비인후피부과학회지
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• 제27권1호
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• pp.37-44
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• 2014

Objective : This study aimed to survey the pattern of the treatment choice for atopic dermatitis. Methods : The questionnaire-based survey was conducted from the parents of 310 patients (median age 9 years, range 2 to 21 year, 158 male and 152 female) with atopic dermatitis. The questionnaire was consisted of 11 questions for the demographic information including treatment choice for atopic dermatitis. Results : The most agonizing factor of atopic dermatitis was pruritus, while the most frequent regions were arms and legs. Conventional therapy (60.3%), folk-remedy (23.9%) and treatment of Korean medicine (15.8%) were the preference of treatment by patients. Over half answers (58.4%) were negative for the current treatments, and the main complains was the absence of radical therapy (26.5%), insufficient information (20.6%), and expensive cost of treatments (19.0%), respectively. Conclusion : This study may provide the important information for the general prospective of parents of patients with atopic dermatitis, which is helpful to develop the Korean medicine-derived therapeutics for atopic dermatitis.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권5호
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• pp.2491-2508
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• 2019

This research investigates the media consumers' behavior with behavioral economics perspective, especially regarding TV content viewers' behavior; how do online communications influence TV viewers' decision when choosing a new TV content among options. We focus on quantity and attribute of comments or reactions on the online news articles. We analyze that online communications data, which were generated before the first broadcast, affect the TV content consumers' choice for a new TV series. Here we identify a predicted utility, experienced utility and distinction bias in TV media consumption to find the effectiveness of the first viewing choice on whole TV series' episodes. To avoid the crucial influence by exogenous factors, such as season and social issue, the test was done with specific conditions. This research found that the total number of reactions to the comments by itself positively affects the audiences' decision-making behavior for a new TV content choice. This influence was regardless of favor/ non-flavor reactions. This study contributes to the literature on media economics and management by exploring the media content users' consuming behavior and making a first step for finding an important influencer on the media content consumption.

• 융합경영연구
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• 제8권3호
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• pp.9-21
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• 2020

Purpose: Previous literature shows that a price promotion serves as a negative cue of product quality especially when consumers have no additional information about the product's other attributes. In this research, we explore how the effect of price promotions on consumers' perceptions of product quality changes depending on their ability to compare promoted product attributes with competitive products' attributes. Research design, data and methodology: Specifically, we use a series of scenario-based lab experiments using different types of products and explore if attribute alignability among competing products in a consumer's choice set influences consumers' ability to compare the product attributes and perceived quality. Results: Our study findings show that high attribute alignability among products makes consumers easier to compare the product attributes and thereby focus more on non-price information than price information. We also show that attribute alignability serves as a moderator and decreases perceived quality when the promotion level is higher. Therefore, the attribute alignability weakens the negative impact of a price promotion on consumers' perceived product quality. Conclusions: Our study findings provide new insights on how to implement price promotion strategies while keeping products' perceived quality, by considering the product's relationships with competing products in a choice set.

• 대한교통학회지
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• 제26권6호
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• pp.61-70
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• 2008

기존 버스정보 시스템(BIS, Bus Information Systems)에 의해 제공되는 교통정보는 도착예정시간 정보와 같은 실시간 운행정보 위주인 반면 본 연구에서는 이용자들의 다양한 교통정보 수요를 반영하고 대중교통 이용 편의성 향상을 위해 새로운 대중교통정보 제공 서비스인 실시간 버스 차내 혼잡도 정보에 관해 논의한다. 버스 차내 혼잡도 정보제공이 이용자들의 버스선택 행태에 미치는 영향을 분석하기 위해 선호의식 조사를 실시하였으며 버스 선택모형 구축을 위해 대표적 개별행태모형인 이항로짓모형을 적용하였다. 또한 이용자 계층별(연령대별, 통행목적별 등) 정보제공 효과 분석을 위해 계층별 버스 선택모형을 구축하였다. 모형 추정결과 실시간 버스 차내 혼잡정보는 이용자들의 버스선택 행동에 유의한 영향을 미치는 것으로 분석되어 정보제공의 필요성이 있음을 보였다. 버스 차내 혼잡정보가 버스선택에 미치는 영향은 연령대별(청년층, 장년층, 고령층)로 차이가 있었으며 특히 고령자(60대 이상)의 버스선택에 가장 큰 영향이 있는 것으로 분석되었다. 통행목적 별로 분석한 결과 통근?통학과 같은 업무통행에 비하여 비업무통행(여가/친교/개인업무, 쇼핑, 병원)인 경우가 버스차내 혼잡정보에 더 민감하였으며 특히 쇼핑통행인 경우가 가장 높았다.

• 마케팅과학연구
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• 제20권1호
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• pp.89-97
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• 2010

本文研究共同特性对于无选择权的影响, 并涉及到了调节焦点理论. 本文主要着眼于这三个因子以及他们之间的关系. 之前的研究已经广泛涉及到这三个方面. 第一, 共同特性影响已经被广为研究. Tversky (1972) 开创了这个理论, EBA 模型: 通过消除方面. 根据这个理论, 消费者在比较的过程中更易于注意特殊的特性, 而忽略共同特性. 最近, 更多的研究开始针对于此模型对于消费者行为的影响. Chernev (1997) 认为增加共同特性可以减少选择距离. 但是, 随后Chernev (2001) 的研究指出共同特性可能是消费者认知上的负担, 所以他们更喜欢启发式的过程而不是系统式的过程. 这些研究提出了一系列问题: 共同特性是否影响顾客选择? 如果是的话, 这些影响是什么样子的? 第二, 一些研究指出没有选择的状况是消费者最好的选择, 他们在犹豫不决时用这种方法回避选择. 其他关于这一理论的研究是时间的压力, 消费者自信, 以及可供选择的数量. 第三, 调节聚焦理论在目前非常流行. 消费者有两个焦点目标: 促进和制止. 促进聚焦主要和希望, 野心, 成功, 获得等有关; 而制止聚焦和责任, 职责, 安全, 规避等有关. 调节聚焦理论预测了顾客的感情, 创造, 态度, 记忆, 表现, 和判断. 而这些都是市场营销研究的领域这些文献为本文的研究提供了一些理论支持. 特别是增加共同特征而不是忽略他们可以增加选择过程中克制消费者的没有选择状况的比重, 其对于促进消费者的作用确实相反的. 本文通过两个试验进行验证. 第一个是2 X 2 组间的设计(共同特性X调节聚焦), 数码相机作为相关的客体. 特别的是, 调节聚焦变量是从11个问题中取得的. 共同特性包括焦距, 重量, 记忆卡, 电池, 而像素和价格作为独特特性. 结果证明了我们的假设, 那就是增加共同特性增加了克制消费者的无选择比重, 而对促进消费者没有作用. 第二个试验被用来复制第一个实验的结果. 这个实验和之前的基本相同, 只有两个方面不同—主要控制和研究客体. 在促进的前提下, 研究对象必须一些词例如: 利润, 野心, 高兴, 成功, 发展等. 在克制的前提下, 他们必学写下坚持, 安全, 保护, 规避, 损失, 责任等词. 实验证明我们假设是成立的. 本研究说明了共同特性对于顾客选择的二重效果. 增加共同特性可以提高或者降低无选择状况. 本文对于理论研究和实践上都有着贡献. 对于市场营销人员来说, 他们可能需要根据顾客的划分来考虑产品的共同特性. 理论上, 研究结果支持共同特性和无选择状况的调节变量. 最后, 本文也有一些不足, 例如过于强调态度的重要性等. 我们希望本文能够为未来的研究做出抛砖引玉的作用.

• 대한가정학회지
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• 제30권1호
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• pp.149-161
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• 1992

The purpose of this study is to analyze information search activity in purchasing behavior of household electric goods. Qusetionare survey method was used in this research. The sample was taken from 302 housewives living in Seoul, from 9th of Nov. to 20th of Nov, in 1991. Used statical methods were Frequency, Percentage, Crosstab, Anova, and Regression Analysis. The major findings are summarized as follows : 1) Component elements of information search : The means of acquiring information is that friends, neighbors, sales are most. A cause of choosing information is the sequence of satisfaction after using, easiness of interaction. The time in choosing goods is more month. 2) Component element of information search as social economic status housewife : children numbers and means of acquiring information(P<.01), education and a cause of choosing information(P<.05), life cost per month and a cause of choosing information(P<.05), social economic status and a time information search are significant. 3) A perception of risk as searching information : Among searching content of information a price influence a perception of risk. 4) Content of searching information and satisfaction of purchasing experience : Best choice is significant as quality of goods, difference of quality is significant as safety and degree of offering information is significant as a brand. 5) Satisfaction of purchasing experience following practical use of information : Best choice is significant as viewing of an exhibit and opinion of user. Difference of quality is not significant as any vairable. Degree of offer information influence searching pamphlet, searching an advertisement and opinion of user. 6) A perception of risk following source of an information : A perception of risk is most influenced by pamphlet.

• Journal of information and communication convergence engineering
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• 제9권2호
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• pp.125-128
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• 2011

P300 component of the event-related brain potential (ERP) reflects fundamental cognitive processes. The P300 components have been employed in a wide variety of theoretical, empirical, and clinical applications. In oddball paradigm for eliciting P300, we need standard stimuli and target stimuli. Firstly, designated stimuli are presented to subjects. Nextly, a chosen target stimulus is presented. In this paper, we elicited the P300 components with experiment that the subjects select a chosen target stimulus. Therefore, we measured the P300 components to be related choice of the target stimuli. The experimental results and the P300 components to be analyzed were presented.

• Journal of information and communication convergence engineering
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• 제2권2호
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• pp.97-101
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• 2004

This paper is about the use of existing evaluation methods, which evaluate learning determined by the score of an exam, which is either a multiple-choice type or single choice type question. These scores don't show the objective evaluations that cause some negative opinions about the scores. In this paper, we propose that the evaluation of the methods of self-directed learning use the triangle-type function of the fuzzy theory so that the learner can objectively evaluate their own learning ability. The proposed method classifies the result of learning into three fuzzy grades to calculate membership, and evaluate the result of an exam according to the final fuzzy grade degree as applied to the fuzzy grade sheets.