• 자원ㆍ환경경제연구
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• 제18권2호
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• pp.191-215
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• 2009

시장에는 다양한 속성과 가격의 제품이 동시에 존재하고 있으며, 소비자가 이 제품들 중에서 어떠한 제품을 선택했는지 살펴봄으로써 그 소비 행위가 어느 정도 효율적이었는지 판단할 수 있다. 본 연구에서는 소비 효율성을 가격과 속성의 관점에서 정의하고, DEA 기법을 이용하여 한국의 주요 정보통신 및 전력 제품에 대한 소비자 효율성을 측정하고자 하였다. 분석 결과 에어컨, TV, 디지털 카메라, MP3 플레이어, 컴퓨터 시장에서는 상대적 효율성이 낮은 제품이 많이 선택된 반면, 냉장고와 세탁기 시장에서는 소비자의 효율성 분포가 정규 분포에 가까운 형태로 나타났다. 또한 정보 구득 관련 항목에 대한 설문 결과를 함께 고려하여 제품별 효율성 차이를 설명하고자 하였으며, 마지막으로 개별 소비자의 효율성과 특성 변수가 전력 사용량에 미치는 영향을 분석하였다. 본 연구는 소비 효율성이라는 개념을 정량적으로 측정하여 해당 제품의 시장에 대한 유용한 정보를 제공할 수 있으며, 제품의 구매와 에너지 사용을 함께 고려함으로써 분석의 범위를 확대하였다는 점에서 의의가 있다.

• 한국언론정보학보
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• 제36권
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• pp.348-373
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• 2006

본 연구는 PPV 서비스 이용자와 비이용자의 두 개 집단으로 나누어 이들의 능동성 정도를 비교하고, PPV 서비스 이용자를 대상으로 능동성 정도가 PPV 이용을 예측할 수 있는지를 발견하고자 하였다. 이를 위해서 능동성을 선택적 행동과 참여적 행동의 두 개의 하부개념으로 나누어 측정하였다. PPV 이용집단의 특성을 보면, 이들은 비이용 집단에 비해서 위성방송을 이용하기 위해서 선택적 행동을 많이 하는 사람들이다. 한편 PPV 이용 정도를 가장 많이 예측할 수 있는 능동성 변인은 참여적 행동이었다.

• 한국문헌정보학회지
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• 제50권1호
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• pp.5-23
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• 2016

현대사회의 청소년은 책을 많이 읽지 않는 것으로 나타났다. 이들을 독서활동으로 유인하기 위한 기초적 조사로 청소년의 독서동기에 미치는 북트레일러의 효용성을 조사하였다. 이를 위해 (1) 독서와 북트레일러에 대한 기본적 인식, (2) 북트레일러 시청 후의 인식, (3) AIDMA & AISAS 하위요소에 적용한 독자행동반응에 관한 설문을 마련하고, 중고등학교 학생 121명을 대상으로 조사하였다. 그 결과 청소년의 독서동기에서 북트레일러가 서평과 같은 인쇄매체보다 훨씬 더 효과적인 것으로 나타났다. 선호하는 북트레일러 유형은 스토리전개형으로, 선호하는 북트레일러의 구성요소는 책의 줄거리, 배경음악, 영상효과 순으로 나타났다. 또한 청소년 독자행동반응을 조사한 결과 책에 대한 관심과 흥미, 책에 대한 기억, 책을 읽고 싶은 욕구와 정보검색, 북트레일러 제작 등 모든 영역에서 매우 긍정적인 반응을 보였다. 북트레일러가 독서동기부여 및 독서표현활동으로 매우 효과적으로 활용될 수 있다는 것을 보여주는 결과이다.

• Steel and Composite Structures
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• 제21권1호
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• pp.137-156
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• 2016

Due to excellent advantages such as better illuminative effects, considerable material savings and ease and rapidness of construction, the bolted ball-cylinder joint which is a new type joint system has been proposed in space truss structures. In order to reveal more information and understanding on the behaviour of bolted ball-cylinder joints, full-scale experiments on eight bolted ball-cylinder joint specimens were conducted. Five joint specimens were subjected to axial compressive force, while another three joint specimens were subjected to axial tensile force. The parameters investigated herein were the outside diameter of hollow cylinders, the height of hollow cylinders, the thickness of hollow cylinders, ribbed stiffener and axial force. These joint specimens were collapsed by excessive deformation of hollow cylinders, punching damage of hollow cylinders, evulsion of bolts, and weld cracking. The strain distributions on the hollow cylinder opening were mainly controlled by bending moments. To improve the ultimate bearing capacity and axial stiffness of bolted ball-cylinder joints, two effective measures were developed: (1) the thickness of the hollow cylinder needed to be thicker; (2) the ribbed stiffener should be adopted. In addition, the axial stiffness of bolted ball-cylinder joints exhibited significant non-linear characteristics.

• Journal of Ecology and Environment
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• 제44권1호
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• pp.26-32
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• 2020

Background: Pollen is an important source of protein and lipids for many animals including honey bees. In order to understand the foraging behaviour of honey bee colonies and preference among the available floral resources, pollen collections from three experimental healthy colonies of honey bees were analysed in the month of June. Results: The amount of pollen collections were related to the colony's need which was indicated by the number of larval and adult bees present in the hive. Interesting was the sequence of pollen collection from different floral sources. All honey bee colonies collected pollens from Trifolium repens first, then Erigeron annus and the third choice was Coreopsis drummondii and Oenothera biennis flowers. Total protein content of Trifolium pollen was the highest (20.0 g/100 g DM), and the others were in the range of 8.9-11.4 g/100 g DM. Conclusion: The results indicated that the first criteria for honey bee foraging preference of pollens would be the nutritional contents of protein and the resource availability of the lesser nutritious floral sources. This information can help pollinator protection programmes of habitat manipulation using flowering plants for nectar and pollen sources.

• Earthquakes and Structures
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• 제5권5호
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• pp.553-570
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• 2013

Using of masonry infill as partitions, in flat slab frame buildings is a common practice in many parts of the world. The infill is, generally, not considered in the design and the buildings are designed as bare frames. More of fundamental information in the effect of masomary infill on the seismic performance of RC building frames is in great demand for structural engineers. Therefore the main aim of this research is to evaluate the seismic performance of such buildings without (bare frame) and with various systems of the masonary infill. For this purpose, thirteen three dimensional models are chosen and analyzed by SAP2000 program. In this study the stress strain relation model proposed by Crisafulli for the hysteric behaviour of masonary subjected to cyclic loading is used. The results show that the nonstructural masonary infill can impart significant increase global strength and stiffness of such building frames and can enhance the seismic behaviour of flat slab frame building to large extent depending on infill wall system. As a result great deal of insight has been obtained on seismic response of such flat slab buildings which enable the structural engineer to determine the optimum position of infill wall between the columns.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.249-260
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• 2019

The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.

• 수산해양기술연구
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• 제36권1호
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• pp.12-24
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• 2000

The electro-hydraulic servo winch system built in a automatic tension control equipment was designed with a latent need for an advanced system in fishing operations of the inshore and coastal fishing vessels. In order to keep the constant tension condition of warp under loading, a tension control circuit was added to the servo winch system.The dynamic performance in the open loop behaviour of the designed winch system was investigated and its applicability was tested for various possibilities of load using a load generator especially developed in order to this study.The mechanical characteristics of this system is different from that of a conventional type, that is, the tension, length, line speed and drum revolution can be automatically controlled by the information from various sensors, such as torque, rpm and pressure transducers. from the experiment results, it was verified that the servo winch system has very good output and tracking behaviour for the control input signals in different operating conditions though overshoot of out 8% in the transient characteristics of torque under the load though a overshoot of about 8% in the transient characteristics of torque under the load condition can be observed when the opening of servo valve, adjustable by the input voltage between - 10 V up to 10 V, changed suddenly.Consequently, the improved fishing winch system can be effectively used as the automatic shooting and hauling equipment of low cost for small inshore and coastal fishing vessels which engage in net fishing.

• 농촌계획
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• 제24권2호
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• 패션비즈니스
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• 제16권6호
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• pp.1-20
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• 2012

This study aims to define the influences of an individual's talent types and body consciousness factors on high((intense)-level appearance management behavior in 367 adults(female 172 and male 195). The present study is the first to consider both human talent type and the body consciousness on the high level-appearance management behavior correlates to appearance management behaviour. According to the result of the analysis, plastic surgery on body forms or faces are done by few people. However, straightening teeth, ear piercing, removal of spots or imperfections, and eyebrow tattoos are conducted by many consumers without much resistance. It is rather widely accepted, despite the fact that it can cause pain, discomfort, and side-effects. Furthermore, although excessive acts such as muscle training, dieting, weight managing, and oriental treatments can lead to side-effects, the standardized efficient beta value turned out to be high for these treatments. Thus, this study suggests that both the interpersonal talent among 8 talent factors and 2 body consciousness factors contributes to the reinforcement of the self-identity through high level-appearance management behaviors, but except risky plastic surgery. Therefore, this study supports the previous researches that body consciousness composed of self-source, which is desires and efforts to achieve the ideal body, and external-source, which is the internalization of other people's feedbacks.