• Title/Summary/Keyword: Influential users

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A Study on Competitiveness-reinforcing Factors in Designing Digital Door Lock Products and in Penetrating the Market -With Focus on an Analysis of Consumers' Preference by Product- (디지털 도어락 시장 진입을 위한 제품디자인의 경쟁력 장화요소 연구 - 제품별 소비자 선호도 분석을 중심으로 -)

  • Yoo, Boo-Mee
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.135-144
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    • 2005
  • Consumers' awareness of product value, and their product preferences, are becoming increasingly influential in product development, particularly in corporations' efforts in manufacturing products with a competitive edge. Corporations conduct surveys on consumers' product satisfaction and preferences and conduct in-depth studies on consumer needs. They then manufacture products in accordance with the results of these surveys and studies. With the necessity and demand for digital door lock products recently growing, this research sought to explore product competitiveness reinforcement factors that could facilitate market penetration, and to formulate corresponding design strategies. In-depth consumer interviews were also conducted to identify consumer lifestyles and needs. Furthermore, consumer preference images, purchase and use-related patterns, and the status of door lock markets were studied. In the past, to design and manufacture consumer-oriented products, corporations primarily resorted to the improvement of the products' technological features. At present, the users' product preferences and the ways that they use these products are the factors that determine product design. Consumers today tend to adjust their lifestyles according to available products, and prefer products that have greater value in terms of lifestyle and culture. Strategic points for reinforcing competitiveness were presented in this study: first, offering different values that will enhance consumer satisfaction, second, positively developing bio-recognizable methods that will boost consumer preference, third, meeting the consumers' expectations that door lock products should not be mere 'entrance and exit control' systems, but network security systems and fourth, adopting convenient authentication methods backed by advanced technologies.

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Determinants of User Perceived Value and Its Influence on the Usage of Smartphone-based Mobile Commerce : Focusing on Service Ubiquity and User Control (스마트폰 기반 모바일거래 이용의 지각된 이용자 가치와 이의 결정요인 : 서비스 편재성과 이용자 통제성을 중심으로)

  • Choi, Sujeong
    • The Journal of Society for e-Business Studies
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    • v.18 no.4
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    • pp.273-299
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    • 2013
  • This study attempts to identify user perceived value as a major predictor of the usage of smartphone-based mobile commerce(m-commerce). More specifically, the study conceptualizes user perceived value of smartphone-based m-commerce along three dimensions, such as temporal, functional, and economic values. Moreover, this study proposes service ubiquity and user control that are uniquely defining characteristics of smartphone-based m-commerce and examines how the two variables are associated with the creation of user perceived value. Using a total of 164 data collected on users of smartphone-based mcommerce, we conducted PLS analysis to test the proposed model and hypotheses. The key findings are as follows : First, it has been found that the usage of smartphone-based m-commerce is determined by the three values, such as temporal, functional, and economic values. Particularly, the results show that temporal value is the most influential variable in predicting m-commerce use. Second, the results demonstrate that service ubiquity has a significant positive effect on temporal value, whereas it has no effect on functional value. Finally, user control is positively associated with temporal and functional values. Overall, the results indicate that service ubiquity and user control considerably increase temporal value, thereby accelerating the use of smartphone-based m-commerce. Discussions and implications of the results are provided.

Choice-based Conjoint Analysis of Consumer Preferences for Health Food Attributes Focused on Vitamin C Supplements (선택형 컨조인트 분석을 통한 건강기능식품 속성의 소비자 선호에 관한 연구: 비타민 상품을 중심으로)

  • Kim, Tae-Hoon;Kim, Bo-Yong
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.79-91
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    • 2015
  • Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.

A Study on the Effects of the Selection Attributes of Korean Restaurant Menu on Customer Satisfaction and Revisit Intention (한식레스토랑의 메뉴선택속성이 고객만족과 재방문의도에 관한 연구)

  • Kang, Yeon-Sook;Park, Hun-Jin;Jung, Jin-Woo
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.1-17
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    • 2011
  • The purpose of this study is to make an evaluation on menu selection and satisfaction levels of the tourists who visit Korean restaurants in Busan. This study aims to propose general, strategic plans for improving the menu quality management of Korean restaurants in the future and find out measures to make restaurant users satisfied and revisit. A survey was conducted on ordinary people who had visited Korean restaurants in tourist hotels in Busan. A total of 310 copies of questionnaire were distributed to them from September 1 to 30, 2008. The SPSS/PC+ for Window 12.0 was used for data processing and analysis. As a result, it was found that selection attributes of Korean restaurant menu had an effect on customer satisfaction and revisit intention, and the most influential factors were health and menu designs. These days, people are getting more interested in keeping in shape with the Well-being trend. Such a modern trend is an important factor when selecting menu items. Therefore, when menu management is considered, health-related factors need to be considered more than anything else. In addition, various and unique menu items need to be designed to draw people's curiosity and make customers revisit.

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Discipline Bias of Document Citation Impact Indicators: Analyzing Articles in Korean Citation Index (논문 인용 영향력 측정 지수의 편향성에 대한 연구: KCI 수록 논문을 대상으로)

  • Lee, Jae Yun;Choi, Sanghee
    • Journal of the Korean Society for information Management
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    • v.32 no.4
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    • pp.205-221
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    • 2015
  • The impact of a journal is commonly used as the impact of an individual paper within that journal. It is problematic to interpret a journal's impact as a single paper's impact of the journal, so there are several researches to measure a single paper's impact with its own citation counts. This study applied 8 impact indicators to Korean Citation Index database and examined discipline bias of each indicator. Analyzed indicators are simple citation counts, PageRank, f-value, CCI, c-index, single publication h-index, single publication hs-index, and cl-index. PageRank has the least discipline bias at highly ranked papers and journal bias in a discipline. On the contrary, simple citation counts showed strongly biased results toward a certain discipline or a journal. KCI database provides only simple citation counts. It needs to show PageRank (global indicator) to discover influential papers in diverse areas. Furthermore it needs to consider to provide the best of local indicators. Local indicators can be calculated only with papers in users' search results because they uses citation counts of citing papers and the number of references. They are more efficient than global indicators which explore the whole database. KCI should also consider to provide Cl-index (local indicator).

A Study of Collective Knowledge Production Mechanisms of the three Great SNS (3대 SNS에서의 집단적 지식생산 메커니즘 연구)

  • Hong, Sam-Yull;Oh, Jae-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.7
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    • pp.1075-1081
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    • 2013
  • Twitter, Facebook, and KakaoStory are the major SNS in Korea. Social knowledge production is being produced by those services from numerous collaboration and co-participation in those SNS. Wikipedia or Naver JishikIN service was regarded as the representative product of collective knowledge production during the wired internet era. However now at the wireless internet era centered with smart phones, various forms of collective knowledge production would be achieved by connecting to SNS in real-time. In this thesis, the survey data of collective knowledge production for users of three SNS have been compared and analyzed. The difference of the collective knowledge production mechanism among Twitter, Facebook and KakaoStory has been studied and compared through three variables: the motivation of collective knowledge production, the preference of collective knowledge production model, and collective knowledge production cultural perception. As a result of the analysis of the discriminant factors for three SNS user groups, it turns out that the diversity-toward usage motivation, personal contribution motivation, and collective knowledge production tendency perception are the most influential variables. This thesis is of significance in that it unites the value of social science such as social capital and collective knowledge production from the viewpoint of computer science and opens the new chapter of collective knowledge production with the real-time SNS of wireless internet from the wired internet.

Factors Affecting Intention to Use Smartphone Healthcare Applications (스마트폰 헬스케어 어플리케이션 수용의도에 영향을 미치는 요인)

  • Park, Mijeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.4
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    • pp.143-153
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    • 2017
  • This was a descriptive survey to determine the intention of users to use smartphone healthcare applications (SHAs) and to clarify factors that may influence such intention. The data were collected during the month of April in 2015, using a structured self-report questionnaire that was distributed to 300 participants aged 20 to 70 years; 285 complete copies were used for the final analysis. The data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation coefficients, and hierarchical multiple regression. First, according to the results, the average intention to use SHAs was 3.28 out of 5, which varied according to age, final education, economy level, vacation, current disease, total period of smartphone use, and etc. Second, significant correlations were shown by exercise behavior, dietary management behavior, stress management, satisfaction with smartphone use, and satisfaction with using SHAs. Third, the explanatory power of the predictive model involving all general, health-related, smartphone use-related, and SHA use-related factors was 45.5%; and the economic level, interest, status, and awareness satisfaction of patients using SHA were identified to be the main influential factors. The results indicate that SHA developers need to put efforts into improving consumers' app recognition and to develop plans in provoking consumers' interests to increase the use of SHAs.

A Study on the Optimal Operation and Policy of the Boryeong Dam Diverion Pipe Line Using the SWAT Model (SWAT 모형을 이용한 보령댐 도수로 운영 방안 및 정책 연구)

  • Park, Bumsoo;Yoon, Hyo Jik;Hong, Yong Seok;Kim, Sung Pyo
    • Journal of Korean Society on Water Environment
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    • v.36 no.6
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    • pp.546-558
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    • 2020
  • While industrialization has provided in abundance, the pollution it creates has caused untold damage to the environment, increasing the frequency and severity of natural disasters through changes in global climate patterns. The World Risk Forum's (WEF) World Risk Report presented the results of a survey of experts from around the world detailing the most influential risk factors over the next decade. Notably, the failure to respond to climate change ranked first and the global water crisis third. The extreme drought in the western Chungnam province was unexpected in 2016. At the time, the water level of Boryeong Dam was drastically decreased due to receiving less than half the average recorded rainfall in the region that year. The Boryeong Dam diversion pipeline has the capacity to solve the water shortage problem between these two regions by providing water from Geumgang to the western part of Chungnam, including Boryeong City. Current weather trends suggest drought is likely to continue in western Chungnam, which uses the Boryeong Dam as an intake source. This makes it necessary to operate Boryeong Dam diversion pipeline in an efficient and effective manner. SWAT is a watershed scale model developed to predict the impact of land management practices on water. The SWAT model was used in this study to evaluate the adequacy of the Boryeong Dam diversion pipeline operational plan by comparing it to present Boryeong Dam diversion pipeline operation. By investigating the number of days required to reach each reservoir stage, we determined that the number of days required to reach the boundary stage was less than that of the current operation. This determination accounts for the caveats that the Boryeong Dam waterway was not operated and only one pump will be operated from October to May of next year. As our results suggest, the most stable operation scenario is to operate two pumps at all times. This can be accomplished by operating two pumps from the caution stage to increase the number of pumps whenever the stage is raised. In addition to the stable operation of the Boryeong Dam pipeline, policy considerations are required with regard to imposing a water use charge on users of the Boryeong Dam region.

The Effects of Using Consumers' Risk Perception and Service Quality on the Intention of Repurchase in the Rental Service (렌탈 서비스 이용고객의 위험지각 및 서비스품질이 재이용의도에 미치는 영향)

  • Ha, Gyu-Soo;JUN, Seo-Hoon
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.569-584
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    • 2022
  • This study can be helpful in establishing and establishing company-wide marketing strategies from the supplier's point of view by analyzing the effects of rental service users' risk perception and service quality on customers' re-use intentions, and revealing differences according to demographic characteristics. It was intended to provide valid results. A total of 218 data were used as analysis data. Frequency, factor, mean, reliability and regression analysis, ANOVA, and t-test were performed through SPSS program (statistics). As a result of the study, first, as a result of analyzing the effect of risk perception on rental service quality, functional and psychological risks have a negative (-) effect on service quality. Second, in the relationship between service quality and re-use intention, the empathy factor has a high positive (+) effect, and as a result of analyzing the effect of risk perception on re-use intention, functional and psychological risk have the greatest influence, and financial Risk perception was also highly influential. In conclusion, the research results suggest that increasing the concentration of marketing strategies by reducing the negative (-) effect related to risk perception for short-term customers and housewives and enhancing the reliability and empathy for service quality can maximize the sales of suppliers.

Lightening of Human Pose Estimation Algorithm Using MobileViT and Transfer Learning

  • Kunwoo Kim;Jonghyun Hong;Jonghyuk Park
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.9
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    • pp.17-25
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    • 2023
  • In this paper, we propose a model that can perform human pose estimation through a MobileViT-based model with fewer parameters and faster estimation. The based model demonstrates lightweight performance through a structure that combines features of convolutional neural networks with features of Vision Transformer. Transformer, which is a major mechanism in this study, has become more influential as its based models perform better than convolutional neural network-based models in the field of computer vision. Similarly, in the field of human pose estimation, Vision Transformer-based ViTPose maintains the best performance in all human pose estimation benchmarks such as COCO, OCHuman, and MPII. However, because Vision Transformer has a heavy model structure with a large number of parameters and requires a relatively large amount of computation, it costs users a lot to train the model. Accordingly, the based model overcame the insufficient Inductive Bias calculation problem, which requires a large amount of computation by Vision Transformer, with Local Representation through a convolutional neural network structure. Finally, the proposed model obtained a mean average precision of 0.694 on the MS COCO benchmark with 3.28 GFLOPs and 9.72 million parameters, which are 1/5 and 1/9 the number compared to ViTPose, respectively.