• 제목/요약/키워드: Influence factors

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면세점내 상황적.감정적 요인이 충동구매에 미치는 영향에 관한 연구 (A Study of the Influence of Situational.Emotional Factors on Impulsive Buying in Duty-Free Shops)

  • 정주원;조소연;박명희
    • 대한가정학회지
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    • 제48권8호
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    • pp.99-111
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    • 2010
  • The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

PCM mold 측면에서 FCP 생산-설치 레이아웃 영향요인 분석 (Analysis on the factors influencing layout for production-installation work of Free-form Concrete Panels in PCM mold)

  • 임지영;이동훈;김선국
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2015년도 춘계 학술논문 발표대회
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    • pp.121-122
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    • 2015
  • The demand on free-form buildings is gradually increasing, but there are several problems such as increased cost and construction duration, and decreased constructability at the construction phase upon construction of a building owing to the difficulty of member production-installation. To solve these problems, a technology to produce FCP using a CNC machine was developed. Basically, it delivers the information on a free-form building designed to the CNC machine, the shapes of RTM and PCM are created using the information delivered and FCP are produced with the RTM and PCM which act as forms. Since the construction duration and project cost are limited on site, the efficiency of FCP production-installation is significant for application of the technology. For it is almost impossible to change the production-installation layout and process once they are set in the construction phase, they should be carefully determined. Before the production-installation layout are established, it is necessary to analyze the factors that influence the duration. Thus, the study intends to analyze influence factors in PCM mold on estimation of the production-installation duration for FCP. According to the analysis of influence factors, a simulation model for estimation of the duration that changes depending on the constraint conditions can be built.

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소비자의 의복관여 수준별 의복쇼핑성향이 의류점포내에서의 소비자 정서에 미치는 영향 (The Effects of Clothing Shopping Orientations on Consumers' Emotions in Clothing Stores based on Level of Clothing Involvement)

  • 조선희
    • 한국의류산업학회지
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    • 제1권2호
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    • pp.109-118
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    • 1999
  • The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

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청년층 직업선택과 창업의 영향요인 분석 - 7개국 국가 간 비교연구 - (Analysis of Factors that Influence Job Choices and Start-ups of Youth - Comparative Study among 7 Countries -)

  • 오세호;남정민
    • 한국콘텐츠학회논문지
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    • 제20권11호
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    • pp.268-280
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    • 2020
  • 본 연구는 청년층의 직업선택과 창업과정에서 영향을 주는 요인에 관하여 실증분석하였다. 분석방법은 진로 체계가 잘 구축되어 있거나 창업이 활성화된 비교대상 6개 국가(중국, 인도네시아, 영국, 독일, 이스라엘, 미국)를 선정하여 비교 분석하였다. 통계의 표본은 글로벌 기업가 정신 트랜드 지수(GETR) 데이터를 활용하였으며, 7개국 청년층의 7,082명을 표본으로 활용하였다. 다변량 분산분석과 상관관계 분석을 통하여 요인별 국가 간의 평균비교를 하였으며, 부모 영향도의 조절효과를 분석하였다. 직업선택의 영향요인으로 직업만족도, 부모 영향도, 직업변경 의향도로 나타났다. 한국의 직업만족도는 7개국 중 가장 낮았으며 직업변경 의향도는 가장 높게 나타났다. 한편, 부모 영향도는 7개국 중 중간수준으로 나타났으며, 직업만족도가 직업변경 의향도에 영향을 주는 과정에서 유사 조절효과가 있는 것으로 검증되었다. 창업의 영향요인으로 창업교육, 창업의지, 직업만족도, 부모 영향도로 나타났다. 이원배치 분산분석을 통하여 국가 간의 평균 비교분석과 요인 상호간의 영향도를 검증하였으며, 부모 영향도의 조절효과를 분석하였다. 모든 국가에서 창업교육이 창업의지를 높이는 효과가 있는 것으로 나타났다. 또한, 직업만족도가 창업의지에 영향을 주는 과정에서 부모 영향도가 유사 조절효과가 있는 것으로 검증되었다. 이러한 연구결과는 향후 정부와 대학 등 교육기관에서 청년층의 진로 전반에 대한 정책방향을 수립 시 도움이 될 유용한 시사점이 될 것이다.

공급업체 서비스 품질이 고객만족 및 고객충성도에 미치는 영향

  • 정유진;박유진;장근녕
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2007년도 추계학술대회 및 정기총회
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    • pp.38-42
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    • 2007
  • In this paper, we identify the factors of supplier service quality, and explore the relationships between these factors and customer satisfaction, and between these factors and customer loyalty. Through empirical analysis, the five factors, such as technical ability, information service, service flexibility, delivery reliability, and after service, are identified. The analysis also shows that information service and service flexibility influence customer satisfaction, and service flexibility and after service influence customer loyalty.

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유한요소 해석에 의한 맞대기 용접 이음의 응력집중에 과한 연구 (Finite Element Analysis of the Stress Concentrations for Butt Welded Joints)

  • 구병춘;최병일;김재훈
    • Journal of Welding and Joining
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    • 제22권4호
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    • pp.59-64
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    • 2004
  • The purpose of this study is to investigate the influence of weld bead profiles on stress concentration factors of double V groove butt-welded joints. The influence of three parameters such as toe radii, flank angles and bead heights on the stress concentration factors is studied by finite element analysis. It is shown that the three parameters have similar effects on the stress concentration factors. Finally a formula to estimate the stress concentration factors considering the three parameters and others is proposed and estimated results are compared with the results obtained by finite element analysis.

Factors Influencing Purchase Intention on Private Label Products

  • MAHARANI, Nina;HELMI, Arief;MULYANA, Asep;HASAN, Meydia
    • The Journal of Asian Finance, Economics and Business
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    • 제7권11호
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    • pp.939-945
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    • 2020
  • This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.

인터넷 쇼핑몰 이미지와 만족도 및 재방문의도에 관한 연구 - 종합몰과 오픈마켓의 비교를 중심으로 - (A Study on Internet Shopping Mall Image, Satisfaction, and Revisit Intentions - Comparison Between Meta-Mall and Open-Market -)

  • 박진제;이진화
    • 한국생활과학회지
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    • 제17권4호
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    • pp.785-796
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    • 2008
  • The Open-Market internet shopping malls has rapidly been growing over the past few years. Thus, this study compares Meta-Mall and Open-Market, as well as evaluates image factors of the internet shopping mall in order to verify different levels of influence on customer satisfaction and revisit intentions. The subject of stud was made for students enrolled in colleges in the Busan area, using this Data collection method. Data were gathered using a questionnaire and through personal interviews from a sampling made from May 1 to May 8, 2008. The final 337 accomplished questionnaire forms were used for the subsequent analysis. The results of the substantial analysis are as follows. First, the following factors affect the image of internet shopping malls: assortment of goods and information service, site design, convenience, reliability of goods and information, and customer service. In Meta-Mall, these same factors, except customer service, were found to influence customer satisfaction, while in Open-Market, all the five factors were found to influence customer satisfaction. In Open-Market, convenience and reliability of goods and information had especially high levels of influence on customer satisfaction. Second, customer satisfaction with Internet shopping malls was found to influence the intentions of the customers to make a revisit. The result of the study shows that the factors of shopping mall image between Meta-Mall and Open-Market are perceived differently by their customers, and differences were found in the levels of their influence on customer satisfaction.

고양국제꽃박람회의 서비스품질이 참가자의 지각된 가치, 감정 및 재방문의도에 미치는 영향 (The Influence of Service Quality of Festival Service Quality on Visitors' Emotion, Perceived Value and re-visit Intention -Focused on Goyang International Flower Exhibition Festival-)

  • 김주연;안윤주
    • 한국콘텐츠학회논문지
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    • 제16권2호
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    • pp.600-608
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    • 2016
  • 본 연구는 지역축제로서 고양국제꽃박람회의 서비스품질이 참관객의 감정반응, 지각된 가치, 만족 및 재방문의도에 미치는 영향을 파악하였다. 우선, 고양국제꽃박람회의 서비스품질 척도를 기념품과 음식과 같은 부대서비스, 전시 내용, 안내 및 홍보, 공간편의성 등 4 가지 차원으로 구성하였다. 영향관계 분석결과, 모든 서비스품질요인이 지각된 가치에 유의한 영향을 미치는 것으로 파악되었으며, 네 가지 요인 중 '공간 편의성'과 '안내 및 홍보'요인의 영향력이 높게 나타났다. 긍정감정에 있어서도 모든 서비스품질 요인이 모두 유의한 영향을 미치는 것으로 나타났으며, 이 중 '전시내용'이 가장 높은 영향을 미치는 것으로 밝혀졌다. 참관객의 부정적 감정에는 '부대서비스'를 제외한 세 가지 요인이 유의한 영향을 미치는 것으로 나타났으며, '전시내용'이 가장 중요한 영향을 미쳤다. 긍정감정, 부정감정, 지각된 가치와 재방문 간 영향관계를 파악한 결과, 긍정감정과 지각된 가치가 유의한 영향을 미치는 것으로 나타났다.

다구찌 기법을 활용한 흙막이 가설공법 최적설계 방안 (Design Optimization of Earth Retaining Walls Using the Taguchi Method)

  • 문성우;김성부
    • 한국건설관리학회논문집
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    • 제18권1호
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    • pp.83-89
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    • 2017
  • 가시설 공사는 자연환경에서 영구 구조물에 대한 시공을 수행하기 위해서 필요한 접근공간을 제공한다. 흙막이 공법과 같이 가시설 공사의 안정성을 높이기 위해서는 가시설에 작용하는 외부영향요인을 찾고, 이에 대응하기 위한 설계기능을 구현해야 한다. 즉 외부영향요인이 가시설 성능에 가져오는 영향을 최소화하기 위한 설계요소와 설계요소의 수준을 찾아야 한다. 본 연구에서는 가설공사의 대표적인 공법인 흙막이 공법을 대상으로 가시설 설계시 고려해야 할 외부영향요인을 분석하고, 영향요소를 최소화하기 위한 내부영향요인으로써 설계기능의 개선방안을 제시한다. 설계기능 구현시에는 다구찌 기법을 적용하여 설계요소에 대한 체계적인 평가를 실시하여 가치향상을 분석했다. 적용사례에서는 외부영향요인의 영향을 가장 적게 받으면서 제품특성의 목표치에 가장 근접한 설계인자의 조건을 찾았다. 시범사례에서는 다구찌 기법을 적용하여 흙막이 설계기능을 구현함으로써 외부요인의 변화에 적절하게 대응할 수 있는 설계기능을 제공할 수 있다는 것을 보여줬다.