• Title/Summary/Keyword: Influence area

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패스트푸드점의 로하스 이미지, 고객만족, 전환장벽 및 재방문의도의 영향관계에 관한 연구

  • Lee, Seung-Hui;Jeong, Yeon-Gyo;Kim, Hye-Gyeong;Jo, Yeong-Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.199-206
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    • 2008
  • This paper aimed to exam relationship of lohas image, costomer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk. 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression. The results of this study are as follows; First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.01). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.01). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on 1he revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on 1he revisit intention(p<0.01). Sixth, it is shown that switching barrier have a positive influence on 1he revisit intention(p<0.01). This study, however, have limitation in obtained sample and area. The future study should consider these limitation to improve model applicability in practice.

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The causal relationship between consumers 'life-style and motivation, satisfaction of attributes at fast-food restaurant - Focused on college students eastern area of Kangwon Province (패스트푸드 전문점 이용객의 라이프스타일과 동기, 속성만족과의 인과관계 - 강원도 영동권 대학생들 위주로)

  • Yoon Tae-Hwan
    • Korean journal of food and cookery science
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    • v.21 no.6 s.90
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    • pp.867-876
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    • 2005
  • The purposes of this study were, 1) to investigate the causal relationship between customer's life-style and motivation of eating-out, and 2) to research the causal nexus between motivation of eating-out and satisfaction of attributes to choose the restaurant. Reliability analysis, factor analysis, and Structure Equation Model(SEM) were adapted by Windows SPSS 10.0 and Amos 4.0. Life-style was divided into 7 factors and eating-out motivation into 5. Life-style influenced significantly each motivation of eating-out. It had positive influence on 'Reception and congratulation', 'Change of dietary life', 'Economic saving', "'Preference motivation', and 'Advertisement and companion's need', but negative influence on 'Reception and congratulation', 'Change of dietary life', and 'Preference motivation'. Customer's motivation of eating-out also influenced significantly the attributes. Factorl 'Reception and congratulation' had positive influence on all attributes except for 'Transportation convenience and distance to the shop'. Factor 2 'Change of dietary life' had negative influence on 'Food's taste, quantity, price', 'Sanitation and cleanness', and 'Staff's service quality' Factor 3 "Economic saving' had positive influence on 'Food's taste, quantity, price' and 'Transportation convenience and distance to the shop'. factors 'Advertisement and companion's need' had positive influence on 'Atmosphere of restaurant' and negative influence on 'Food's taste, quantity, price'.

A Study of Overseas Manufacturing Factories of Garment Vendors and the Influence of Korean Wave over the Sourcing Area - Focused on Vietnam and Indonesia - (의류무역회사의 해외생산공장 현황과 소싱지역의 한류 영향에 대한 연구 - 베트남과 인도네시아를 중심으로 -)

  • Choi, Hei-Sun;Lee, Eun-Young;Kim, Ji-Eun
    • Journal of the Korean Society of Costume
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    • v.62 no.4
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    • pp.149-163
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    • 2012
  • This study reviewed current facts on overseas manufacturing factories of garment vendors that were launched in the countries that have a great influence of the Korean Wave, and investigated the influence of Korean Wave in its sourcing area. By doing so, this study aims to present basic data in order to help fabric and garment vendors to enter into the fashion markets of different countries through a local network. For data collection and analysis, Windows SPSS 19.0 was used for frequency analysis of the facts and figures of the local manufacturing factories. In-depth interviews regarding the current facts on local manufacturing factories and the influence of Korean Wave were conducted with 16 Korean garment manufacturing factories in Vietnam and 9 in Indonesia among the overseas garment companies that were registered in the Korean Apparel Industry Association. Through the interview, it was found that new companies should investigate custom tariffs, salary level of the local employees, and infrastructure prior to launching above all. Also, as a result of analyzing competitors and competitive advantages, good treatment of local employees and a good labor environment were noted the most. As for the influence of the Korean Wave, the image of Korea was positive and favorable, but it did not directly affect the preference for Korean companies. After investigating the obstacles that prevented the entrance into local markets, it was found that the rise in the salary level was the biggest hindrance.

The effects of sociocultural influences of appearance on body dissatisfaction and appearance enhancement behavior of female college students (외모에 대한 사회문화적 영향이 여대생의 신체불만족과 외모향상추구행동에 미치는 영향)

  • Park, Eun-Jeong;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.21 no.3
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    • pp.361-375
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    • 2013
  • This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.

Sociocultural Influences of Appearance and Body Image on Appearance Enhancement Behavior (외모에 대한 사회문화적 영향과 신체이미지가 외모향상추구행동에 미치는 영향)

  • Park, Eun-Jeong;Chung, Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.5
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    • pp.549-561
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    • 2012
  • This study investigates the effects of sociocultural influences and body image on appearance enhancement behaviors (facial management, clothing selection, and weight/figure management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju City, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analyze the data, a SPSS 18.0 statistics package was used, and descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, and regression analysis were conducted. The results were as follows. First, sociocultural influences were divided into three factors: parental influence, media influence, and peer influence. Overall sociocultural influences had positive effects on appearance enhancement behavior. Second, body image was divided into two factors: weight-concern and appearance-concern. Sociocultural influences had significant effects on overall body image. Third, body image appeared to have positive effects on overall appearance enhancement behavior.

The Effect of Service Quality of Internet Banking Site ad Characteristic of lInternet User on Customer Loyalty (인터넷뱅킹 사이트의 서비스품질과 인터넷 이용자 개인특성이 고객충성도에 미치는 영향)

  • Jeon, Byeong-Ho;Yoon, Jong-Hoon;Song, In-Am;Kim, Byung-Gon
    • The Journal of Information Systems
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    • v.14 no.1
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    • pp.197-226
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    • 2005
  • Recently, internet as well as internet banking are growing rapidly. Most banks in Korea provide internet banking services for customers. Internet banking became a major trend in the financial marketplace. There are a few empirical research in this area. Although quality of internet banking service is an important concept, there is a lack of theory-based empirical research in this area. Therefore, this paper is aimed at finding whether service quality of internet banking influence customer satisfaction, and whether characteristic of internet banking user influence relationship between customer satisfaction and service quality of internet banking. Furthermore, this paper identify whether customer satisfaction influence customer loyalty. The research model proposed thirteen hypothesis and tested empirically. A total of 269 responses were received from internet banking users and analyzed. The analyses showed partial support for the affirmative effect of customer satisfaction and characteristic of internet banking user. But the relationship between customer satisfaction and customer loyalty is significant. Implications of these findings are that internet banking sites should concentrate on providing a high quality of banking services; information, trust, ease of use, and security of system and thereby strengthen customer loyalty.

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Research on influence by Prophet's house in general typologic of the early mosque (초기 모스크 건축의 보편적 유형 형성에 '예언자의 집'이 미친 영향에 관한 연구)

  • Sim, Bok-Gi
    • Korean Institute of Interior Design Journal
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    • v.19 no.3
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    • pp.13-21
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    • 2010
  • Early mosque architecture is time that islam attempts fixing since hjira by Muhammad. Before Umayyad dynasty is established a country since islam occurrence, islamic influence was not extended much and stayed in Mecca area. Of course, when is Patriarchal Caliphate period, although there was part territorial expansion, was in existing islam influence still. Regular territorial expansion to Umayyad dynasty several influences and religious conflict happen. Change about islamic architecture occurred much fatally. Therefore, can find islamic archetype about islamic architecture until Prophet Muhammad period and Patriarchal Caliphate period. Also, Muhammad that is Islamic originator participated to mosque architecture directly in life. Can understand philosophy about islamic architecture that Muhammad seeks in mosque architecture. Was age that seek Muhammad's philosophy department religious succession strongly to Patriarchal Caliphate period. Therefore, can understand role of religion, mosque architecture's meaning and role that seek in Islam. It was just before that early mosque architecture receives effect of conquest area or the surrounding country. Therefore, characteristic of mosque received much effect of Prophet Muhammad and qur'an. Do construction according to qur'an's notice based on Prophet's house's function to early mosque. qur'an is no direct delineation as form or architecture element. qur'an refers thing about spiritual aspect or function about special quality of mosque, role etc..

The Influence of Environment-friendly Agricultural Products(EAPs) Perception of Parents in Chung-buk Area on EAPs Consumption Behavior (충북 지역 학부모의 친환경 농산물에 대한 인식이 친환경 농산물 이용에 미치는 영향)

  • Choi, Mi-Kyung;Seo, Hyun-Chang;Baek, Seung-Hee
    • The Korean Journal of Food And Nutrition
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    • v.23 no.2
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    • pp.269-275
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    • 2010
  • The current exploratory study attempted to investigate the influence of environment-friendly agricultural products(EAPs) perception on EAPs consumption behavior. The survey was conducted to parents of elementary school in Chung-buk area by the help of homeroom teachers of each school. Out of 500 questionnaires administered, a total of 305 completed questionnaires were returned, yielding a response rate of 61%. Regarding buying behavior, 89.6% of respondents have ever bought EAPs, among them, 52.9% usually bought in a mart. The reason to buy EAPs was mostly safety(57.6%), nutrition & health(30.4%), and quality(7.0%). The 11 items representing the attitude and knowledge were analyzed, resulting in three distinct dimensions-'attitude', 'knowledge', and 'concern'. The knowledge level of EAPs was slightly higher than medium. Concerning the influence of EAPs perception on EAPs consumption behavior, the more having high knowledge and attitude level on EAPs, the more lead to the EAPs consumption behavior. This implicit the importance of education to enhance the knowledge level and positive attitude towards EAPs.

A Study upon Effects of Family Restaurant Consumption Values upon Satisfaction, Reliability and Behavioural Intentions in Korea: Focused on College Students at Metropolitan Area

  • Sung, Ha-Ya;Kim, Jong-Jin;Youn, Myoung-Kil
    • The Journal of Asian Finance, Economics and Business
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    • v.1 no.4
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    • pp.29-37
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    • 2014
  • This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.

Probabilistic Analysis of Lifetime Extreme Live Loads in Office Buildings (사무실의 사용기간 최대 적재하중에 대한 확률론적 분석)

  • 김상효;조형근;배규웅;박흥석
    • Computational Structural Engineering
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    • v.3 no.1
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    • pp.109-116
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    • 1990
  • Live load data in domestic office buildings have been collected in a systematic manner. Based on surveyed data, equivalent uniformly distributed load intensities, which produce the same load effect as the actual spatially varying, live load, have been obtained for various structural members (such as slab, beam, column, etc. ). Influence surface method has been employed to compute load effects under real live load, including beam moment, slab moment as well as axial force in column. The results have been examined to find probabilistic characteristics and relationship between influence area and load intensity (or coefficient of variation). The results were also compared with other survey results and found to be reasonable. Based on the probabilistic load models obtained, the lifetime extreme values have been analyzed and compared with current design loads. Tentative equations applicable to decide more rational design loads are also suggested as functions of influence area.

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