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The Effects of Consumer Characteristics, Awareness of Korean Fashion Brands, and Satisfaction with Korean Fashion Products on Word of Mouth (WOM) Experiences and Behavior -Focusing on Chinese Students in Korea- (소비자 특성, 한국브랜드에 대한 인지도, 패션제품 만족도가 구전경험과 구전행동에 미치는 영향 -재한 중국유학생들을 중심으로-)

  • Kim, Soram;Jo, Soo Kyoung;Gao, Yan;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.216-230
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    • 2014
  • The importance of the Chinese fashion market is increasing; therefore, this study investigates the possibility of implementing a Word-of-Mouth (WOM) marketing strategy among Chinese students in Korea. This study examines the effects of consumer characteristics (similarity, opinion leadership, and fashion innovativeness), awareness of Korean fashion brands, satisfaction with Korean fashion products on WOM experiences and WOM behavior (off-line as well as on-line). A total of 161 responses from Chinese students in Korea were gathered and analyzed using SPSS 20.0 for descriptive statistics, factor analysis, and regression analysis. The results show that consumer characteristics (except similarity) significantly influence WOM experiences, opinion leadership influence off-line WOM behavior, and fashion innovativeness influence online WOM behavior. However, similarity has no influence on WOM experiences and WOM behavior. Second, Korean brand awareness affect both WOM experiences and behavior; however, satisfaction with Korean fashion products only affected WOM experiences. This study showed the feasibility of conducting a WOM marketing strategy using the WOM effects of Chinese students in Korea. The study may help the Korean apparel industries establish an entry strategy for the Chinese market.

Study on the influence of flow blockage in severe accident scenario of CAP1400 reactor

  • Pengcheng Gao;Bin Zhang ;Jishen Li ;Fan Miao ;Shaowei Tang ;Sheng Cao;Hao Yang ;Jianqiang Shan
    • Nuclear Engineering and Technology
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    • v.55 no.3
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    • pp.999-1008
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    • 2023
  • Deformed fuel rods can cause a partial blockage of the flow area in a subchannel. Such flow blockage will influence the core coolant flow and further the core heat transfer during the reflooding phase and subsequent severe accidents. Nevertheless, most of the system analysis codes simulate the accident process based on the assumed flow blockage ratio, resulting in inconsistencies between simulated results and actual conditions. This paper aims to study the influence of flow blockage in severe accident scenario of the CAP1400 reactor. First, the flow blockage model of ISAA code is improved based on the FRTMB module. Then, the ISAA-FRTMB coupling system is adopted to model and calculate the QUENCH-LOCA-0 experiment. The correctness and validity of the flow blockage model are verified by comparing the peak cladding temperature. Finally, the DVI Line-SBLOCA accident is induced to analyze the influence of flow blockage on subsequent CAP1400 reactor core heat transfer and core degradation. From the results of the DVI Line-SBLOCA accident analysis, it can be concluded that the blockage ratio is in the range of 40%-60%, and the position of severe blockage is the same as that of cladding rupture. The blockage reduces the circulation area of the core coolant, which in turn impacts the heat exchange between the core and the coolant, leading to the early failure and collapse of some core assemblies and accelerating the core degradation process.

How the Quality of On-line Contents Influence Learning Attitudes: Effectiveness of Conducting Off-line Lectures at a Cyber University (콘텐츠 품질이 학습태도 형성에 미치는 영향 -온라인 대학에서 오프라인 강의 병행에 대한 효과-)

  • Rhie, Jinny
    • The Journal of the Korea Contents Association
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    • v.9 no.10
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    • pp.492-499
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    • 2009
  • This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WEI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

A study on how the quality of on-line contents influence learning attitudes: Effectiveness of conducting off-line lectures at a Cyber University (콘텐츠 품질이 학습태도 형성에 미치는 영향에 관한 연구 - 온라인 대학에서 오프강의 병행에 대한 효과-)

  • Rhie, Jinny
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.373-377
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    • 2009
  • This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WBI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

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An Analysis of Influence Between the Power Feeding Line Insulation and Negative Rail Potential for the DC Ground Fault Protection in the Rubber Wheel System (고무차륜시스템에서의 지락보호를 위한 급전선로 절연과 부극전위와의 영향 분석)

  • Jung, Hosung;Shin, Seongkuen;Kim, Hyungchul;Park, Young;Cho, Sanghoon
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.4
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    • pp.577-583
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    • 2013
  • We have analyzed influence of potential rise in negative bus, which caused by decrease of power feeding line insulation, upon protecting method of DC ground protection device which detecting potential rise between negative bus and ground in order to detect ground fault in the rubber wheel system. For this purpose, we proposed negative potential equation between negative bus and ground and calculated negative potential according to system condition changes by estimating power feeding line insulation changes in steel wheel system and rubber wheel system, and equalizing DC power feeding system when ground fault occurred. Also, in order to estimate negative potential of real system, we modeled the rubber wheel system, and simulated normal status, grounding fault occurrence and power feeding line insulation changes. In normal status, negative potential did not rise significantly regardless of vehicle operation. When ground fault occurred, negative potential rose up over 300V regardless of fault resistance. However, we also observed that negative potential rose when power feeding line insulation dropped down under $1M{\Omega}$. In conclusion, our result shows that in case of rubber wheel system unlike steel wheel system, relay will be prevented maloperation and insulation status observation can be ensured when ground over voltage relay will be set 200V ~ 300V.

Critical seismic incidence angle of transmission tower based on shaking table tests

  • Tian, Li;Dong, Xu;Pan, Haiyang;Gao, Guodong;Xin, Aiqiang
    • Structural Engineering and Mechanics
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    • v.76 no.2
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    • pp.251-267
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    • 2020
  • Transmission tower-line systems have come to represent one of the most important infrastructures in today's society. Recent strong earthquakes revealed that transmission tower-line systems are vulnerable to earthquake excitations, and that ground motions may arrive at such structures from any direction during an earthquake event. Considering these premises, this paper presents experimental and numerical studies on the dynamic responses of a 1000 kV ultrahigh-voltage (UHV) transmission tower-line system under different seismic incidence angles. Specifically, a 1:25 reduced-scale experimental prototype model is designed and manufactured, and a series of shaking table tests are carried out. The influence of the seismic incidence angle on the dynamic structural response is discussed based on the experimental data. Additionally, the incidence angles corresponding to the maximum peak displacement of the top of the tower relative to the ground (referred to herein as the critical seismic incidence angles) are summarized. The experimental results demonstrate that seismic incidence angle has a significant influence on the dynamic responses of transmission tower-line systems. Subsequently, an approximation method is employed to orient the critical seismic incidence angle, and a corresponding finite element (FE) analysis is carried out. The angles obtained from the approximation method are compared with those acquired from the numerical simulation and shaking table tests, and good agreement is observed. The results demonstrate that the approximation method can properly predict the critical seismic incidence angles of transmission tower-line systems. This research enriches the available experimental data and provides a simple and convenient method to assess the seismic performance of UHV transmission systems.

A Study on Geothermal Characteristics of Dam Body and Seepage Flow (댐 제체 및 침투수 흐름의 지열학적 고찰)

  • Park, Dong-Soon;Jung, Woo-Sung;Kim, Hyoung-Soo
    • Proceedings of the Korean Geotechical Society Conference
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    • 2006.03a
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    • pp.75-85
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    • 2006
  • In recent geotechnical engineering, geothermal approach has been on the horizon to deal with geoenvironmental issues, freezing and thawing problems, and seepage phenomenon in dams and embankments. In this study, geothermal characteristic through inner body of dams and its influence on the seepage flow were experimented by lab test and field instrumentation. Also, one of up-to-date temperature monitoring technique, called as multi-channel thermal line sensing, was evaluated its availability. As a result of lab test, it is found that the seepage flow has influence on the geothermal characteristic and a potential of finding phreatic line and seepage fluctuation could be possible by continuous temperature monitoring using thermal line sensing skills. These kine of geothermal information could be available to the modelling of water geo-structure interaction. Out of short-term field tests, clear water table and temperature distribution of a dam were easily found through temperature monitoring in holes located near a reservoir and holes within a depth of constant temperature layer. However, it is also found that the geothermal flow and finding seepage line could not be easily understandable through multi-channel temperature monitoring because of the existence of constant temperature field, thermal conductivity of soils and rocks, and unsaturated characteristics of geo-material. In this case, long-term geothermal monitoring is recommended to find sudden fluctuation of seepage line and amount of leakage.

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THREE-DIMENSIONAL FINITE ELEMENT ANALYSIS OF STRESS DISTRIBUTION IN PORCELAIN LAMINATE VENEERS WITH VARIOUS AMOUNTS OF INCISAL COVERAGE AND TYPES OF INCISAL FINISH LINE UNDER TWO LOADING CONDITIONS (절단피개량과 절단변연형태 및 하중각도가 도재라미네이트 베니어 내의 응력분포에 미치는 영향에 관한 삼차원 유한요소법적 연구)

  • Ryoo, Kyung-Hee;Lee, Sun-Hyung;Yang, Jae-Ho;Chung, Hun-Young
    • The Journal of Korean Academy of Prosthodontics
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    • v.37 no.2
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    • pp.143-166
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    • 1999
  • The success of porcelain laminate veneer depends on the bond strength between tooth structure and ceramic restoration and the design of tooth preparation. In particular, incisal coverage and incisal finish line are the two most important factors in long-term fracture resistance. Although the majority of clinicians are practicing incisal coverage and there are various opinions on the geo-metrical ratio between the clinical crown length of the remaining tooth structure and the length of incisal extension in porcelain laminate veneer and the optimal incisal finish lines. scientific evidence still loaves much to be desired. The purpose of this study was to determine the effects of the amounts of incisal coverage and the types of incisal finish line on the stress distribution in maxillary anterior porcelain laminate veneers under two different loading conditions. Three-dimensional finite element models of a maxillary anterior porcelain veneer with differ-ent amounts of incisal coverage ; 0, 1, 2, and 3mm and different incisal finish lines feathered edge, incisal bevel, reverse bevel and lingual chamfer with various amounts of lingual extension were developed. 300N force was applied at the point 0.5mm cervical of the linguoincisal edge in two loading conditions ; A) 125 degrees, B) 132 degrees. Tensile and compressive stress in ceramic and shear stress in the resin cement layer were analyzed using three-dimensional finite element method. The results were as follows : 1. The types of incisal finish line had more influence on the stress distribution in porcelain laminate veneer than the amounts of incisal coverage. 2. In case of no incisal coverage, incisal beveled laminate exhibited more evenly distributed tensile stress than feathered edged laminate. And in case of incisal coverage, reverse beveled laminate and lingual chamfered laminate with 1mm lingual extension exhibited more evenly distributed tensile stress than lingual chamfered laminates with 2mm and 3mm lingual extension. 3. As long as the lingual chamfer goes, less tensile stress was found at the incisal edge, while much more tensile stress was found at the lingual margin area in proportion to the length of lingual extension. 4. Under 125 degree load, tensile stress in porcelain laminate veneer had increased compared with that under 132 degree load and the difference exhibited by the change of the amount of tooth support was larger. 5. The types of incisal finish line and the distance from the incisal finish line to the loading point had more influence on the shear stress distribution in the resin cement layer than the amounts of incisal coverage. In contrast loading condition had little influence.

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Analysis of Electrical Safety Level Test for Barehand Work at 765kV Vertical Double Circuit Six Bundle Conductors on the Suspension String Tower Type (765kV 수직2회선 6도체 현수형 철탑에서 직접활선작업의 안전성 평가분석)

  • Kim, Dae-Sik;Han, Sang-Ok
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.57 no.3
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    • pp.275-278
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    • 2008
  • It has been issued that the necessity of Live line work for 765kV vertical double circuit six bundle conductors transmission line when the characteristics of transmission line, the composition of T/L and near the T/L circumstances etc. Others are considered. The Barehand method of UHV T/L is extremely dangerous work and especially it is directly related with lineman life so it is very dangerous. It should be performed several technology developments for live-line work on the UHV T/L, that should be considered such as the electrical influence on workers near the T/L, development of live-line facilities, guarantee of safety, the technical rules of live-line work, the safe method of live-line work and etc. In order to maintain the 765kV transmission lines safely by barehand work, first of all, we should know the analysis of electrical safety level test in live-line work at 765kV vertical double circuit six bundle conductors on the suspension string tower type.

Loyalty of On-line Stock Trading Customers (온라인 증권거래 고객의 충성도)

  • Lee Min-Hwa
    • The Journal of Information Systems
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    • v.14 no.2
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    • pp.155-172
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    • 2005
  • Securities companies which faced with severe competition should not only attract new customers but also retain their on-line customers. This study examines the factors affecting loyalty of on-line stock trading customers. The research model based on the previous studies was established and the research hypotheses were generated. The test results based on the data gathered from 87 users of on-line stock trading services show that user satisfaction, learning cost, transaction fees, and reputation influence customer loyalty. User satisfaction, learning cost and reputation are positively related to customer loyalty, whereas transaction fee is negatively related to customer loyalty. The results also support that information quality and system quality are positively related to user satisfaction. The hypothesis that transaction fee is related to user satisfaction is not supported. There is no significant information to say that security risk is related to user satisfaction. It is considered that the study results may help managers to increase customer retention.

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