• 제목/요약/키워드: Industry-based Study

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영화공급사슬 내 성과정보와 입소문 효과의 동적상호작용에 대한 연구 (Dynamic Interaction of Performance Information and Word-of-Mouth in Film Industry)

  • 이원희
    • 경영과학
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    • 제32권2호
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    • pp.125-143
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    • 2015
  • When studying the film industry, researchers have seldom addressed the dynamic interaction between marketing information and word of mouth in the motion picture industry mainly because of the limitation of traditional research methodologies. This study explores integration and competition among important variables influencing on audience's choice on movie selection, particularly by using a new method of agent-based modeling including competitive environment. Decision process of moviegoer composed of transition probability based on multinomial logit model, considering marketing and box-office information, critique, and word of mouth from other moviegoers. After validating the fitness of market share among released movies, this study conducted a set of simulation experiments considering several variables such as market size, change of weight between variables, and movie performance under competition. Propositions are derived from the simulation results is also suggested for future research.

Broadening Luxury through Sustainability: Cases from Craft-based Fashion

  • Na, Yuri
    • Fashion, Industry and Education
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    • 제16권2호
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    • pp.40-51
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    • 2018
  • Sustainability is an important topic within a variety of design areas, including fashion. The 'fast fashion' behavior of consumers is one of the big challenges that sustainable living faces. For the fashion industry, sustainability can be seen as a regulating ethos for higher quality and longer-lasting products, which I argue as embodying an intersection between sustainability and luxury. This study establishes a conceptual model for 'sustainable luxury' that can be implemented as a guide in the fashion design industry and education field. This paper will focus particularly on craft-based fashion within the industry. Through conceptual analysis and case studies, I analyze sustainable luxury through the scope of Soper's (2007) 'alternative hedonism', linking hedonic and selfidentity values as a foundation for the acceptance of and continued drive toward more sustainable luxury products. Unlike other studies which only emphasize the ecological and environmental aspects of sustainability, viz. green/eco design, this study explores sustainability as balanced with its four dimensions: environmental, economic, social, and cultural. Case studies will exemplify this redefined notion of sustainable luxury.

물류협력지수의 개발 및 측정에 관한 연구: 공동물류사업을 중심으로 (A Study on the Development and Measurement of Logistics Partners Cooperation Index(LPCI): Focused on the Joint Logistics)

  • 서상석;송광석;박종우
    • 유통과학연구
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    • 제14권6호
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    • pp.107-118
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    • 2016
  • Purpose - Over 90% of Domestic logistics industry is small enterprise and they are experiencing growth stagnation due to price-based competition structure rather than constructing logistics service of high added value. In order to get over this situation and pursue the development of logistics industry, strengthening its competitiveness, through inter-enterprise cooperative network build-up, would be a key alternative. Therefore, in this study, an index for measuring inter-enterprise cooperation level of Joint logistics business will be developed as a typical collaborative business model in logistics industry. Moreover, a strengthening competitiveness method suggests a developmental step and a key management index to mature in logistics industry. Research Design, Data, Methodology - This study is an index development research for measuring inter-enterprise cooperation level of logistics industry. Such a level was measured by performing a survey by targeting enterprises that participated in Joint logistics business. The targeting enterprises are typical cooperative models in logistics industry. Measurement items were developed which were based on the presented items in existing research. Question items were composed of selection type questions as answering Yes/No. They measures implementation status of corporate activity and detailed activity items measuring qualitative level. Total samples were based on 116 enterprise samples including 90 logistics enterprises and 26 shippers. In addition, by evaluating the importance for Joint logistics business recognition with personnel working level, the weight of measuring variable was extracted. This study has built an assessment tools (LPCI) on Joint logistics business cooperation level in a situation where there are no previous studies on joint logistics business, this study is meaningful for other studies. Results - As a result of analyzing LPCI presented in this study, the score of logistics enterprise was represented as 59.9 points based on full score of 100 points and that of shippers as 47.2 points and cooperation level among enterprises participated in Joint logistics business was revealed to be very low. In particular, as a result of measuring the importance between logistics enterprise and shippers, the difference by each measurement standard was represented among those enterprises. This difference is considered to be a key factor that cooperative operational conformity between logistics enterprises and shippers is represented to be low. Conclusions - As most joint logistics business, being promoted at present, is sharing facility and information with joint logistics business, it is hard to find such a joint logistics business in reality based on cooperative business model in main cooperation agents. Therefore, competitiveness of logistics industry could be strengthened by promoting joint logistics business based on their mutual cooperation among enterprises. In other words, it is to secure sustainable competitiveness of joint logistics business together with creation of new market by inter-enterprise cooperation based on integration of basic logistics business.

B2B 중심의 기술 산업 기업의 수익성 성과를 위한 RFM-T 모형 실증 연구 (An empirical study on RFM-T model for market performance of B2B-based Technology Industry Companies)

  • 우미영;김영준
    • 한국인터넷방송통신학회논문지
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    • 제24권2호
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    • pp.167-175
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    • 2024
  • 4차 산업 혁명으로 인한 정보통신기술(ICT) 부품 제조 산업은 고도화되고 사업의 중요성이 강조되고 있다. B2B 사업 방식의 ICT 부품 사업은 한정된 주요 고객에 대한 과거 구매 활동 데이터 기반, 고객 관계 관리를 통하여 고객사별 정확한 수요 예측 활동은 중요한 마케팅 전략이다. 고객 관계 관리 방법에서의 RFM 모형은 고객의 거래 최근성, 거래 빈도, 거래 규모 데이터를 바탕으로 고객을 세분화하는 마케팅 데이터 분석 방법이지만, 대부분 RFM 모형 선행 연구는 B2C 소비재 산업 중심으로 진행되었고, B2B 기술 산업군 대상으로 한 연구가 부족하다. 이에 본 연구는 RFM 모형을 B2B 사업 중심의 ICT 부품 제조 산업에 적용하여 실증 분석하고, 첨단 기술 산업군에 적합한 발전된 모형을 제시하고자 기술 산업에서 중요 요인으로 파악되는 T(기술 협업) 추가 변수를 발굴하여 기존 RFM 모형과 개선된 RFM-T 모형의 정확도를 실증 연구하였다. 본 연구의 결과를 바탕으로, B2B 기술 산업군의 실무적 마케팅 방안 모색을 위한 기초 자료로 활용될 수 있는 발전된 RFM-T 모형을 제시하여 기업 성과에 기여 하고자 한다.

지역자원기반산업의 가치사슬 상의 기업활동 네트워크 -순창 장류산업을 사례로- (Firm-activity Networks in the Context of the Value Chain of Regional Resource-based Industries: A Case Study of Fermented Soy Product Industry in Sunchang)

  • 이경진
    • 대한지리학회지
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    • 제46권3호
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    • pp.351-365
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    • 2011
  • 본 연구는 지역자원기반산업의 지역경제공간의 형성을 살펴보는 것을 목적으로 한다. 본 연구에서는 기존의 기업 네트워크 분석방법과 가치사슬의 개념을 통합하는 연구틀을 고안하였다. 주활동으로 원료구매에서 생산, 판매에 이르는 기업활동 네트워크를 살펴보았으며, 지원활동으로 연구개발과 기업지원서비스 네트워크를 살펴보았다. 이 연구틀을 기반으로 지역자원기반산업을 유형화하고 이 유형들을 종합하여 살펴봄으로써, 지역자원기반산업의 공간적 특성을 살펴볼 수 있었다. 본 연구에서는 이 연구틀을 소개하고 한국 대표적인 지역자원기반산업인 장류제조업에 적용하여, 장류산업의 기업활동 네트워크를 분석하고, 이를 종합하여 지역자원기반산업의 역동성을 살펴보았다.

A Study on Establishment of Smart Logistics Center based on Logistics 4.0

  • Cho, Gyu-Sung
    • Journal of Multimedia Information System
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    • 제5권4호
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    • pp.265-272
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    • 2018
  • Busan is Korea's No. 1 trading port, and the logistics industry plays an important role in the regional industry as a whole. In Busan, various efforts are being made to revitalize the port logistics industry, but it is necessary to develop various policies and related technologies linked with the 4th industry. In this study, we propose a smart refrigeration logistics center, which is required for the activation of Busan New Port and the new port of Pusan New Port, which is connected with the 4th industry. I would like to present the operation direction of the center.

방문보건사업 평가지표 개발 (Development of Performance Indicators in Public Health Center Based Home Healthcare)

  • 장현숙;이태범;남소영;진영란
    • 보건행정학회지
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    • 제16권4호
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    • pp.112-127
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    • 2006
  • The purpose of this study is to develop performance indicators for quality of public health center based home healthcare through the study the major factors of registrated weaken poorly residents in the community based home healthcare. Various literature review was conducted to study the performance indicators for quality of public health center based home healthcare of advanced countries and Korea. Mail survey was conducted from national wide PHC(public health centers), sub health centers and primary health care posts. of the surveys mailed, 2,293 centers(67%) were returned within the allotted and we included in the analysis these who completed the questionnaire. Data was analysed by SPSS for windows 12.0. The major results of the research were as follows; Firstly, major factors of registrated weaken poorly residents in the community based home healthcare in the multivariate analysis were jurisdictional families per manpower(OR:0.78, 95%CI:0.64-0.94, P=0.011), weaken poorly families per manpower(OR:0.42, 95%CI:0.35-0.50, P<0.001), business vehicles per manpower(OR:1.13, 95%CI:1.04-1.24, P=0.007) type of public health center(OR:4.42, 95%CI:3.32-5.90, P<0.001), region of public health center(OR:0.53, 95%CI:0.32-0.89, P=0.017). Secondly, performance indicators for quality of public health center based home healthcare were developed as basic investigation, registration, intervention and discharge level. Preparing for Activation of public health center based home healthcare in Korea, the result application as follows is possible. Firstly, we can conclude that the major factors of registrated weaken poorly residents in the community based home healthcare are jurisdictional families per manpower, weaken poorly families per manpower, type of public health center, region of public health center, business vehicles per manpower. Secondly, the new developed performance indicators which are divided into basic investigation, registration, intervention, discharge for public health center based home healthcare could be applied it for improving quality of home healthcare services.

산업체 연계 프로젝트 기반 학습(PBL)을 활용한 성형해석 실습 교과목 운영 사례 연구 (Case Study on Education of Metal Forming Simulation Practice Subject through Industry-linked Project Based Learning)

  • 민동균;이민호
    • 공학교육연구
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    • 제23권4호
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    • pp.76-83
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    • 2020
  • The purpose of this study is to conduct Project Based Learning (PBL) in collaboration with industry experts to operate practical subjects in an industry-university-linked teaching method. PBL is a teaching method in which students can learn through actively engaging in real-world and personally meaningful projects. For a long period of time, PBL methodologies have been found to be especially effective in engineering education. This case study deals with the operational results of a practice subject which has been conducted over three years from 2017 to 2019 in Korea University of Technology and Education. The course is for the 4th grade students in the school of mechatronics engineering. The results of the surveyed learning outcomes (for example, Program Outcomes and Course Learning Outcomes) have been analyzed and reflected in the next years for the Continuous Quality Improvement. By working on practical projects linked to industry, students have been able to develop so-called 4C's capabilities which are Critical Thinking, Creativity, Communication and Collaboration.

가치사슬분석을 통한 지식정보보안산업의 애로사항 분석 (Value Chain Analysis on Business Difficulties of Information Security Industry)

  • 전효정;김태성
    • 한국IT서비스학회지
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    • 제12권1호
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    • pp.229-245
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    • 2013
  • The information security industry market is sluggish despite high expectation for its growth, and thus policies are required to define the causes and to address these issues. The policy formulation requires various historical market and human resource data for analyzing the industry, which cannot be guaranteed secured. This study executed face-to-face in-depth interviews with the frontline businesses in order to gather live opinions and to analyze industry's value chain, problems, and difficulties with a view to defining policy tasks for the development of the industry. The findings of the study revealed the current technical level of the information security industry, the frontline difficulty, and industrial ecosystem status. Based on these findings, the industry revitalization policy was devised and proposed. Objectives of the policy included the fostering of capacity to conceptualize, plan, and design industrial strategies based on the analysis of the industry's value chain and ecosystem, the expansion of the industry's value-added through the enhanced securing and management of the Intellectual Property Rights (IPR), and the nurturing of the security Human Resources (HR) in line with the industrial demand.

환경서비스업과 물류서비스업의 예측 및 인과성 검정 (Prediction and Causality Examination of the Environment Service Industry and Distribution Service Industry)

  • 선일석;이충효
    • 유통과학연구
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    • 제12권6호
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    • pp.49-57
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    • 2014
  • Purpose - The world now recognizes environmental disruption as a serious issue when regarding growth-oriented strategies; therefore, environmental preservation issues become pertinent. Consequently, green distribution is continuously emphasized. However, studying the prediction and association of distribution and the environment is insufficient. Most existing studies about green distribution are about its necessity, detailed operation methods, and political suggestions; it is necessary to study the distribution service industry and environmental service industry together, for green distribution. Research design, data, and methodology - ARIMA (auto-regressive moving average model) was used to predict the environmental service and distribution service industries, and the Granger Causality Test based on VAR (vector auto regressive) was used to analyze the causal relationship. This study used 48 quarters of time-series data, from the 4th quarter in 2001 to the 3rd quarter in 2013, about each business type's production index, and used an unchangeable index. The production index about the business type is classified into the current index and the unchangeable index. The unchangeable index divides the current index into deflators to remove fluctuation. Therefore, it is easy to analyze the actual production index. This study used the unchangeable index. Results - The production index of the distribution service industry and the production index of the environmental service industry consider the autocorrelation coefficient and partial autocorrelation coefficient; therefore, ARIMA(0,0,2)(0,1,1)4 and ARIMA(3,1,0)(0,1,1)4 were established as final prediction models, resulting in the gradual improvement in every production index of both types of business. Regarding the distribution service industry's production index, it is predicted that the 4th quarter in 2014 is 114.35, and the 4th quarter in 2015 is 123.48. Moreover, regarding the environmental service industry's production index, it is predicted that the 4th quarter in 2014 is 110.95, and the 4th quarter in 2015 is 111.67. In a causal relationship analysis, the environmental service industry impacts the distribution service industry, but the distribution service industry does not impact the environmental service industry. Conclusions - This study predicted the distribution service industry and environmental service industry with the ARIMA model, and examined the causal relationship between them through the Granger causality test based on the VAR Model. Prediction reveals the seasonality and gradual increase in the two industries. Moreover, the environmental service industry impacts the distribution service industry, but the distribution service industry does not impact the environmental service industry. This study contributed academically by offering base line data needed in the establishment of a future style of management and policy directions for the two industries through the prediction of the distribution service industry and the environmental service industry, and tested a causal relationship between them, which is insufficient in existing studies. The limitations of this study are that deeper considerations of advanced studies are deficient, and the effect of causality between the two types of industries on the actual industry was not established.