• Korean Journal of Culture and Social Issue
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• v.20 no.3
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• pp.235-262
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• 2014

The purpose of this study was to examine the effect of individual tendency of individualismcollectivism and the type of incentive system on pay satisfaction. Data were collected from 243 workers employed in a variety of organizations and a hierarchical regression and MANOVA was conducted to test hypothesis. The results of regression indicated that the interaction between the type of incentive and tendency of collectivism has positive influence on pay satisfaction. In addition, the results of MANOVA indicated that the interaction between individual tendency of individualismcollectivism and the type of incentive system has significant effect on pay satisfaction Specifically, the tendency of individualism has positive influence on the pay satisfaction under the individual incentive condition. However, the tendency of collectivism has negative influence on the pay satisfaction partially under the individual incentive condition. In addition, the tendency of collectivism has positive influence on the pay satisfaction under the group incentive condition. These results suggest that careful consideration in the organization need to decide for the use of individual incentive system, when we regard the Korean culture as high tendency of collectivism. In other words, individual incentive system may could not provide pay satisfaction to the employees who have high level collectivism. However, to generalize these results, more studies were examined in the future.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.427-441
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• 2017

The purpose of this research is to examine the effect EVE about culture & art education and social tendencies have on adult educatees eliminating controlled mechanisms. Quantitative research on those in their 40s and 50s was executed. The results show that there is a high correlation between GEVE and individualism, REVE and collectivism. GEVE has a higher influence on actualization of self-efficiency, FEVE on reignition of retained desires, REVE on substantialization of non-isolation, individualism on actualization of self-efficiency, and collectivism on substantialization of non-isolation. This research evokes the importance of an interdisciplinary and integrated understanding of EVE in culture & art education, educatees' social tendencies, and their psychological mechanisms. Also, it suggests the necessity of following research and practical adaptation related to developing programs, securing quantitative and qualitative appropriateness reflecting social requirements, and operation, evaluation, and management considering reciprocality.

• Journal of the Korean Society of Food Culture
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• v.8 no.2
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• pp.117-123
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• 1993

Food is an expression of social identity. The food we eat identifies us as members of a social group, distinguishes us from other groups, and binds us together through a process of self-categorization and social identification. This research extends the theory of collectivism versus individualism as basic dimensions of culture and personality to research on food and identity. We tested 2 hypotheses among 402 university students in Korea and the U.S. 1) Americans assume relatively individualistic orientation while Koreans relatively collectivistic in orientation. 2) Koreans and Americans differ in their orientation toward food, with Americans assuming an individualistic orientation and Koreans assuming a collectivistic approach. The level of collectivism versus individualism was measured by using Hui's INCOL Scale. We initially hypothesized that the Americans would be strongly individualistic and Koreans strongly collectivistic, however our results did not prove this. The two groups showed collectivistic social identity with the Americans being a bit more collectivistic, so little support was found. In order to test the second hypothesis, we devised a new set of questions based on a idea by Hui and Fischer. It was found that this hypothesis was strongly supported. In conclusion, it is difficult to find overall differences in collectivism versus individualism between the two groups. But in the area of attitude toward food, we found clear differences. For Koreans, food is an expression of collectivistic identity, whereas Americans assume a more individualistic approach.

• Journal of Families and Better Life
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• v.21 no.3
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• pp.87-99
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• 2003

The purpose of this study was to examine how the life styles of Korean people are influenced by the value systems of different generations. We analyzed the survey data of the 869 Korean participants aged from 20 to 69. The following results were obtained. First, differences exist among generations in various values such as collectivism, authoritarianism, environmental control, individualism , universalism, egalitarianism, and environmental accommodation. Especially, the older generation shows high scores in collectivism, authoritarianism and environmental accommodation, among traditional values. On the other hand, younger generation scored a higher level in individualism and egalitarianism. Second, there is a generation gap in the life style, as shown in family activities, household work, consumption activities, and leisure activities. In family activities, leisure activities and consumption activities, the younger generations gained higher scores than the older generations. Third, Korean people's value systems affect their life styles. Also, it was found that the interaction between the genera(ion and the value systems affects the life styles of Korean people.

• Asia pacific journal of information systems
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• v.21 no.3
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• pp.51-69
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• 2011

Security has been considered one of the most critical issues for managing IT resources in many organizations. Despite a growing interest and extensive research on security at various levels, little research has focused on the comparison of security knowledge levels between different cultures. The current study investigates and compares the security knowledge level between Korea and the U.S. Based on the literature review of spyware, Hofstede's cultural dimensions, and security knowledge, this study identifies three constructs (i.e., security familiarity, spyware awareness, and spyware knowledge) to examine the difference of security knowledge levels between Korea and the U.S. Six hundred ninety-six respondents from Korea and the U.S. participated in the survey, and an in-depth analysis based on analysis of covariance (ANCOVA) was carried out. The results show that the levels of security familiarity, spyware awareness, and spyware knowledge are significantly lower in Korea than in the U.S., as expected. These findings present a significant association between national culture and security knowledge, and the degree of individualism (or collectivism) plays an especially critical role in the perception of security. A number of implications for academia and practitioners emerge. Limitations and future research directions are discussed in the conclusion.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.629-637
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• 2001

The objective of this study was to identify the cultural characteristics affecting advertising contents of the consumer products. Hofstedes(1991) five cultural characteristics such as individualism-collectivism, power distance, masculinity-feminity, avoidance of uncertainty, confucian dynamism were used. Ten kinds of consumer products were included and data were collected from France, Japan, Korea, and U. S. during 1999∼2000. All ads were evaluated and compared their cultural characteristics in terms of country, product involvement and usage, and magazine type. ANOVA, Duncan test, and Pearson correlation-coefficient were applied to analyze data. The results were shown as follows: First, most ads tended to be individual, less power oriented, feministic, and showed high tendency of uncertainty avoidance as well as long term confucianism for all the countries. And some cultural characteristics were different among countries. Japan, France, U. S. and Korea in order showed higher individualism and lower power distance. Also Korea and Japan showed relatively short term confucian culture while U. S. and France did ling term perspectives in the ads. Second, product involvement and usage type had a significant impact on the characteristics of individualism-collectivism and feminity-masculinity. That is, product ads of lower involvement and personal use were likely to show individualistic messages and to have more feministic appeals. Third, magazine type had an impact on some cultural characteristics. Womens magazines would have more individualistic, less power oriented, and feministic appeals of ads. In conclusion, global ads should be localized and differentiated in terms of some cultural characteristics and differ depending on product characteristics.

• Management & Information Systems Review
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• v.19
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• pp.17-48
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• 2006

While the existing research took approach method that uniformly divided the cultural difference between specific countries into individualism - collectivism in the dimension of comparative culture, this research defines the cultural sense of value of domestic university students and company employees in accordance with horizontalism-verticalism pattern within it to corroboratively define the diverse effects of advertisements of standardization and localization of global enterprises. Researching the difference of cultural sense of value owing to this generation of Korean university students and company employees, Korean university students showed prominent propensity of vertical-individualism value and company employees, propensity of horizontal-collectivism value. Researching comparatively the effect of advertisements for standardization and localization of global enterprises in connection with Korean university students and company employees, it turned out Korean university students prominently prefer localization advertisement in the TV advertisement of global enterprises and company employees, standardization advertisement. Especially, the difference between standardization advertisement and localization advertisement of university students and company employees was very remarkable in trademark attitude and advertisement information rather than advertisement attitude. With respect to model appearing in the advertisement, it turned out university students prefer localization advertisement where domestic models appear and company employees prefer standardization advertisement where foreign models appear.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.79-90
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• 2010

This study is aimed to compare cross-cultural individualism, and consider an influence of nationality, gender and age on individualistic propensity. The survey data include 271 Chinese, 251 Japanese, 262 Netherlander and 267 Korean. The result of factor analysis, four factors named independent action, profit and opinion, indifference on other and will, were found out. The result of comparison on nationality, Netherlander and Japanese has a strong individualistic propensity, and Korean has a remarkable collective propensity. Chinese were middle grade among 4 countries. It can be said that certain factors correlated with a certain country, because Netherlander's answer on questions belonged to profit and opinion factor were highest, and Japanese's one belonged to indifference on other were highest. On gender, Man was more individualistic better than woman. On age, twenties has strong collective propensity better than other age groups. The number of significant difference on comparison among countries is 21 in 21 questions, but the number on gender or age is 6 or 7. Therefore, it can be said that nationality (or culture) is most useful variable to grasp individualism.

• Journal of the Korean Society for information Management
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• v.30 no.2
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• pp.61-81
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• 2013

The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

• The International Journal of Costume Culture
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• v.8 no.1
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• pp.1-10
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• 2005

The Korean and the American consumers's attitude toward globalization were compared in the context of cultural values. This study exclusively investigated the effect of traditional versus non-traditional values and the mediating role of fashion involvement. The study sample consists of American and Korean female college students. It was affirmed that long supported categorization of individualism for Western culture and collectivism for Asian or Eastern culture does not seem to characterize the postmodern generation. No major differences between Korea and the U. S. were found in the empirical study except that Americans showed higher levels of cultural values and Koreans associate fashion involvement with global-mindedness more strongly. The impact of cultural values was similar across cultures but the mediating role of fashion involvement was dissimilar depending on the cultural backgrounds of respondents.