• Title/Summary/Keyword: Individual willingness to pay

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Economic Valuation of Food E-labels for Restaurant Offerings

  • Jinwook JEONG;Tongjoo SUH
    • Asian Journal of Business Environment
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    • v.14 no.3
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    • pp.13-21
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    • 2024
  • Purpose: This study explores the potential use of food e-labels for restaurants to solve the current inadequacies in food labeling within the restaurant sector. Additionally, the study examines the feasibility and scalability of implementing e-labels for food labeling purposes, investigates consumers' perceptions of e-labels for restaurant offerings, and assesses the value of implementing e-labels. Research design, data and methodology: The value of food e-labels was estimated using the contingent valuation method. Samples were selected from the survey, considering the distribution of population, using stratified sampling method. In the survey, respondents were provided with information explaining the food e-label and were asked whether they would accept the proposed amount for food e-labeling. Results: Estimation results revealed that the individual demographic factors of the respondents significantly influenced their willingness to pay (WTP), along with their food purchasing behavior and the degree of food labeling checking. Based on the estimated results, WTP was calculated to be 2,624 KRW. Conclusions: The study findings can serve as a reference for related businesses and policies, suggesting the need for further research and detailed discussions. To activate food e-labeling, promotion and education are essential complements to mere regulatory implementation.

Factor Analysis on Use Value of Academic Journals (학술지 이용 가치에 영향을 미치는 요인 분석)

  • Kim, Hee-Sop;Lee, Se-Eun;Hwang, Hye-Kyong
    • Journal of the Korean Society for information Management
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    • v.25 no.3
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    • pp.339-355
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    • 2008
  • The purpose of this empirical case study is to explore what factors affect on the economic valuation of academic journals and to ascertain the degree of each impact. For this study, factors were categorized into three groups: internal factors external factors and demand theory factors. The on-line questionnaire was used to collect data and 383 responded from individual users of and the persons in charge of the DDS(Document Delivery Service). Collected data were analyzed using SPSS 12.0 for Windows/PC. The result showed that there exist a strong relationship between the internal factors of academic journals(i.e., Impact Factor, Cost, and Language) and economic valuation in terms of its use value.

Estimation of Consumer Value on Import Management of Seafood Obtained from IUU Fishing: Using Choice Experiment Method

  • Ji-Eun An;Se-Hyun Park;Heon-Dong Lee
    • Journal of Korea Trade
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    • v.27 no.2
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    • pp.115-129
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    • 2023
  • Purpose - This study empirically analyzes the consumer value of risk management associated with illegal, unreported, and unregulated (IUU) fishing of fishery products imported to Korea. The global regulatory paradigm for IUU fishing has shifted from production-centered to market-centered. As a result, changes in the international fisheries trade environment emphasizing "transparency" and "legality" of the production process are accelerating. Therefore, changes in the management systems of fishery products entering the country are also needed. Accordingly, this study estimated the consumer value for risk management of IUU fishing, targeting major fish species imported to Korea, and derived the feasibility of introducing related policies. Design/methodology - This study used the choice experiment as an analysis model to estimate consumers' willingness to pay for the "possibility to check for IUU fishing." The choice experiment assumes that the value of a good or service is composed of separable attributes and that the sum of the part-worth of these individual attributes becomes the total value. In this study, respondents were presented with profiles comprising three attributes (country of origin, price, and possibility of checking IUU fishing) and the levels of frozen poulp squid, the subject of the analysis. The participants were asked to select their preferred profile. The marginal willingness to pay for each attribute was derived from the results of the respondents' choices using conditional logit model estimates. Findings - There is a marked difference in utility based on the preference of the country of origin of fishery products among consumers. In addition, the utility of fishery products that have undergone IUU fishing verification was observed to be higher, with the utility marked to be higher for lower prices. Originality/value - Estimating the policy value of the risk management in IUU fishing of imported fisheries products in this study is a novel attempt that has never been conducted before. Several studies have been conducted to assess the risk of IUU fishing associated with the import of fishery products internationally. However, such studies are yet to be conducted in Korea. Instead, policies and studies have focused on issues related to complying with trading partners' legal and transparent standards for exporting fishery products. This study should be the beginning of more in-depth empirical and theoretical explorations to establish order in the domestic seafood market and respond to changes in international regulations on IUU fishing.

Assessment of Noise Externalities by Using Hedonic Price Model (헤도닉모델을 이용한 소음 외부효과의 평가)

  • Kwon, Suk-jae;Grigalunas, Thomas A.;Lee, Moon-Suk;Kang, Gil-Mo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.14 no.4
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    • pp.275-287
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    • 2008
  • Noise externalities are a ubiquitous problem in modern societies. Research to estimate damages and potential efficient solutions therefore is important for addressing such problems. The results of a hedonic property model show that noise has a statistically significant and quantitatively important negative effect on property values. The key results for the best model show that damages (in year 2000 dollars) are - $5000 ${\ast}$ (ln dB), where dB is noise measured in decibels, allowing for the influence of other factors. Because ln(dB) is a strictly concave funaion, the "noise damage function"exhibits diminishing marginal effects with noise.

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A Study on the Measurement of Monetary Value for Service Quality of Construction Technology Information (건설기술정보 서비스 품질에 대한 금전적 가치 측정에 관한 연구)

  • Kim, Nam-Gon;Jeong, Seong-Yun
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.2
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    • pp.201-221
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    • 2019
  • The Korea Institute of Civil Engineering and Building Technology provides the documents and information on the construction technology through the Construction Technology Digital Library System to enhance the technological competitiveness of the construction engineers. The purpose of this study is to measure the monetary value of information service quality in order to improve the documents and information service quality provided by this system. For this purpose, a questionnaire model was designed to apply the DBDC- CVM. We surveyed the members of 300 this systems for the amount of information that they are willing to pay to maximize the quality of information service. The correlation between the dependent variable and the explanatory variables was analyzed with the basic statistics of the survey results. The independent variables affecting the dependent variable are statistically significant. The logit model is used to estimate the monetary value of individual respondents who are willing to pay for information service quality. In previous research, we measured the use value of information service. On the other hand, this study shows that the measurement of value based on information service quality is different from previous research.

An Analytical Hierarchy Process Combined with Game Theory for Interface Selection in 5G Heterogeneous Networks

  • Chowdhury, Mostafa Zaman;Rahman, Md. Tashikur;Jang, Yeong Min
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.4
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    • pp.1817-1836
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    • 2020
  • Network convergence is considered as one of the key solutions to the problem of achieving future high-capacity and reliable communications. This approach overcomes the limitations of separate wireless technologies. Efficient interface selection is one of the most important issues in convergence networks. This paper solves the problem faced by users of selecting the most appropriate interface in the heterogeneous radio-access network (RAN) environment. Our proposed scheme combines a hierarchical evaluation of networks and game theory to solve the network-selection problem. Instead, of considering a fixed weight system while ranking the networks, the proposed scheme considers the service requirements, as well as static and dynamic network attributes. The best network is selected for a particular service request. To establish a hierarchy among the network-evaluation criteria for service requests, an analytical hierarchy process (AHP) is used. To determine the optimum network selection, the network hierarchy is combined with game theory. AHP attains the network hierarchy. The weights of different access networks for a service are calculated. It is performed by combining AHP scores considering user's experienced static network attributes and dynamic radio parameters. This paper provides a strategic game. In this game, the network scores of service requests for various RANs and the user's willingness to pay for these services are used to model a network-versus-user game. The Nash equilibria signify those access networks that are chosen by individual user and result maximum payoff. The examples for the interface selection illustrate the effectiveness of the proposed scheme.

Measuring the Economic Benefits of the Tap Water Quality Improvement in Ulsan (울산시 수돗물 수질개선의 편익 추정)

  • Kwak, So-Yoon;Yoo, Seung-Hoon
    • Journal of Korea Water Resources Association
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    • v.45 no.1
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    • pp.29-37
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    • 2012
  • This paper attempts to measure the economic benefits of tap water quality improvement using a specific case study of Ulsan, one of the large cities in Korea. To this end, we apply the contingent valuation (CV) method by employing a one-and-one-half bounded spike dichotomous choice question format. We surveyed a randomly selected sample of 400 households in Ulsan and asked respondents questions in person-toperson interviews about how they would willing to pay for the program. Respondents overall accepted the contingent market and were willing to contribute a significant amount (1,611 won), on average, per household per month. This willingness varies according to individual characteristics such as education level and income. The aggregate value of the program in Ulsan amounts to approximately 8 billion won per year.

Impact of Various Feedstock Attributes on the Social Acceptance on Bioethanol Promotion in South Korea (바이오에탄올 보급에 대한 사회적 수용성 분석: 바이오에탄올 원료 속성을 중심으로)

  • Li, Dmitriy D.;Bae, Jeong Hwan
    • Environmental and Resource Economics Review
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    • v.30 no.1
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    • pp.49-77
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    • 2021
  • This study uses a choice experiment approach to examine whether different types of feedstocks as well as other attributes such as the cost of bioethanol, bioethanol blending ratio, and government support policies affect consumers' biofuel preferences. We apply a standard conditional logit model, a mixed logit model (MLM), and individual coefficient estimation model (ICM) to estimate the parameters of the investigated attributes. The results show that people prefer domestic and non-food feedstock, along with tax exemption as a support policy. All the attributes show unobservable preference heterogeneity in the MLM and ICM. In particular, willingness to pay for attributes are higher in the genetically modified (GM) feedstock-unknown group than in the known one. We show the importance of using domestic and non-food feedstocks and managing GM feedstocks carefully to avoid consumer resistance when producing bioethanol in South Korea.

A Study on the Adoption of UHD for Users Perceived usefulness and ease of use of UHDTV (이용자의 UHDTV에 대한 인지된 유용성과 용이성이 UHD 채택에 미치는 영향에 관한 연구)

  • Lee, Mi-Ra;Choi, Seong-Jin;Lee, Yeong-Ju
    • Journal of Broadcast Engineering
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    • v.20 no.1
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    • pp.48-56
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    • 2015
  • This study looks deep into how user's individual personality and his or her media experiences affect perceived usefulness and perceived ease of use about UHDTV based on Technology Acceptance Model using survey methodology. This study also focuses on how the purchase intention of terminal equipments and the willingness to pay for UHD contents will make different choices. The result of this study shows that, whether user is an exhibitionist or not or has frequently encountered a big screen, these factors affect both the perceived usefulness and the perceived ease of use about UHDTV. When user is an exhibitionist with more experience with big screens, it was clear that user tended to choose UHDTV with higher perception of usefulness and ease of use about UHDTV. This study also implies that when supplying the next generation broadcasting service, it is needed to consider the users' perceived usefulness and ease of use about UHD as well as the individuals' media experiences and characteristics.

Analysis of Economic Value and Regional Economic Impact of Jeju Port Redevelopment Project (제주항 재개발사업의 경제적 가치 및 지역경제 파급효과 분석)

  • Sim, Ki-Sup
    • Journal of Korea Port Economic Association
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    • v.38 no.3
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    • pp.53-68
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    • 2022
  • In this study, the economic value and economic ripple effect of the Jeju Inland Port redevelopment project were estimated. The economic value was estimated from the viewpoint of amenity, the value of non-market goods such as landscape improvement, environmental improvement, and recreation effects. As a result of the estimation, the population was divided into Jeju Island and other regions and the individual's willingness to pay was estimated to be 2,952.9 won in Jeju Island and 4,722.8 won in other regions. On the other hand, the economic ripple effect of the Jeju Inland Port redevelopment project was estimated during the project period and after the completion of the economic ripple effect was estimated. As a result of the estimation, the production inducement value was KRW 84,387 million, the value-added inducement effect was KRW 37,292 million, and the employment inducement value was 5,846 employment when the (direct employment + indirect employment) effect was combined. After the end of the project period, as of 2022, there were 518,000 foreign tourists, and the value-added inducing effect was estimated to be about 149,885 million won.