• Culinary science and hospitality research
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• v.17 no.4
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• pp.185-203
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• 2011

It's hard for hotel organizations to survive without adaptation to changing environment, and employees' positive attitude are required. The empirical objectives of the study include, firstly, to identify individual factors to influence hotel employees' attitude toward organizational change, secondly, to investigate the effects of the individual factors on their attitude toward organizational change mediated through trust in management Derived from existing literature, three underlying dimensions of the individual factors are given; (1) satisfaction with information, (2) freedom to express opinion, and (3) input from employees. An experimental design is applied to test four hypotheses that reflect the research questions. Five star hotels in Korea are targeted to be surveyed. A total of 156 faithful cases out of 300 cases are analyzed in this study. Descriptive statistics and multivariate analysis of variance, and SEM are utilized employing the SPSS and AMOS 7. Results of this study indicate that satisfaction with information, freedom to express opinion, and input from employees are significantly related to hotel employees' attitude toward change mediated through trust in management. At the same time, it shows that trust in management directly influences their attitude toward organizational change. In conclusion, the findings of the study contribute to hotel organizational development.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.204-217
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• 2008

This study is designed for the purpose to provide realistic way for the increasing of organizational citizenship behavior(OCB) through the experimental analysis regarding the mediating role of variables of trust. It also aimed to find out the effect that main subordinate variables of transformational leadership and empowerment leadership are influenced on the subordinate variables of organizational citizenship behavior. The result of study is summarized as followings. First, individual consideration of transformational leadership has a positive effect on the knowledge based trust.. It also impact of empowerment leadership has a positive effect on the knowledge based trust. On the other hand ,analysis show the knowledge based trust has a positive effect to altruism, civic virtue and sportsmanship of OCB. Second, individual consideration of transformational leadership has no effect to altruism, civic virtue and sportsmanship of OCB. The impact of empowerment leadership has a positive effect only on the civic virtue, other two hypothesis are not selected due to ineffective factors. The result, accordingly, of this study indicate that the knowledge based trust has a mediating role between leadership(transformational, empowerment leadership) and organizational citizenship behavior.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.271-280
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• 2021

The main purpose of this study is to examine the awareness of poverty cause on the welfare perception, and to verify the moderating effect of trust in government on the relationship between the awareness of poverty cause and welfare perception. To this end, 2,027 members over the age of 20 who completed the supplementary survey were analyzed using data from Korean Welfare Panel in 2019(14th). To analyze, we conducted a hierarchial regression analysis and confirmed the explanatory force change. As a result of that: First, among the sub-factors of awareness of poverty cause, the awareness of individual responsibility showed negative influence on welfare perception, while the awareness of social structure responsibility and fate showed a positive influence. Second, trust in government showed a positive influence on welfare perception. Third, the moderating effect of trust in government has been partially verified. In other words, among the sub-factors of awareness of poverty cause, it was significant in the relationship between awareness of individual responsibility and welfare perception, and social structure responsibility theory and welfare perception. From this result, it was confirmed that the reinforcement of social capital, such as trust in government, as well as attitudes toward the cause of poverty, is very important to improve the welfare perception of social members. Based on this results, this study has proposed the implications, discussions and limitations of the study.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.77-94
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• 2011

Since the general quality of life has been improving, people have become interested in "well-being." The widespread acceptance of the importance of "well-being" to quality of life has encouraged people to take more interest in getting health information online when they need it. Expansive use of online health information suggests that individual characteristics (i.e., gender and other traits), Website features, and perceived trust are related to the primary concern for many online health information consumers. This study examines whether familiarity, perceived security, and reputation of health information on various Websites influence the relationship of trust and intention to use by gender. These research results will contribute to the adoption of online health information by gender and, moreover, will provide companies with an understanding of key characteristics of consumers who use emoticons and provide useful implications for marketing strategies to current and future consumers.

• Journal of Information Technology Services
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• v.9 no.2
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• pp.21-42
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• 2010

As digital convergence and mobile services evolve, personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This sort of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobile widget service. In this study, we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect of the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction for personalized services.

• The Journal of Information Systems
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• v.26 no.3
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• pp.91-118
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• 2017

Purpose The purpose of this research is to investigate the effect of social capitals on organizational knowledge sharing characteristics and individual innovation activities in community of practice (CoP) of manufacturing company. Design/methodology/approach For this purpose, we divide social capitals as three dimensions, i.e. structural, relational, and cognitive dimension. Structural dimension also consists of closure and Brokerage. Relational social capital is defined as trust about colleagues, superior authorities, and organization. Then, cognitive social capital is defined as a shared understanding among individuals, such as a shared language and codes within CoP. Knowledge Sharing is defined as quantity and quality of shared knowledge. We also defines the cause and effect relationships among social capitals, organizational knowledge sharing characteristics, and individual innovation activities in CoP of manufacturing company as follows. The social capitals will have positive effects on quality of shared knowledge. Then the quality of shared knowledge will have positive effects on the individual innovation activities. This paper tested the validity of these hypothesized casual effects and the sub-hypothesized causal relationships. For the purpose, we used the Partial Least Squares (PLS) for analyzing the causal relationships. Findings Our empirical results show that social capitals of CoP mostly have effects on organizational knowledge sharing characteristics (quantity and quality of shared knowledge) and knowledge sharing activities also have effects on individual innovative activities in the workplace. In this study, these result have a significant implication that a private company will be able to gain organizational innovative performance much better by strengthening CoP supporting activities.

• Journal of Distribution Research
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• v.9 no.3
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• pp.69-96
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• 2004

This study is based upon the assumption that trust is a pedestal of much importance in the relationship behavior marketing channel members conduct in their arena. Unlike the existing studies that consider trust to be a circular simple concept with the emphasis on mutually symmetrical relationship level, this study focuses on the asymmetrically different levels of asymmetric trust concept. The major results of this study are as follows: First, among the individual characteristics which could affect on trust, reputation plays a significant role in transaction. Second, in the domain of the relation between trust and relationship characteristics, opportunistic behavior is shown to influence upon trust. Communication is turn out not to be a significant factor in trust; in a further analysis, it is also shown to influence upon willingness to make future relationship behavior. Third, willingness to make future relationship behavior plays a significant influence on trust, which shows that trust is the very core factor in the long-term relationship behavior. We can find that the antecedent factors influencing upon the trust build-up are different between agents and buyers and the established trust influences upon the future relationship behavior. This study tries to show how trust is established and what role the trust conducts.

• Knowledge Management Research
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• v.5 no.1
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• pp.83-99
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• 2004

This research aims to verify individual and organizational factors that will affect knowledge sharing, especially in research & development organizations with a premise that knowledge sharing is one of the most important factors of successful knowledge management. Many factors which are supposed to affect knowledge sharing arc empirically investigated in this research : individual factors ((1)self esteem (2)expected contribution), organizational factors ((3)top management's will, (4)accessibility of knowledge management system (5)validity of evaluation & reward knowledge sharing, (6)trust, (7)open communication). As a result, it is found that 'expected contribution' among individual factors and 'open communication' and 'validity of evaluation & reward' among organizational factors are highly correlated with knowledge sharing. These findings suggest that enhancement of perceived expected contribution among employees and building cultures of open communication and effective evaluation & reward system for knowledge sharing will contribute to activation of knowledge sharing in the research and development organizations.

• Journal of the Korea Society of Computer and Information
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• v.19 no.9
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• pp.169-176
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• 2014

This study is to suggest the theoretical and policy implications by analysing the moderating effects of trust for senior in the causal relationships among the research variables. For this study, 273 of the local public servants were sampled and surveyed. The results of this study showed that local public servants' performance oriented values affect job attitude through their acceptance for performance management system. And this study showed that trust in the leader moderates the relationships among individual orientation, performance orientation and job attitude. This study suggested some theoretical and practical implications on the base of the results.

• Asia pacific journal of information systems
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• v.20 no.3
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• pp.33-49
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• 2010

We empirically examine the impact of online auction knowledge and category-specific knowledge on the final price of online auctions. Specifically, we question how the relationship between buying and selling experiences affects the final prices of online auctions. Related to the trust between buyers and sellers, we examine the multiple interactions between a buyer-seller pairand aim to identify how these repeated transactions influence the final price. To contrast these effects with other product related factors, we focus on so called 'common value' auctions of vintage stamps on eBay, in which the ex-post value of the product is the same among participating agents’ perceived value. Online auction of stamps provides a representative setting to examine the relationship between market experience and the auction participation behavior in the common value auction, as it provides the book value of stamp as well as price variation across individual buyers with different expertise levels. Our analysis of over 3000 stamps auctions on eBay indicates a significantly high frequency of buyer-seller (pair) interactions, thus suggesting a 'relationship view' of auctions. The work validates five hypotheses derived from the existing theory in economics, marketing, and information systems. Through the common-value auction data, we find that seller's online auction experience and category-specific experience favor sellers by increasing the final price. However, buyer's online auction experience does not affect the final price, but buyer's category-specific experience favors buyers by decreasing the final price. We find that the trust between two trading parties increases the final price.