• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.238-248
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• 2019

신뢰는 개인적인 감정으로 개개인의 특성 및 사회분위기의 영향을 받는 측면이 존재한다. 그런데 기존 정부신뢰에 대한 연구에서는 정부의 공정성 및 전문성과 같은 정부적 요소들에 초점을 맞추고 있다. 즉, 주로 정부의 능력 및 특성에 따라 정부에 대한 신뢰도가 영향을 받는 것으로 파악한다. 하지만 정부신뢰는 이러한 정부적 요소 외에 개인적 성향과 특성 같은 개인적 요소들에 의해 큰 영향을 받을 가능성이 있다. 따라서 본 연구에서는 정부신뢰가 정부적 요소뿐만 아니라 개인의 가치관 및 일반적인 신뢰 성향과 같은 개인적 요소에도 영향을 받는가를 살펴본다. 본 연구의 분석 결과, 정부신뢰는 정부의 전문성과 공정성과 같은 정부 요소와 정의 관계에 있었다. 그리고 연령, 정당지지 성향, 현재의 행복도, 향후 국가에 대한 전망 등 개인적 가치관 요소 및 기업신뢰와 같은 개인의 신뢰 성향도 정부신뢰에 영향을 미치고 있었다. 이는 정부신뢰가 정부의 전문성, 공정성 등과 같은 정부의 변수만이 아니라 개인의 가치관 및 신뢰 성향 등에 의해서도 영향을 받고 있음을 말해준다. 정부신뢰는 단순히 정부의 행태에 의해서만 영향을 받는 변수가 아니라, 국민 개개인의 가치관 및 신뢰 성향과도 연관된다는 것을 시사한다.

• 아태비즈니스연구
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• 제13권1호
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• pp.53-74
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• 2022

Purpose - This study aims to examine the relationship between flexible Human Resource Management (HRM) and individual ambidexterity and the moderating effect of trust in management. Design/methodology/approach - This study collected 971 survey data from employees in Korea. The Confimatory Factor Analysis (CFA) and the multiple regression analysis were used to analyze the data. Findings - First, the flexible human resource management have a positive effect on individual ambidexterity. Second, trust in management positively moderate the relationship between flexible human resource management and individual ambidexterity. Research implications or Originality - First, this study is critical that it examines individual ambidexterity and antecedent factor, which have not been relatively researched in Korea. This study is meaningful in that it revealed that the individual ambidexterity can be increased through flexible human resource management. Second, individual ambidexterity may vary depending on the characteristics of the human resource management system. Third, it is important to find the boundary condition of trust in management. By finding conditions that enhance the effect of flexible human resource management on individual ambidexterity, it also provides practical implications applicable to companies.

• 경영과학
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• 제29권2호
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• pp.1-20
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• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• 산학경영연구
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• 제13권
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• pp.31-47
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• 2000

지금까지 신뢰는 연구 목적과 분야에 따라 여러 각도에서 조망되어 봤다. 본 연구에서는 조직 행동적 차원에서의 신뢰에 대한 기존 연구들을 살펴보는 한편, 최근 제안되고 있는 신뢰 형성 모형의 타당성을 한국적 조직 현실 속에서 실증코자 시도하였다. 신뢰 개념에 대한 여러 시각과 연구 경향을 간략히 소개하였으며, 특히 실증 연구를 통해 신뢰 형성의 4가지 선행 요인으로 제안되어 온 능력, 선의, 신실성 및 개인 신뢰성향의 실재성를 검토하였다.

• 수산해양교육연구
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• 제25권2호
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• pp.526-537
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• 2013

The purpose of this study was to provide basic data needed for analyzing the factors needed for students' positive participation in physical education class and developing the leadership skills needed for effective class guidance by analyzing what relationship there exists between a physical education teacher-exercised transformational leadership and students' trust in physical education teachers and class satisfaction; thus, this study drew the conclusions as follows: First, in the relations between a physical education teacher-exercised transformational leadership and students' trust, it was found that a physical education teacher's charisma and intellectual stimulus had a positive influence on high school students. Second, it was found that a physical education teacher's charisma and individual consideration had a positive influence on a physical education teacher-exercised transformational leadership and the subordinate factor in class satisfaction-a sense of accomplishment while individual consideration and intellectual stimulus were found to have a positive influence on evaluation. Third, as for the trust in a physical education teacher and class satisfaction, the trust was found to have a positive influence on both a sense of accomplishment and evaluation.

• 응용통계연구
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• 제29권3호
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• pp.409-424
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• 2016

본 연구는 노후대비를 위한 재무수단 중에서 중요성이 커지고 있는 개인연금의 가입의향에 영향을 주는 심리요인과 금융요인 간의 인과관계를 종합적으로분석하고자 하였다. 이를 위해 전국 7대도시에 거주하는 928명의 일반인을 대상으로 실시한 설문자료를 토대로 구조방정식모형(SEM)을 이용하여 실증분석하였다. 구조방정식에 의한 실증분석결과, 개인연금 미가입자의 신규가입의향에 있어 장수에 대한 가능성과 대처효용성은 장수에 대한 정서인 두려움과 걱정을 완전매개로 하여 개인연금의 신규가입의향에 영향을 주는 것으로 나타났다. 그리고 보험사 신뢰와 위험감수성향은 직접적으로 개인연금의 신규가입의향에 영향을 주며, 특히 개인연금 가입의향에 대하여 보험사 신뢰가 가장 중요한 요인임을 보여주었다. 또한 개인연금 기가입자의 추가가입의향에 있어서는 보험사 신뢰만이 개인연금 추가가입의향에 직접적으로 영향을 주는 것으로 나타났다. 본 연구를 통하여 장수 관련 정서적 측면이 개인연금 미가입 고객을 대상으로 한 마케팅 활동에 도움이 될 것으로 기대된다. 아울러 보험사 신뢰가 미래의 개인연금 신규가입뿐만 아니라 추가가입의향에 가장 큰 영향을 미치므로 보험사의 신뢰도를 높이기 위한 노력이 긴요함을 시사한다.

• 한국정보기술응용학회:학술대회논문집
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• 한국정보기술응용학회 2007년도 춘계학술대회
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• pp.321-349
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• 2007

The objective of this study is to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses (Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed clear differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familiarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of Information Technology Applications and Management
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• 제14권2호
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of the Korean Data and Information Science Society
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• 제27권2호
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• pp.437-449
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• 2016

본 연구는 구조방정식모형 (SEM)을 활용하여 개인연금의 가입에 영향을 주는 심리요인들 간의 인과관계와 장수정서의 매개효과를 실증하고자 하였다. 전국 7대 도시에 거주하는 928명의 일반인을 대상으로 실시한 설문자료를 활용하여 분석하였다. 실증분석 결과 개인연금의 가입에는 장수가능성, 대처효용성, 장수지식 (인지요인), 보험사 신뢰 (사회요인), 금융이해력 (금융요인)이 직접적으로 영향을 주었다. 장수감정, 장수가능성, 국가신뢰, 대처효용성이 장수정서 (두려움과 걱정)에 영향을 주었으나, 장수정서를 매개로 하여 개인연금 가입에는 영향을 주지 못하였다. 본 연구를 통해 보험사에 대한 고객의 신뢰도와 잠재고객의 금융지식수준을 높이는 것이 개인연금의 판매활성화에 중요한 요인임을 재확인하였다. 장수할 가능성을 높게 생각하는 사람들이 개인연금을 가입한다는 사실은 연금보험시장에서도 역선택 가능성이 높음을 보여주었다.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.1215-1224
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• 2020

Micro, Small and Medium Enterprises in Denpasar City still face low mastery of technology and financial management, one of which is the application of technology-based accounting information systems (e-commerce) for small and medium enterprises. The research objective was to determine the relationship between environmental uncertainty, trust and ease of information technology moderating behavior in accounting information systems. Research with a quantitative approach, the method used is multiple linear regression with moderated regression analysis. The study population was 816 small and medium enterprises. The sampling method technique was the incidental sampling approach and the Slovin formula so that a sampling of 100 small and medium enterprises that had used e-commerce was determined in the city of Denpasar. The results of research that have been conducted determine the relationship between user behavior in accounting information systems that affect individual performance, the relationship between environmental uncertainty affects accounting information systems mediated by individual performance, while the ease of information technology and its ability to be mediated by individual performance has an effect on the behavior of using accounting information systems. The application of accounting information systems in small and medium enterprises is expected to improve individual performance so as to increase income.