• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.238-248
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• 2019

Trust is a personal emotion that is affected by individual characteristics and social atmosphere. However, a lot of studies on government trust focus on government factors such as fairness and expertise of the government. Government trust is mainly affected by the capacity and characteristics of government. However, government trust is likely to have a significant impact by personal factors such as personal disposition and character. Therefore, this study examines whether government trust is influenced not only by government factors but also by personal factors such as individual values and general trust tendencies. The results of this study show that government trust is positively related to government factors such as government expertise and fairness. In addition, individual values and general trust tendencies, such as age, political tendency, happiness, prospects for the future, and corporate trust level, are also affecting government trust. This indicates that government trust is influenced not only by government variables such as government expertise and government fairness but also by individual values and trust tendencies. It suggests that government trust is not just a variable influenced by government behavior, but also related to individual values and trust tendencies.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.53-74
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• 2022

Purpose - This study aims to examine the relationship between flexible Human Resource Management (HRM) and individual ambidexterity and the moderating effect of trust in management. Design/methodology/approach - This study collected 971 survey data from employees in Korea. The Confimatory Factor Analysis (CFA) and the multiple regression analysis were used to analyze the data. Findings - First, the flexible human resource management have a positive effect on individual ambidexterity. Second, trust in management positively moderate the relationship between flexible human resource management and individual ambidexterity. Research implications or Originality - First, this study is critical that it examines individual ambidexterity and antecedent factor, which have not been relatively researched in Korea. This study is meaningful in that it revealed that the individual ambidexterity can be increased through flexible human resource management. Second, individual ambidexterity may vary depending on the characteristics of the human resource management system. Third, it is important to find the boundary condition of trust in management. By finding conditions that enhance the effect of flexible human resource management on individual ambidexterity, it also provides practical implications applicable to companies.

• Korean Management Science Review
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• v.29 no.2
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• pp.1-20
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• 2012

While feeling anxious about the risk of exposure of personal information and privacy, users of microblogs and social network services are continuously using them. This study aims to develop a model to investigate this phenomenon. Specifically, this study explores the relationship between personal characteristics (represented by privacy concern and self-presentation) and an individual's self-disclosure. An individual's personal belief (represented by perceived risk and perceived trust) is also tested as an mediator between the relationship. Through a questionnaire survey to 183 twitter users in Korea, the results indicate that self-presentation has a direct influence on self-disclosure as well as an indirect influence through perceived trust. In contrast, privacy concern has not a direct but an indirect negative influence on self-disclosure through perceived risk. In conclusion, self-presentation has a stronger influence on self-disclosure then privacy concern to Twitter users. An individual who has a higher propensity for self-presentation will form a stronger perceived trust on Twitter, which in turn, affects the individual's self-disclosure. On the other hand, an individual who is more concerned with personal privacy will feel more serious about perceived risk, which in turn, negatively influences one's perception of the trust in Twitter as well as his desire for self-disclosure.

• Korean Business Review
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• v.13
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• pp.31-47
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• 2000

Trust has been viewed from many perspectives according to their domains. This article reviewed some of many formerly suggested studies and models. And antecedents of trust, such as trustworthiness(ability, benevolence, integrity) and individual trust propensity as well as their interactions, were respectively and empirically tested in the context of Korean workplaces. Through the factor analysis of field survey(N=243), proposed conceptual independence in trustworthiness was only partially supported. Of the relationships between antecedents and trust, all components of trustworthiness were significantly sustained. While effects of individual trust propensity and its interactions with trustworthiness on trust were not found.

• Journal of Fisheries and Marine Sciences Education
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• v.25 no.2
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• pp.526-537
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• 2013

The purpose of this study was to provide basic data needed for analyzing the factors needed for students' positive participation in physical education class and developing the leadership skills needed for effective class guidance by analyzing what relationship there exists between a physical education teacher-exercised transformational leadership and students' trust in physical education teachers and class satisfaction; thus, this study drew the conclusions as follows: First, in the relations between a physical education teacher-exercised transformational leadership and students' trust, it was found that a physical education teacher's charisma and intellectual stimulus had a positive influence on high school students. Second, it was found that a physical education teacher's charisma and individual consideration had a positive influence on a physical education teacher-exercised transformational leadership and the subordinate factor in class satisfaction-a sense of accomplishment while individual consideration and intellectual stimulus were found to have a positive influence on evaluation. Third, as for the trust in a physical education teacher and class satisfaction, the trust was found to have a positive influence on both a sense of accomplishment and evaluation.

• The Korean Journal of Applied Statistics
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• v.29 no.3
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• pp.409-424
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• 2016

This study analyzed the causal relationship among factors that influence the purchase intensions for individual pensions which have a growing importance as a financial means after retirement. For this purpose, structural equation modeling based on the survey data (N = 928) was conducted to analyze psychological factors and financial factors comprehensively. According to empirical results of the structural equation, in the case of non-subscribers of individual pensions, potential longevity and coping efficacy influenced the purchase intensions for individual pensions fully mediated by fear and worry about longevity. Trust in insurers and risk tolerance directly influenced the purchase intensions for individual pensions. These show that trust in insurers is the most important factor in purchase intensions for individual pensions. Also, only trust in insurers give a direct impact on individual pensions in the case of individual pension subscribers. Longevity-related emotional side is expected to help in marketing activities that target potential customers signing individual pensions. In addition, trust in insurers has the greatest impact on new and additional subscriptions that represent critical efforts to improve trust in insurers.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2007.05a
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• pp.321-349
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• 2007

The objective of this study is to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses (Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed clear differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familiarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.71-96
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• 2007

The objectives of this study are to investigate factors influencing trust on internet shopping mall and to examine whether these factors on trust have differences between Korean and Chinese users. Based on the literature reviews, this study employs six factors in two groups of influencing factors, web-site characteristics and individual characteristics as key determinants of trust in internet shopping mall. Analysis of 470 responses(Korean: 320 users, Chinese: 150 users) of survey questionnaire indicates the following: In terms of the relationship between web-site characteristics factors and the trust, the results showed significant differences between Korean and Chinese samples. For the Korean samples, transaction security and interactivity were the only significant influencing factors. For the Chinese samples, perceived reputation and perceived size were the only significant factors. In terms of individual characteristics factors, the influencing factors were found identical for the samples. Both propensity to trust and familarity were significant factors in both Korean and Chinese samples. Based on the findings, managerial implications are discussed in building user trust in internet shopping mall in Korean and Chinese market.

• Journal of the Korean Data and Information Science Society
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• v.27 no.2
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• pp.437-449
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• 2016

This study empirically analyzes casual relationships among psychological and financial factors influencing the subscription of individual pension and identifies mediation effect by the structural equation model. The analysis based on survey data (N=928) from common people living in the seven major cities in Korea shows that potential longevity, coping efficacy to the financial risks from longevity, subjective knowledge on longevity (cognitive factor), trust in insurers (social factor), and financial literacy(financial factor) are key players exercising direct influence over the subscription of individual pension. It also has been shown that affect on longevity, potential longevity, trust in government, and coping efficacy influence the emotions on longevity, fear and worry, and emotions on longevity are not significant in explaining the subscription of individual pension. Trust in insurers and financial knowledge of prospects have also been reaffirmed to be crucial factors in the activation of individual pension subscription.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.1215-1224
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• 2020

Micro, Small and Medium Enterprises in Denpasar City still face low mastery of technology and financial management, one of which is the application of technology-based accounting information systems (e-commerce) for small and medium enterprises. The research objective was to determine the relationship between environmental uncertainty, trust and ease of information technology moderating behavior in accounting information systems. Research with a quantitative approach, the method used is multiple linear regression with moderated regression analysis. The study population was 816 small and medium enterprises. The sampling method technique was the incidental sampling approach and the Slovin formula so that a sampling of 100 small and medium enterprises that had used e-commerce was determined in the city of Denpasar. The results of research that have been conducted determine the relationship between user behavior in accounting information systems that affect individual performance, the relationship between environmental uncertainty affects accounting information systems mediated by individual performance, while the ease of information technology and its ability to be mediated by individual performance has an effect on the behavior of using accounting information systems. The application of accounting information systems in small and medium enterprises is expected to improve individual performance so as to increase income.