• The Research Journal of the Costume Culture
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• v.8 no.3
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• pp.422-435
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• 2000

In this study female college students having high interest in fashion were selected by homogeneous purposive sampling. The students were classified into two groups. 301 Students living in Chinju were asked on self-actualization and design preference. The date of respondents were analyzed by Pearson's correlation coefficients and t-test. The results of this study can be summarized as follows. 1. The line preference, chroma, thickness and weight of clothing textile were different in these two groups. 2. The students of individuality had self-actualization, feeling reactivity, self-regard, existentiality and capacity of intimate contact. 3. There were significant relation between self-actualization and the preference for clothing form, color and texture in two groups.

• Journal of the Korean Home Economics Association
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• v.38 no.5
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• pp.25-41
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• 2000

This study examined the relationships of store preference with perceived store attributes and consumers' individual characteristics and the impacts of shopping situations on actual store choice. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. A total of 456 responses was analyzed. Based on store preference and store choice, respondents were divided into four preference(or choice) groups of: Independent fashion specialty store; Independent general fashion store; Department store and Brand-franchised store. MANOVA, ANOVA and $\chi$$^2$ analyses revealed that there were significant differences among 4 store preference groups on 3 store attribute factors(price, promotion, and merchandise & displays), fashion involvement, perceived financial risk and 5 demographic characteristics(age, gender, marital status, education and spending). Also, there were significant differences among 4 store choice groups on 3 shopping situations the respondents had experienced. Based on the results, the study provided a profile of each store preference group and marketing implications.

• Journal of Nutrition and Health
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• v.30 no.5
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• pp.529-539
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• 1997

The present study was to formulate a computer program to provide a menu based on a food preference survey of families in urban areas. A food preference survey was conducted by individual direct interviews of infants, children and old people in this study. In case other's food preferences were available, food menus considering all age groups could be made. Database III PLUS package was utilized for this study. The dBASE was loaded with a food compostion table of 339 different food items, along with data for amino acids and fatty acids for 171 and 43 food items respectively. Food preference, unit of food, and recommended dietary allowances were also incloded. This meun program system calculates nutrients in selected foods, and menu assessment was composed of several factors inculding energy ratio of carbohydrate : protein : fat, amino acid score, limiting amino acid, polyunsaturated fatty acid/saturated fatty acid(JP/S) ratio and Ca/P ratio.

• Korean Journal of Human Ecology
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• v.12 no.3
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• pp.363-376
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• 2003

The purpose of this research was to investigate the property of sensibility of silk fabrics by the linen-like finishing-used polyurethane resin. Subjective evaluations of preference and related sensory descriptors were estimated. Also, related physical and psychological variables were measured. And their correlations were investigated. The value of EM, WT, WC, MIU, and qmax of silk fabrics treated with polyurethane resin decreased and LT, B, 2HB, G, 2HG, 2HG5, and SMD increased. Physical variables which affected on the preference of summer fabrics are B, 2HB, G, 2HG5, qmax, MIU and LT. It was confirmed that silk fabrics treated with polyurethane resin were preferred as a summer fabric. Individual sensibilities that had effects on the preference of summer fabrics were softness including rough and cold. The intensities of weight value on sensory descriptors, which were related with the preference in summer environments, were in following orders: cold, rough, slippery, flexible, stiff and damp. There was no relationship between the subjective evaluation of preference and related sensory descriptors on the fabric and comfort sensation of fabric was derived from psychological variables

• Korean Journal of Organic Agriculture
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• v.25 no.3
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• pp.537-554
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• 2017

This study had purpose to examine the consumers preference and buying property of processed products by rice, barley, wheat, bean. For the study, the interview was conducted of 300 samples more than 19 years of age. We attempt to examine consumers' preference and individual properties when purchasing processed grain products. Questionnaire was filled for the 23 variable by referring to previous studies to investigate the properties to consider when consumer purchasing the products. To conceptualize, reduce the high correlation parameters by factor analysis. The results attribute to seven factors that safety, brand/image, taste/shelf life, convenience seeking, preferred high-quality, price, consumption patterns. These properties showed significant differences in demographics. First, there was statistically difference by age in safety, brand/image, high quality preference, taste/shelf life. Second, Safety and high-quality preference were the difference between jobs, and depending on household income were significant difference in consumption patterns. We analyzed the purchasing preference by purchase frequency. Ramen, bread, beer are higher purchase frequency than any processed grain products. On the other hand, frozen rice, soybean paste, red pepper paste that are used primarily domestic raw, were lower purchase frequency. But the difference of purchase property according to products was very similar that the highest factor is price, the following factor as taste. Based on these findings, the implications and the limitations of the study were presented.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.3
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• pp.85-98
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• 2016

The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.8
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• pp.383-393
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• 2020

The purpose of this research is to identify factors affecting consumer's brand preference toward environment-friendly products like electric vehicles in Bangkok, Thailand. The researcher conducted the study based on a quantitative approach and adapted a nonprobability sampling as a convenience sampling method. The data were collected from 400 respondents living in Bangkok, who are 18 years old and above, with significant knowledge of electric vehicles. This study adapted the Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) to examine the model accuracy, reliability and verification influence of various variables. The results revealed that social influence has significant effect on environment concern as well as a positive effect on attitude. The initial significance of environment concern leads to a positive effect on fuel efficiency, followed by brand preference. Lastly, attitude has a significant effect on brand preference as attitude of consumers toward environment-friendly products affects the encouragement of brand preference, which largely depends on individual opinion. From an environmental concern, the researchers identified fuel efficiency and attitude having a positive and significant effect on brand preference toward environment-friendly products for electric vehicles. The authors also found that environmental concern and social influences on green purchasing behavior were significantly interrelated.

• Asian-Australasian Journal of Animal Sciences
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• v.25 no.5
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• pp.717-724
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• 2012

Color is one of the perch properties. This study was conducted to investigate the general behaviors and perching behaviors in laying hens under different group size (stocking density), and to understand the perch color (black, white or brown) preference of hens during the night. A total of 390 Hyline Brown laying hens was used, and randomly allocated to three treatments: individual group (G1), group of four hens (G4), and group of eight hens (G8), respectively. There were 30 replicates in each group. The hens in G1, G4 and G8 groups were put into the test cages in which three colored perches were simultaneously provided and allowed for four days of habituation in the new cages. Hens behaviors were recorded using cameras with infrared light sources for the following periods: 8:00 to 10:00; 14:00 to 16:00; 19:00 to 21:00; 23:30 to 0:30 on the fifth day after transferring the birds into the test cages. The behaviors of hens in every time period were collected and analyzed, and hens positions on the test perches during mid-night were recorded. The results showed that, group size (stocking density) had significant effect on most of the general behaviors of laying hens except exploring behavior. There were great differences in most of the general behaviors during different time periods. In the preference test of perch color during night, the hens showed no clear preference for white, black or brown perches. For perching behaviors, perching time and frequency of transferring from one perch to another was higher on black perches than on white or brown perches in individual groups. In G4 groups, the hens spent more time on white perches during daytime and more frequent transferring during night compared with black or brown perches. The frequency of jumping upon and down from white perches was higher in G8 groups. It can be concluded that although the group sizes in the cage significantly affected most of the general behaviors, we found that no preference of perch color was shown by the caged laying hens in the different group sizes tested in this study.

• Journal of the Korea Fashion and Costume Design Association
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• v.6 no.3
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• pp.55-66
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• 2004

The objectives of this study were to examine how image evaluation and preference of women's clothing color vary according to perceiver's culture, gender, and clothing color; to investigate the differences of image evaluation according to body type and the clothing color; and to disclose what image affects to the clothing color preference of Korean and American. Subjects were 388 Korean and 363 American college men and women. The American evaluated the wearer more elegant, feminine, and neater than the Korean did. Clothing color gave significant influence on perception of all image variables. Koreans showed that red and blue color shirts were perceived to be individualistic. Koreans considered blue, indigo, purple, gray, and black were perceived to be less feminine. This means that they evaluated the colors of blue range and low chroma were masculine according to their traditional attitude. Women were more attracted by indigo and purple, while men tended to evaluate yellow as an appealing color. The evaluation of sociability varied depending on the perceiver's culture and clothing colors. The corpulent body type had negative evaluation rather than the ordinary one without the relation with the color of clothing for Koreans and Americans. The evaluation of sociability of Americans had an interaction effect by the body type and clothing color. Attractiveness gave the first significant influences on clothing color preference, and the next came individual(-) and splendid image for Korean men. The individual image gave Korean men to be negative effect. Attractiveness, elegance, and sociable image gave significant influences on clothing color preference in Korean women. For American men, elegance gave the first significant influences on clothing color preference, and the next came sociability and neatness, while elegance was the first and the next came sociability and attractiveness for American women.

• International Journal of Human Ecology
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• v.6 no.2
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• pp.85-94
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• 2005

The purpose of this study is to analyze the preference of spatial elements for common space planning in senior congregate housing. For the study, 500 potential consumer's residing in Seoul was surveyed using the questionnaire in the social survey methodology. As for the common spaces, gardens, treatment, and exercise rooms were preferred. A combination of both separate and group arrangement of the buildings was preferred, indicating that people wanted separation of the common space and the individual living units. Second, people preferred sharing parts of the common space with their neighbors and as is the traditional custom, preferred to take off their shoes at the entrance to individual units. Third, for the furniture and facilities, they wanted the manager room in the lobby, the small meeting rooms in the public dining room, a fitness center in the activity room, the rack or alcove to store items in front of an individuals unit in the hallway, a chair to sit down in the elevator, and the chair to rest on the stairway landing. Fourth, in terms of priority for planning the senior citizens' community housing, safety, familiarity like a regular home, reduced isolation and loneliness, sense of belonging, economic factors, aesthetic appreciation, daily life supplement, variety, and self-identity were answered in that order.