• The Journal of Industrial Distribution & Business
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• v.11 no.1
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.647-655
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• 2009

Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

• Environmental and Resource Economics Review
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• v.16 no.4
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• pp.873-900
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• 2007

Non-market valuation studies tend to assume that individual households have homogeneous preferences for a non-market good to value. However, since the preferences for non-market goods, especially environmental goods are more likely to be heterogeneous by nature, it may be more appropriate to assume heterogeneous preferences for non-market goods, which may in turn may lead to reduced biases in the WTP estimation. This study investigate the extent to which individual households have heterogeneous preferences for reduced concentrations of radon, a radioactive indoor air pollutant, for road safety, and for nuclear power safety. We also analyze the effect of heterogeneity assumption on the results of model and WTP estimation. Using the choice experiments and mixed logit models, we found that allowing for heterogeneous preferences improved model fitness and that there existed heterogeneous preferences for both reduced radon concentration and road safety, albeit not for nuclear power safety. The mean WTP for reduced radon concentrations and road safety increased by factors of 2.44 and l.74 respectively with the models allowing for heterogeneous preferences.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.171-183
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• 2012

This research attempted to examine whether there were differences in preference for the shoes according to fashion lifestyle and age by conducting survey on 200 women of 20s and 40s among the adult women who were expected to have interest in not only functionality but also aesthetic aspects of shoes. First, the results of comparing the preferences according to fashion lifestyles showed that those who pursued practical group preferred loafer, strap shoes, and baggy boots, indicating that they preferred low and comfortable shape of shoes which are easy to put on/take off and easy to coordinate with any clothes. Those who pursued personality group and ostentation group were more sensitive to fashion than practical group preferred high heel shoes, which could express their own personality, it would be great to have various designs by reflecting the trendy materials and details focusing on pumps, strap and walker boots which can express individuality and supplement the body shape and height as matching to the trendy clothes. Second, as women in 20s have tendency to show more preference of a certain trendy shoes shape than women in 40s, the shoes designs for 20s should focus on certain types of shoes preferred by them by varying materials and details, rather than having various designs. However, it would be great to show various designs for the shoes for 40s. Most of the 20s are the individual and complex fashion-seeking types while the 40s have the most of practical fashion-seeking type and the least of individual fashion-seeking type.

• Journal of Korea Water Resources Association
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• v.46 no.2
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• pp.99-109
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• 2013

Increasing complexity of the basin environments makes it difficult for single decision maker to consider all relevant aspects of problem, and thus the uncertainty of decision making grows. This study attempts to develop an approach to quantify the spatial flood vulnerability of South Korea. Fuzzy TOPSIS is used to calculate individual preference by each group and then three GDM techniques (Borda count method, Condorcet method, and Copeland method) are used to integrate the individual preference. Finally, rankings from Fuzzy TOPSIS, TOPSIS, and GDM are compared with Spearman rank correlation, Kendall rank correlation, and Emond & Mason rank correlation. As a result, the rankings of some areas are dramatically changed by the use of GDM techniques. Because GDM technique in regional vulnerability assessment may cause a significant change in priorities, the model presented in this study should be considered for objective flood vulnerability assessment.

• Journal of Convergence for Information Technology
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• v.8 no.3
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• pp.71-77
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• 2018

In this paper, considering the oxygen sensitivity and preference pattern of the patient, the profile of the oxygen therapy of the individual is specified. And, we design a three-compartment, single compartment oxygen chamber that automatically adjusts the oxygen pressure according to the specified profile. Hyperbaric oxygen therapy is a method of providing patients with 100% oxygen higher than atmospheric pressure for therapeutic purposes. However, there is a disadvantage that the ear pain is caused by the pressure difference depending on the individual. Based on the embedded system, the proposed system creates a patient-tailored oxygen therapy profile by DB of patient's preference patterns and treatment records of oxygen therapy. If only the patient's name is entered, the oxygen chamber system can adjust the oxygen pressure automatically according to the profile pattern to maximize the oxygen treatment effect.

• Korean Journal of Culture and Social Issue
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• v.27 no.2
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• pp.191-216
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• 2021

How an individual construes one's future influences everyday decisions. For example, savings and impulsive purchasing, which is highly familiar with our life, are related to future time perception. Drawing on the idea of future self-continuity, the perceived connectedness between the current and future self, this study demonstrated whether media images with various age ranges influence a sense of connectedness with one's future self as well as impatience. Furthermore, the study measured whether these relationships were moderated by the positivity of older adults and an individual's dispositional optimism in general. Results showed that watching various images of people with a wide range of age (from the 20s to 90s) in social media increased young adults' (the 20s) self-continuity and decreased their intention of impatient consumption. This effect was also moderated by the degree to which the participants perceive aging positively.

• Korea journal of population studies
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• v.26 no.1
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• pp.31-57
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• 2003

This study is intended to examine (l)whether the value of son-for example, old age security and succession of family lineage- causing son preference in the traditional society can be explained at the individual level, (2)whether women without son in the son preference country continue her childbearing until having at least one son or give up the desire of having a son at a certain level. To accomplish these purposes, the 1974 Korean National Fertility Survey data are analyzed by the quadratic hazard models controlling unobserved heterogeneity. Unlike ordinary regression model, even omitted variables that affect hazard rates and are uncorrelated with the included independent variables can distort the parameter estimates in the hazard model. Therefore the nonparametric maximum likelihood estimator(NPMLE) of a mixing distribution developed by Heckman and Singer is used to control unobserved heterogeneity. Based on the statistical result in this study, the value of son causing son preference is determined at the societal level, not at the individual level. And Korean women without a son did not continue endlessly childbearing during child bearing ages until having a son. In general, they gave up the desire having a son when she had born six daughters continuously. Thus, 30-40 years ago, the number of daughters that women without a son giving up the desire of son was six, which is about the level of total fertility rate during 1960s. In these days, we can often see many women who have only two or three daughters and do not any son. This means that the level of giving up the desire of son, which is one factor representing the strength of son preference, becomes lower. If the strength of son preference did not become much weaker, then the fertility rates in Korea could not reach the below replacement level.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.383-392
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• 2018

This study was conducted to examine the effects of a meta-cognition teaching and learning program on nursing students' self-leadership, collaborative preference and problem solving ability. The study was designed using a nonequivalent control group pretest-posttest design. Data were collected between March 5 and June 30, 2018 from 74 2-year nursing students in D College of D City who were assigned to an experimental group (n=36) or a control group (n=38). The meta-cognition teaching and learning program consisted of 10 sessions of combined individual and small group learning. Data were analyzed using descriptive analysis, as well as a t-test, ${\chi}^2$-test, and paired t-test with the SPSS/WIN 21.0 program. After receiving the meta-cognition teaching and learning program, significant differences were observed in self-leadership (t=4.79, p<0.001), collaborative preference (t=5.07, p<0.001), and problem-solving ability (t=6.48, p<0.001) of the experimental group. The results of this study indicate that the meta-cognition teaching and learning program was effective at increasing self-leadership, collaborative preference and problem-solving ability in nursing students. It is expected that the results of this study will be used as basic data to improve self-leadership, collaborative preference and problem-solving ability of nursing students.

• Culinary science and hospitality research
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• v.20 no.5
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• pp.84-92
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• 2014

Present study classified body composition to 4 groups categorized as sarcopenic obesity (SO), sarcopenic nonobesity (SNO), nonsarcopenic obesity (NSO), and nonsarcopenic nonobesity (NSNO) and then was performed to investigate that body composition associated with food consumption frequency as well as MS in individual aged 60 years or older. Body mass index and an appendicular skeletal muscle mass (ASM) divided by weight (Wt) of < 1 standard deviation (SD) below the sex-specific mean for young adults were used to define obesity and sarcopenia. A total of 1,433 subjects (658 male and 775 females) 60 years or older from the fifth Korea National Health and Nutritional Examination Survey 2010 participated in this study. One of the interesting findings was that the association of the prevalence of MS with body composition was higher in women than man. Other finding was that there were different food frequency and food preference according to 4 different groups between men and women. In addition, men are much more influenced by food than women. In conclusion, body composition changes were more related with food frequency in elderly men (60 years or older) than women. Women had a higher prevalence of MS than men, suggesting early nutritional intervention in elderly women may help them prevent body composition changes.