• Journal of KIISE
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• v.43 no.10
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• pp.1144-1153
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• 2016

Group recommendation analyzes the characteristics and tendency of a group rather than an individual and provides relevant information for the members of the group. Existing group recommendation methods merely consider the average and frequency of a preference. However, if the users' preferences have large deviations, it is difficult to provide satisfactory results for all users in the group, although the average and frequency values are high. To solve these problems, we propose a method that considers not only the average of a preference but also the deviation. The proposed method provides recommendations with high average values and low deviations for the preference, so it reflects the tendency of all group members better than existing group recommendation methods. Through a comparative experiment, we prove that the proposed method has better performance than existing methods, and verify that it has high performance in groups with a large number of members as well as in small groups.

• Archives of design research
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• v.16 no.1
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• pp.229-240
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• 2003

This study, planed as an idea to promote the degree of the qualitative satisfaction on the residential space and to correspond effectively with the several and characteristic needs, is a try to overcome the limitation which is not to construct with the several plane-plans but the common designs on an apartment, unlike to an individual residence, should be designed for the unidentified persons. For this purpose, 1 set 360 mother group to investigate how to change their degree of the interior-image preference through their Personality Types by the apartment interior image pattern, verified by the pre-study on the real-resident's degree of preference corresponding with MBTI(Myers-Briggs Type Indicator), a Personality Types investigation. This result, leading us to be able to predict the resident's needs of the interior image aspects following the preference of the several products and to be able to supply the products, is being thought to contribute to promote the degree of satisfaction of the resident.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.1
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• pp.109-115
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• 2013

This study targeted 501 the elderly ages 65 or over in three places including the Senior Welfare Center and the college for seniors located in Daegu City and Gyeongsangbuk-do. The study results on the preference for oral health care management items across different ages showed that the age group of 65~69 fluoride application; the age group of 65~74 scaling and education of brushing; the age group of 70~74 denture cleaning and maintenance; the age group of 75 denture production. In the relationship between the self-perceived oral condition and the items of oral health care management, respondents who currently have a poor oral condition or have greater chewing trouble, or have higher dry mouth, preference the manufacturing of dentures in most cases. Respondents who have a lower number of teeth or wear dentures preference dentures cleansing and management in most cases. Respondents who have shaking teeth or have frequent tooth pain preference tooth extraction. Since the preference for oral health care management items may differ by their age or oral condition, oral health management customized to each individual should be applied.

• Journal of Korea Multimedia Society
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• v.6 no.1
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• pp.97-104
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• 2003

The appearance of various portal web sites that have individual customers, customizing information operate importantly upon a content. But most current portal sites that has a goal for international electronic commerce use information for customer to a simply individual profile and don't create more and new information that customizing. In this paper, we propose a system that generates a new customizing information with classification and analysis in detail and provides automatically to individual customers. The goal of our research is the development of personalizing auto generation agent that composed form of e-mail from preference of each individual user using open rate and mouse event Information for e-mail.

• Asian Journal of Business Environment
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• v.10 no.2
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• pp.5-15
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• 2020

Purpose: This study examines the impact of individual reciprocal preferences on coalition formation. The reciprocal model considers a player's own payoff, the player's perception of others' payoffs, and others' perceptions of the player's payoff. Research design, data and methodology: A reciprocal model is built to illustrate how reciprocity influences individual decisions in a coalition game and its formation. The prediction is examined with experimental evidences from a dictator game and a membership game. Results: The theoretical result suggests that the coalition formation could be unstable due to negative reciprocal kindness. The experimental findings support that negative reciprocal kindness could lead players participating in a coalition, no matter their dominant strategies are. When subjects were essential to make contributions to a coalition, they were more likely to cooperate if they were treated badly. In contrast, when subjects were unnecessary, the reciprocal kindness could enhance cooperative tendencies. Conclusions: This study reveals that the reciprocal behavior could influence individual decisions and reshape the coalition formation. In terms of policy implications, this study has shown that coalition formation could be reshaped by reciprocal prefe rences. Due to the strategic and complicated decision process in an interactive environment, a comprehensive investigation of factors would be required in a climate coalition in practice.

• Journal of the Korea Society of Computer and Information
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• v.21 no.10
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• pp.143-148
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• 2016

Although various wearable devices applying information technologies are launched, only some of them are forming their own markets, and product which general consumers started to use in their daily life is believed to be smart watch. This study is intended to find factors why such smart watches are selected in terms of individual consumer's characteristics in smart watches whose market is under its early stage. Smart watches are not forming their markets yet and this product is rather closer to a device attached to smart phone. But they would form markets only if their value is approved by themselves. This study looked into a structure under which smart watch forms its preference in terms of individual consumer and consumers are willing to use it. This study has its meaning by looking into factors why smart watch is spreading in market in terms of individual consumer's characteristics. Results from this study are believed to provide fruitful implication to establish market strategy for wearable devices including smart watch that is not much used yet by consumers.

• Korean Journal of Human Ecology
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• v.23 no.2
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• pp.329-341
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• 2014

This study examined the effects of cultural communication on the fashion distribution type and the shopping benefit in fashion cultural complex space. Surveys period was from Sep. 17th to Sep. 21st in 2012. The Subjects of this study were the young 207 people who had shopping experiences in fashion cultural complex space in their 20s~30s. The data were analyzed by a reliability analysis(Cronbach's ${\alpha}$), factor analysis and regression analysis. The main results of this study were summarized as follows. First, cultural communication in fashion cultural complex space were impacted by cultural brand, cultural display, cultural support and beneficial effect of culture. Second, customers pursued the shopping benefits to get social value, personal pleasure, individual style and economic value. Third, the preference of fashion outlet was effected by cultural brand and cultural display. The beneficial effect of culture and cultural brand influenced on department store preference. The preference of fashion multi-brand shop was impacted by cultural brand, cultural support and beneficial effect of culture. Fourth, cultural communication in fashion cultural complex space had an effect on pursuing shopping benefits. Fifth, customer's demographic characteristics impacted on cultural brand, cultural display and beneficial effect of culture. Especially, these 3 cultural communications were effected by monthly average fashion spending than age/total income.

• Archives of design research
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• v.19 no.3 s.65
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• pp.19-30
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• 2006

This study was carried out to present design guidelines for developing electric bikes which could be used for more users regardless of gender and age. Through a survey with 336 male and female respondents in Seoul aged between 10s and 70 years or older, the convenience of bicycle use and image preference by gender and age were investigated. To evaluate convenience of bicycle use, the 7 principles of universal design made by Universal Design Center were customized to fit for accessing bicycles. The following are results of statistical analysis on 301 valid data: (1) of the 7 principles, conventional bicycles were identified to be the most inconvenient in principle 6(low physical effort), followed by in principle 5(tolerance for error) and 7(size and space for approach and use). Women appeared to feel more inconvenience than men in all evaluation criteria while using bicycles. The relation between the convenience of use and users' age was not identified. (2) Preferred images by bicycle users turned out to be those of 'simple' and 'light.' By gender, male preferred more 'technical' and 'dynamic' images than female. By age, users in their 10s-20s preferred more 'individual' image than 70 years or older.

• Journal of the Korean Society of Food Culture
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• v.12 no.5
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• pp.519-529
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• 1997

The purpose of this study was to investigate the factors of food adaptation and the changes of food habit on Koreans residing in America. The subject was 89 Koreans residing in Knoxville, TN. The survey was undertaken from October to December of 1995. Demographic characteristics, food behavior, composite adaptation score(CAS), composition of Korean and American foods in 1 day, and frequence and preference changes of foods was determined. The results were summarized as fellows : The mean CAS for all subjects was 17.6 with individual scores ranging from 9 to 23. The CAS were significantly different in residing age, American friends, English speaking ability, eat with Koreans, American food experience before, American food experience now, breakfast type in weekday, breakfast type in weekday, and self-food habits change at p<0.05. No significant differences in CAS could be attributed to sex, marital status, children, and job. Food consumption patterns for breakfast was Korean style 58%, American style 39.3%. For lunch both style was almost same, and for supper Korean style was 78.2%. The intake of food most frequent was rice, and then Kimchee. The preference of Korean foods was increased, though the frequence was decreased. The preference and frequence of American foods were increased respectively.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.125-130
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• 2007

Recently, the paradigms of residential planing are changing by digitalization, diversity and globalization. Since the infortance of residential living behavior and lifestyle have been recognizing, house can be perceived as a lifestyle engineering product which realizes lifestyle in a concrete way. The purpose of this research scrutinizes lifestyles through resident's value and preference of everyday living behavior in the residential, special contact. This research was conducted through the small group workshop to housewives divided into three groups such as the age 30-40s, 45-55s, 60-70s group. The workshop consisted of three stages, such as the awareness of family and home, the satisfaction of residential space, the value and preference of everyday living behavior. This study shows that Lifestyle characterize by ages, differences of living pattern and individual traits. The 30-40s' housewives relate to foster of a preschool child and it makes load of household. their characteristic is the preference of rest as releasing stresses. The 44-55s' housewives have self-oriented traits. they pursue own space and interaction with others. The 60-70s' housewives require natural interaction with family more than private space and an open view.