• Journal of the Korea Society of Computer and Information
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• v.29 no.11
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• pp.187-196
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• 2024

This study is to identify the characteristics that incentive nudge, as a means for acquiring personal information(mydata), should possess, which is becoming increasingly important in recent business environment, and also to investigate how these characteristics of incentive nudge influence users' intentions to provide mydata from an exploratory perspective. To achieve the research purposes, this study defined the representative characteristics of incentive nudge(presentation, information, default, incentive, interactivity, and affordance) through a review of previous researches. Based on this, a survey was conducted among users who had experience providing mydata on various online sites in Korea. Using the final 117 survey responses, various statistical analyses were conducted, and the results showed that presentation and information among the characteristics of incentive nudge had a statistically significant impact on the intention to provide mydata. From this, it can be concluded that from the perspective of online site users, the design and content expression of incentive nudge positively influences the intention to provide mydata, whereas excessive informativeness of the incentive nudge negatively affects the intention to provide mydata.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.27-37
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• 2012

Internet privacy has become a significant issue in recent years in light of the sharp increase in internet-based social and economic activities. The technology which collects, processes and disseminates personal information is improving significantly and the demand for personal information is rising given its inherent value in regard to targeted marketing and customized services. The high value placed on personal information has turned it into a commodity with economic worth which can be transacted in the marketplace. Therefore, it is strongly required to approach the issue of privacy from economic perspective in addition to the prevailing approaches. This article analyzes the behaviors of consumers and firms in gathering personal information, and shielding it from unauthorized access, using a game theory framework in which players strive to do their best under the given conditions. The analysis shows that there exist no market forces which require all firms to respect consumer privacy, and that government intervention in the form of a nudging incentive for information sharing and/or strict regulation is necessary.