• Title/Summary/Keyword: In-store retail

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Using Huff Model for Predicting the Potential Chiness Retail Market

  • Su, Shuai;Youn, Myoung-Kil
    • Asian Journal of Business Environment
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    • v.1 no.1
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    • pp.9-12
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    • 2011
  • This study aimed to predict retail sales of local markets in Jinan city of China with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in Jinan, China, from the department stores, supermarkets, shopping centers/shopping malls, and home appliance stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. We found that the predictedretail sales of shopping malls have a greater value than others. People who live in a mid-sized city may have easier access to any stores within the city boundary than people in metropolitan areas. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores. This study has some limitations. First, the data is somewhat restricted in that the subject stores do not represent all of the stores in Jinan. Second, we cannot compare the estimated market share of the stores and the actual sales data. It is further suggested in this study that more databases be developed throughout such East Asian countries as Korea and Japan and that a different parameter λ value in the Huff Model be utilized for mid-sized cities.

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Development of an Agent-based Simulator for Shopping Path Analysis in Retail Stores (유통매장 내 쇼핑 동선 분석을 위한 에이전트 기반 시뮬레이터 개발)

  • Kim, Sang-Hee;Keshavarz, Mehdi;Lee, Yong-Han
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.91-110
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    • 2012
  • Recently the effort of retailers improving the efficiency of store operations by using the information technology (IT) is increasing. Among them, the analysis of the shoppers' flow in retail stores is one of the critical tasks since it is an essential part in optimizing store layout and item grouping, and in developing the customized services specialized to shoppers' classification. Agent-Based Modeling and Simulation (ABMS) is one of the most promising methods which support analyzing the shoppers' flow. In this paper, we suggested a shopper's behavior model and developed an agent-based simulator for optimizing the operations of retail stores. In order to model the shoppers' behavior, we analyzed the behavioral characteristics of shoppers based on their shopping lists, suggesting BDI-based agent models of the shoppers' behavior. The shopping agent model were suggested, which has an additional mental state, the shopper's behavioral characteristic, as well as the original mental states of the BDI theory which has beliefs, desires and Intentions. The result of this study can be used in as a preliminary study for modeling and simulation of retail stores congestion and in the end the optimization of item grouping and store layout.

Study on Differentiation Strategies of Private Brand Product in Convenience Store: Focused on BGF Retail (편의점 PB상품의 차별화 전략에 대한 연구: BGF 리테일을 중심으로)

  • Kim, So-Hyung
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.55-64
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    • 2017
  • Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

Effect of Eco-Friendly Retail Visual Congruence on Trust

  • Eun-Jung Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.2
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    • pp.366-374
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    • 2023
  • Growing environmental awareness around the world has made environmental issues increasingly important in business. While most past research has focused on consumers' sustainable morals and lifestyles as the main motivations for eco-friendly consumption, few studies have examined the effect of traditional marketing programs on sustainable consumption. In this study, the author posited that delicate visual cues in store retail environments, particularly visual cues of the store interiors, affect the ways consumers evaluate the brand. The author specifically tested the effect of visual congruence, or the perceived fit between brands and visual cues in retail atmospheres, on perceived brand image and trust. The results of the online survey of 622 U.S. consumers indicated that visual congruence has a significant positive effect on consumer trust in the brand. The author also hypothesized that environmental concerns would moderate the relationships. consumers' subjective environmental concerns do not moderate the positive effect of visual congruence on trust in the brand.

An analysis of retail business efficiency in Korea (소매유통업의 효율성 분석에 관한 연구)

  • Kim, Soon-Hong;Yoo, Byoung-Kook
    • Journal of Distribution Science
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    • v.12 no.4
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    • pp.23-30
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    • 2014
  • Purpose - The purpose of this study is to analyze the efficiency of retail businesses by dividing domestic retailers into discount stores, super supermarkets (SSMs), and department stores. It suggests retail-business investment strategies by using data environment analysis (DEA) to analyze how input elements such as store area, parking lot area, number of employees, and sales management expenses for the convenience of customers positively affect business performance measurements such as sales and visiting customers per day. Research Design, Data, and Methodology - The DEA model calculates a ratio of the weighted mean of various inputs to the weighted mean of various outputs and measures the efficiency of a specific decision making unit (DMU). The study included 19 companies (five discount store DMUs, ten SSM DMUs, and four department store DMUs). Because the business elements and sizes of retail store DMUs used in this analysis are different, average per-store input and output variables were used. Data were collected from "The Yearbook of Retail Industry in Korea (2012)." DEA analysis was used to determine differences in efficiency among discount stores, SSMs, and department stores in terms of the business elements of each retail business. It was also used to determine what business elements were excessively invested in by comparing and analyzing efficiency by business elements using SPSS software's ANOVA (Analysis of Variance). Results - The CCR and BCC efficiency analysis found that the efficiency of discount stores is low. We believe that the saturation state of discount stores is a major factor. The ANOVA analysis confirms the VRS hypothesis with a statistically significant difference among the three groups, based on an analysis confidence interval of 95%. CRS and SE were not found to be significantly different among the three groups. As for the post hoc test, which concretely shows differences by group, the Scheffe's multiple comparison analysis test found the average differences between group 1 (discount stores) and group 2 (SSM) to be statistically significant. Conclusions - The DEA efficiency analysis implies that investment in input elements, including store area, parking lot area, and sales management expenses, were excessive in the case of discount stores, while SSMs need to invest more in promotion activities such as gifts, events, and coupons for customer management. Department stores have found that small companies invest excessively in input elements. Department stores need to invest in differentiated shopping mall complexes. This study was limited in acquiring statistical data; various input variables which might have shown more secure customer management and promotional expenses could not be applied. As the study was limited in various aspects of the efficiency analyses because financial analyses of the companies and of causal relationships, including satisfaction and loyalty of visiting customers, were not done, these aspects will be examined in the next study.

Korean Customer Attitudes Towards Retail Regulations

  • Cho, Young-Sang;Chung, Lak-Chae;Yu, Pom-Tong
    • Journal of Distribution Science
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    • v.14 no.1
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    • pp.51-58
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    • 2016
  • Purpose - This study is to identify how the retail regulations influence customer shopping behaviours and furthermore, whether the Store Closing Act really protects independent retailers as well as traditional markets in Korea. Research design, data, and methodology - By adopting frequency analysis and factor analysis method, the research achieved research objectives. Before a field survey, the authors pre-tested the questionnaire developed, based on similar previous articles, and finalized. Amongst the 353 questionnaires distributed, 332 were returned. It means the response rate is 94.5%. Furthermore, available questionnaires are 330. Results - Rather than stimulating customers to more frequently visit public markets, the regulation has provoked new customer shopping behaviours. In other words, some consumers tend to shop in big box retailers before or after a store closing day, whereas others are likely to stop shopping. What is important is that customers do not patronise small retailers and conventional markets, thanks to the Store Closing Act. Conclusions - In order to keep retailers and public markets independent, the researchers suggest that the government should introduce new techniques without impeding the growth of a retailing sector.

A Comparative Study on the Performance of Retailers in Korea: Focus on the Growth of Non-­store e-­commerce Business (우리나라 소매업태 간의 경영성과에 관한 비교 연구 - 무점포통신판매업의 성장을 중심으로 -)

  • Koo, Kyoungmo
    • Journal of Korea Port Economic Association
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    • v.35 no.1
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    • pp.39-56
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    • 2019
  • This study addresses the management performance of the retail industry in Korea. The Non-store e-commerce business, consisting of TV home shopping and online shopping, grew very fast during the 2000s. For roughly six years in the 2010s, the diversification of online shopping business models, intensifying competition, and the proliferation of competition accelerated the entry of offline shopping retailers. During the analysis period from 2001 to 2016, the performance of the Non-­store e-commerce business was statistically better than that of the offline shopping retail business, department stores, general retailers, and small­-sized retailers. As expected, a significant difference between performance and some of the indicators of growth and activity could be seen because of the capital and operating structure of the retail industry. In particular, the Non-store e-commerce businesses have diverse sales media and heterogeneous business models. In this study, we have presented the significance of the differences in the indicators of operating profit and inventory turnover, as well as the discussion required for managing in the future.

A study on the Marketing and Feng-Shui (마케팅과 풍수지리에 관한 고찰)

  • Hwang, Hwa-cheol
    • Journal of Distribution Science
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    • v.4 no.1
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    • pp.161-173
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    • 2006
  • The most important two decision-makings which a retail store owner face require which place of the store should geographically be established and which stock should be properly placed on the shelves. The problem of geographic positioning is the decision-making for the store's positioning and stock arrangement within the retail store is the decision-making for the placement store. In order to determine the positioning, the expected area should be analyzed so that the analysis of commercial area can usually be implemented in accordance with retail marketing strategy and therefore the sized of the potential market for example each distric's clientele, competition and, a municipal community's regulations, could be evaluated. But I contend that with only the size of potential market does not give an adequate answer to the problem of a store's positioning. Through the estimation of commercial are in combination with feng-shui, the theory of divination based on topography, the store's position could be selected, taking a positive energy, Gi. This thesis is the starting point of these trials. In the long run, the actual analysis of the study should be continued in a more scientific, systematic, statistical way.

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Microbiological Evaluations of Retail and Refrigerated Chickens in Winter (겨울철 소매점 및 냉장 닭고기의 미생물학적 평가)

  • 고대희
    • The Korean Journal of Food And Nutrition
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    • v.12 no.2
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    • pp.109-112
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    • 1999
  • Aerobic plate counts(APC) gram-negative bacterial counts (GNC) and sensory evaluations on chic-ken carcasses during retail and refrigerated storages (3$\pm$1$^{\circ}C$ and 1$0^{\circ}C$) were evaluated. APC and GNC on whole chicken in retail store after storage of 7 days at 3$\pm$1$^{\circ}C$ increased to 3.11 and 3.89 log units com-pared to the initial controls. APC and GNC on whole chicken after storage of 7 days at 1$0^{\circ}C$ increased to 5.43 and 5.03 log units. Sensory scores of chicken carcasses obtained from retail store were in the "liked less" category after storage of 7 days compared to fresh controls. These results indicated that chicken carcasses during refrigerated (1$0^{\circ}C$) storages rapidly allowed the growth of aerobic spoilage bacteria dur-ing storage period which cluld not be microbiologically acceptable after of 7 days of 7 days.

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Impact of the Expansion of Private Brands on Korean Retail and Manufacturing

  • LEE, JINKOOK
    • KDI Journal of Economic Policy
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    • v.40 no.2
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    • pp.1-21
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    • 2018
  • The private brands (PB) of corporate retailers are booming in Korea. This paper examines the effect of the rise of PB on Korean retail and manufacturing. By utilizing both store-level data and firm-level data, I find that the expansion of PB elevates the profits of corporate retailers but does not significantly affect, and in some cases even reduces, those of subcontracting manufacturers. This occurs not only because sales of national brands (NB) decline due to the launch of similar PBs but also because the imbalance in the bargaining positions of the two parties has caused retail margins to be set high while manufacturers' operating profits are set low. The paper provides policy recommendations for fair contracts and cooperative development between retail and manufacturing companies.