• Title/Summary/Keyword: Improvement strategy

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A Study on the Efficient Methods of Rail Transport Network under the Eurasia Initiative (유라시아 이니셔티브에서의 철도운송네트워크 효율화방안)

  • Choi, Han-Byul;Choi, Seok-Beom
    • Korea Trade Review
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    • v.41 no.3
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    • pp.109-133
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    • 2016
  • Major nations undergone grand national strategy regarding Eurasia such as China's One Belt and One Road Strategy and Korea's Eurasia Initiative owing to Eurasia's regional importance. Korea's Eurasia Initiative aims to make one continental, creative continental, peaceful continental with intra-Eurasian nations as grand national strategy is based on creative economy, undertaken by President Park's Government for the future of Eurasia after the Northeast Asian logistics hub strategy. Eurasia Initiative includes logistics network project as an important one which consists of Eurasia Friendly Express, Rajin-Hassan logistics project, the Arctic Ocean route project and Rail transport network project. The success of Eurasia Initiative depends on North Korea. The purpose of this paper is to contribute to the improvement of prompt logistics network by networking main rail transport and other transports such as inland waterway transport and air transport by studying the current situation of Eurasia Express project, including rail transport network and the efficient methods of Eurasia logistics. The efficient methods of rail transport network under the Eurasia initiative are construction of multimodal logistics network connected with rail, international cooperation for logistics standardization in Eurasia, Eurasia nations' subscription of logistics-related conventions and projects performance based on these conventions, etc.

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Hyundai Motor's Global Marketing Strategy: "New Thinking. New Possibilities."

  • Kang, Wooseong;Kim, Youngchan;Yoo, Changjo
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.215-228
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    • 2014
  • The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

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An Integrative Literature Review on The Oral Health Sector of Korea National Health Promotion Plan

  • Ji-Hyoung Han;Eunsuk Ahn
    • Journal of dental hygiene science
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    • v.23 no.3
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    • pp.185-192
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    • 2023
  • Background: The establishment of a strategy for the reduction and prevention of oral disease, a global pervasive disease, is considered one of the important national health policy strategies. In Korea, the 5th Comprehensive National Health Promotion Plan is currently in progress, but there is insufficient research on the transition process or improvement direction in the field of oral health. Methods: Changes in Comprehensive National Health Promotion Plan's Oral health sector in three countries were compared, and the direction of the three countries (Korea, the United States, and Canada) in accordance with the recent Oral health paradigm was confirmed. In this study, we reviewed the existing literature using the narrative review method to draw implications for strategies and directions for oral health promotion in Korea. Results: In Korea, the oral health promotion strategy is included in the 5th Comprehensive National Health Promotion Plan, and the project is being led by the government. The United States prepared a national-led oral health promotion strategy and suggested multi-disciplinary cooperation to improve overall oral health and reduce the oral health inequality. For more active intervention, Canada established an oral health-related department and assigned experts, while emphasizing cooperation between the government and the private sector. Conclusion: As a result of this study, Korea is also making efforts to improve oral health, but more active government intervention is needed to reduce the inequality in oral health by population group. To this end, it is necessary to establish a strong multi-sectoral cooperation system and prepare a strategy for implementation.

Performance Improvement on Short Volatility Strategy with Asymmetric Spillover Effect and SVM (비대칭적 전이효과와 SVM을 이용한 변동성 매도전략의 수익성 개선)

  • Kim, Sun Woong
    • Journal of Intelligence and Information Systems
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    • v.26 no.1
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    • pp.119-133
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    • 2020
  • Fama asserted that in an efficient market, we can't make a trading rule that consistently outperforms the average stock market returns. This study aims to suggest a machine learning algorithm to improve the trading performance of an intraday short volatility strategy applying asymmetric volatility spillover effect, and analyze its trading performance improvement. Generally stock market volatility has a negative relation with stock market return and the Korean stock market volatility is influenced by the US stock market volatility. This volatility spillover effect is asymmetric. The asymmetric volatility spillover effect refers to the phenomenon that the US stock market volatility up and down differently influence the next day's volatility of the Korean stock market. We collected the S&P 500 index, VIX, KOSPI 200 index, and V-KOSPI 200 from 2008 to 2018. We found the negative relation between the S&P 500 and VIX, and the KOSPI 200 and V-KOSPI 200. We also documented the strong volatility spillover effect from the VIX to the V-KOSPI 200. Interestingly, the asymmetric volatility spillover was also found. Whereas the VIX up is fully reflected in the opening volatility of the V-KOSPI 200, the VIX down influences partially in the opening volatility and its influence lasts to the Korean market close. If the stock market is efficient, there is no reason why there exists the asymmetric volatility spillover effect. It is a counter example of the efficient market hypothesis. To utilize this type of anomalous volatility spillover pattern, we analyzed the intraday volatility selling strategy. This strategy sells short the Korean volatility market in the morning after the US stock market volatility closes down and takes no position in the volatility market after the VIX closes up. It produced profit every year between 2008 and 2018 and the percent profitable is 68%. The trading performance showed the higher average annual return of 129% relative to the benchmark average annual return of 33%. The maximum draw down, MDD, is -41%, which is lower than that of benchmark -101%. The Sharpe ratio 0.32 of SVS strategy is much greater than the Sharpe ratio 0.08 of the Benchmark strategy. The Sharpe ratio simultaneously considers return and risk and is calculated as return divided by risk. Therefore, high Sharpe ratio means high performance when comparing different strategies with different risk and return structure. Real world trading gives rise to the trading costs including brokerage cost and slippage cost. When the trading cost is considered, the performance difference between 76% and -10% average annual returns becomes clear. To improve the performance of the suggested volatility trading strategy, we used the well-known SVM algorithm. Input variables include the VIX close to close return at day t-1, the VIX open to close return at day t-1, the VK open return at day t, and output is the up and down classification of the VK open to close return at day t. The training period is from 2008 to 2014 and the testing period is from 2015 to 2018. The kernel functions are linear function, radial basis function, and polynomial function. We suggested the modified-short volatility strategy that sells the VK in the morning when the SVM output is Down and takes no position when the SVM output is Up. The trading performance was remarkably improved. The 5-year testing period trading results of the m-SVS strategy showed very high profit and low risk relative to the benchmark SVS strategy. The annual return of the m-SVS strategy is 123% and it is higher than that of SVS strategy. The risk factor, MDD, was also significantly improved from -41% to -29%.

The Effects of Active Coping Strategy on Subjective Happiness in College Student: Mediated Effect of Academic Resilience (대학생의 적극적 대처방식이 주관적 행복감에 미치는 영향: 학업탄력성의 매개효과)

  • Kwon, Jae-Hwan;Lee, Yun-Ji
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.104-116
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    • 2017
  • This study was conducted in order to test a model in relation to active coping strategy, academic resilience, and subjective happiness in college students. Also, sought to test the mediating effects of academic resilience in the relationship between active coping strategy and subjective happiness. Data was collected through a self-report questionnaire which was administered to 400 college students. Correlational analysis and structure equation modeling analysis were conducted to test the research models. The results were as follows: First, as the level of active coping strategy increased, the level of academic resilience and subjective happiness increased. Second, as the level of academic resilience increased, the level of subjective happiness increased. Third, the model with active coping strategy as a prophetic variable, academic resilience as a mediating variable, and subjective happiness as a result variable showed a full mediating effect. Thus, although active coping strategy has no direct influence on subjective happiness, it has an indirect effect on subjective happiness by enhancing academic resilience. The results of this study are expected to provide basic data on research and education for the improvement of happiness in college students and to help them develop educational counseling and training programs for improving their happiness and adapting to college life.

Development of Signal Control Strategy for Oversaturated Intersections Using Wayside Video Equipment (노변영상장비를 활용한 과포화 신호제어전략 개발)

  • Lee, Hyun;Kim, Won-Ho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.12 no.4
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    • pp.11-21
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    • 2013
  • The conventional real-time signal control strategy for oversaturated situation generally requires a number of detectors at the intersection in order to identify the queue length at each approach. Also, existing strategy for the spillback has limited effect due to the temporal spillback control which only reduce the green split at the approach. In this study, a signal control system utilizing the imagery information from ITS roadside equipment is developed for operation of oversaturated intersections. The strategy calculates the saturation ratio based on the queue length extracted from ITS RSE, and designs the signal control variables according to the saturation ratio. The signal control strategy is divided into two phases: oversaturated and supersaturated. In oversaturated conditions, timing plan for main approach is optimized by the queue length. In oversaturated conditions where spillback might occur, the signal timing is designed in order to avoid the spillback. To increase field adaptability, the strategy is designed to adjust the split length, all-red-time, and clearance time, and keep the major signal control variables intact. The result of the simulation shows that in oversaturated conditions, the improvement is similar to the real-time signal control system. In case of, oversaturated conditions, however, the effect of the strategy is superior to that of a real-time system.

The Effect of Power Card Strategy on Improvement of Vocabulary in Children With Autism Spectrum Disorder (파워카드 전략이 자폐범주성장애아동 어휘 향상에 미치는 효과)

  • Ahn, Ah-Hyeon;Park, Sun-Hee
    • Therapeutic Science for Rehabilitation
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    • v.8 no.3
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    • pp.83-95
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    • 2019
  • Objective: The purpose of this study was to investigate the effects of the Power Card strategy on the receptive vocabulary and expressive vocabulary in children with autism spectrum disorders. Method: Three children with autism spectrum disorder were selected for this study and the power card strategy language intervention was applied, using a multiple baseline design across individuals. The target vocabulary was selected by examining the individual preferred characters. Power cards were constructed, and intervention was applied to improve the receptive vocabulary and expressive vocabulary through the baseline stage, intervention, and maintenance. Result: The application of the power card strategy showed that the acquisition rate of receptive vocabulary in children with autism spectrum disorder was increased, and expressive vocabulary acquisition rate was also improved. Conclusion: During the intervention period using the power card strategy, the children's target receptive vocabulary and expressive vocabulary acquisition rates improved, and the acquisition rate was maintained, even after the intervention. This suggests that the power card strategy is effective in improving the vocabulary of autistic children with disabilities, of school age.

A Theoretical Study on the Coevolution Strategy of University Innovation Ecosystems (대학 혁신생태계의 공진화 전략에 대한 이론적 고찰)

  • Park, Sang-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.268-277
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    • 2020
  • This study emphasizes that the survival strategy of universities should be a co-evolution strategy based on ecological thinking. Therefore, the purpose of the research is to present a theoretical framework for dividing the university innovation ecosystem into four stages and building a co-evolution strategy for each step, as universities play a prominent role in regional innovation ecosystems. Thus, our research method focused on literature research, and the theoretical framework for the university innovation ecosystem used Moore's Enterprise Ecosystem Model (1996). The university's ecological innovation strategy is divided into four stages of development, and a step-by-step co-evolution strategy is presented. Findings are summarized as follows. The pioneering stage involves the creation of values of the university-led innovation ecosystem. The expansion stage focuses on the establishment of critical mass. The authority stage covers maintaining authority and bargaining power. The renewal stage features continuous performance improvement. In particular, this theoretical model of the university-regional innovation ecosystem is meaningful in that it provides a theoretical basis for enhancing the effectiveness of government financial support projects, and for individual universities, it provides a framework for strategies suitable for their ecosystem building process.

Solid Dispersion as a Strategy to Improve Drug Bioavailability (고체분산체를 이용한 약물의 생체이용율 향상을 위한 전략)

  • Park, Jun-Hyung;Chun, Myung-Kwan;Cho, Hoon;Choi, Hoo-Kyun
    • KSBB Journal
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    • v.26 no.4
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    • pp.283-292
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    • 2011
  • Solid dispersion is one of well-established pharmaceutical techniques to improve the dissolution and consequent bioavailability of poorly water soluble drugs. It is defined as a dispersion of drug in an inert carrier matrix. Solid dispersions can be classified into three generations according to the carrier used in the system. First and second generations consist of crystalline and amorphous substances, respectively. Third generation carriers are surfactant, mixture of polymer and surfactants, and mixture of polymers. Solid dispersions can be generallyprepared by melting method and solvent method. While melting method requires high temperature to melt carrier and dissolve drug, solvent method utilizes solvent to dissolve the components. The improvement in dissolution through solid dispersions is attributed to reduction in drug particle size, improvement in wettability, and/or formation of amorphous state. The primary characteristics of solid dispersions, the presenceof drug in amorphous state, could be determined by differential scanning calorimetry (DSC), powder X-ray diffraction (PXRD), and fourier-transformed infrared spectroscopy (FTIR). In spite of the significant improvement in dissolution by solid dispersion technique, some drawbacks have limited the commercial application of solid dispersions. Thus, further studies should be conducted in a direction to improve the congeniality to commercialization.

A Lighting Plan and Operation Strategy for Underground Parking Garages in Residential Areas (주거단지 지하주차장의 조명계획 및 운영방법)

  • Chang, Soo-Jung;Choi, An-Seop
    • Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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    • v.19 no.4
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    • pp.47-54
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    • 2005
  • The improvement of perspectives on dark and limited underground space could be an important factor in successful underground space development. The Current trend in the apartment underground parking garages requires not only quantitatively energy efficient design and operation but also qualitative improvement of the space. For this, we need to consider two factors: Firstly, to understand the characteristics of the lamps; Secondly, to improve the uniformity ratio of illuminance. In a winter season, a way to keep the uniformity and a method not to lower the indoor illuminance level by cold ambient air should be established. Therefore, a change in interval and arrangement of the lighting fixtures is required. Also, in their operations, the current time-fixed control method needs to be changed into the control which method considers the use pattern.