• Korean journal of communication and information
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• v.72
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• pp.52-91
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• 2015

The purpose of this study is to examine the effects of attribute agenda-setting and priming through content analysis and a survey about Particulate Matter($PM_{10}$ & $PM_{2.5}$) using both promotional news and general news. The study results were as follows. First, promotional news and general news were found to showcase similar cognitive attributes. Second, the results did not show a significant relationship between highlighted attributes in media coverage and the public's salient attributes, but media attributes had been generally reflected in the public's perception because the public was highly aware of the importance of all media attributes. Third, the recognition of the public's attribute importance affected the direction of public opinion, which resulted in the acceptance of priming effects. Meanwhile, the recognition of the public's attribute importance towards economic damage, international cooperation, individual response, and the recognition of promotional news had affected risk perception. Furthermore, the recognition of promotional news and involvement appeared to have an interaction effect on risk perception.

• Journal of Hospice and Palliative Care
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• v.12 no.3
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• pp.122-131
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• 2009

This study was performed to identify the importance and performance of hospice volunteer's activities perceived by hospice volunteers. Methods: The subjects were 259 hospice volunteers from six hospitals in Daegu and Gyeongsangbukdo areas. A list of hospice volunteer's activities was developed by authors, based on literature, and interviews with the hospice volunteers were used to measure the perception on the importance and performance of their activities. Data were analyzed by using Descriptive statistics, t-test, One-way ANOVA with Scheffe test, and Pearson's product-moment correlation in SPSS Win 12.0. Results: The average of the importance of hospice volunteer's activities was 3.09 and the performance was 2.31, which was lower than the importance. There was a significant correlation between the importance and the performance (r=.487, P=.000). There were significant differences in total score of the importance, depending on religion, education, and period of hospice volunteer activity of subjects. There were significant differences in total score of the performance, depending on age, religion, and period of hospice volunteer activity of subjects. Conclusion: The importance of hospice volunteer's activities, perceived by hospice volunteers, was relatively high, however their performance didn't reach the level of the importance. Some characteristics of the volunteers influenced the perception of the importance and performance of the hospice volunteer's activities. The findings of this study are expected to provide useful information for the development of educational and management programs the hospice volunteers.

• Management & Information Systems Review
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• v.30 no.2
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• pp.113-131
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• 2011

Today, researches on logistics service quality or supply chain management are highlighted due to intensification of competition and diversification of needs for customer service. This study have done a comparative analysis on supply chain partnership members' perception difference about importance of logistics service quality factors. It measured perception about logistics service quality which suppliers, carriers, and buyers regard as important and then conducted t-test in order to compare perception difference. It was found that quality factors of logistic service which suppliers, carriers, and buyers in supply chain partnership perceive as important were different. And disagreements among members were found in most items when market orientation and long term orientation was low while there was no difference among most members when market orientation and long term orientation was high.

• Korean Journal of Rural Living Science
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• v.6 no.2
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• pp.121-136
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• 1995

The purposes of this research are to find out the standards which mothers consider seriously when choosing a day care center and mother's perception for the quality criteria of day care center, and to estimate the differences of these according to region. The sample consisted of 568 mothers with children using day care center located at the city of Taegu and Dalsung Gun. Collected data were analyzed by frequency, Percentage, chi-square, t-test, chronbach's $\alpha$. The results are summerized as follows : 1. In mother's perception for the quality criteria of day care center, the mothers living in the large city perceived more importantly in staff qualifications, administration - evaluation, staff- parent/staff- child interaction, curriculum, staffing, physical environment nutrition, health and safty than mothers in rural community. 2. In the importance classified by domains of the quality criteria of day care center, there were statistically significant differences according to the variable of region in staff qualifications, staff-parent/staff-child interaction, curriculum, staffing, physical environment 3. Given the present situations (income, transportation, location of workplace, etc.), when mothers choose a day care center, generally, staff-parent/staff-child interaction was the most important factor. And according to region, the distance to workplace or home was the most important factor in the case of mothers living in the large city, on the other hand, staff-parent/staff-chad interaction was the most important factor in the case of mothers living in rural community when mothers choose an ideal day care center, generally staff-parent/staff-chad interaction was the most important selection standard, and there were not remarkable differences according to region.

• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.125-133
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• 2018

The purpose of this study was to explore college students' subjective perception on physical education using Q-methodology. Thirty college students participated in this study. This study found four types of college students' perception for physical education. Type I is named 'the type of Emphasizing Expertise.' The subjects of type I emphasize the importance of practicing professional motor skills and basic physical education knowledge in physical education classes. Type II is named 'the type of Emphasizing Instructional Strategy.' The subjects of type II emphasize the importance of developing effective teaching methods for students to participate actively. Type III is named 'the type of Making Physical Education Mandatory.' The subjects of type III emphasize the needing to make physical education and to increase physical education classes in school. Type IV is named 'the type of Emphasizing Sports for All.' The subjects of type IV emphasize to improve students' fitness and social-skill and connect between physical education and sports for all. These findings will contribute to plan the effective school curriculum.

• Journal of Digital Convergence
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• v.7 no.2
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• pp.1-12
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• 2009

This study explored which the component factors on innovation brand to building an organizational culture of government. The innovation brand perception of organizational officers are in order brand awareness(recognition, discrimination) and brand loyalty(identification, ease of memory, meaning diffusion, the reaction of customer needs), brand salience, brand knowledge and brand innovation. The result of Importance-Performance analysis are as follows. We can see that Brand loyalty have Quadrant I meaning good management implementation. Brand Knowledge have Quadrant II meaning concentrate improving. Brand Uniqueness have Quadrant III meaning improving. And Recognition, familiarity and salience have Quadrant IV meaning low relative importance and high performance. The Quadrant IV consider the cost and benefit of brand management.

• Journal of Korean Society for Quality Management
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• v.47 no.4
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• pp.807-822
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• 2019

Purpose: To increase the competitiveness of the university and improve the quality of education by providing education services that meet the student's satisfaction needs based on the education service quality survey of university students. Methods: A questionnaire consisting of 6 elements and 38 questions was prepared and students were surveyed. The importance and satisfaction ISA analysis was conducted. Results: The results of this study are as follows; there was a difference in the perception of importance and satisfaction by student characteristics regarding the results of educational service quality measurement. Working students need an extra effort in the educational environment and foreign students in student services. Conclusion: The importance of educational service quality-satisfaction survey should be used to identify the factors of educational service quality by student characteristics to improve student satisfaction, improve the quality of education, and support educational services with a strategic approach.

• Journal of the Korean Society of Industry Convergence
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• v.21 no.6
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• pp.317-327
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• 2018

The perception of earthquake in Korea has changed due to the earthquake that occurred in Gyeongju and Pohang, and the earthquake has become an important factor in infrastructure management. Damage to infrastructures in the event of an earthquake is extensive. In particular, damage to infrastructures that perform public function used to spread to the whole area. From the point of view of earthquake disaster prevention, it is very important for the public to define what infrastructures are important management targets and to prepare a countermeasure. In this study, we propose a method to evaluate the importance of infrastructure to effectively manage infrastructures for earthquakes. For this purpose, important factors for the railway bridges, power generation and electric power facilities, and apartment complexes are suggested. AHP analysis is conducted to suggest priorities. In addition, the evaluation criteria for infrastructure importance are presented.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.3
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• pp.85-103
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• 2021

Entrepreneurship is recognized as an essential education in start-up education. However, domestic studies on entrepreneurship in developing countries are extremely rare. The purpose of this study is to compare the importance of entrepreneurship and the perception of implementation of Korean and Nepalese farmers, and to seek a start-up education strategy based on the results. As a result of the study, first, there was no difference in the importance of entrepreneurship in the 6th industry between two countries, but the degree of entrepreneurial spirit performance was high in Nepalese farmers. Second, in terms of the difference between the importance and execution of the 6th industry entrepreneurship, Korea had lower performance than importance in all factors, and Nepal had higher importance than implementation in innovation, initiative, cooperation, and networking capability. Third, in the difference between the importance and the degree of implementation in each country, the level of implementation was uniformly lower than that of importance in Korea, but the height of the Nepalese farmers was not uniform. The results of this study, which studied entrepreneurship in Korea and Nepal, contribute greatly in terms of promoting the national economy by creating new added values.

• Journal of the Korean Home Economics Association
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• v.46 no.7
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.