• 제목/요약/키워드: Importance of Bank Attributes

검색결과 4건 처리시간 0.015초

Comparison of the Importance of Banks' Attributes between Islamic and Conventional Banks' Customers

  • Usman, Hardius
    • Asian Journal of Business Environment
    • /
    • 제5권2호
    • /
    • pp.5-13
    • /
    • 2015
  • Purpose - This paper aims to study the main selection criteria for Islamic banks in Indonesia, and to compare them with those for conventional banks. Research Design, Data, and Methodology - This study employs an exploratory approach and a natural experimental design with Factor Analysis and two independent sample tests as statistical analysis methods. A total of 363 questionnaires were distributed to three groups of bank customers-customers of Islamic and conventional banks individually, and those of both banks together (121 respondents in each group). Results - The research shows that service appears to be the most important factor in selecting Islamic banks, in addition to other emotional and rational factors. However, this service cannot be expressed as the Islamic banks' advantage compared to conventional banks, because the latter's customers also perceived service as the most important factor. The parametric mean of importance of service for both Islamic and conventional banks' customers is insignificantly different. Conclusion - Customers of both conventional and Islamic banks have a similar degree of importance for convenience, price, and service.

국내 모바일 뱅킹 애플리케이션에 대한 이용자 중요도-만족도 분석(IPA): 구글 플레이스토어 리뷰 데이터를 활용하여 (Importance-Performance Analysis for Korea Mobile Banking Applications: Using Google Playstore Review Data)

  • 김소희;김무건;류민호
    • 한국산업정보학회논문지
    • /
    • 제27권6호
    • /
    • pp.115-126
    • /
    • 2022
  • 본 연구는 국내 모바일 뱅킹 애플리케이션에 대한 이용자 리뷰 데이터에 텍스트 마이닝 기법을 적용하여 중요도-만족도 분석을 시도하고, 개선의 우선순위를 도출하는 것을 목적으로 한다. 분석에는 구글 플레이스토어에서 국내 시중은행(국민은행, 신한은행, 우리은행, 하나은행), 지역은행(경남은행, 부산은행), 인터넷 은행(카카오뱅크, 케이뱅크, 토스)의 모바일 뱅킹 애플리케이션에 대한 이용자 리뷰 데이터를 활용하였으며, 주요 속성 도출 및 각 속성에 대한 중요도와 만족도 측정을 위해 토픽 모델링, 빈도분석 및 감성분석을 진행하였다. 분석 결과 '인증서비스', '기능 개선', '로그인', '속도/연결성', '시스템/업데이트' 그리고 '뱅킹서비스'가 이용자들이 모바일 뱅킹 애플리케이션을 사용할 때 느끼는 중요도가 상대적으로 높은 속성임에도 불구하고 그 만족도가 평균 수준에 미치지 못해 개선이 시급한 속성으로 나타났다.

정부주도형 및 민간주도형 푸드뱅크(Food Bank) 사업의 운영 형태 및 특성 분석 (Analysis on the Characteristics of Government-dominant and Non-governmental Food Bank Programs from the Operators' Perspective)

  • 홍민아;조미나;강혜승;양일선
    • 대한지역사회영양학회지
    • /
    • 제11권5호
    • /
    • pp.629-641
    • /
    • 2006
  • The objectives of this study were to: (a) examine the overall operating conditions of both government-dominant and non-governmental food bank programs, (b) understand the operational management attributes on the target based on IPA (importance performance analysis) (c) analyze the present status of donating management, and (d) suggest a direction based on the analysis of advantages and disadvantages of food banks in each part. The random samples of 120 food bank operators were selected by a proportionate stratified random sampling method. A total of 60 government-dominant food banks and 25 non-governmental food banks were analyzed. The main results of this study were as follows: Accord-ing to the Importance-Performance Analysis of operational management, 'assistance for operating funds' and 'deployment of experience staff' were placed at 'Focus Here'. There was a great shortage of experienced staff with food bank-specific knowledge. The average number of the government-dominant and non-governmental food bank program employees was 0.29 and 0.30 respectively, while the ratios of employees with other jobs were 0.96 and 0.83 respectively. Shortages of refrigeration facilities were an area that needs to be addressed. While 51.6% of donated food required cold storage, only 45% of government-dominant and 60% of non-governmental food bank programs had refrigeration facilities. Most of food bank operators (96.3%) were required to visit the donators' locations to pick up the donated foods. And the foods were distributed to the people in need, especially to the livelihood protectee.

IPA기법을 활용한 기업의 사회공헌활동 비교 평가: 서비스업 및 제조업을 중심으로 (Comparative Assessment of Corporate Philanthropy by the IPA Method: Service and Manufacturing Industries)

  • 고정용;박현숙
    • 유통과학연구
    • /
    • 제13권4호
    • /
    • pp.89-98
    • /
    • 2015
  • Purpose - In today's globalized and modern business environment, corporate social responsibility (CSR) activities are considered to be essential for the sustainable development of enterprises. In addition, the corporate philanthropy that is related to CSR practices, as well as their being capable of reducing the anti-corporate sentiment of people have facilitated a qualitative forward leap into the quantitative growth phase. This study aims to undertake a comparative evaluation of corporate philanthropy through the Importance-Performance Analysis (IPA) method focusing on service and manufacturing industries, and to eventually determine a differentiated approach that is needed for corporate philanthropy. Research design, data, and methodology - The survey responses were collected through online research on specialized companies from consumers nationwide who were aged from 20 to 60 and who are aware of corporate philanthropy. A total of 408 sheets of questionnaire survey were used. Frequency analysis was undertaken in this study. The interviewees had demographic characteristics of gender: 206 males (50.5%) and 202 females (49.5%). They also had demographic characteristics of age: 82 people were over 20 (20.1%), 96 over 30 (23.5%), 105 over 40 (25.7%), and 125 over 50 (30.7%) years of age. The distribution of interviewees' residences is as follows: 154 persons (37.7%) in the Special City, 102 persons (25.0%) in the Metropolitan City, and 152 persons (37.3%) in the Provincial Region. The interviewees have been working for the following companies: 34 persons (8.3%) in LG Display, 80 (19.6%) in KT&G, 49 (12.0%) in Amore Pacific, 42 (10.3%) in KIA Motors, 47 (11.5%) in SBS, 52 (12.8%) in Shinhan Bank, 86 (21.1%) in Asiana Airlines, and 18 (4.4%) in Hyundai Department Store. We applied the paired t-test for the IPA analysis. PASW Statistics 18 was used for statistical analysis. Results - The results of IPA analysis indicated that the importance and performance degrees in both manufacturing and service industries were significantly different. Major empirical results showed that, in consumer, social, economic, philanthropic, and environmental dimensions, in the sub-factors of philanthropy activities in both manufacturing and service industries, the importance degree was found to be higher than performance degree. Further, the average difference between importance degree and performance degree by the sub-factors of philanthropy activities. On the other hand, the average difference of environmental dimension was found to be highest in both service and manufacturing industries. Thus, while consumers consider the philanthropy activities of the environmental dimension as most important, actual companies treat performance of philanthropy activities of the environmental dimension insufficiently or negligibly to some degree. Conclusions - The differentiated approach method that is required for corporate philanthropy may be proposed to uplift corporate accomplishments by analyzing the IPA of the attributes of the sub-factors of corporate philanthropy. This is, to an extent, insufficient in the existing studies related to the use of the IPA technique, and it shows the items that are to be conducted intensively.