• Asia pacific journal of information systems
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• 제32권1호
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• pp.168-190
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• 2022

This review aims to synthesize social network theories by drawing on the importance of social network perspectives in understanding knowledge management with technology in organizations. I provide an overview of prior social network research with the following core ideas: the primacy of relations between organizational actors, the utility of actors' embeddedness in social fields, the social utility of network connections, and the structural patterning of social life. On top of that, I summarize critical social perspectives (the social capital theory, the structural hole theory, the embeddedness perspective, the social exchange theory, the organizational learning theory, and the innovation diffusion theory) to suggest potential research questions for future studies in social network research in the knowledge management discipline.

• 디지털산업정보학회논문지
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• 제20권2호
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• pp.109-123
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• 2024

The purpose of this study is to identify strategic insights for cyber universities to secure a competitive advantage based on market analysis grounded in customer needs and motivations. As a research method, we surveyed and analyzed college students using conjoint analysis, identified the importance of cyber university components, estimated the utility of each detailed level, and identified the configuration of cyber universities most preferred by potential customers. In the study results, the importance of attributes that appeared by analyzing all respondents was in the order of 'expected ourcoms after graduation', 'department characteristic', 'cyber university name', and 'learning management style'. Cluster analysis was performed, divided into two groups, and conjoint analysis was performed. For Cluster 1, the importance values of the components were 'expected outcomes after graduation,' 'learning management style,' 'cyber university name,' and 'department characteristics,' in that order. For Cluster 2, the importance values were 'expected outcomes after graduation,' 'department characteristics,' 'cyber university name,' and 'learning management style,' in that order. As an application of the research, As an application of the study, it is suggested that analyzing the preferences of potential customers in the entire group is not accurate; therefore, segmenting the groups for analysis and strategy formulation can be useful.

• 한국터널지하공간학회 논문집
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• 제20권1호
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• pp.119-130
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• 2018

기존 공동구에 관한 VE/LCC 연구는 정량적 방법을 통하여 편익(7개 항목), 비용(5개 항목)에 대하여 서울시의 주요 10개노선을 대상으로 비용-편익 분석을 통한 공동구의 경제적 타당성을 검토하였다. 기존 공동구에 관한 VE/LCC 연구는 정량적 방법을 통하여 편익(7개 항목), 비용(5개 항목)에 대하여 분석을 수행하였다. 이에 본 논문에서는 3개의 항목(교통사고감소, 차량소음저감, 사회 경제 손실)을 추가하여 서울시 주간선도로 61개 구간에 대하여 경제성 평가를 분석 하였다. 교통사고감소 항목은 사업시행으로 절감할 수 있는 교통사고 비용을 개량화한 것이며, 차량소음저감 항목은 사업시행으로 발생하는 소음 변화량을 나타낸 지표이다. 마지막으로 사회 경제손실 항목은 공동구의 시공으로 인하여 지역경제에 미치는 영향을 금액으로 나타낸 것이다. 편익은 10개의 항목, 비용은 8개의 항목들 중 우선 추가 항목들의 금액을 비교 분석 하였으며, 개착식 및 터널식 공동구에서 추가된 항목들과 전체 항목들이 각 분석에 미치는 영향 정도를 분석하였다. 분석의 결과로 공동구 경제성 평가시 기초 및 상세 모델에 적용되는 항목들을 분석하여 공동구 설계시 보다 효율적인 경제성 평가가 가능하도록 하였다. 본 연구에서 추가로 제시된 항목들을 포함한 기초 및 상세 모델의 경제성 평가는 공동구 설계시 자주 활용될 것으로 판단된다.

• 한국정보디스플레이학회:학술대회논문집
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• 한국정보디스플레이학회 2005년도 International Meeting on Information Displayvol.I
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• pp.506-510
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• 2005

As FPD technology is getting improved, there are a lot of issues on signal processing and analysis, and its relative importance has been increasing day by day. In particular, response time sad in the evaluation item of FPD has been measured by oscilloscope. In this paper, we propose an effective measurement method of response time in FPD. The proposed method is to calculate the rising/ falling time by using statistical techniques of histogram and analyzing an energy distribution. Ultimately, the method has proved the utility and reliability by comparison of oscilloscope

• 대한지역사회영양학회지
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• 제7권3호
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• pp.354-360
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• 2002

The purposes of this study were (1) to understand how customers trade off one attribute against another when they choose a pizza restaurant, (2) to compare the importance of individual attributes with their relative importance and (3) to compare customers'brand choice patterns with the prediction of pizza restaurant operators. Empirical data for this study were collected from the customers (n=307) and operators (n=273) of flour famous pizza franchise restaurants in Korea, Pizza Hut, Mister Pizza, Domino's Pizza and Pizza Mall. The attributes and attribute levels for the hypothetical profiles were decided from the focus group discussion. A total of 16 profiles was selected from fractional factorial designs. The SPSS conjoint procedure was used to calculate utility scores and simulate profiles. The overall group statistics showed the relative importance of all attributes compared with one other. Taste was the most important attribute (32.48%) in choosing a pizza restaurant, followed by service (21.87%) , atmosphere (17.23%), price (15.17%) and speed of delivery (13.26%). There was a difference between the customers'ratings of the importance of the individual attributes and the ranking of the same attributes'relative importance as derived from the conjoint analysis. The operators rated service (26.54%) as also being important, as well as taste (27.76%), in choosing a pizza restaurant. The rankings of relative importance for pizza taste, service and price were statistically different in the customers'and operators'data (p < 0.001, p < 0.1, p < 0.5). Operators who want to differentiate themselves from their competitors should make decisions based on an increased understanding of their customers'brand choice decision process and measure the hidden needs of their customers.

• 대한가정학회지
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• 제46권5호
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• pp.63-71
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• 2008

The purposes of this study were (1) to analyze the absolute and relative importance of tourists' choice attributes of restaurants and (2) to compare tourists' choice patterns with the prediction of restaurant operators in the tourism provinces of Gangwon-do, Empirical data for this study were collected from the 77 tourists and 66 restaurants operators. The attributes and attribute levels for the hypothetical profiles were decided from a focus group interview and 15 profiles were selected from fractional factorial designs. The SPSS/WIN 12,0 conjoint procedure was used to calculate the utility scores and simulate the profiles, According to the analysis on the relative importance of tourists' choice attributes of restaurants, food taste was the most important attribute(36.9%), followed by facility cleanliness(28.5%), dishes cleanliness(24.5%), price(19.3%) and service(18.3%). The tourists' ratings of the importance of the individual attributes differed from the ranking of the relative importance of the same attributes as derived from the conjoint analysis. The operators rated dishes cleanliness(27.6%) as also important, followed by food taste(27.7%), in choosing a restaurant Tourists' preference and operators' prediction of hypothetical profiles showed significant difference in L(p < .05), O(p < .01), M(p < .05), and H(p < .01) restaurants. Operators who want to differentiate themselves from their competitors should make decisions based on an increased understanding of tourists' restaurant choice decision process and measure the latent needs of tourists in the tourism provinces.

• 대한가정학회지
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• 제44권2호
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• pp.61-69
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• 2006

The purposes of this study were,1) to examine the clothing purchase behaviors of the elderly, and 2) to investigate the relationships of clothing purchase behaviors, information source, service quality and clothing buying motive, which may provide insights related to the silver market. Data were obtained for women in their 50's and 60's women living in Busan (N=285), and analyzed using to factor analysis, Cronbach's alpha, ANOVA and Duncan test. The research findings of the research wereare asan follows. The elderlys women bought clothes with their her friends, used credit cards, and usually shopped at the department stores. There were partly significant (Ed- it cannot be 'partly' either it was significant or it was not) differences in clothing purchase behaviors, information source, and service quality by clothing buying motive types. The ostentation group considered more massmideamass mediainformation sources and experience/salespersons/observation information sources, more was higher than the economic group and utility groups. The ostentation group and economical groups attached more importance to Facilities Service and Policy Service in service quality, was higher than the utility group. The Iimplications and drawn from the study results for the information will be useful to consumer behavior researchers and retailers of the silver market.

• 한국의상디자인학회지
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• 제18권4호
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• pp.1-15
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• 2016

The object of this study is to find out the influence of college students' consumption value on consumer attitudes towards environmental awareness and clothing environmental behavior. Questionnaires were administered to 236 college students living in DaeguCity and Kyoungbuk province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Our findings are as follows. Consumption value of college students had factors as differentiated, consumption needs, utility, economies ostentation, others awareness, and belonging. Consumer attitudes towards environmental awareness were found as environmental importance, environmental product purchase, environmental product interest, and environmental action. Clothing environmental behavior were found as up cycle, buying eco-friendly clothing, active participation, saver purchase, and eco-friendly clothing management. The result of this study showed differentiated, others awareness, and belonging had significant effect of environmental product purchase and consumption needs, utility, and belonging had significant effect of environmental action. Differentiated, and others awareness had significant effect of up cycle, buying eco-friendly clothing, active participation, and eco-friendly clothing management. Gender of college students showed significant differences consumption value, consumer attitudes towards environmental awareness, and clothing environmental behavior.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.638-642
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• 2005

This paper presents incentive application strategies and delay prevention strategies as schematic approaches to improve time performance of highway construction contracts. This research recognizes the importance of improving time performance during highway construction. Strategic solutions of the most core issues on time performance incentive contracting are identified. The suggested incentive application strategies develop criteria for applying time classification to projects, for assigning project time classifications to contractors and designers, and for determining appropriate incentive values in A (cost) + B (time cost) and other performance incentive contracts. The suggested delay prevention strategies develop criteria for determining the appropriate subsurface utility engineering (SUE) level and to develop best practices for avoiding utility relocation delays. A schematic approach for each strategy is developed. This paper also introduces current incentive contracting practices in Florida. The researchers obtained the information from experienced persons in the highway construction industry, including key highway contractors, designers, and Department of Transportation (DOT) and Federal Highway Administration (FHWA) personnel. The major focus of this research is to develop strategies and suggest approaches to improve time performance of highway construction contracts. For future study, practical tools to facilitate implementation of the suggested strategies should be developed, so that the criteria, implementation processes, and best practices developed may contribute to the current industry-wide effort to improve time performance.

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.93-115
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• 2017

The ability of smartphones to facilitate various services like mobile banking, e-commerce and mobile payments has made them part of consumers' lives. Conjoint analysis (CA) is a marketing research approach used to assess how consumers' preferences for products or services develop. The potential applications of CA are numerous in consumer electronics, banking and insurance services, job selection and workplace loyalty, consumer packaged goods, and travel and tourism. Choice-Based Conjoint (CBC) analysis is the most commonly used CA approach in marketing research. The purpose of this study is to utilise CBC analysis to investigate the relative importance of smartphone attributes that influence consumer smartphone preference. An experiment was designed using Sawtooth CBC Software. 326 students attempted the online survey. Utility values were derived by Hierarchical Bayes (HB) estimation and used to explain consumers' smartphone preferences. All the six attributes used for the study were found to significantly influence smartphone preference. Smartphone brand was the most important, followed by the price, camera, RAM, battery life, and storage. This study is one of the first to use Sawtooth CBC analysis to assess consumer smartphone preference based on the six attributes. We provide implications for the development of new smartphones based on attributes.