• Title/Summary/Keyword: Importance Perception

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패션 소비자의 CSR 동기 지각이 진실성, 신뢰, 행동 의도에 미치는 영향 -CSR 지속성과 정보원의 효과를 중심으로- (The Influence of Perceived CSR Motives of Fashion Consumer on Sincerity, Trust, and Behavioral Intention -Focus on the Effects of CSR Timing and Information Source-)

  • 안수경;류은정
    • 패션비즈니스
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    • 제25권5호
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    • pp.57-72
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    • 2021
  • With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

항공사 비대면 서비스 품질에 대한 이용자 인식 연구 (Examining User Perception about Airline Untact Service Quality)

  • 이소정;안재영;윤혜정
    • 품질경영학회지
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    • 제50권3호
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    • pp.545-570
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    • 2022
  • Purpose: The purpose of this study was to explore dimensions to improve airline non-face-to-face(untact) service quality and identify shadow work dimensions in the digital environment among them. Methods: This study conducted mixed method. First of all, For finding out the dimensions of airline untact service quality, in-depth interviews were conducted from passengers. The collected data through the survey were analyzed using improved importance-performance analysis(IPA). Second, An online survey was conducted to quantitatively analyze user perception about airline untact service quality, and the importance performance of service quality at each dimension was identified through the revised IPA method. Results: The results of this study are as follows; Through in-depth interviews, 11 dimensions found out and 32 measurement items were developed. and then, through the revised IPA analysis, passengers were highly satisfied with "Cleanliness of in-flight service" and "Reliability of self check-in". Also, We found 3 shadow work dimensions such as "Ease of use of self check-in", "Usefulness of self check-in", and "Responsiveness of self check-in". Conclusion: Airline service providers have to keep high-satisfaction services and urgently improve less satisfied services. In particular, the dimensions related to shadow work have to be improved.

대학생들의 과학교육 강의시간에 나타난 외계행성에 대한 인식 변화 연구 (Study on the Changes in College Students' Perception of Exoplanets during Science Education Lectures)

  • 한신;권석원
    • 대한지구과학교육학회지
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    • 제17권1호
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    • pp.60-69
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    • 2024
  • 이 연구는 대학생들을 대상으로 외계행성 교육을 받기 전, 후의 인식 변화를 알아보기 위해 비구조화된 면담을 실시하고 주제분석법을 활용하여 분석하였다. 연구 결과는 다음과 같다. 첫째, 외계행성 교육 프로그램은 학생들의 외계행성에 대한 지식을 증진시키고, 우주에 대한 관심과 호기심을 높이는 데 긍정적인 영향을 미쳤다. 둘째, 학생들은 외계행성 탐사의 중요성과 외계행성 탐사에 대한 다양한 방법에 대한 이해도가 깊어졌다. 셋째, 학생들은 외계행성 탐사가 인류에게 다양한 측면에서 중요한 의미가 있으며, 외계행성에 대한 교육이 필요하다고 인식하였다. 이러한 결과는 향후 외계행성과 관련된 교육 프로그램의 개발과 적용에 있어 중요한 시사점을 제공할 수 있다.

임상영양서비스에 대한 부산.경남지역 의료진과 영양사의 인식 차이 (Different Perceptions of Clinical Nutrition Services between Doctors and Dietitians in the Busan-Gyeongnam Area)

  • 최지영;박은주
    • 대한영양사협회학술지
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    • 제19권1호
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    • pp.69-81
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    • 2013
  • The purpose of this study was to evaluate the difference in perception of clinical nutrition service (CNS) between doctors and dietitians working in hospitals in Busan and the Gyeongnam area. Research was performed through questionnaires (from November to December 2011) at over 100 beds. 73.3% of dietitians were aware of the Nutrition Support Team (NST), while only 15.6% of doctors were aware of it. Due to heavy work and lack of medical staff, doctors didn't participate in NST, although most of them recognized the necessity of NST. 61.7% of dietitians screened and managed malnourished patients, whereas only 29.8% of doctors did. The main reason dietitians didn't treat malnourished patients was the absence of a treatment system in the hospital. Less than 50% of dietitians participated in the doctor's round to malnourished patients. As for why dietitians didn't participate in doctor's rounds, 71% of doctors chose understaffed dietitians and 38.1% of dietitians chose the doctors' unawareness of the importance of the dietitian in doctor's rounds. For the lower rate of nutrition counseling in provincial regions, compared to the capital region, 46.8% of doctors cited a lack of connection between doctors and clinical dietitians, while 43.3% of dietitians cited the lack of doctors' awareness on the importance of nutrition counseling. Although 87.3% of the doctors and 91.6% of the dietitians answered that CNS is important for treatment, the perception of onsite performance status on CNS was found to be low in both groups. 48.9% of doctors and 50.0% of dietitians regarded dietitians in the hospital as personnel in charge of food services, rather a member of the medical team. To improve the awareness of the importance of the CNS, and the image of clinical dietitians, 31.2% of doctors answered "to introduce a professional dietitian license for each disease" and 26.7% of dietitians answered "to change the system in the hospital". Most subjects found that a separation of clinical nutrition services from the food service part is needed. These results suggest that it is important to narrow the difference in perceptions of clinical nutrition services between doctors and dietitians for an organized clinical nutrition management of patients in hospitals in Busan and the Gyeongnam area.

개념도를 통한 유아 인성교육에 대한 교사 인식 연구 (Study on Teachers' Perception on Child's Personality Education Using Concept Mapping)

  • 박진희;손원경
    • 한국보육지원학회지
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    • 제10권5호
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    • pp.191-209
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    • 2014
  • 본 연구는 유아 인성교육에 대한 교사들의 인식을 Kane과 Trochim(2007)의 개념도 방법을 활용하여 밝히고, 그 중요도를 알아보는 데 목적이 있다. 이를 위해 부산광역시에 소재한 유아교육기관에 근무하고 있는 교사 10명을 대상으로 면접을 실시하여 총 196개의 아이디어 진술문이 수집되었으며, 추출된 아이디어 진술문을 통합 편집하는 과정을 거쳐 최종적으로 51개의 진술문으로 축약하였다. 최종 진술문은 다시 10명의 개념도 작성 참여자들에게 분류하도록 하고, 설문조사 참여자 294명에게 각 진술문의 중요도에 관해 평정하는 과정을 거쳤다. 연구결과 첫째, 분류 결과를 토대로 다차원 척도 분석과 위계적 군집분석을 이용하여 2개 차원(환경/개인, 덕목/실행)과 5개 군집으로 이루어진 유아 인성교육에 대한 교사들의 인식 개념도를 도출할 수 있었다. 둘째, 유아 인성교육에 대한 교사들의 중요도 인식을 평정한 결과 유아 인성교육 관련 5개 범주 중 '성인의 역할 강조(M=4.45)'를 가장 중요하게 인식하고 있음을 알 수 있었다.

인간의 인지도에 근거한 질의를 통한 영상 검색의 성능 향상 (Performance Improvement of Image Retrieval System by Presenting Query based on Human Perception)

  • 유헌우;장동식;오근태
    • 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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    • 제9권2호
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    • pp.158-165
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    • 2003
  • 영상간의 유사도는 일반적으로 영상으로부터 추출한 특징벡터간의 벡터공간상의 거리를 계산해서 판단한다. 그러나 이러한 특징벡터가 유사도 계산을 위한 하나의 방법이지만 항상 인간의 유사도 개념을 충실히 반영하지는 않는다. 그러므로 현존하는 대부분의 영상검색시스템들은 각 특징간의 중요도를 선정하여 유사도에 반영하는 방법을 사용하고 있다. 본 논문에서는 영상검색을 위한 새로운 초기 가중치 설정과 갱신 알고리즘을 제안한다. 이를 위해서 먼저 데이터 베이스 영상을 인간의 인지도 판단에 의해 그룹화 한 후, 내부질의와 외부질의를 수행하고, 검색된 영상중 유사한 영상이 어느 그룹에 속하는지 알아내어 각 영상별로 유사도 계산에 필요한 최적 특징 가중치를 계산한다. 2000개의 영상 데이타에 대한 실험을 통해서 제안된 알고리즘의 우수성을 보인다.

유아의 놀이 권리에 대한 부모의 인식과 실행에 관한 연구 (The Study on Parents' Perceptions of and Implementation of Children's Right to Play)

  • 원계선;현은선
    • 한국보육지원학회지
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    • 제13권1호
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    • pp.143-166
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    • 2017
  • Objective: The purpose of this study is to gain basic information for parental education by investigating parent's implementation and perception of children's right to play. Methods: The subjects of this study were 458 parents who have a child in kindergarten or 1st grade of elementary school in J city. The research tool used in this study, the Parent's Perception of and Implementation for Children's Right to Play(PPICRP), was developed by researchers. PPICRP is a 5type rating scale questionnaire which includes the selection of a space for play, play time, play mate, instrument, etc. The data were analyzed by using the SPSS 18.0 program. Results: The results showed that the parent's implementation for children's right to play was lower than the parent's perception of it except for the selection of play instrument. Conclusion/Implications: The results of this study imply that there is a need for parent education which contains concepts and stresses the importance of play, which implement children's right to play. The unexpected result in the play instrument, the excessive organization of the play by adults, and the difference of parent's implementation according to the gender of their children were further discussed.

병원간호사의 환자안전문화에 대한 인식과 안전간호활동에 관한 연구 (A Study on Hospital Nurses' Perception of Patient Safety Culture and Safety Care Activity)

  • 박소정;강지연;이영옥
    • 중환자간호학회지
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    • 제5권1호
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    • pp.44-55
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    • 2012
  • Purpose: The purpose of this study was to investigate perception of patient safety culture and safety care activity among hospital nurses and to identify factors associated with the safety care activity. Methods: A total of 399 nurses working at secondary or tertiary hospitals in B city were participated in. Data were collected using 'Questionnaire on Patient Safety' and 'Safety Care Activity Questionnaire'. Results: The mean score of patient safety culture was 3.41 out of possible 5. The mean score of safety care activity was 4.40 out of possible 5. There was a positive relation between the perception of patient safety culture and the safety care activity. Through stepwise regression analysis with 22.4% of accountability, it was found that the perception of the safety care activity was associated with communication process, a sub-domain of safety culture, marital status, experience of incidence reporting, and level of patient safety. Conclusion: The findings show the importance of communication among nurses to improve the safety care activity. To provide high quality of care for patients, it is necessary to educate nurses on fire safety, patient education, and medication safety and improve their communication skills.

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대구시 공공도서관의 공간 및 시설이용에 대한 인식 연구 (A Study on the Perception of Space and Facility Use of Public Libraries in Daegu Metropolitan City)

  • 윤희윤
    • 한국문헌정보학회지
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    • 제44권2호
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    • pp.73-95
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    • 2010
  • 이 연구는 대구시민을 대상으로 공공도서관 공간 및 시설이용에 대한 일반적 인식 즉, 도서관의 개인적 비중과 중요성, 이용도, 접근성, 공간 및 시설이용의 만족도 등을 조사 분석하는데 목적이 있다. 이를 위하여 대구시에 거주하는 주민 700명을 대상으로 인식도를 설문조사한 후에 성별, 연령대별, 거주지별로 이용상의 불만족 이유를 분석하고 개선방안을 제시하였다. 또한 도서관 이용도를 중심으로 관련변수들을 상관 및 회귀분석 하여 이용에 영향을 미치는 요인을 도출하였다.

Impact of Perceived Cancer Risk on the Cancer Screening Rate in the General Korean Population: Results from the Korean Health Panel Survey Data

  • Kim, Jae-Hyun;Park, Eun-Cheol;Yoo, Ki-Bong
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권23호
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    • pp.10525-10529
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    • 2015
  • Objective: To investigate the relationship between the perception of cancer risk and likelihood of having undergone cancer screening. Materials and Methods: We used data from the Korean Health Panel Survey from December 2011 onward. Of 3,390 patients who visited a hospital during the previous year, we included data from 2,466 individuals; 924 samples were excluded due to missing data. Logistic regression analysis and the chi square test were used to investigate the association between perceived cancer risk and the likelihood of having undergone cancer screening. Results: For patients who perceived their risk of developing cancer during the next 10 years to be 30-40%, the odds ratio was increased 1.65 fold (95%CI: 1.223, 2.234) compared with those who perceived their risk to be almost zero. Although the difference was not statistically significant, perceiving cancer risk as either extremely low or extremely high appears to be associated with a reduced likelihood of having undergone cancer screening, resulting in an inverted U-shaped relationship. Conclusions: Physicians and researchers should be aware of the importance of the affective component of risk perception. Policies addressing the influence of cancer risk perception should be implemented in South Korea and worldwide.