• The Journal of Industrial Distribution & Business
• /
• v.12 no.5
• /
• pp.47-58
• /
• 2021

Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.

• Proceedings of the KSRS Conference
• /
• 2003.11a
• /
• pp.408-410
• /
• 2003

In this paper, an improved gradient direction assisted linking algorithm is proposed. This algorithm begins with initial seeds satisfying some local criteria. Then it will search along the direction provided by the initial point. A window will be generated in the gradient direction of the current point. Instead of the conventional method which only considers the value of the local salient structure, an improved mathematical model is proposed to describe the desired linear features. This model not only considers the value of the salient structure but also the direction of it. Furthermore, the linking problem under this model can be efficiently solved by dynamic programming method. This algorithm is tested for linear features detection in IKONOS images. The result demonstrates this algorithm is quite promising.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2007.11a
• /
• pp.210-213
• /
• 2007

The direction of this project is creates a future and it experiences ubiquitous world. The subject of the space is 'Ubiquitous Creative World' which Imagining the past becomes actuality and imagining in future become actuality and future when it will approach at once. The storyline of this space is as belows; 1 Zone - Ubiquitous life Gallery : it will be able to experience the future world ; home, office, street, school and the others. 2 Zone - Interactive Play Gallery : it will be able to explore the interactive media with information technology ; digital cafe, imagining jump, digital art and the others. 3 Zone - New product and Business Gallery : it composed with business, new product, and demonstration gallery such as public information space. The space concept makes connection and concentration which uses unit and line for world which becomes accomplished by the network. Connection of digital and the human being to make the center of new digital life.

• Journal of The Korea Institute of Healthcare Architecture
• /
• v.12 no.1
• /
• pp.61-69
• /
• 2006

The Diagnostic Imagining Department essentially needs to be transformed by the plan of the room and the medical equipment which should be improved according to a rapid development in technology. And the room should be considered the scale and composition an the time of planning. Because this part is often influenced in a specific character of imaging equipment in the room. The researches on the scale and composition of Diagnostic Imaging Department were the main part in 1980's but after 1990's this kind of researches have not been enough. So this study has an intention of proposing basic data which is used in planning the Diagnostic Imaging Department by analyzing the actual condition of the area organization in general hospital.

• Journal of Educational Research in Mathematics
• /
• v.26 no.1
• /
• pp.103-119
• /
• 2016

Fusion and consilience have been important in many aspects of our education and culture. In this flow 2015 revised National Curriculum aimed to cultivate students of abilities of imagining liberally and inventing scientifically and technically. However imagination including imagination in humanities has not been researched in mathematics education part until nowadays, so mathematics education using imagination of raising students with ingenious and harmonizing abilities is hard to discuss concretely. In this paper I studied the opinions of various scholars from ancient times to today, and discussed where imagination reveals itself in mathematics practices. With above results I discussed some possible shape of teaching and learning of mathematics using imagination. And finally we discussed that meanings in the humanities and social aspects.

• Journal of the Korean Institute of Telematics and Electronics D
• /
• v.35D no.1
• /
• pp.1-7
• /
• 1998

In this paper, an incoherent imaging of a conducting cylinder illuminated by the single-frequency time-harmonic plane wave is obtained via the back-projections of the intensity patterns of the forward total electric field scattered from this object in the circular rotational measurement configuration. The pheonmenon that interference fringes generated in the itesity patterns is removed in the back-projection process is interpreted numerically. This imaging method is validated by imagining conducting circular cylinders and the conditions to ge beter image are investigated.

• Science of Emotion and Sensibility
• /
• v.16 no.3
• /
• pp.293-304
• /
• 2013

Procrastination is an irrational choice to delay high-priority work in order to avoid its unpleasantness, despite the fact that the negativity will not cease if the work still remains undone. We hypothesized that (1) people underestimate the future negativity (i.e., delay neutralization) and (2) in order to complete work in a timely manner, one should project oneself into the future so as to recognize that the negativity associated with an activity does not diminish over time. Especially, negative future thinking that is unrelated to the consequence was hypothesized to reduce delay neutralization of negativity. In the present study, undergraduate students made a series of choices between delayed-but-longer and immediate-but-shorter assignment by employing an inter-temporal choice paradigm. We tracked how positive and negative episodic future thinking influenced the degree to which negativity is neutralized over time (Experiment 1). Following this, we confined the experimental condition to negative thinking about the future (Experiment 2). Participants neutralized negativity involved in assignment as a function of time, suggesting that procrastination arises from the delay neutralization of the negativity. Critically, such neutralization was significantly reduced when participants imagined a negative future event, but this did not occur when they imagined a positive future event (Experiment 1), or when participants did not think about the future (Experiment 1, 2). Our findings suggest that, prior to making a decision between work and indulgence, imagining negative future events can be an effective way to reduce the neutralization of delayed negativity and, in turn, procrastination.

• The Research Journal of the Costume Culture
• /
• v.10 no.4
• /
• pp.336-349
• /
• 2002

The purpose of this paper is to examine the characteristics of consumption vision related to the apparel buying decision-making. They propose that consumers form mental images of future consumption situations and that these consumption visions influence their decision-making. Consumers can imagine themselves consuming apparel products and experiencing the consequences of this consumption. By imagining the likely outcomes, they are able to identify the salient characteristics of each alternative and develop beliefs about their outcomes. Also, they can experience affective reactions to the outcomes they imagines. In this way, they form the cognitive and affective basis for their preferences and construct several consumption visions in the apparel buying decision-making. A consumption vision is "a visual image of certain product-related behaviors and their consequences....(they consisted of concrete and vivid mental images that enable consumers to vicariously experience the self-relevant consequences of product use"(Walker & Olson, 1994). We conducted unstructured, depth interviews with 9 groups participating 48 students at universities located in Busan, based on the results of previous studies. The results show that consumption visions related to the apparel buying decision-making are characterized as self-image, reactions of others, affection and mood, visual imagine, and self-satisfaction. By constructing consumption visions based on the various perspectives, consumers are influenced in the apparel buying decision-making. Many subjects reported experiencing positive affect when imagining positive outcomes of product use. Other subjects mentioned using consumption visions for purely hedonic reasons. With no intention of purchasing apparel products, consumers may evoke consumption visions to escape from the daily life, to fantasize and daydream about pleasurable consumption situations, and to enhance the mood. That is, the consumption vision related to the apparel buying decision-making helps consumers anticipate an uncertain future and make the purchase of apparel products.

• Journal of English Language & Literature
• /
• v.57 no.3
• /
• pp.473-493
• /
• 2011

This paper aims, first, to trace the trajectory of Sebastian Barry's dramatic works in terms of retrieving the hidden (hi)stories of his family members, and second, to analyze his most successful play to date in both critical and commercial senses, The Steward of Christendom, in terms of the tension or even rupture between Irish national history and the dramatic representation of it. If contemporary Irish drama as a whole can be seen as an act of mirroring up to nation, Barry's is a refracting than reflecting act. Whereas modern Irish drama tends to have helped, however inadvertently, consolidate the nation-state by imagining Ireland through its other (either in the form of the British empire or the Protestant Unionist north), Barry's drama aims at cracking the surface homogeneity of Irish identity by re-imagining "ourselves" (a forgotten part of which is a community of southern Catholic loyalists). Furthermore, the "ourselves" re-imagined in Barry's drama is more fractured than unified, irreducible in its multiplicity than acquiescent in its singularity. The playwright's foremost concern is to retrieve the lives of "history's leftovers, men and women defeated and discarded by their times" and re-member those men and women who have been expunged from the imagined community of the Irish nation. This he does by endowing "every life" with "an after-life" and "every demon" with "a fairy tale." The Steward of Christendom is Barry's dramatic attempt to bestow upon the historically demonized Thomas Dunne, an Irish policeman in the British Empire, his fairy-tale redemption.

• Architectural research
• /
• v.12 no.1
• /
• pp.15-23
• /
• 2010

This paper will discuss three different ways of framing relationships between identity and built forms mainly through the theoretical frame works of David Harvey, Christine M. Boyer, Jane M. Jacobs, Doreen Massey, Paul Rabinow, and Michel Foucault. From these scholars, this paper will argue the relationships between identity and built forms are categorized as such: "Becoming", "Politics of Difference", and "Construction of Self". Besides these three approaches of framing identity and built forms, relevant ideas will be drawn from the work of other scholars in so far as their theoretical positions relate and support these three key frameworks. To approach the critical points of each debate, these three categories are further analyzed by juxtaposing the epistemological positions between them. Through the comparisons, this paper illustrates the interrelationships and interdependence of these three categories whose discursive power gains rapid popularity in Western scholarships. By incorporating the three ways to view the relationship between built form and the identity of social groups, drawn is a suggestion for a broader imagining of new spatial identity.