• Fashion & Textile Research Journal
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• v.14 no.5
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• pp.720-729
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• 2012

This study investigates trends and design characteristics of recent eco fashion designs on websites. For such purposes, 1185 pictures were collected from the websites of 12 eco fashion brands from 2006 to 2010 to analyze current status and design characteristics. Content analysis and statistical analysis using SPSS will be conducted for data analysis. The results of the research are as follows. First, the change difference according to the year of the eco fashion design. The focus was on, the natural image (from 2006 to 2008), the romantic image (from 2008 to 2009), and vintage, multi, and modern (from 2010). It was noticeable that the forms, colors, and materials changed simultaneously with the various images. The changing progress of eco fashion design was on the design changes according to fashion image changes. Second, after an examination of the characteristic difference of eco fashion designs according to seasons, the difference was shown as a natural and romantic image in the S/S season as well the vintage and classical image focused on the F/W season. It is figurative that S/S season shows a romantic image as well as magnifies a sportive image that is natural and active. Multi, natural and vintage images mostly appeared for the F/W season. In conclusion, eco fashion design is influenced by fashion trends, yearly changes, and seasons.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.3
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• pp.53-61
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• 2009

In this study, the design characteristics and the cognition characteristics are investigated and conducted a survey of a bus stop, which most affects to the road scenery among the road fixture. and the result follows. The design characteristic of a bus stop is the uniform, as a box or appears urban image strongly which is not conform the Farm-village. The preference of the I image, A image and H image are high but on the other hand the preference of the E image, D image and F image are lower then average. As following conducted cognition characteristics, affirmative image is similar then the Korean traditional loop shape or using natural materials. It appears that the traditional image or the natural image is preferred then urban images by individuality of the Farm-village. Therefore, in the future, the design of the Farm-village bus stop needs to consider an area features and an environmental preservation design when design.

• Proceedings of the Korean Institute of Interior Design Conference
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• 1999.04a
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• pp.94-97
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• 1999

The purpose of this study was to prepare the visual communication tool, which would be used for the interior design consulation to reduce the communication gap between an interior designer and a client. To achieve the study purpose, review of literature, questionnaire survey, qualitative analysis and design research methods were used. The major results of this study were as follows: 1) "Image Cube" was designed as a comprehensive rule to classify interior image types. By this, eight interior image types were classified: SFU(Simple-Formal-Urbane), SFN(Simple-Formal-Natural), SCU(Simple-Casual-Urbane), SCN(Simple-Casual-Natural), DFU(Decorative-Formal-Urbane), DFN(Decorative-Formal-Natural), DCU(Decorative-Casual-Urbane), DCN(Decorative-Casual-Natural). 2) The Interior image collages were composed to present the overall feeling of each interior image type. 3) The Interior image models which would be used as the standard to be modified to various sub-types through the interior design consultation were produced corresponding to interior image types.age types.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.139-143
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• 2008

The brand power is getting more important in apartment market so that consumers are accustomed to ask first what the apartment brand is when they are considering to buy an apartment. Even so the brand name is the first factor which approaches to the consumer, message and image can be delivered to customers by visual factors. Since visual image can be effective to remind of customers brand image, construction business company should make portfolio to synthesize brand Image actively. This research investigate images of consistency in extenor and interior design according to the apartments brand. Used lexical meaning of the adjective used to discern standard to extract images, selected survey, and evaluated by step 1 to 5 using semantic differential method, SD. The collected cases are analyzed by using statistics software SPSS for windows release 11.0. This research provides conveyance of the vision image which fits to the brand Image and further design direction.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.1
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• pp.51-59
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• 2010

The purpose of this study is to help understanding of Korean fashion image by studying of design factor and formative characteristic. The methods of this study are the study of academic literatures as well as practical study through the analysis of case studies about actual works. The summary of this study's results is like followings. First, Perspectives seeing formative characteristic on Korean fashion image are Shape with a line, color, material, pattern, accessories. Second, Design factors deciding Korean fashion image are pattern, then in order of shape, color, material, accessories. Third, In results on design factor deciding Korean fashion image, when fashion designers focus on pattern, pattern is focused on without regard for other design factor. But color and material are accompanied by other design factor in expressing Korean fashion image. As fashion design point expressing Korean astetic, use of pattern is minimized other design factor, color and material are used with other design factor, then Korean fashion image will come out more than other time else. If We develop Korean fashion design to concentrate on shape and pattern, Korean fashion culture will be known to world people and beautiful value of Korean fashion will be handed effectively.

• The Korean Journal of Franchise Management
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• v.12 no.3
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• pp.21-34
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• 2021

Purpose: As the visual expression cue that can easily reveal and imprint the brand image to consumers becomes more important, franchise coffee shops are making various efforts to establish design elements and brand identity. Therefore, the purpose of this study is to examine the structural model between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops from various angles, and to suggest a plan for using visual elements makes a brand image on the franchise in the future. Research design, data, and methodology: This study tests the structural relationship between design elements, brand identity, brand association, brand personality, and brand image of franchise coffee shops. design elements are divided into three attributes (interior design, product design). And brand identity is divided into two attributes (brand name, brand symbol/logo). In order to achieve the purposes of this research, research model and hypotheses were developed based on previous researches. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 380 customers who visited franchise coffee shops and were analyzed through SPSS 26.0 and SmartPLS 3.0 statistical package program. Result: As a result of this study, first, it is confirmed that product design has a positive effect on brand association toward coffee shops. Second, interior design and product design have a positive effect on brand personality. Third, all brand identity have a significant positive impact on brand association and brand personality. Finally, brand association and brand personality of coffee specialty shops have a positive effect on brand image. Conclusions: The following implications of this study are as follows. This study is confirmed that there is an effect of design elements attributes and brand identity attributes on brand association and brand personality. And, the brand image was found to be influenced by brand association and brand personality. This suggests that it can be used to establish visible marketing strategies for franchise coffee shops. Therefore, it is necessary to further improve efforts to raise the level of the brand image through visual factors such as unusual interior design, product packages.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.18-29
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• 2014

Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men's fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men's formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men's street casual wear with graphic patterns such as pop art and graffiti. This study's significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.224-225
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• 2004

• Journal of the Korean Society of Costume
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• v.18
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• pp.269-281
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• 1992

The purposes of this study were to 1) classify the contents of clothing image preferences, 2) find out the relationship among personal values, preferences for clothing image and clothing design, and 3) investigate the relationship between clothing image preferences and clothing design preferences, Questionnaire was comprised of three section. The clothing image preference measure was included 36 bipolar adjectives of 7-point scales. Clothing design preferences measure was included the items of patterns, colors, and textures. 'Survey of Personal Values' by Eung-Un Hwang and Kyung -hye Lee was used for measurement of 6 values : practical mindedness ; achievement ; variety ; decisiveness; orderliness; and goal orientation. Samples were 288 college women. The data were analyzed using pearson's correlation coefficient and factor analysis. The results of the study were the following. 1. Four segments of clothing image preferences derived by factor analysis : F. 1 'progressive-conservative' ; F.2. 'casual-formal'; F.3 'plain-splendid'; F.4 'masculine-feminine'. 2. In relation between personal values and clothing image preferences, 1) achievement was positively related to the preference of progressive image 2) variety was positively related to the preferences of progressive and masculine image, and 3) goal orientation was negatively related to the preferences of the progressive and masculine image, and positively related to plain image. 3. In relation between personal values and clothing design preferences, 1) practical mindedness was positively related to the preference of black, 2) achievement was positively related to the preferences of blue and such realistic pattern as floral, 3) variety was positively related to the preferences of geometric or abstract patterns and thick or transparent texture, and 4) orderliness was negatively related to the preferences of abstract pattern. 4. In relation between clothing image preferences and clothing design preferences, 1) progressive image was positively related to abstract pattern, red, blue, and black, 2) casual image was positively related to geometric pattern, green, blue, and negatively related to red and soft rexture, 3) plain image was negatively related to lustered and transparent texture, abstract pattern, red, and black, and 4) masculine image was negatively related to lustered, thin, soft, and transparent texture, floral and dotted patterns, red, orange, and yellow.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.331-340
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• 2009

As the cultural importance of local environment has been increasing, interests of local residents for city design has also increased. City design can inspire local residents' pride and redefine the city image to both local and outside world. Therefore, this study analyzes the city's(Pohang city) status, environmental characteristics, and local residents' design image preference; and based on the analysis, this study suggests standard design for public facilities that constitute "streets", that can realize the city image identity. For the suggestion, scenery image and public facilities status of the twenty-four areas in the city were analyzed. Also, to decide the design direction of public facilities that can constitute the city's consistent ideology, thoughts, and image, design preference factors for public facilities by local residents were surveyed and analyzed. The design guidelines and a standard design were established for total of thirty-one public facilities based on the analysis. The outcome will enable provision of communication media to express the charming city image and also of material that can be reflected in the integrated city scenery project in the future.