• Title/Summary/Keyword: Image and Make-up

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A Study on The Influence of Relational Benefits on Brand Image and Trust of Trainees in Make-up Beauty Academy (메이크업 전문 뷰티아카데미 교육생들의 관계효익이 뷰티아카데미 브랜드 이미지와 신뢰에 미치는 영향)

  • Kim, Hee-Su;Han, Soo-Jin
    • Journal of Digital Convergence
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    • v.18 no.5
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    • pp.221-232
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    • 2020
  • This study analyzed the effect of relational benefits that students of Makeup Beauty Academy perceive about Beauty Academy on brand image, trust and recommendation intention. The survey was conducted on students from five Beauty Academies in Seoul, Incheon and Gyeonggi Province. The analysis was done using SmartPLS 2.0, which enables simultaneous measurement of causal relationships, mutual influence and structural models among potential variables. According to the analysis, social benefits, economic benefits, and customization benefits, excluding psychological benefits, have a significant impact on the brand image. Psychological and economic benefits were found to have no significant impact on trust. Both brand image and trust were found to have a significant impact on the recommendation intention. Based on the results of the analysis, the implications necessary for the formation of customer relationships between the makeup-specialized Beauty Academy and the students were presented.

A Study of Stage setting(image) device based on Animation : Ani-Stage (애니메이션을 이용한 영상무대장치에 대한 연구 : 애니 스테이지(Ani-Stage))

  • Min, Kyung-Mi
    • Cartoon and Animation Studies
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    • s.11
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    • pp.105-120
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    • 2007
  • This treatise has defined afresh the stage setting(image) device with use of animation which is known as virtual studio, cyber studio and all that sort of things as a word 'Ani-Stage' and has also adjusted it's generative background. It will be suggest that the established stage setting device with some confined techniques need to be grafted other various animation techniques together in order to make room for 'Ani-Stage-oriented' and will be offer a device able to make free use of composition angles, simplification of composite process free from limited factors. The purpose of this treatise is that raise up the recognition on ani-stage of the specialistic competent person who playing a role in the sphere of animation and that give a new definition about the stage setting device based on animation.

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A Study on the Effect of Medical Esthetic Tourism and Halleu Consciousness on Tourism Image, Korean Food Consciousness, Tourist Satisfaction and Behavioral Intention (메디컬 에스테틱 관광과 한류 인식이 관광 이미지, 한국음식 인식, 관광 만족, 행동 의도의 영향 관계 - 방한 중국인.일본인 관광객을 대상으로 -)

  • Oh, Young-Sub
    • Culinary science and hospitality research
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    • v.16 no.5
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    • pp.193-207
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    • 2010
  • This paper examined the impact of medical esthetic tourism and the recognition of Halleu consciousness (Korean wave) on tourism image, Korean food consciousness, tourist satisfaction and tourist behaviour intention to achieve the aimed purpose of the paper, pre-tested questionnaire that distributed by pre-arranged MA students to deluxe hotels and plastic surgery hospitals was questioned and filled up by Japanese and Chinese tourists who visited Korea for a medical-related purpose. For sampling technique and size, random sampling was used and 211 copies of the questionnaire were collected. Linear regression through PASW 18.0 as a main statistical analysing method was used to examine the hypothesis and the result showed that medical esthetic tourism and recognition of Halleu had positive effects on tourism image, Korean food consciousness, tourist satisfaction and tourist behavioral intention(p<0.001). In particular, the result revealed that esthetic tourism and the recognition of Halleu as the main key factors had strong effects on Korean food consciousness even though there were a number of variety components in tourism. Therefore, to make inbound medical esthetic tourism and the recognition of Halleu more stable and sustainable and make Korean food world-wide recognized, more strategic policies for a specific tourism market are required.

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Effects of Dessert Café Environmental Characteristics on Overall Quality, Brand Image and Loyalty

  • CHO, Byung-Kwan;KIM, Sung-Hoon;LEE, Debora
    • The Korean Journal of Franchise Management
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    • v.11 no.3
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    • pp.43-57
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    • 2020
  • Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.

Image Analysis on the Style and Color for Baby Wear Brands (유아복 브랜드 스타일과 색채 이미지의 일관성과 조화에 관한 연구)

  • Kim, Bock-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.10
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    • pp.1701-1716
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    • 2010
  • This is a follow-up study of "A study on the color image of baby's wear brands". This study was performed to classify the style images and analyze the style and color images of 7 baby wear brands that suggests how their harmony and consistency identify their clothing images. In order to classify the style image, questionnaires were organized with 40 pieces of the style board of 7 brands and 20 baby wear images adjectives. The total 324 copies were used to survey students who majored in fashion design. Questionnaires were analyzed by factor analysis from the SPSS 12.0 package program. The results of this study are as follows: First, the style image of baby wear brands was classified by 4 factors, 'loveliness', 'chic', 'liveliness', and 'pureness'. This was similar with the results of the color images that were surveyed in advance of this study. There were different characteristics for the style image of 7 baby wear brands. Second, gender (boy, girl, and new-borns) affected the style image and not season. Third, the harmony and consistency of the style and color image of 7 baby wear brands were different. It was possible to identify the clothing image of 5 baby wear brands by consistency and harmony in style and color images. However, it was evaluated that 2 baby wear brands were needed to plan the style and color image closely as well as harmoniously to make their clothing image definitive.

The Cognitive Dimensions of A Eroticism and the Constructive Peculiarities of Clothing - Focused on Clothing of Versace - (에로티시즘의 인지차원과 의복의 구성적인 특징)

  • 이수인;정혜영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.910
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    • pp.1329-1340
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    • 2004
  • The purpose of this study is to survey about the images of the sexy clothes that young women sympathize in modern society, that is, to make a research into the cognitive dimensions of 'Sexy image' and the constructive peculiarity of clothing. The researches into dimension of image by sexy clothing make that female mainly consist of in their twenties during May to October in 2003. The independent variables were: 1) The physical beauty dimension, 2) The negative estimate dimension, 3) The characteristic devaluation dimension,4) The elegance/ high grade dimension,5) The freshness/ beauty dimension,6) The sex appeal/ exposure dimension. Judging from each characteristic of costume in classified by articles, that is, colors, texture, shapes, details, and others-phenomenon of outerization of under clothing, print. We can know the clothes showing up our nice figures are the sleeveless design tied with strap, soft texture as silk chiffon and the colors that are not strong. And there were no embarrassed, ugly and pitiful clothing. Expressing sexy beauty by clothing is the result that the wearer produces intentionally by compounding design factors, it's the ideal when the observer's reaction and the wearer's intention correspond. Therefore, it will be helpful in expressing ideally if the subject, what kinds of sexy beauty the compounding design factors express, is studied carefully. Also it is expected to be used in grasping modem consumers' desires that want to look sexy, finding out how to express, dealing with the consumers' desires correctly, and the reference materials of the planning goods, sales promotion, and selecting of a medium of advertisement according to the consumers' desires.

Comparison of benefit sought and makeup behaviors based on fashion leadership and appearance interest (유행선도력과 외모관심도에 따른 추구혜택 및 화장행동 비교)

  • Bae, Eunjung;Sung, Heewon
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.107-123
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    • 2013
  • This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.

A Study on the simulation software of tapestry in textile design (타피스트리 제작 시뮬레이션 소프트웨어 개발 연구)

  • 손은하;김성곤
    • Archives of design research
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    • v.15 no.1
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    • pp.359-368
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    • 2002
  • Fabric art is most distinguished field among the Modern art. Among them, tapestry which begins human history is investigated more and more deeply and till now it displays with various type and exhibition. But, because of the huge scale of the working process, it requires much time and hard endeavor. After sampling, it begins main process in the present situation. But we cannot know exactly whether it goes well or not until it ends. So after fulfilled whole process, we often try new work again. Because of this reason, we devise computer simulation. With computer simulation we can preview whole working and lengthen the planning time, shorten the needless time. Simulation is made up of Scan, Drawing, Line clean up, Rendering, Parity, and Printing. Scan and Drawing can male new idea. And during the Line clean up we can make vector image and modify the image. And then rendering the image and inquiring the length and weight of yarn. Last process is printing an then making a package soft ware by means of prototype. Through these process, many producers and student can easily access to tapestry and reduce the needless time and endeavor.

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The Study on Total Fashion trend & Eyewear Design 21C (21C 안경디자인의 조건과 Total Fashion 트랜드 고찰 - 의상, 헤어 및 메이크업을 중심으로 -)

  • Jung, Hyung-Ho
    • Journal of Korean Ophthalmic Optics Society
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    • v.10 no.1
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    • pp.17-25
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    • 2005
  • In modem society, individuality and diversity are emphasized and visual sensation is considered to be very important because of high degree industrialization and development of mass media. And also, the Total Fashion Age opened. In the past, spectacles was a mere means of correcting or protecting sight. It's design was very simple in form and skill. But in 21C, eyewear design is viewed as a vehicle to create fashion and keeps changing to be in line with the contemporary culture and fashion trend beyond the old functions. The purpose of this study was to investigate the conditions of eyewear design in the 21st century by looking into the history of eyewear and analyzing the trend of eyewear design and the color image with fashion, hair, and make-up.

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High-Quality Stereo Depth Map Generation Using Infrared Pattern Projection

  • Jeong, Jae-Chan;Shin, Hochul;Chang, Jiho;Lim, Eul-Gyun;Choi, Seung Min;Yoon, Kuk-Jin;Cho, Jae-Il
    • ETRI Journal
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    • v.35 no.6
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    • pp.1011-1020
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    • 2013
  • In this paper, we present a method for obtaining a high-quality 3D depth. The advantages of active pattern projection and passive stereo matching are combined and a system is established. A diffractive optical element (DOE) is developed to project the active pattern. Cross guidance (CG) and auto guidance (AG) are proposed to perform the passive stereo matching in a stereo image in which a DOE pattern is projected. When obtaining the image, the CG emits a DOE pattern periodically and consecutively receives the original and pattern images. In addition, stereo matching is performed using these images. The AG projects the DOE pattern continuously. It conducts cost aggregation, and the image is restored through the process of removing the pattern from the pattern image. The ground truth is generated to estimate the optimal parameter among various stereo matching algorithms. Using the ground truth, the optimal parameter is estimated and the cost computation and aggregation algorithm are selected. The depth is calculated and bad-pixel errors make up 4.45% of the non-occlusion area.