• Title/Summary/Keyword: Image Use

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The Effects of Image Based Fashion Brands' SNS Toward Flow and Brand Attitude : Focus on Pleasure Emotion as Mediator (패션 브랜드 이미지 기반 SNS가 플로우, 브랜드 태도에 미치는 영향 : 즐거움 감정의 매개변수를 중심으로)

  • Ko, Jeonmi;Shin, Jiye;Ko, Eunju;Chae, Heeju
    • Fashion & Textile Research Journal
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    • v.16 no.6
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    • pp.908-920
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    • 2014
  • As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

Standardization of High-resolution Satellite Image data (고해상도 위성 영상자료 표준화 동향)

  • Lee, Dong-Han;Seo, Doo-Chun;Lim, Hyo-Suk
    • Current Industrial and Technological Trends in Aerospace
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    • v.6 no.2
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    • pp.31-39
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    • 2008
  • In this paper, the definition and the requirement from Users of standardization of high resolution satellite image data will be presented. If Users do not use the satellite image data, the satellite will be useless thing though it has been developed and operated now. The standardization of the satellite image data will make Users use the image data with no problem, so KARI has to do the standardization of it as a space agency that has developed and operated the satellite. For the standardization of it, the technical requirement to develop the satellite, the international standardization for the satellite image data and the requirement from Users will be reflected into the satellite development, and then the format and content of the satellite image data to Users have to be accommodated with the standard format of it. In addition to it, the calibration and validation just make sure of the quality of the satellite image data. For this, KARI has just been doing the standardization of KOMPSAT series in stages.

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A survey and Analysis An analysis on the Image Media Status of Educational Institution for Infants and Children (영유아교육기관의 영상매체 사용 실태조사 및 분석)

  • Lee, So-Hyun;Mo, A-Ra
    • Journal of Digital Contents Society
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    • v.19 no.8
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    • pp.1499-1506
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    • 2018
  • The purpose of this study is to analyze the status and use of the image media in education institutions for infants and children to find out about the required image media in education institutions for infants and children. The survey included 184 teachers working in kindergartens and daycare centers in Seoul and Gyeonggi Province. They were then surveyed and statistical analysis was conducted. As a result of the study, the image media in possession and the image media in use were different. There were also differences between teacher age and class age. The results of these studies helped to identify unnecessary image media in education institutions for infants and children. It is also believed that it could contribute to providing basic data on the image media to be supported and the image media to be developed.

Development of Real-Time Image Processing Algorithm on the Positions of Multi-Object in an Image Plane (한 이미지 평면에서 다물체 위치의 실시간 화상처리 알고리즘 개발)

  • Jang, W.S.;Kim, K.S.;Lee, S.M.
    • Journal of the Korean Society for Nondestructive Testing
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    • v.22 no.5
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    • pp.523-531
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    • 2002
  • This study is concentrated on the development of high speed multi-object image processing algorithm in real time. Recently, the use of vision system is rapidly increasing in inspection and robot's position control. To apply the vision system, it is necessary to transform the physical coordinate of object into the image information acquired by CCD camera. Thus, to use the application of the vision system to the inspection and robot's position control in real time, we have to know the position of object in the image plane. Particularly, in case of rigid body using multi-cue to identify its shape, the each position of multi-cue must be calculated in an image plane at the same time. To solve these problems, the image processing algorithm on the position of multi-cue is developed.

Trait Factors of Smartphone Application Influencing the Formation of a Brand Image : Focusing on Department Store Applications (브랜드 이미지에 영향을 미치는 어플리케이션 특성 요인에 관한 분석 : 백화점 어플리케이션을 중심으로)

  • Kim, Ye-Ry;Jang, Eun-Ji;Choi, Jun-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.102-111
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    • 2011
  • This paper aimed at smartphone applications of department store brands in order to examine the traits of applications for the brand image. The study carried out survey research with 114 smartphone users who experienced the application of a department store, assuming that the design, contents, ease of use, and community characteristics of the application would affect satisfaction and the brand image. This paper performed a confirmatory factor analysis, correlation analysis, and the test of a model using PLS. Results showed that the design and contents of the application affected the improvement of satisfaction and of a brand image, whereas ease of use did not affect satisfaction and brand image. Also, community was influential on satisfaction, whereas it was not influential on the improvement of a brand image. Satisfaction with the application showed a strong impact on the improvement of a brand image; thus, it was found necessary for upcoming brand applications to enhance satisfaction for building a positive brand image.

A Study on the Rainfall-Runoff Analysis of Using Satellite Image (위성영상정보를 이용한 강우유출 해석에 관한 연구)

  • Park, Young-Kee;Lee, Jeung-Seok;Park, Jeong-Gyu
    • Journal of Environmental Science International
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    • v.19 no.1
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    • pp.115-124
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    • 2010
  • Urban watershed can be found in the visible changes in technology, the most realistic satellite images is to use the data. Satellite image data on the indicators for progress on the nature of the change of land use is consistent and repetitive information, regular observation makes possible the detailed analysis of space-time. These remote sensing techniques and the type of course and, by using the time series history, the past, the dynamic model and the randomized prediction methodology for the conversion process if the city and river basin cooperation of the space changes effectively will be able to extrapolate. For each of the main changes in river flow, depending on the area of urbanization as determined according to reproduce the duration of the relationship between the urbanization of the area and runoff can be represented as a linear polynomial expression was, if a linear expression in the two fast slew rate of 0.858 to 0.861 showed up, and fast slew rate of 0.934 to 0.974 for the polynomial are reported. Change of land use changes in the watershed of the flow is one of the most affecting elements. Therefore, changes in land use of the correct classification of rivers is a more accurate calculation of the amount of the floodgate. In particular, using the Landsat images through the image of the land use category, land use past data and calculated using the Markov Chain model and predict the future land use plan in the water control project will be used for large likely.

Image Quality Evaluation of Medical Image Enhancement Parameters in the Digital Radiography System (디지털 방사선시스템에서 영상증강 파라미터의 영상특성 평가)

  • Kim, Chang-Soo;Kang, Se-Sik;Ko, Seong-Jin
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.329-335
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    • 2010
  • Digital imaging detectors can use a variety of detection materials to convert X-ray radiation either to light or directly to electron charge. Many detectors such as amorphous silicon flat panels, CCDs, and CMOS photodiode arrays incorporate a scintillator screen to convert x-ray to light. The digital radiography systems based on semiconductor detectors, commonly referred to as flat panel detectors, are gaining popularity in the clinical & hospital. The X-ray detectors are described between a-Silicon based indirect type and a-Selenium based direct type. The DRS of detectors is used to convert the x-ray to electron hole pairs. Image processing is described by specific image features: Latitude compression, Contrast enhancement, Edge enhancement, Look up table, Noise suppression. The image features are tuned independently. The final enhancement result is a combination of all image features. The parameters are altered by using specific image features in the different several hospitals. The image in a radiological report consists of two image evaluation processes: Clinical image parameters and MTF is a descriptor of the spatial resolution of a digital imaging system. We used the edge test phantom and exposure procedure described in the IEC 61267 to obtain an edge spread function from which the MTF is calculated. We can compare image in the processing parameters to change between original and processed image data. The angle of the edge with respect to the axes of detector was varied in order to determine the MTF as a function of direction. Each MTF is integrated within the spatial resolution interval of 1.35-11.70 cycles/mm at the 50% MTF point. Each image enhancement parameters consists of edge, frequency, contrast, LUT, noise, sensitometry curve, threshold level, windows. The digital device is also shown to have good uniformity of MTF and image parameters across its modality. The measurements reported here represent a comprehensive evaluation of digital radiography system designed for use in the DRS. The results indicate that the parameter enables very good image quality in the digital radiography. Of course, the quality of image from a parameter is determined by other digital devices in addition to the proper clinical image.

Influences of Consumers' Subjective Knowledge and Brand Image on their Purchase of Environment-friendly Agricultural Products (소비자의 주관적 지식과 브랜드 이미지가 친환경농산물 구매에 미치는 영향)

  • Seo, Hwan-Seok;Hwang, Jae-Hyun
    • Korean Journal of Organic Agriculture
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    • v.23 no.2
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    • pp.185-206
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    • 2015
  • This study aims to prepare a solution necessary for boosting the consumption of environment-friendly agricultural products, positively reflecting consumers' opinions that expect supplies of safe agricultural products to secure the domestic farms producing environment-friendly agricultural products and at the same time, to meet consumers' needs. As a result of the hypothesis testing, of the subjective knowledge in Hypothesis 1, product knowledge had an impact on attitude, while purchase knowledge and use knowledge after purchase were not significant. Of the subjective knowledge in Hypothesis 2, purchase knowledge and product knowledge had significant impacts on purchase intention. Brand image in Hypothesis 3 had a significant impact on attitude, while brand image in Hypothesis 4 had a significant impact on purchase intention. As a result of the mediated regression analysis of Hypothesis 5, all of the subjective knowledge, purchase knowledge, product knowledge and use knowledge after purchase had an impact on purchase intention, partially mediated by attitude, and brand image, too, had an impact on purchase intention, partially mediated by attitude.

An Efficient Image Matching Scheme Based on Min-Max Similarity for Distorted Images (왜곡 영상을 위한 효과적인 최소-최대 유사도(Min-Max Similarity) 기반의 영상 정합 알고리즘)

  • Heo, Young-Jin;Jeong, Da-Mi;Kim, Byung-Gyu
    • Journal of Korea Multimedia Society
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    • v.22 no.12
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    • pp.1404-1414
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    • 2019
  • Educational books commonly use some copyrighted images with various kinds of deformation for helping students understanding. When using several copyrighted images made by merging or editing distortion in legal, we need to pay a charge to original copyright holders for each image. In this paper, we propose an efficient matching algorithm by separating each copyrighted image with the merged and edited type including rotation, illumination change, and change of size. We use the Oriented FAST and Rotated BRIEF (ORB) method as a basic feature matching scheme. To improve the matching accuracy, we design a new MIN-MAX similarity in matching stage. With the distorted dataset, the proposed method shows up-to 97% of precision in experiments. Also, we demonstrate that the proposed similarity measure also outperforms compared to other measure which is commonly used.

Attributes and Image of Color Schemes in Neon Color Fashion (네온 컬러 패션에 나타난 배색 특성과 이미지)

  • Kim, Jiseon;Yum, Haejung
    • Journal of Fashion Business
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    • v.19 no.1
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    • pp.122-140
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    • 2015
  • The research is committed to inquire about the attributes of color schemes and their image, and the results are as follows : One, the preference of ranges of neon colors was explicit, and the frequency of use of neon colors distinctively diverged season by season. Two, it was observed that, with neon colors, an achromatic color scheme was a more preferred arrangement. As for chromatic colors, neutral and mid-tone natural colors were more favored since they did not tarnish the properties of neon colors and, yet, more effective exhibiting images in diversity and variety. Three, the neon color fashion generally displayed a dual image: its original classification embellished with neon colors rendering the image of powerful and futuristic sensation. Having been around since the early 2000's, the frequency and range of use of neon colors have been increasing rapidly mostly by the sports, leisure and related industries. Regardless of the fact, neon colors will be rediscovered with a variety of color schemes and expand their application.