• 디자인학연구
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• 제15권4호
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• pp.149-156
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• 2002

제품성공은 제품에 대한 소비자선호를 바탕으로 해서만 가능하며 제품에 대한 소비자선호는 그 디자인에 의해 가장 큰 영향을 받는다. 디자이너는 소비자선호에 대해 이해하고 그 선호를 특정 디자인요소들의 조합으로 전환하여 그들이 원하는 이미지의 제품을 디자인해야만 제품을 성공시킬 수 있다. 즉, 디자인 측면에서는 소비자선호구조 즉, 디자인선호도-디자인 이미지-디자인요소와의 관계를 명확하게 규명할 필요가 있다. 본 연구에서는 기존 연구들이 간과했던 소비와 디자인간의 상호관계를 확인할 수 있도록 디자인 선호도-디자인 이미지-디자인 요소들간의 명확한 인과관계를 규명하여 디자인 계획시 체계적인 지침을 제공하고자 한다. 이를 위해 디자인에 대한 소비자반응 프레임웍인 선호정도-이미지-디자인 요소들간의 명확한 인과관계를 규명할 수 있는 실마리를 제공하는 Bloch(1995)의 제품디자인에 대한 소비자반응이론을 고찰하여 연구모델을 구축하고 실증분석을 통해 디자인 선호도-디자인 이미지-디자인 요소들간의 관계를 분석하여 디자인할 수 있는 방법을 제공한다.

• 한국의상디자인학회지
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• 제16권1호
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• pp.1-13
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• 2014

The purposes of the study were to explore differences in preference for clothing images according to wearing situations and clothing product involvement. A questionnaire was developed by the researcher and was collected by 101 men and 100 women aged between 40 and 59. Data were analyzed by factor analysis, repeated measure ANOVA, t-test adjusted by Bonferroni, paired sample t-test, and independent sample t-test. The results of the study showed that clothing images were classified into five factors including hard cold image, modern urban image, bold unique image, and heavy luxurious image. There were significant differences in preference among clothing images according to wearing situations and clothing product involvement. While modern urbane image was most preferred, hard cold image was least preferred in both formal and informal wearing situations, and for either high or low involvement clothing products. Also, there were significant differences in clothing image preference according to wearing situations and product involvement. In formal situations, stronger preference for modern urban image and heavy luxurious image showed than in informal situations, and bold unique image and heavy luxurious image were more preferred for high involvement clothing product than for low involvement clothing product. In addition, there were significant differences in preferences for clothing images between groups according to gender and age. In both formal and informal situations, men showed stronger preferences than women for hard cold image, but women for bold unique image. For either high or low involvement clothing products, men preferred hard cold image, modern urban image and heavy luxurious image more than women, but women preferred bold unique image more than men. Lastly, for high involvement clothing product, subjects aged fifties showed stronger preferences than forties for modern urban image and heavy luxurious image, but for low involvement clothing product, modern urban image was more preferred.

• 한국실내디자인학회논문집
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• 제25권4호
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• pp.135-146
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• 2016

The purpose of this study is to analyze the correlation between fashion brand image and store space image. To investigate this study further, one of the luxury fashion brands was selected for a case study and surveys were conducted to 200 participants. This study evaluates the factors of fashion brand images that customers associate with a brand before stepping inside the flagship store. Also it analyzes the factors of store space image after the experience of the flagship store. As a result of the correlation analysis based on quantitative statistic measures, the fashion brand image and store space image coincided highest with extraordinary, young and strong characteristics. According to the space elements of the flagship store, the relationship of the brand image with the store image was investigated. As a result of analysis, customers felt the high correlation with the facade among the architectural elements of flagship store. This resulted in that customers consider that the black box of the facade represents originality of this fashion brand as a concept of spatial elements. As a practical implication, companies should understand that the architectural design is a very crucial component in designing the flagship store, as it gives customers their first impression about a brand. The brand image is required to be integrated through the exterior design of the store. The final conclusion of this study shows that the flagship store provides a space where you can experience the corporate value and brand through the space of brand experience and share an emotional image created by the brand as well.

• 디자인학연구
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• 제14권4호
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• pp.5-14
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• 2001

[감성지향 제품] 디자인에 있어서는 디자이너가 제품을 통해 표현하려는 이미지와 사용자가 제품을 통해 느끼는 감성적 평가와의 사이에 존재하는 갭(gap)이 문제가 되고 있는데, 이 갭을 해소하는 데에 있어 디자인 과정에서 활용되어진 이미지화상들과 디자인 평가를 위해 사용되었던 감성적 평가어 사이와의 관련도에 관한 정보는 특히 유효하다. 본 연구에서는 이러한 관련도 정보에 근거하여, 이미지 화상 및 이미지어 탐색을 통해 스타일링 디자인을 지원하는 감성검색시스템을 제안한다. 본 시스템에 있어서 관련도 정보는 이미지어와의 유사도를 유의어 계수로 상정한 퍼지 시소러스에 의해 표현된다. 또한 이미지어 사이의 유사도는 이미지 화상 평가를 기초로 산출된다. 이미지 탐색은 검색 중시도(weight)를 파라메터로한 퍼지 시소러스 전개의 알고리즘에 의해 실행되며, 탐색 모드로서 이미지어 상호간, 이미지어에서 이미지화상, 이미지 화상에서 이미지어, 이미지 화상간의 합계 네 종류의 모드가 제공 된다. 또한 이들 모드간의 이행은 직접 조작형 인터페이스에 의해 실행되며, 이로 인해 아이디어 탐색단계에 있어서의 디자이너의 발상과정이 원활하게 지원된다. 시스템은 감성적 평가의 계측 유니트와 갭의 연산, 가시화 유니트로부터 구성되며, 조작의 일관성을 유지하기 위해 통일적인 인터페이스의 환경 하에서 구축하였다.

• 조형예술학연구
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• 제8권
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• pp.185-210
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• 2005

Closely connecting Well-Being culture with our traditional eating culture. we can predict next generation Kimchi refrigerator trend with this research. In the highly developing industrial society, design has been playing the central role in the managerial strategy of a company and has been one of the central agendas in determining the economical competence of a country, and has also been regarded as a means to acquire sustainable superior competence. Thus, these trends suggest that the aesthetic value of product has become more important than its technological function. In this study we reviewed theoretically esthetic factors influencing the preference and the evaluation of a product and made a list of eight esthetic factors based on various referential studies which include simplicity, balance, unity, rhythm, style, novelty, typicality, and proportion. Also on the point of view of design, it is necessary to find out definitely the consumer preference frame the relationship among design preference design image design attribute. Will give you guidelines on which designers can select and design some more objective and reliable design factors, finding out the relation of cause and effect by which they can know what kind of product designs their consumers like and how the popular image which that product offer is composed of. We investigated the esthetic factors affecting consumers preferences and the basis for evaluating a product. Aimed at providing materials for developing product design by presenting an ,esthetic guideline product design by presenting an esthetic guideline and to put these materials to practical use. Investigated other considered elements classified by manufactures and importance of esthetic factors and its influence on consumer tastes . All of these result, It could not conclude all of the adjective design image and design factors of every consumer, but through consumer reaction framework consumer are response and prefer the products which design image have. and then understand prefered design image are influenced to design factor's and could be apply to new design development.

• 한국의상디자인학회지
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• 제3권2호
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• pp.87-106
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• 2001

This study is to measure and evaluate the sensibility image for textile color and pattern design of woman's golfwear. Four-group colors and four patterns classified by a pracical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 150 women screened by sensibility test for individual preference analysis based on the ages. Each subject is answered by a face-to-face interview method to improve survey's accuracy. For statistical results there are significant differences in treatment means of sensibility measurements according to the ages. Sensibility image for textile color and pattern design is significantly different according to individual character based on ages. In summary, this paper has proposed the sensibility image scale for textile color and pattern design of women's golfwears to satisfy individual sensibility according to ages. The results of this study can be effectively applied to develop textile color and pattern design based on human sensibility.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 1997년도 한국감성과학회 연차학술대회논문집
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• pp.33-36
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• 1997

This paper describes an image design process for product development based on human sensibility ergonomics.. The human sensibility about product image can be measured through some statistical methods and translated into product design factors by some mathematical inference logics. This results also can be presented by 3D computer graphic tools, In order to integrate the above processess, a image design process on human sensibility database. Human sensibility database is constructed with the relational ddta of some adjective words and design factors, The next step is to extract the design information from the human sensibility dataabase by fuzzy inference algouithm. This information is used for the input data for the graphic presentation. The final product can be modified according to the customer's requirement.

• 디자인학연구
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• 제11권1호
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• pp.269-278
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• 1998

국내외적으로 영상 사업에 대한 관심이 날로 커짐에 따라 영상 기술과 영상 관련 소프트웨어의 발전도 계속적으로 확대되어 가고 있다. 이에 따라 영상 관련 분야에서 더욱 세분화되고 체계화된 영상 디자이너 교육이 요구되고 있다. 따라서, 영상 분야가 국제적인 경쟁 시대를 맞아 경쟁력 있는 분야로 발전하기 위해서는 단순한 기술 도입보다는 체계적인 영상 디자이너 교육이 정착되어 wu야 한다. 이 논문은 국내 교육기관의 영상 교육 정착의 일환으로 영상 기초 교육과정에 있어 구체적인 교과과정을 제시하고 있다. 특히 체계적인‘단계별 프로젝트 중심’의 기초 교육 과정과 학습 계획서를 제시하여 창의력을 개발시킬 수 있는 영상 디자이너 교육 방법론을 강조하고 있다.

• 복식
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• 제51권3호
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• pp.111-127
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• 2001

This study aims to apply the formative aesthetic of human body to the form of clothing. For this purpose I try to find the various methods of analysis used in the work of sculpture. The method of inference and the checklists of design are used to relate the sculpture with the clothing design specifically. This methodology intends to regard human body as an artistic form and use the image of sculpture to the maximum. Especially I try to derive the motives of design and recreate them in clothing design emphasizing silhouette. On this methodology, following results were developed. First, the observations on the formative characteristic of human body show that the transformed form of human body expresses more perfect image of human body than the original form. The power of simplicity heightens the total beauty of the work. Second, the image of human body expressed in simplicity heightens the total beauty of the work. Second, the image of human body expressed in simplicity and exaggeration can be variously recreated in a silhouette with the formative and cubic effect, simplicity, and activity. Third, the elegant and static image found in the analysis and synthesis of human body can be used as a motive of clothing design and the changed details lead to the transformation of silhouette. Fourth, in developing designs by the item of checklists, one motive can be variously recreated according to the methods of designs.

• 한국실내디자인학회논문집
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• 제16호
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• pp.182-189
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• 1998

The existential space concept which introduced the sense of place that began emerging recently together with the change of space concept results from people's fundamental existential humane aspect as the subject of perceptive experience. The tendencies of enlargement layering and diversification which we can see in contemporary architecture imply the possibility that elements of urban image can be incorporated into interior design. This study utilizes Kevin Lynch's theory which tries to relate environment to existential space. In this study we re-analyze and apply Lynch's $\ulcorner$the Theory of Urban Image$\lrcorner$to interior space and using the conclusion from a case study examine the applicability of the theory about visual perception to interior design. This study considers a new method of analysis to perceive and grasp interior space through the understanding of the cognitive map and image concept.