• Journal of Distribution Science
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• v.21 no.1
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• pp.85-93
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• 2023

Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.4
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• pp.317-328
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• 2018

The purpose of this study is to examine the effect of the quality of performance on audience satisfaction, and to verify the mediating effect of service value and traditional image in this process. The subjects of this study included 211 male and female adults who experienced the Korean opera performance in Seoul, Korea in October. Collected data was used as a model of path coefficients obtained through analysis of covariance structure and hypothesis test. As a result of verification, program quality, physical environment quality, and quality of the stage performance perceived by the audience showed a statistically significant positive correlation with performance experience attributes. The path coefficient between performance attribute and service value, performance experience attribute and traditional image were also positively and statistically significant. Further, the path coefficient between performance experience and audience satisfaction showed a positive relationship. The service value and traditional image, service value and audience satisfaction, and the path coefficient between traditional image and audience satisfaction were statistically and positively significant. Finally, all hypotheses were adopted and study results confirmed the effect of service quality and experience attributes on audience satisfaction for the popularization, modernization and marketing strategy of the Korean opera. In this process, it is meaningful to verify the role and function of service value and traditional image.

• Human Ecology Research
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• v.55 no.5
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• pp.507-526
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• 2017

To infer the true state of a regional product's attributes, consumers use the image they have of the product's region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers' perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China's country image on consumers' perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China's COO image on Korean consumers' perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.4
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• pp.631-646
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• 2008

The objective of this study was to investigate satisfaction and revisit intention of Muju Firefly Festival visitors, based on visitors’ evaluation of festival images. The result of this research provided three major findings as belows. 1. The factor of “uniqueness of festival” among emotional image group and the factors of “festival spirit” and “educational impact” among cognitive image group contributed to the levels of visitor satisfaction. 2. The factors of “uniqueness of festival” and “traditionalism of festival” among emotional image group and the factors of “festival spirit” and “educational impact of festival” among cognitive image group influenced the revisit intention of festival visitors. 3. The factor of “uniqueness of festival” among emotional image group and factors of “festival spirit” and “educational impact” among cognitive image group had an impact on the intention of word of mouth.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.9
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• pp.889-897
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• 2010

Recently, a cutting-edge large-scale image database system has demanded these attributes: search with alarming speed, performs with high accuracy, archives efficiently and much more. An image identifier (descriptor) is for measuring the similarity of two images which plays an important role in this system. The extraction method of an image identifier can be roughly classified into two methods: a local and global method. In this paper, the proposed image identifier, LFH(Local Feature's Histogram), is obtained by a histogram of robust and distinctive local descriptors (features) constrained by a district sub-division of a local region. Furthermore, LFH has not only the properties of a local and global descriptor, but also can perform calculations at a magnificent clip to determine distance with pinpoint accuracy. Additionally, we suggested a way to extract LFH via GPU (OpenGL and GLSL). In this experiment, we have compared the LFH with SIFT (local method) and EHD (global method) via storage capacity, extraction and retrieval time along with accuracy.

• Journal of Korea Multimedia Society
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• v.23 no.3
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• pp.490-498
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• 2020

This study researched the elements about seafood culture among the archetypes of 『Jasan Urbo』. We built a hypothesis on 100 species of fish presented in 『Jasan Urbo』 to extract archetypes from them. To prove this hypothesis, we analyzed the properties of archetypes according to recipes. Next, we grasped the food preferences of past ages by inspecting 'taste' words of the literature. Finally, we examined the relations between dominant features of cuisine and fish preferences. We have found four attributes of maritime cultural archetypes. Our research has limitations since we could not had accounted the whole fish species of 『Jasan Urbo』. However, we achieved the huge outcome by our research, in which we applied various extraction methods of archetypes and acquired the dominance of maritime cultural archetypes and preferences.

• Journal of Game and Entertainment
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• v.2 no.1
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• pp.71-77
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• 2006

This paper is concerned with the techniques of multitexturing for increasing the image quality of 3D contents in the Internet, where the attributes of objects such as textures are dynamically changed. First we explain the empirical results of implementing the X3D nodes related with the multitexturing in the recent X3D viewers. Next we discuss the directions for developing the next-generation of X3D viewers that satisfy the user requirements and the advanced graphics accelerators.

• Journal of Korea Multimedia Society
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• v.23 no.4
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• pp.558-565
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• 2020

In this study, presents geographic analysis of Heuksando Island We classified each area of the island according to physical attributes. Then, we derived the meaning of each area as a physical space and virtual space. In order to symbolize the events that happens around the spaces, we set directions and relations for those spaces. In this process, we figured the stages of voluntary experience that originates from the user's actions. This study proposes hierarchical categories of virtual environments from spacial reality, experience and the creation of simulacrum.

• Proceedings of the KIEE Conference
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• 1988.07a
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• pp.687-690
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• 1988

Algorithms that represent given pattern in the form of an ARG (Attributed relational graph) using not only structural relations but also symbolic or numerical attributes, and then recognize that pattern by graph matching process are presented in this paper. Based on definitions of pattern deformational models, algorithms that can find GPECI(Graph preserved error correcting isomorphism). SGECI(subgraph ECI) and DSECI(Double subgraph ECI) are proposed and comparisons among these algorithms are described. To be useful in performig practical tasks, efficient schemes for extraction of ARG representation fron raw image are needed. In this study, given patterns are restricted within objects having distinct skeleton, and then the information which is necessary for recognition and analysis is successfully extracted.

• Journal of the Korean Data and Information Science Society
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• v.25 no.3
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• pp.665-676
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• 2014

As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.