• 한국IT서비스학회지
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• 제11권2호
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• pp.49-68
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• 2012

The purpose of this study is to analyse the country image, the pre-assessment, and the usage intention about overseas internet shopping mall service in china and how these factors are related to one another according to internet shopping mall using experience. And this study divided the country image for internet shopping mall service into two components : general country attribute and general service product attribute. In this study it is found that the country image of international internet shopping service is directly related to the pre-assessment, and the pre-assessment is related to usage intention especially in case that chinese consumer has a lot of internet shopping mall using experience. In the other case, the general country attributes affect the general service product attributes but the general service product attributes don't have any relationship with the pre-assessment. For a successful international internet shopping mall service business in China, marketer should recognize that it is important to formulate the policy extending the internet shopping mall experience as well as using the country image.

• 대한가정학회지
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• 제35권3호
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• pp.77-88
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• 1997

The purpose of this study was to examine the models of apparel store patronage behavior of various store types for each of two clothing categories in terms of lifestyle activities, information sources, shopping orientations and store attributes. The data were collected via a questionnaire from 326 adult females of ages over 20's living in satellite cities around Seoul and were analyzed by factor analysis, Multiple Regression analysis and path analysis. The results of this study were as follows: 1) There were significant relationships between lifestyle activities, information sources, shopping orientations and store attributes in both of formal wear and casual wear purchase. 2) Patronage behavior of department store in formal wear purchase was influenced by shopping activities, personal information sources, brand/store loyalty orientation. Regional store preference and store image attributes influenced the franchise store patronage behavior in formal wear purchase. Discount store patronage behavior in formal wear purchase was predicted by self-assurance/innovativeness and store image and service attributes. Information search of printed material/TV and store image and service attributes influenced off-price store patronage behavior for formal wear, while shopping activities and department store preference influenced off-price store patronage for casual wear. Traditional market patronage behavior for formal were was influenced only by brand/store loyalty, while traditional market patronage behavior for casual wear was influenced by sports activities, brand/store loyalty and price attributes.

• 한국의류학회지
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• 제23권6호
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• pp.841-852
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• 1999

The purpose of this study is to examine the differences between the patronage consumers of the department stores and those of the non-patronage consumers in shopping orientation importance of the store attributes and self-image. Additionaly differences of the two groups are examined according to the demographic variables and the general apparel purchase behavior such as shopping frequency transportation etc,. The questionnaire were administered to 500 women living in Seoul and data were analyzed by frequency percentage factor analysis T-test and {{{{ chi ^2 }}-test. The results were as follows : 1) Significant differences were found in two groups according to shopping orientation. Namely the patronage consumers of the department stores enjoy shopping itself and have a tendency to purchase the clothing in vougue. Also they have more confidence in shopping and show higher store-loyalty that those of the non-partronage consumers. 2) Significant differences were found in two groups regarding importance of the store attributes. The patronage consumers of the department stores place more importance in information service/convenience provided by the department store than those of the non-patronage group while they less consider the product price and assortment. 3) The patronage consumers of the department stores pursue he self-image which reflects sexy and sophisticated image.

• 한국농공학회논문집
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• 제65권6호
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• pp.15-22
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• 2023

In this study, We conduct a comparative study of deep learning-based classification of agricultural field attributes using Tagged Image File (TIF) and Enhanced Compression Wavelet (ECW) images. The goal is to interpret and classify the attributes of agricultural fields by analyzing the differences between these two image formats. "FarmMap," initiated by the Ministry of Agriculture, Food and Rural Affairs in 2014, serves as the first digital map of agricultural land in South Korea. It comprises attributes such as paddy, field, orchard, agricultural facility and ginseng cultivation areas. For the purpose of comparing deep learning-based agricultural attribute classification, we consider the location and class information of objects, as well as the attribute information of FarmMap. We utilize the ResNet-50 instance segmentation model, which is suitable for this task, to conduct simulated experiments. The comparison of agricultural attribute classification between the two images is measured in terms of accuracy. The experimental results indicate that the accuracy of TIF images is 90.44%, while that of ECW images is 91.72%. The ECW image model demonstrates approximately 1.28% higher accuracy. However, statistical validation, specifically Wilcoxon rank-sum tests, did not reveal a significant difference in accuracy between the two images.

• 한국의류학회지
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• 제32권10호
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• pp.1522-1534
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• 2008

The subjects of ttis study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of image preference in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, clothing image preference is categorized as three types: fashionable and urbane image, elegant and formal image, comfortable and active image. It has also been found that middle-aged and older women think the clothing that projects fashionable and urbane image needs more improvement that those for other images. To review demands for the clothing image preference attribute of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. In reflecting clothing image preference by consumers for their formal two-piece suits, the most important design elements related to material in order of importance were material type, style, thickness and texture, and those related to color were the number of colors used and coloring type.

• 산경연구논집
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• 제10권6호
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• pp.29-37
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• 2019

Purpose - This study intends to analyze Chinese consumers' purchase intention of Korean automobile. The aims of this study investigated to find out how product attributes and brand image affect the consumer's purchase intention of Korean automobiles in China. We consider the product attributes, brand image as evaluation criteria, also recognized as objectives for purchase intention. This study aims to analyze the positive effects on Chinese consumers' purchase intention with the variables by using the research model. Research design, data, and methodology - Based on theory of Purchase Intention, the concept of purchase intention was assessed by two factors: a) product attributes, and b) brand image to test the proposed hypotheses. The survey was conducted for 30 days, from October 17 to November 16 in 2018. With IBM SPSS Statistics 23.0 and IBM SPSS AMOS 23.0, factor analysis and regression, Cronbach's alpha and correlation were tested. 300 samples were used for this analysis. Results - As a main result, product attributes and brand image exerted significant effects on consumer's purchase intention. Thus,

and

were supported. The results showed that the product attributes, brand image had positive effects on purchase intention. The findings of this thesis are as follows: Firstly, automobiles' quality factors were divided into two categories like product properties (price, performance, design, economy, and safety), and brand image (awareness, favorability, reliability, and familiarity). Second, it showed that product properties and brand image had positive impacts on purchase intention of consumer. Conclusions - The impact of product attributes and brand image on consumer perceived value of Korean automobiles in China can be seen as a universal psychology of consumers who trust automobile products such as high quality, technology, ets. The results offer some insights into the extended model and have important managerial implications for Korean automobile enterprise. As the findings of this thesis show, all strategic orientations have significant and positive effects on the ability of innovation. At the same time, automobile company must pay attention to quality. As the relationship between the automobiles' performance and brand image were positive and significant, automobile companies should have comprehensive strategic orientations focused on strengthening these factors.

• 디지털융복합연구
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• 제20권4호
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• pp.111-117
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• 2022

본 연구에서는 패밀리레스토랑에 대한 고객들의 선택속성 요인과 브랜드 이미지와 재방문의도에 미치는 영향에 대하여 분석하였다. 구체적으로는 패밀리레스토랑의 하위요인인 브랜드, 매장, 가격이 고객들의 재방문의도에 미치는 가격, 매장/서비스가치, 브랜드가치, 음식이 미치는 영향과 재방문의도에 미치는 영향에 대해 살펴보았다. 본 연구에서 도출한 브랜드 이미지와 패밀리레스토랑 선택속성 4가지(가격 속성,매장/서비스 속성, 브랜드 속성 음식 속성)중 중요도에 가장 유의한 관계에 있는 선택속성은 패밀리레스토랑 매장의 청결 및 위생 상태와 패밀리레스토랑 매장의 음식의 메뉴와 질로 나타났고, 패밀리레스토랑 선택속성 4가지 중 필요도에 가장 유의한 관계에 있는 선택속성은 패밀리레스토랑 매장의 영양이 풍부한 음식의 인식, 패밀리레스토랑 매장의 음식의 맛과 영양성, 패밀리레스토랑 매장의 음식의 메뉴와 질로 나왔다. 따라서 패밀리레스토랑을 선택속성 중 가장 많은 영향을 미치는 가격속성과 매장/서비스 속성이라 할 수 있다. 이를 통해 향후 패밀리레스토랑 경영의 전략적인 방안을 통한 발전방안을 모색하는데 필요한 기초자료를 제공하고자 한다.

• 한국식생활문화학회지
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• 제32권6호
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• pp.476-486
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• 2017

This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having "a good reputation" and a high possibility for "globalization" were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in "because it is 'colorful', 'prepared sincerely', 'plated neatly', 'fresh' and 'comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.

• 한국인터넷방송통신학회논문지
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• 제23권3호
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• pp.91-97
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• 2023

GAN(Generative Adversarial Networks)이 합성 이미지 생성 및 기타 다양한 응용 프로그램에 현재 사용되고 있지만, 생성 모델을 제어하기가 어렵다. 문제는 생성 모델의 잠재 공간에 있는데, 이미지 생성과 관련하여 입력된 잠재코드를 받아 특정 텍스트 및 신호에 따라 지정된 대상 속성이 향상되도록 하고 다른 속성은 크게 영향을 받지 않도록 하기 위해서는 상당한 제약이 요구된다. 본 연구에서는 이미지 생성 및 조작과 관련하여 변동 자동 인코더의 잠재 벡터에 관해 특정 제약을 수반한 모델을 제안한다. 제안된 모델에 관해 TensorFlow의 변동 자동 인코더를 통해 실험한 결과 이미지의 생성 및 조작과 관련하여 비교적 우수한 성능을 갖는 것으로 확인된다.

• 유통과학연구
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• 제18권4호
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• pp.13-26
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• 2020

Purpose: In this study, we will explore how the attributes of the airline's advertising model affect the corporate image and brand loyalty and the medium effect of the corporate image. Research design, data and methodology: Data collection for empirical analysis of this study was conducted online for about seven months from Jan. 2 to July 12, 2019, and was confirmed as part 292 of the final effective sample and used for demonstration analysis. Results: The property of the advertising model shown to have a significant impact in corporate image and brand loyalty. The property of the advertising, reliability and professionalism shown to have an impact in the social responsibility, but attractiveness is its responsibility and brand loyalty. Corporate images have been shown to play a meaningful role in the impact of advertising models on brand loyalty. Conclusions: The attributes of the airline's advertising model are divided into four categories, and reliability has the most influence on the image of a company and the formation of brand loyalty. The impact of the attributes of the advertising model on the relationship between corporate image and brand loyalty was investigated through an empirical analysis, and several implications were derived.