• 패션비즈니스
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• 제2권3호
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• pp.73-86
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• 1998

Jean-Charles de Castelbajac is gaining worldwide recognition as a designer who is not conscious of fashion and meet the desire of times. Castelbajac's works can be devided into three periods. 1. Creative challenge period. (1968~78) - His works started from creative challenge against haute-couture attract with practical design and extraordinary textile use. 2. Artistic development period. (1979~88) - He made unique ideas with the four primary colors affected by modern formative art. Pop-art clothes using cartoon or graffito were highlighted. 3. Aesthetic maturity period. (1989-now) - He received chevalier of Arts and the Letters at 1989. He was acquainted with other many designers in the world at 1990s, and his works came to mature. The aesthetic qualities in Castelbajac's works can be identified with the following themes. 1. Geometrical simplicity - Geometrical form without decoration and unnecessary lines used for the most comfortable cloth to wear and act gives an impression of explicitness and intelligence. 2. Humorous decoration - An unique idea having wit and humor shows his philosophy that must be new, vital and delightful. 3. Parody presentation - Pictures or people are reorganized 9Y work philosophy, then that get satirical and comic effects. 4. Pop-art image - Using mass communication media like a cartoon, figures, flag, graffiti, it produces clear and bright image.

• 한국의류학회지
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• 제31권7호
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• pp.1052-1063
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• 2007

This study focuses on the analysis of body images appearing in the fashion illustrations since the 1990's and thereby attempts to determine relationship between their expressional features and aesthetic values in reference to theory of post-structuralism. Especially among numerous post-structuralist, Michel Foucault, Gilles Deleuze/Felix Guattari, and Julia Kristeva set unique arguments on body, which provide valuable leads to decipher the image of body. For that reason, body images shown in the fashion illustration are categorized into grotesque body, fragmented body, humanoid body, and post-gendered body, and reviewed their characteristics and aesthetic values based on critics of above three scholars. Findings are summarized as follows: First, image of body entails meaning of an resistance of traditional social concepts and order, and second it serves the purpose of creating a new and unique sense. Finally, it is not an object of representation of physical facts, but rather a representation of the real itself, apart from presenting the original material. Given arguments enhance understanding of images of body in fashion illustration in a broader sense.

• 패션비즈니스
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• 제23권4호
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• pp.24-37
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• 2019

This study focused on the fashion designer brand 'Alexander McQueen' to determine how butterflies are used in modern fashion through the sensibilities of certain designers. To this end, both a literature review and empirical research were conducted. First, we examined the origin of the word and appearance characteristics of butterflies based on prior research and a book, and also surveyed the tendencies used by the fashion designer brand Alexander McQueen. Second, out of 239 items announced by the fashion designer brand "Alexander McQueen" RTW (Ready to Wear) ranging from the S/S Collection in 2008 to the 2018-9 F/W collection, 73 pieces deemed to be fashion using butterfly images were collected through www.samsung.net and www.firstview.com, then analyzed based on timing and aesthetic characteristics. Results. The analysis by time period was divided into fantasy, handicraft, mix and match, and aesthetic characteristics shown in the order of compromise beauty, rhythmical beauty, and voluptuous beauty. The purpose of this study was to determine how butterflies are expressed in fashion based on the sensibility of a specific designer in modern fashion, the fashion designer brand 'Alexander McQueen'. Based on the results of this study, we hope that the information presented herein on fashion of natural images will serve as a basic material for similar research or design ideas as an example of designs based on butterfly images.

• 한국조리학회지
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• 제17권3호
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• pp.33-46
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• 2011

본 연구는 패밀리 레스토랑의 브랜드 심벌이 브랜드 이미지와 선호도 및 구매의도에 미치는 영향에 관한 것이다. 본 연구 결과, 브랜드 심벌을 시각적 기호로서 기능적 요소, 가치적 요소, 심미적 요소의 3가지 요인이 추출되었고 이중 기능적 요소와 심미적 요소가 브랜드 이미지와 선호도에 영향을 미치는 것으로 나타났으며, 이러한 브랜드 이미지와 선호도는 다시 구매의도에 영향을 미치는 것으로 나타났다. 그리고 소비자들은 브랜드 심벌에 대하여 그림이나 기호의 마크형보다는 기업명이나 브랜드명이 들어간 로고형을 선호하였고 TV광고보다는 옥외광고가 더욱 인지도를 높인다고 응답 하였다. 이러한 결과들을 근거로 향후 브랜드 런칭 시 심벌에 대한 디자인은 앞에서 언급한 로고형 심벌을 우선적으로 고려하고 광고는 어느 한곳에 편중되지 않은 옥외광고와 TV광고가 적절히 혼합하여 사용하여야 할 것이다.

• 한국조경학회지
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• 제33권1호
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• pp.33-48
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• 2005

The purpose of this study was to discover the landscape visual image of the slope scene and their harmony with surrounding sceneries. This research utilized the basic study tool of psycho-physics and processed the case study of ten types of slope construction scene along the highway. The analysis was performed by the data obtained from the questionnaires and the photos for the slope construction scene. The questionnaires for analysis the image of the slope construction scene and their harmony with surrounding sceneries were designed using semantic differential scale and 5 point Likert-scale. The major findings were as follows. 1. At the part of the visual preferences analysis, the slope revegetation methods showed high level of preferences generally than on the slope structure methods. While the slope revegetation methods were estimated friendly, continuity, harmonious, soft, light and wide, the slope revegetation methods were estimated unstable, female, static, simple, omnipresent, appeared as policeman of weak inclination. Also the slope structure methods were estimated stable, manly, complicated, steep and healthy but rough, unharmonious, unfamiliar and heavy. 2. Psychological factors, related to the satisfaction for the slope revegetation methods were composed of three factors, aesthetic, individuality and physical character. And the slope structure methods were composed of five factors, aesthetic, individuality, stability, physical character, and complexity. 3. At the part of harmony with surrounding landscapes, the slope revegetation methods were evaluated highly but the slope structure methods received the lowest evaluation. Also the harmony analysis with surrounding view on the slope revegetation methods showed degree of high more than average in all texture, form, color and scale but the slope structure methods showed degree of fewer than average degree in form, scale, color and texture.

• 복식
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• 제56권8호
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• pp.123-137
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• 2006

Christian Dior has been standing to a good position in fashion and make-up for a long time, and it has been growing up continuously. The purpose of this study was to find out data that a point of view on sensibility. So first, this study analyzed image components of Christian Dior fashion, then this study examined aesthetic characters of Christian Dior fashion. For researching the image of Dior based on an historical consideration of Dior, subjects were fixed in this study. 1) Analyzing image components of Dior fashion 2) Examining image characters of Dior fashion 3) Researching consumers understand how to image of Dior fashion. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5\sim6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion, this study analyzed the factors of shape, color, material and texture, and that indicated character of chic, classic, gorgeous and romantic image on the foundation of elegant beauty. As consumers understood that as a same image. By analyzing the image as an emotional side, it could be fundamental data of emotional marketing for Asian.

• 한국가구학회지
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• 제21권4호
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• pp.314-325
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• 2010

Shake and gnarl in the timber market are considered as a defect of reducing the quality of timber. However, this study expects that shake and gnarl are the optimum design tools to improve aesthetics of furniture if their unique form is properly used as formative expression factors of wooden furniture. This study is conducted to suggest methods in order for consumers and designers to consider shake and gnarl as new formative factors and apply them to wooden furniture designs. The study conducts a preference survey of general people by manufacturing furniture that has or doesn't have shake and gnarl, and measures the level of aesthetics after providing furniture design majors with furniture image that reprocesses shake and gnarl in a new way. According to the findings, shake and gnarl have latent aesthetic values, which verifies that various methods can be used to improve aesthetics of wooden furniture by means of a case study. By applying hidden authentic value of the verified shake and gnarl to furniture design, various improvement methods of aesthetics will have to be actively studied.

• 한국의상디자인학회지
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• 제13권3호
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• pp.45-54
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• 2011

The purpose of this study is to help understanding of east-west culture fusion in fashion since 2000 years, to play a guideline's role in the development on fashion designs study. The methods of this study are academic literatures as well as practical study through case studies about actual works. Tendency of east-west culture fusion in fashion since 2000 years is shape and performance, pattern, accessary. Shape and performance are reinterpreted through east folk fashion transforming on west fashion, pattern shows traditional pattern of each nations, but letters of typical of each nations appears for new pattern which expresses nation identification. Accessary is in the harmony with east -west fashion culture like that without transform. Aesthetic value of east-west culture fusion in fashion since 2000 years is summerised opening, co-ownership, and amusement. First, opening is positiveness of acception and acknowledgment for other. Second, co-ownership turns towards humanism, and proves participating in globalism and really global village. Third, amusement is to express freedom, and to reveal privately emotion concealing in public area.

• 한국의류산업학회지
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• 제9권4호
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• pp.363-372
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• 2007

T-shirt has changed into advanced and stylish outwear by new paradigm, taste of consumer, awareness of recycling, spread of subculture, DIY culture, refusal of standardization and pursuit of high quality goods, etc. The purpose of this study was to analyze aesthetic characteristics of t-shirt designs that changed into diverse designs in world fashion college since 2000. The method of this study was to analyze documentaries, fashion magazines and internet fashion site. Aesthetic characteristics of t-shirt designs were expressed in deconstruction, mixture, integration and imitation. And each of external expressions and internal meanings was as follows: First, deconstruction was expressed in partial cutwork and three dimensional texture by sewing and construction drape. It means breaking the conventional structure and break-ing the boundary of t-shirt and another item and possibility of multi-vocal analysis. Second, mixture was expressed in collage of diverse ornaments, diverse fabrics and diverse patterns. It means exceeding the limit of material, elaboratenes and high quality of handwork, reflection of self-identity, brand image, fashion trend, consumer's psychology and mind of experimentation and couture. Third, integration was expressed in extension of length, width, use and style. It means unification of functions, deconstruction of items and extension of meanings and images. Forth, imitation was expressed in stain of dye, irregular and ripped sign, cut out, rough warp, drawing and washing, etc. It means subculture, rarity value, monopolization, diversity, familiarity, yearning and uniqueness.

• 패션비즈니스
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• 제11권6호
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• pp.139-156
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• 2007

The purpose of this study is to analyze the aesthetic characteristics of traditional Korean patterns appearing on fashion collections from 1990 to 2005. Traditional Korean patterns have been used as an important element to express a Korean image since the 1990s. Frequently used patterns included several kinds of geometric patterns, plant patterns(flower, peony, Four Gracious Plants), and Chinese character patterns. Specifically, since the 2000s, animal patterns such as tiger, Chinese phoenix, and giraffe which were not often used, plant patterns such as arabesque, peony, and flower, and a variety of Chinese character patterns appeared. For the expression techniques, while embroidery and printing was often used in the 1990s, they became varied into printing, beading, embroidery, gold and silver leaf, and hand painting after 2000 as a result of designers' active attempts. The aesthetic characteristics of fashion design with its focus on traditional patterns were analyzed. First, Chinese character patterns and phoenix pattern which were mainly used for a court suit, and show the excellence and unique originality of Korean culture. Second, traditional Korean patterns directly and indirectly imply symbolistic significance of lucky sign and illustrate the use of various lucky sign patterns. Third, traditional Korean patterns such as arabesque or peony were expressed by colorful embroidery to add decorative beauty. Finally, traditional Korean patterns reflect a naturalistic worldview and are completed finished as the design.