• Title/Summary/Keyword: ITS활성화

Search Result 2,054, Processing Time 0.032 seconds

Product Placement for Broadcasting Advertising Industry Revitalization (방송광고산업 활성화를 위한 간접광고)

  • Lee, Hee-Bok;Cha, Young-Ran
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.10
    • /
    • pp.128-139
    • /
    • 2010
  • Since the revised enforcement ordinance of the broadcasting legislation, Product Placement that was introduced in May, 2010 has expanded the stable income of broadcasting contents and broadcasting advertising industry, and improved the quality of the broadcasting contents and its service. However, as a result of Product Placement enforcement for the past 3 months, it reveals many problems, and is blamed for being unable to meet the intent of the law. Accordingly, Product Placement is not established properly. Thus, it is required to improve the detailed action plan for revitalization of Broadcasting Contents and Broadcasting Advertising Industry as originally intended. For example, the outsourcing production company involved in producing programs like dramas and the broadcaster have failed to reach negotiation on distributing proportion and it is keenly in need of its related study. This study is to cover the current status and the problems of introducing Product Placement, and is expected to provide the policy implications and the practical lessons. However, it displays limits that it ends in exploring and policy debate. It is henceforth expected to continue various studies of measuring the effectiveness, strategy, creative, and so forth based on discussion of introducing Product Placement.

Current Status of Welfare Foundation in Local Governments and its Activation (기초자치단체 복지재단의 실태 및 활성화 방안)

  • Jeon, Byeong-Joo
    • Journal of Digital Convergence
    • /
    • v.12 no.2
    • /
    • pp.61-67
    • /
    • 2014
  • The number of welfare foundation to which local governments have contributed is 20 as of December, 2013. As the role of local governments tends to be more stressed than that of central government to achieve the fulfillment of local residents' welfare, the establishment of welfare foundation by local governments is increasing. Considering that the establishment of welfare foundation will increase in future due to the reinforcement of local autonomy it is evident to study the means to operate welfare foundations transparently and effectively. In this situation there has been neither review on the problems in the operation of welfare foundations until now nor study suggesting its improvement direction or activation plan. Therefore, this study delves into the current status of nation-wide welfare foundations and several problems occurred in the implementation process, and it is aimed to achieve the original goal of welfare foundations and the activation of welfare foundations.

Technology Valuation Method for Improving Its Reliability to Expand Technology Transfer Market (기술이전 활성화를 위한 사업화주체 발굴 전(前) 단계에서의 기술가치평가 신뢰성 제고방안에 관한 연구)

  • Oh, Dongchan;Lee, Jaesik;You, Wanghee;Kim, Seungkyo
    • Journal of Technology Innovation
    • /
    • v.22 no.3
    • /
    • pp.287-310
    • /
    • 2014
  • Due to the toughening intelligence-based competitions among nations, it has become important to industrialize R&D results. To industrialize R&D results through technology transfer, the transfer fee between a technology developer and a company should be discussed. While discussing the transfer fee, the results of technology valuation have been used. However, due to the unreliability of its result, the technology transfer market has not been expanded. In this paper, we discuss the improvement of the reliability of the technology valuation method to expand the technology transfer market. The proposed scheme provides graph-type technology valuation results according to various industrial scenarios using objective technology and market data. With the use of the proposed scheme, the technology developer and the consumer (i.e., the company) can determine the appropriate technology transfer fee. Thus, the proposed scheme is expected to contribute to the expansion of the technology transfer market.

Study on Vitalization of Corporate Entrepreneurship: Case Study of Corporate Venturing (Corporate Entrepreneurship 활성화 방안 연구: 국내 대기업의 사내벤처제도 사례를 중심으로)

  • Hong, Daesoon;Lee, Junghoon;Lee, Hyewon
    • Journal of Technology Innovation
    • /
    • v.22 no.3
    • /
    • pp.311-332
    • /
    • 2014
  • Recently, there have been an increasing concern for a continuous growth inside the company due to its being complacent about their present business and not taking challenges for innovation. Corporate entrepreneurship is the one that receives an attention as a breakthrough for this growth. Since it has been perceived as an effective means of promoting an innovation, Korean firms have tried to develop innovative products and businesses, reject hierarchical and rigid organizational culture, and settle more flexible and innovative culture through corporate venturing system. In this research, case studies on three Korean firms'corporate venturing system were conducted. It also investigated differences in operation and vitalization of corporate venturing system depending on the type of how it is implemented in the company by analyzing case studies with combining the type of corporate entrepreneursip's realization and the framework for its vitalization.

Professional Function of A Curator for Improving University Museum -Establishing Professional Faculty Researchers- (대학박물관 활성화를 위한 학예연구원의 전문직 역할 - 연구전임교수제의 확립과 역할평가 방안을 모색하며-)

  • Oh Il-Whan
    • KOMUNHWA
    • /
    • no.57
    • /
    • pp.315-329
    • /
    • 2001
  • A university museum is the institute, which plays a role as academic research and educational function. It had been tried to do best to keep encouraging its function in difficult period when its basic law was disappeared since it has founded in 1955. A un

  • PDF

Factors Analysis Affecting Success of RFID Implementation (RFID 실행의 성공에 미치는 영향요인 분석)

  • Park, Yong-Jae;Rim, Myung-Hwan
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.37 no.2C
    • /
    • pp.157-167
    • /
    • 2012
  • RFID(Radio Frequency Identification) is regarded as one of the greatest contributing 10 technologies of the 21st century, and is a promising technology available to all industries. Each country has tried to develop RFID technology and foster its industry, and Korea has also chosen it as one of new growth engine industries with active support policies. This study was presenting implications necessary to stimulate and expedite RFID demand by analyzing the factors affecting the success of RFID implementation. In order to achieve this purpose, we categorized the factors affecting successful RFID implementation into user factors, technical factors, organizational factors, and external factors, and probed them in the previous literatures. Based on this, conceptual research model and hypothesis were set. Data collection was performed through companies adopting and running RFID, and research model and hypothesis were tested with structural equation model analysis. Finally, implications necessary to stimulate RFID demand and foster its industry were presented founded on the result of empirical analysis.

An Exploratory Study on the Current Situation of Smart Advertising and its Activation Plan (스마트광고의 활용현황과 활성화 방안에 관한 탐색적 연구)

  • Park, Sung-Ho
    • Journal of Digital Convergence
    • /
    • v.11 no.3
    • /
    • pp.33-40
    • /
    • 2013
  • The smart media has changed the patterns of advertising information consumption and media usage behavior drastically. The smart advertisements, however, have failed to perform as sophisticated as the smart devices carried out. In this respect, this study is designed to figure out the current situation and the ecosystem of smart advertising and to prepare its activation plan through a survey(FGI), which will be able to give policy suggestions about smart media and advertising. In conclusion, this study points out that the proliferation of smart advertising needs to install "Smart Media Representative" which provides independable decisions on the regulation of smart advertising, the system of price, standardization of advertising, the development of various forms of advertisements, the scientific measurement of the effectiveness, the protection of privacy, professional manpower training, etc.

Anti-inflammatory effect of beluga lentil extract in RAW 264.7 macrophages (RAW 264.7 대식세포에서 벨루가 렌틸 추출물의 항염증 효과)

  • Hyeon-Ji Song;Syng-Ook Lee
    • Food Science and Preservation
    • /
    • v.31 no.3
    • /
    • pp.462-473
    • /
    • 2024
  • The anti-inflammatory effect of beluga lentil extract (BLE) and its underlying mechanisms were investigated in lipopolysaccharide (LPS)-treated RAW 264.7 cells. Treatment with BLE significantly decreased nitric oxide (NO) production and protein and mRNA expressions of inducible NO synthase (iNOS) in LPS-treated RAW 264.7 cells. Down-regulation of this inflammatory gene expression was not associated with NF-κB/MAPK signaling pathways, and further mechanistic studies demonstrated that BLE decreased LPS-induced iNOS expression through upregulation of the nuclear factor erythroid 2-related factor 2 (Nrf2)-mediated heme oxygenase-1 (HO-1) expression. These results suggest that beluga lentil represent a potential source of natural anti-inflammatory agents, and further studies will be necessary to determine its anti-inflammatory effects in vivo.

A Study on Activation Methods of Old Downtown in Daegu -Concentrated on the Practical Use of Unused School Facilities- (대구시 구도심 활성화 방안에 관한 연구 -유휴 학교시설 활용방안을 중심으로-)

  • Lee, Jong-Kuk
    • The Journal of Sustainable Design and Educational Environment Research
    • /
    • v.10 no.1
    • /
    • pp.64-73
    • /
    • 2011
  • Jung-gu in Daegu is an old downtown that has led the development of Daegu as a representative center and a commercial area with historicity and placeless. However, an urban center is losing its vitality due to the transfer of city halls and the development of new towns. The downtown area that is still important in a city should lead urban development continuously so that it needs to return its vitality by rehabilitating the weakling urban center. Accordingly this study makes the school which shows drop in the number of students and classes in the school buildings located in Jung-gu, Daegu. Consequently this study figures out a cause for the occurrence of unused school facilities and find a solution as the space for local residents by investigating the facilities of schools, the surroundings, the reality, and the present condition. This study is conducted to examine actual situations of a downtown area that has gone through development and history of Daegu as a center. To this end, it aims to seek for methods to activate the city by relating the practical use of unused school facilities.

한국형 전자상거래 및 Web-EDI

  • 문창주
    • Proceedings of the CALSEC Conference
    • /
    • 1998.10b
    • /
    • pp.539-553
    • /
    • 1998
  • This study is to understand the concept of CALS and EC which is based on the recent information technology and internet, and to introduce a business situation of Korean model of electronic commerce and WEB-EDI and suggest its development direction for the future. In that, with the development of the telecommunication technology and the proliferation of Internet, electronic commerce and WEB-EDI is expected to be escalated rapidly, the general examples in this study are thought to be greatly helpful to its development. In addition, the information including global trend of electronic commerce and domestic situation of EDI-VAN is provided on the practical basis with figures. The strategy for developing the domestic CALS/EC is suggested as guideline which leads to actively perform the business in these area triggered by government and private entities.

  • PDF