• Title/Summary/Keyword: IT survey method

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It Matters Where and With Whom You Are: A Comparison of Mobile Phone and Landline Phone Survey Interviews

  • Kim, Ock Tae;Cho, Sung Kyum
    • Asian Journal for Public Opinion Research
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    • v.1 no.1
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    • pp.26-41
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    • 2013
  • The rise and fall of social research methods rely on how much a certain method is able to appropriately reflect the change of society. The present research proposes new mobile surveying methods, considering the current and future trends in Korea. In particular, this research focuses on environmental pressure (time constraints, the presence of others and the place) as one of the major factors influencing the effects of survey modes. For example, landline surveys are conducted in the respondent's home, which is a private and fixed space. On the other hand, surveys on mobile phones can be conducted in diverse places with other people around. After sampling 500 landline respondents and 500 mobile phone respondents using a quota method, the same questionnaire was used for both the mobile and landline interviews. The findings are generally consistent with the literature supporting the data quality and comparability of the mixed mode survey. These results are encouraging for researchers designing surveys that feature mobile phone data collection.

Measuring Consumer Preferences Using Multi-Attribute Utility Theory (다속성 효용이론을 활용한 소비자 선호조사)

  • Ahn, Jae-Hyeon;Bang, Young-Sok;Han, Sang-Pil
    • Asia pacific journal of information systems
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    • v.18 no.3
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    • pp.1-20
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    • 2008
  • Based on the multi-attribute utility theory (MAUT), we present a survey method to measure consumer preferences. The multi-attribute utility theory has been used to make decisions in OR/MS field; however, we show that the method can be effectively used to estimate the demand for new services by measuring individual level utility function. Because conjoint method has been widely used to measure consumer preferences for new products and services, we compare the pros and cons of two consumer preference survey methods. Further, we illustrate how swing weighing method can be effectively used to elicit customer preferences especially for new telecommunications services, Multi-attribute utility theory is a compositional approach for modeling customer preference, in which researchers calculate overall service utility by summing up the evaluation results for each attribute. On the contrary, conjoint method is a decompositional approach, which requires holistic evaluations for profiles. Partworth for each attribute is derived or estimated based on the evaluation, and finally consumer preferences for each profile are calculated. However, if the profiles are quite new and unfamiliar to the survey respondents, they will find it very difficult to accurately evaluate the profiles. We believe that the multi-attribute utility theory-based survey method is more appropriate than the conjoint method, because respondents only need to assess attribute level preferences and not holistic assessment. We chose swing weighting method among many weight assessment methods in multi-attribute utility theory, because it is designed to perform in a simple and fast manner. As illustrated in Clemen and Reilly (2001), to assess swing weights, the first step is to create the worst possible outcome as a benchmark by setting the worst level on each of the attributes. Then, each of the succeeding rows "swings" one of the attributes from worst to best. Upon constructing the swing table, respondents rank order the outcomes (rows). The next step is to rate the outcomes in which the rating for the benchmark is set to be 0 and the rating for the best outcome to be 100, and the ratings for other outcomes are determined in the ranges between 0 and 100. In calculating weight for each attribute, ratings are normalized by the total sum of all ratings. To demonstrate the applicability of the approach, we elicited and analyzed individual-level customer preference for new telecommunication services-WiBro and HSDPA. We began with a randomly selected 800 interviewees, and reduced them to 432 because other remaining ones were related to the people who did not show strong intention for subscription to new telecommunications services. For each combination of content and handset, number of responses which favored WiBro and HSDPA were counted, respectively. It was assumed that interviewee favors a specific service when expected utility is greater than that of competing service(s). Then, the market share of each service was calculated by normalizing the total number of responses which preferred each service. Holistic evaluation of new and unfamiliar service is a tough challenge for survey respondents. We have developed a simple and easy method to assess individual level preference by estimating weight of each attribute. Swing method was applied for this purpose. We believe that estimating individual level preference will be quite flexibly used to predict market performance of new services in many different business environments.

Web based Online Outage Cost Assessment and Information System of Electrical Energy (웹기반 온라인 전기에너지 공급지장비 추정 및 정보 시스템의 개발)

  • Lim, Jin-Taek;Choi, Jae-Seok;Jeon, Dong-Hoon;Seo, Chul-Soo;Lee, Jae-Gul
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.61 no.9
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    • pp.1249-1259
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    • 2012
  • This paper proposes a Web Based Online Outage Cost Assessment and Information System(WOOCAIS) for power system outage cost assessment. The proposed WOOCAIS is a kind of web based survey method for outage cost assessment. While conventional survey methods have done outage cost assessment based on survey paper lists collected by post mail or visiting customers, the proposed WOOCAIS is a web based online survey operation and assessment system. Therefore, it can curtail expenditure for survey and also is more convenient than conventional method. It will be set up for actual outage cost assessment system of KEPCO in South Korea in the near future. The WOOCAIS will be applied in various research and actual planning and operation areas. First of all, the assessed results may be not only applied as one of objective function for generation system and grid expansion but also operational planning problems in power system.

A Survey of Phenomenon of Increase and Decrease of WBC of Healthy Person in a Day (하루중 정상인의 백혈구수 변동상 조사)

  • 최흥민;이명화;구성회;한식일;나동진
    • Journal of Environmental Health Sciences
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    • v.1 no.1
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    • pp.5-8
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    • 1974
  • A survey was carried out in order to figure out of phenomenon of increasing and decreasing rate of WBC during a day in normal and healthy person from Oct. 1, 1972 to Nov. 31, 1972. For this survey, it was classified by two groups 50 male students and 35 female students who are from 18 to 25 years old. The blood sampling was collected by thin smear method 8 times from 7:30 A.M. to 10:30 P.M. by 2 hours intervals and calculated by direct manual method. As the results of this survey, the following conclusions were obtained 1) Number of WBC was the lowest degree during the forenoon, and it was the highest degree around the midnight. It was increase from around the noon up to the midnight and decrease from the midnight up to around the noon. 2) Increasing and decreasing curve of WBC of male and female was keeping same pace with both sex in a day. 3) Increase and decrease of lymphocyte and eosinophil was keeping almost same pace with WBC. 4) Increasing rate of number of monocyte was more speedily increasing during the afternoon than the night.

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Studies on Storage Characteristics of Perilla Perfrutescens var. Acuta, Mentha Arvensis L. var. Piperascens Malinvaud According to Packaging Method (포장방법별 소엽, 박하의 저장성 연구)

  • Kim, Soo-Min;Kim, Eun-Ju
    • The Korea Journal of Herbology
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    • v.24 no.1
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    • pp.9-14
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    • 2009
  • Objectives : The purpose of this study is to investigate on storage characteristics of flavouring oriental medicine materials according to Packaging method(Aluminum package, PP). Methods : This experiments were carried out by field survey and storage characteristics were carried out by physicochemical determination. Results : Flavouring oriental medicine materials were used to in aluminum package to keep original flavour in Japan and Chinese by field and study survey. In view of this survey results, it is very desirable to use zipper Aluminum package in flavouring oriental medicine materials(Perilla perfrutescens var. acuta, Mentha arvensis L. var. piperascens malinvaud). Conclusions : This study results revealed that Aluminum package were superior to any other package method on the basis of keeping original flavour and to reduce microbial contamination in oriental medicine materials.

A Method on the Selection of the Promising IT Equipment (정보통신기기 품목간 유망성 비교 방법론)

  • 김수현;주영진;박석지
    • Journal of Korea Technology Innovation Society
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    • v.2 no.2
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    • pp.266-274
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    • 1999
  • The world market is being restructured into one global market. The globalization makes the competition m IT industry more vigorous. It is, therefore, the vital procedures that the selection of the promising items among IT equipment and the intensive investment on the selected items to gain the competitiveness in the area of IT global market. With these in mind, in this paper, we introduce a very systematic and objective method which appraises the promise of IT equipment. The method is based on the factor Analysis which is very popular and powerful statistical technique.

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An Estimation of Economic Base Multipliers of Rural Centers (농촌중심지의 경제기반승수 추정)

  • Kim, Hak-Hoon
    • Journal of the Korean Regional Science Association
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    • v.35 no.4
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    • pp.3-18
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    • 2019
  • This study estimates the levels of the basic and nonbasic activities in five rural centers in Cheongwon County by using the direct survey method and indirect non-survey methods. The economic base multipliers obtained through direct survey method and indirect non-survey methods are compared to find out the advantages and disadvantages of the estimation methods. There are some limitations in applying non-survey methods for economic base estimation. It is found that, among three non-survey methods, multipliers obtained through minimum requirements method are better than other two methods in terms of the theoretical assumption. However, if we use direct survey data and in-commuter/out-commuter data, we can obtain more accurate multiplier estimates.

A Review of the Survey Method of the Korean National Household Travel Survey: Focusing on the Comparison of International Cases

  • Gim, Tae-Hyoung Tommy;Cho, Hyung-Wook;Kim, Moon-Hyun;Park, Jae-Hee;Bayarsaikhan, Tsolmon;Joo, Hee-Soo
    • Land and Housing Review
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    • v.13 no.1
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    • pp.85-98
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    • 2022
  • The increasing use of various types of data to capture travel behavior relatively discredits the utility of traditional national-scale household travel surveys. However, the surveys are still arguably meaningful in their clarification of purposes and means of travel. Accordingly, this study reviews travel survey cases and related literature, to identify the status of the Korean National Household Travel Survey (KNHTS). It discusses improving the KNHTS's survey method, focusing on its long investigation cycle, short survey period, reduction in sample size, and questionnaire format biased toward mandatory travel. To address these issues, this study suggests reducing the survey cycle, conducting a year-round survey, combining weekday and weekend surveys, and specifying items on nonmandatory travel. These practical suggestions duly consider the validity and reliability of the KNHTS within budget constraints and its applicability to related fields, such as tourism, public health, and sociology.

A MULTI-DIMENSIONAL REDUCTION METHOD OF LARGE-SCALE SURVEY DATABASE

  • Lee, Y.;Kim, Y.S.;Kang, H.W.;Jung, J.H.;Lee, C.H.;Yim, I.S.;Kim, B.G.;Kim, H.G.;Kim, K.T.
    • Publications of The Korean Astronomical Society
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    • v.28 no.1
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    • pp.7-13
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    • 2013
  • We present a multi-dimensional reduction method of the surveyed cube database obtained using a single- dish radio telescope in Taeduk Radio Astronomy Observatory (TRAO). The multibeam receiver system installed at the 14 m telescope in TRAO was not optimized at the initial stage, though it became more stabilized in the following season. We conducted a Galactic Plane survey using the multibeam receiver system. We show that the noise level of the first part of the survey was higher than expected, and a special reduction process seemed to be definitely required. Along with a brief review of classical methods, a multi-dimensional method of reduction is introduced; It is found that the 'background' task within IRAF (Image Reduction and Analysis Facility) can be applied to all three directions of the cube database. Various statistics of reduction results is tested using several IRAF tasks. The rms value of raw survey data is 0.241 K, and after primitive baseline subtraction and elimination of bad channel sections, the rms value turned out to be 0.210 K. After the one-dimensional reduction using 'background' task, the rms value is estimated to be 0.176 K. The average rms of the final reduced image is 0.137 K. Thus, the image quality is found to be improved about 43% using the new reduction method.

Survey on Deep Learning-based Panoptic Segmentation Methods (딥 러닝 기반의 팬옵틱 분할 기법 분석)

  • Kwon, Jung Eun;Cho, Sung In
    • IEMEK Journal of Embedded Systems and Applications
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    • v.16 no.5
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    • pp.209-214
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    • 2021
  • Panoptic segmentation, which is now widely used in computer vision such as medical image analysis, and autonomous driving, helps understanding an image with holistic view. It identifies each pixel by assigning a unique class ID, and an instance ID. Specifically, it can classify 'thing' from 'stuff', and provide pixel-wise results of semantic prediction and object detection. As a result, it can solve both semantic segmentation and instance segmentation tasks through a unified single model, producing two different contexts for two segmentation tasks. Semantic segmentation task focuses on how to obtain multi-scale features from large receptive field, without losing low-level features. On the other hand, instance segmentation task focuses on how to separate 'thing' from 'stuff' and how to produce the representation of detected objects. With the advances of both segmentation techniques, several panoptic segmentation models have been proposed. Many researchers try to solve discrepancy problems between results of two segmentation branches that can be caused on the boundary of the object. In this survey paper, we will introduce the concept of panoptic segmentation, categorize the existing method into two representative methods and explain how it is operated on two methods: top-down method and bottom-up method. Then, we will analyze the performance of various methods with experimental results.